Classical KUSC Is the Nation's Largest Classical Music Station

Classical KUSC Programming Listeners Community Online Underwriting

Classical KUSC is the nation’s largest Classical music station

Classical KUSC Underwriting Media Kit July 2016 Classical KUSC serves audiences from San Luis Obispo to the border of Mexico

Classical KUSC

Jim Svejda hosts The Record Shelf, Announcers at KUSC Classic Alan Chapman whets your appetite Sunday evenings at 10 PM Events meet and greet listeners with an hour of Requests at Noon Weekdays, 12-1P.

Classical KUSC is the nation’s largest Classical music station. “…I wake up with you every morning and go to sleep with Our Mission you every night. Is it any wonder that I love you? I’m sending To make classical music and the arts a more important KUSC a check for $5000.” part of more people’s lives by presenting high quality – Christine L. classical music programming, and by producing and presenting programming featuring the arts and culture of Southern California. One million Southern Californians tune to Classical KUSC to get inspired and involved *

Programming

Dennis Bartel weekday mornings , Weekdays At 5PM, Rich Capparela Great outdoor summer concerts 6-9AM Has Your Classical Anti-Road Rage Melody

At Classical KUSC, we do more than just play music because we know that people “It’s rare for a day to go by when turn to classical music when they’re looking for inspiration or need a moment of I don’t tune in.” – Bruce W. peace. We hand-pick the greatest performances of music that has survived the test of time to transport listeners, making it easier for them to concentrate at work and less frustrating to drive through traffic, or enhancing any activity by giving it a grand and beautiful soundtrack.

* Source: PPM February 2014 6+, includes San Luis Obispo, Santa Barbara, Palm Springs, Thousand Oaks and parts of San Diego Classical KUSC is dedicated to preserving classical music as a living art

Programming

The Opera Show with Duff Murphy, KUSC plays Classical music 24-7 Gail Eichenthal is KUSC’s Executive Saturdays 9-Noon Producer and produces programming such as Arts Alive

Classical KUSC hosts are guides in musical discovery throughout the day, offering “You are playing some tidbits of information about the music, composers and musicians. Plus KUSC hosts pantheons of classical music. keep you in the know when it comes to events around Southern California or Such a remarkable and inspiring way to start a Monday important happenings in the world of classical music and the arts. All free with morning.” – Dede M. easy access at the push of a button. Make your marketing dollars count by reaching well educated and affluent individuals who are movers and shakers in their industries

Listeners

Escape The Work Week With KUSC is on site at arts and Brian Lauritzen hosts the LA Rich Capparela and KUSC cultural events Phil broadcasts on KUSC at The Beach, Fridays 4-7PM Target Persons Station Percentage Target Index Market = 100 household income levels “I can’t begin to tell you how $100,000-$149,999 125,900 19.8% 169 much KUSC enlivens and Classical KUSC $150,000-$249,999 79,081 12.5% 152 enriches my life.” – Dana W. household income listeners index $250,000+ 57,361 9% 205 above the market individual employment income $150,000 - $249,999 25,556 4% 179 average of 100 in $250,000+ 28,506 4.5% 332 several desirable HOME OWNERSHIP/RENTAL PROPERTIES/HOME IMPROVEMENTS market value levels of owned home qualitative $1,000,000-1,999,999 49,266 7.8% 170 categories $2,000,000+ 61,781 9.7% 512 EDUCATION highest education level attained post graduate degree 160,360 25.3% 230 Source: Los Angeles Metro college graduate(4 year 105,949 16.7% 106 Survey Area, Scarborough Feb college) 2015-Jan 2016, Adults 18+ some post graduate(no 26,101 4.1% 251 adv.degree) Classical KUSC’s passionate audience supports those sponsors who help keep Classical music alive in their community Listeners

KUSC sponsors both ballet and The Oscar race is on Classical City of Hope celebrates over 10 years modern dance KUSC of sponsorship of Classical KUSC Classical KUSC’s loyal listeners value the importance of supporting underwriters “The world is so much more What are your impressions about businesses or When price and quality are equal, I prefer to buy beautiful and less empty foundations that sponsor programming on your local products from businesses that support public when I’m listening to KUSC.” public radio station? radio. – Claire P.

Don't Know % No Opinion (net) 6% 15% Disagree Strongly % Negative (net) 3% 16% Disagree % Neutral (net) 18% 15% Agree 48% % Positive (net) 75% Agree Strongly 17%

Source: 2010 NPR Audience Perceptions of Corporate Sponsorship on Public Radio Your message on Classical KUSC reflects your support of the Arts in Southern California

Community

KUSC announcers frequently give Join KUSC at the next reception Get involved with KUSC pre-concert talks around town with arts partners and the arts community Classical KUSC is the link to arts and culture for Southern Californians. Our listeners index above the market average of 100 in attending arts and culture events. “We are all graced with your presence in this universe which Target Persons Station Percentage Target Index Market = 100 seems so twisted sometimes … but it is such a profound feeling Entertainment and Recreation listening to you sharing such Events/ Places personally attended (yr) positive energies. Thank you!” – Art museum 112,000 17.7% 137 Claudia G.

Symphony, concert, 122,520 19.3% 276 etc

Dance or ballet 56,608 8.9% 207 performance

Source: Los Angeles Metro Survey Area, Scarborough February 2015-January 2016, Adults 18+ Reach Classical KUSC listeners online

Online

Check out the KUSC podcasts with KUSC brings arts news to Stream KUSC online at interviews of celebrated artists you on Saturdays at 8 kusc.org like Yo-Yo Ma a.m. Classical KUSC is online: KUSC.ORG “I listen to your station ALL Monthly Page Views 220,257 day long using whatever An active and vibrant community media I can, including in the Monthly Sessions 131,737 car and streaming online at of listeners stream programming, work!” – Stephen G. listen to podcasts and partake in Monthly Streaming 139,945 social media activities at kusc.org. Enewsletter 40,000

Twitter 10,000+

Facebook 30,000+

Source: Google Analytics / Stream Guys Analyzer Tool 2016 Classical KUSC provides the perfect score - start your marketing campaign on KUSC now

Underwriting

KUSC Classic Events are popular Lexus goes on site with KUSC to Classic City National Bank climbs the ladder with with listeners and members Events Classical KUSC

Place your marketing message along side like-minded “Our media campaign on KUSC is very effective in sponsors on Classical KUSC reaching Lexus buyers. It’s been a success!” - Karen Support for Classical KUSC comes from its members Owens, Media Supervisor and from your Southern California Lexus Dealer. All- Zenith Media for the Southern new LX now available for a test drive at your local California Lexus Dealers Lexus dealer. Online at Lexus.com Association Support for Classical KUSC comes from City National Bank. City National’s blue ladder represents the way up for Californians, their business and personal financial needs. At cnb.com. List of Clients on KUSC Sample Announcements

Underwriting

Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater.com.

Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power. SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com

Support comes from Sunpower. Based in Silicon Valley, Sun Power combines innovative solar products with advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for consumers, major brands and utilities around the globe. More information at sunpower.com. Sample Announcements

Underwriting

Support for Classical KUSC is provided by the State of California, issuing 4 billion dollars in bonds, an opportunity for these tough times. More information about these bonds at BuyCaliforniaBonds.com.

Abe Shefa General Sales Manager and Director of Corporate Affairs (213) 225-7450 [email protected]