KDFC 2018 Annual Report (PDF)
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Map of Coverage KDFC transmits its programming from five transmitters—KDFC 90.3 San Francisco; KOSC 89.9 FM Wine Country; K223AJ 92.5 Ukiah-Lakeport; KXSC 104.9 FM Silicon Valley; KDFG 103.9 FM Monterey 2 Table of Contents 2 Map of Coverage 13 Social Media 3 Table of Contents/ 14 Engineering KDFC Mission 15 KDFC Interactive 4-5 Letter from Bill Lueth, 16 Development President of KDFC/ 17 Leadership Circle/ Vice President, USC Radio Beacon Society 6-8 Content Highlights 18 Tours with KDFC 9 Listener Comments 19 KDFC Team 10-11 Community Engagement 20-21 Board of Advisors 12 Underwriting/Sponsorship 22-23 Financials Mission To make classical music and the arts a more important part of more people’s lives by presenting high quality classical music programming, and by producing and pre- senting programming featuring the arts and culture of Northern California. 3 Classical KDFC President, Bill Lueth Seven short years ago KDFC transitioned from a commercial radio station to a lis- tener-supported radio non-profit organiza- tion. We are grateful to now be welcomed as a true arts treasure for the entire Bay Area, from Ukiah in the north and as far south as Our mission to make classical music and Monterey/Carmel in the south. the arts a more important part of peoples’ Our partnerships with local arts groups lives embraces listeners of all ages and have flourished, and we have committed extends beyond the radio station itself. to moving the KDFC offices and studios to Almost 3,000 members of the public, the center of the San Francisco arts dis- primarily young families, participated in trict, located near Davies Symphony Hall and the San Francisco War Memorial the second KDFC Kids Discovery Day at the Opera House, where we will be poised to San Jose Tech Museum in February. Many embark upon exciting new ventures with local arts groups joined with the museum young talent and provide access for our to create a fun, interactive day around supporters to renown artists coming to tech and music. It made for a wonderful town. community event…and everyone received complementary entry by mentioning In September 2017, KDFC lost a legendary KDFC! Another Kid’s Discovery Day is announcer to retirement when Bay Area planned for 2019. We also launched our Radio Hall of Famer Hoyt Smith stepped first Playground Pop Up Concert for inner away from the mic. He is sorely missed, city schools, bringing the joy of live classi- but Ray White and Robin Pressman have seamlessly filled the void, with the assis- cal music to children who might not other- tance of Dianne Nicolini, Rik Malone, and wise be exposed to this great art. Read on the rest of the on-air staff. We hear daily for more. from listeners that the soothing compan- September 1, 2018 marked the 70th anni- ionship of these local friends bringing de- versary of KDFC’s first broadcast. The pendable, curated classical music to commercial station on 102.1 FM built a 400,000+ each week transforms their day. legacy of accessible 24/7 classical music We are inspired. under these iconic call letters from Beacon Hill in Sausalito. While the dial position has changed (our 90.3 signal still transmits from this same site), KDFC remains a bea- con for the arts and classical music in 4 Now as a non-profit public radio station, KDFC nurtures a community of music lovers that support the organization’s growth and its power to offer beauty, solace, and great music at the push of a button. With the gen- erous support of passionate listeners, local classical radio can and does make a positive difference in the life of our community. As KDFC moves into our 71st year and into our new home in the not-too-distant-future, we remain committed to transforming lives of music lovers in the Bay Area. Bill Lueth and Matthew Shilvock, General Director San Francisco Opera Bill Lueth and some members of the team Celebrating KDFC’s 70th Birthday! 5 Content Highlights This was a year of transition for KDFC’s filled by Robin Pressman, who moved up Content Department as we said farewell to from overnights. Robin has added a warm, two valuable team members and hello to a calming presence to the Home Stretch, new face (and voice). We also continued to expand our playlist by “spicing it up” including the recently expanded “Island of with more choral and vocal selections, mu- Sanity“ at 5 p.m. sic from films and video games, and me- Blake Lawrence has moved across the hall lodic contemporary music to enhance our from the Production Studio to the Pro- core repertoire. gramming Suite, adding Music Program- Hoyt Smith, who had anchored mornings mer to the rack of hats he wears on the on KDFC since 1998, eased