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Home , BT Tower, Greek Street, Oxford Street, Tottenham Court Road

STREET 01. PARTNERSHIP

West End Partnership Formed in 2013 the West End Partnership brings together senior public service and private sector leaders, academic experts and resident representatives. It was created to be the catalyst and mechanism to enable the West End to accommodate growth, whilst at the same time strengthen its unique cultural character, amenity and openness.

The West End is one of the most celebrated and exciting places in the world. Comprising just a few square miles, it sits at the heart of a global city projected to expand to ten million people over the next fifteen years.

The Partnership will coordinate and initiate action and delivery in response to this growth with new policies, plans and actions which benefit residents, communities businesses and visitor. 02. HISTORY AND HERITAGE

Transportation Origins & early By the 1890s had become a notorious traffic blackspot, crowded with history horse- drawn carriages.

Oxford Street follows the route The opening of four Central Line stations on the of a Roman road which linked street in 1900 encouraged customers to travel with and from further afield. became one of the major routes in and out of . At the turn of the 11th Century, the area we - The Idle ‘Prentice Executed at Oxford Circus, October 19, 1910 today consider to be the West End, had begun to develop a Entertainment reputation as a shopping district In the late 18th century, many of the with small independent stores surrounding fields were purchased by the flourishing. Earl of Oxford and the area was developed. It became popular with entertainers including bear-baiters and for events It was surrounded by fields and such as masquerade balls. It also housed entertainment buildings, perhaps most notably in the 12th century was known the Pantheon, which opened in 1772. as Tyburn Road, after the Tyburn River which flowed to the south. The main rotunda was one of the largest rooms built in England up to that time and had This river now flows beneath the a central dome reminiscent of the Pantheon in street to empty into the Thames at Rome. It was demolished in 1937 to make way for Marks and Spencer’s. . In 1571, the Tyburn John Lewis 1885 Lunardi’s_Balloon at the Pantheon Tree - a novel form of gallows, was erected near the modern day Retail and the road became infamous as a route taken by development & prisoners on their final journey from Prison. By about landmarks During the 19th century, the area became 1729, the road had become known known for its shops when Peter Robinson built as Oxford Street. the first department store on Oxford Street. A street once lined with independent traders and small shops, was transforming into what is now Europe’s busiest shopping street, with millions of people arriving each year to browse its iconic department and flagship stores, for example Oxford Street in 1890 John Lewis, and . Selfridges 1931 OXFORD STREET 03. OXFORD STREET IN CONTEXT

Key

Oxford Street

51 10 minute walk (From Court Road & stations)

50 Park & Green Spaces Monument

Faith Theatre

Euston Square 49 Museum / Gallery Places of interest Warren Street nham Court R alk (Totte oad Statio inute w n) 10 m 1 Marble Arch 29 The 52 Russell Square 2 Speakers Corner 30 37

d Stree 3 Hyde Park 31 Her Majesty’s Theatre te walk (Bon t Station) 0 minu 1 34 4 32 Gardens 35 5 Square 33 BBC Broadcasting House

Goodge The Street 23 6 34 Royal Institute of British 32 Architects 33 7 Grosvenor Square Gardens 35 Street Garden 8 Mount Street Gardens 36 6 48 9 Berkeley Square Gardens Rathbone Place 36 Rathbone Place 37 BT Tower 5 24 Wells Street 10 St Christopher’s Place 38 Tottenham 17 Margaret Street Court Road 38 Market Place 4 Street 11 Handel House Museum Oxford 16 Circus Holles Street

James Street 12 Hanover Square Attractions outside of 10

Duke Street 10 13 22 minute walk zone Edgware Road Bond Street Orchard Street 15 13 Portman Street Oxford Street 12 14 14 Soho 39 Marble South Molton Street 25 Arch Duke Street North Audley Street & Nelsons Park Street 11 Bond Street 15 40 Covent Column 1 Garden

Brook Street 16 41 Lyceum Theatre 18 20 26 41 7 42 17 42 19 2 Square 18 Golden Square 43 27 Gardens 28 19 Heddon Street 9 21 34 8 20 3 39 Circus 29 30 43 45 St James Park 21 Swallow Street 31 46 St James Palace 40 22 47 23 The 48 Green 24 Sir John Soane’s Museum Park Bedford Square Garden