into retirement operations side of the station. Blake brings at the end of September 2017, although a wealth of programming experience in a he couldn’t avoid the rousing send-off our variety of music formats. His spot in Pro- listeners gave him. His final day was one of duction has been taken by Stephen Page, a the most successful of our entire Fall 2017 Bay Area radio vet who worked most re- Membership Drive! Hoyt spent several cently producing podcasts for CBS Interac- months traveling, but has poked his head tive. You will be hearing his mellifluous in now and then, and even helped out with voice on KDFC in the near future! our Spring Drive. KDFC began July with a bang by cele- While we were sad to see brating American composers, conductors Morning Show Hoyt go, we were delight- with and performers on Independence Day. On ed that Ray White agreed Ray White July 5 we kicked off a summer of musical to take over the Morning travel with the first of Show. our Getaway Wednes- Ray had hosted KDFC’s days, which continued Afternoon Home Stretch through August. Each since our transition to Wednesday we took lis- public radio in 2011, and Getaway teners to a different mu- was a natural fit for the Wednesdays sical destination every Morning Show. His ap- hour, from states (like petite for coffee has been one of his big- California and New York) gest assets as he has made the transition! to states of mind (Out for a Walk, On the Train, Gone Fishin’). We visited all seven Afternoon Home continents (yes, including Antarctia), putt- Stretch with ered around in the Garden, went for a Riv- Robin Pressman er Cruise, a Caribbean Cruise and even a Pub Crawl! Along the way we collected lis- The Afternoon Home teners’ comments and suggestions and Stretch has been encouraged them to post pictures on— 6 th social media of Beethoven’s 9 Symphony finished at Num- ber 1! Love at where they were First listening, or where In February, KDFC put the Listen KDFC they themselves spotlight on the Academy Goes to the might be travelling Awards by going to the Movies over the summer. movies for a week, featur- ing scores from different movie genres at In October, we brought our audi- My ence back into the mix for a week the top of each hour, including High Adven- Favorite with KDFC’s second annual Love at ture (Science Fiction, Westerns and thrill- Things First Listen. Listeners sent us ers), KDFC Goes to the Movies, You Are their reminiscences of the pieces There (movies based on historical events) that first got them hooked on classical music. and Classical Music and Classic Literature. We then played their suggestions and read Once again, our listeners had fun on-line their stories over the air and posted them with their own stories and suggestions. online. In March we took listeners KDFC’s year-end wrap-up began on Decem- to the Great Outdoors for ber 4 with My Favorite Things, a week-long the first week of Spring as spotlight of our announcers’ favorite record- we helped them plan their ings of the year. As we began working our weekend and summer geta- Sounds of the Season into our daily program- The Great ways with a week of music ming, Rik Malone featured longer-form holi- Outdoors celebrating field and day music on KDFC Tonight, including Tchai- stream, flora and fauna, kovsky’s complete Nutcracker ballet, Britten’s rain and shine, while in- Ceremony of Carols, William Henry Fry’s San- viting them to show us, ta Claus Symphony, and Handel’s complete online, what Spring looked like wherever Messiah on the San Francisco Symphony they were. We marked Memorial Day with broadcast the Tuesday before Christmas. On music of tribute and remembrance, by Christmas Eve at noon, we began our annual American composers and composers who KDFC Christmas, 36 hours of holiday music lost their lives on the battlefield. through Christmas night. Throughout the year, KDFC spiced up our programming mix with music to celebrate Classical The New Year began with KDFC’s All-Stars annual Classical All-Stars, our lis- special days like Mothers’ Day and Fathers’ tener-chosen countdown of their Day, Bastille Day, St. Patrick’s Day, and favorite pieces of classical music. Earth Day, International Women’s Day and The voting had begun just after Thanksgiving, the California Day of the Teacher, along the results were tallied and, once again, with composer birthdays. 7 Content Highlights On-Air Promotions KDFC is also the Bay Area Metropolitan Opera home for the prestigious Metropolitan Opera broad- casts on Saturday mornings from December through May, and the award-winning, nationally-syndicated pro- We also showcased the Bay Area gram From the Top, which features talented renowned Philharmonia Mix young performers from around the country.