25 49 University College London 50 26 St Pauls Church Open Air Theatre 47 46 44 51 Regents Park 45 27 English National Opera

28 The National Portrait Gallery 52 Madame Tussads London OXFORD STREET 04. FLAGSHIP RETAIL DESTINATION OXFORD STREET 05. OXFORD STREET FACTS & FIGURES

600,000 250,000 170,000 1 5 shoppers say Oxford people get on or off Street is the best visitors to Oxford Street people use Oxford buses in Oxford Street shopping destination each week Circus each day each weekday

Oxford Street makes

million4.27 sq ft of retailer £111.80spent on a typical £5bn visit accommodation 43% shop alone in sales each year

100,000,000 Most preferred passengers use the areas amongst 20% 16-25s and over 40s attended a store event tube stations5 each year visits5.8 per annum in the last year 85 iconic 500 54% restaurants within of shoppers miles are female flagship 15% 1.5 have used a The longest high stores personal shopper 72%of UK shoppers visit 46% at flagship a store Oxford Street at least 100 street in Europe of shoppers attract shoppers to once a year meters of Oxford Street are male Oxford Street OXFORD STREET 06. WHAT VISITORS LIKE ABOUT OXFORD STREET Variety Buzz Variety of shops Department Stores London Experience Vibrant Good transport links Good public transport Transport Links Cheap Experience Nice Its so central Restaurants Colourful Accessible

SelfridgesHuge range of shops FunSize of shops Lots of different shops Price Unique Modern Public Transport ShopsPrice range Size of stores ExcitingGood range of shops Fashion People Easy transport Central location Trendy Exclusive Atmosphere Good shops British Great Range of stores Latest fashion Many shops Choice Varied Easy to get to Close Large LotsSelection of shopsPeople spotting Big shops Interesting The shops Christmas lights Larger stores Close to work Shopping Cosmopolitan The atmosphere Good Primark Great shops Inspiring Central location Flagship stores Quality Lively Location More choice Offers Range Large department stores Range of shops Convenient In London Best shops Different Big Transport Busy Lots of choice The buzz

Oxford Street In-Depth Consumer Insights (July 2013) Morar Consulting OXFORD STREET 07. CHALLENGES WE FACE

Why we need change Servicing & London is faced with opportunities and challenges. As we enter a congestion much stronger period of economic growth and a more globalised economy, the opportunities to attract greater wealth and opportunity Oxford Street relies heavily on are increased. servicing to function effectively. Congestion in the area is At the heart of this opportunity is Oxford Street, one of the most exacerbated by the limited road iconic parts of the capital, and also one of the most popular visitor space to accommodate servicing and tourist destinations. needs Air quality Traffic volumes has a big issue “Visitors say that the number with air pollution. of buses and taxis on the roads made their shopping experience The has unpleasant.” introduced a bill to ensure that there is an ultra-low emission At peak hours up to 280 buses zone by 2020. per hour travel along Oxford NWEC would like to see a Street, carrying between 80-95% reduction of vehicles in the area. of all vehicle passengers. Spaces for people Safety Oxford Street is a busy place Accident data obtained from and the reduction in levels of shows noise and pollution is noticeable that in the five years up to the away from the street. Additional end of November 2013, 1,854 oases are required to create causalities have occurred within new enticing spaces to dissipate the West End Study area. A the new visitors and significant number of accidents provide vital respite locations have occurred on Oxford Street. from the main shopping areas. OXFORD STREET 08. CROSSRAIL - FUTURE OPPORTUNITIES

Tottenham Court Road station could achieve 30% visitor numbers of more people will visit 110mper year by 2026 the West End once Crossrail arrives

an extra 34,000 annual£10bn retail sales passengers per hour will £1.5bn use Bond Street station spend per year by 2026 £27m retail sales each day

Up to 200m passenger journeys wil be made on Crossrail each year

an extra 60m visitors to the West End, £2.5bn adding to the current increase in gross development value 200m OXFORD STREET 09. CROSSRAIL - FUTURE OPPORTUNITIES - NEW STATIONS & PUBLIC REALM

More than

Demand at Tottenham Court 155,0000 Road Station is expected to passengers will use increase by at least Bond Street station daily. Passenger numbers are expected to increase to 30% by 2018 225,0000 by 2018

Illustrative visualisation - Tottenham Court Road Crossrail Station Illustrative visualisation- Tottenham Court Road station new plaza entrance

Bond Street Tottenham Court Road

To Southern Plaza ttenham St entrance C rd our fo t R d de St w Ox Ne Bor w re Northern Plaza Charing d Cr An oss entrance R R t d e e gent Str e et r re St d St ee rd or t fo Oxf Ox Ventilation h shaft Cha ring Cr ndis Oxford Circus o ve Rath ss a Sq bone Rd C Place Crossrail east box graphic: www Soho St reet New LU et re R Greek St St ege d nt reet ticket hall or Hano Str So Lane ee ho Squ .paul Oxf t Western are Sq ve r w

graphic: www ticket hall

Ne e

wman s t Stree on.inf t Frith Bond Street t St e ree o Ne re t w Bond St Dean St rd fo ree Stree .paulw t Illustrative visualisation - Bond Street Crossrail Station t Ox Eastern escalators Western es

ticket hall t ticket hall on.inf Crossrail Crossrail

eastbound o eastbound Davie Crossrail s Str westbound ee t Gr Crossrail os escalators venor Crossrail Sq westbound Western ticket hall Ventilation New LU shaft ticket hall

Bakerloo line Crossrail east box New link Existing LU ticket hall Eastern New Central ticket hall Northern Line line link

Western ticket hall

Victoria line Central Line Central line Crossrail west box

Illustrative visualisation- Bond Street Station Entrance Jubilee line OXFORD STREET 12. A SHARED VISION

Our vision for Reducing High Quality Creating Modern Oxford Street Traffic Public Realm Retail Spaces • A comprehensive reduction in vehicles of all • More space for pedestrians including ‘oasis’ • Improvements to the scale and design of The Vision for Oxford Street types with greater use of suitable surrounding spaces both on Oxford Street and side buildings with appropriately redeveloped is that it should be the world’s streets for loading, servicing and taxi pick-up. streets. stores. best outdoor street shopping • Improvements in public realm and • More robust management and maintenance • A renewed mix of new and established experience, complementing prioritisation of pedestrians to create the that provides a safe, clean and welcoming retailers to provide a compelling shopping and right ambiance for a successful trading environment with less street furniture and visitor experience Regent Street and Bond Street environment. other clutter. by offering an unrivalled • A seamless and intuitive system of shopper mix of flagship and branded • Radically improve the street’s air quality and information online to guide visitors. additional measures to reduce traffic accidents stores. More than this, there is • Greater investment in marketing to cement opportunity to integrate with a Oxford Street’s brand position both wider network of retailers, leisure internationally and in the UK. and cultural attractions across the surrounding streets. The arrival of Crossrail 1 from late 2018 provides a further catalyst e to improve the quality of the area e and position it as the world’s favourite place to shop and visit. West West The partnership, supported by the property owners and retailers End. End. on Oxford Street, has drawn Vision 2030 Delivery Plan 2015-2030 up a cross-cutting vision plan that will join with, and build on, complementary projects to transform the street and wider area.

The West End Partnership The West End Partnership 3.20 - WCC_West End Partnership_delivery programme_aw.indd 1

3.20 - WCC_West End Partnership_vision_ideas_aw2_lowres.indd 1 16/06/2015 10:07

16/06/2015 10:09 OXFORD STREET 13. DRIVING THE OXFORD STREET VISION FORWARD

New West End Company

New West End Company is a leading business voice for London’s West End, representing the people and organisations behind the world’s largest retail destination.

It delivers management and marketing services to 25 streets within London’s retail heartland including Oxford Street, Regent Street and Bond Street. Its aim is to drive the change to create a truly unique West End experience, unlock barriers for economic growth and further strengthen the commercial success of the area with its 65,000 employees and £8.8bn annual contribution to UK GDP

Find out more

www.newwestend.com/oxfordstreetvision

@newwestend #oxfordstreetvision