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OXFORD STREET 2022: THE VIBRANT FUTURE #OXFORDST2022 03 CONTENTS

FOREWORD 05

TRANSFORMING STREET 06

A NEW AND THE ELIZABETH LINE 09

THE ’S NEW DEAL 12

REVOLUTION OF THE BRAND MIX 13

FUTURE INVESTMENTS 20

CLEAN AIR, GREEN TRANSPORT 25

DIGITAL READINESS 26

WEST END ABOUT NEW WEST END COMPANY 27 IS EMERGING #OXFORDST2022 05 FOREWORD FOREWORD

With a £2.9 billion investment set over the next 1,000 days, a new West End is emerging and now is the time for us to seize the opportunity.

Oxford Street has never spent this much on improving the streets and spaces. The £150 million spend by City Council is going to transform our streets to reduce pollution and congestion to make it an inviting place to be. Pedestrians will finally be given the prioritisation they deserve with a proposed public piazza at as a centrepiece to the nation’s high street and the reinvigorated gateway to the West End at .

Crossrail is nearly upon us. The estimated 60 million The new approach to the International Centre by additional annual footfall it will bring, with Heathrow and Mayor of is a Airport only 30 minutes away, is going to be a game-changer for Oxford Street’s economy. It’s going substantial sales generator and make the West End to unlock so much potential and so much capital with the best-connected shopping destination. the street finally able to meet consumers’ needs for We are forecasting annual West End sales will surge experiences, leisure activities, food and an evening to £13.2 billion by 2022, a 40 percent increase economy. Retailers will be able to extend stores on 2019 turnover. upwards and offer far more than just traditional with a new flexibility on store uses.

Virginia Woolf famously wrote in her 1932 essay IN THE NEXT 1,000 DAYS: ‘Oxford Street Tide’ of Christmas shopping on “the great rolling ribbon” of Oxford Street where “everything glitters and twinkles.” That wonderful, £2.9BN INVESTMENT democratic spirit and tenant mix will continue in the future, as retailers and landlords take on new and £150M PUBLIC REALM ENHANCEMENTS ever-changing brands and concepts. The beige and repetitious days of back-to-back flagship £4BN BOOST IN CUSTOMER SPEND retail are numbered. Brands we’ve never heard of and services and experiences we’ve never thought of, will take us on a journey, rather than just a destination to A NEW APPROACH TO THE WEST END shop. The neighbourhood shows the type of INTERNATIONAL CENTRE excitement that deep investment can bring to the area. LEISURE & MIXED-USE IS ON THE UP In the next five years you’re going to see more change than in the last 50 years. It’s a truly, transformative moment for the most renowned shopping centre CREATING A ZERO EMISSIONS in the world. TRANSPORT ZONE JACE TYRRELL, CHIEF EXECUTIVE, NEW WEST END COMPANY DISTRICT-WIDE WI-FI 06 #OXFORDST2022 TRANSFORMING OXFORD STREET *Source: Oxford Street District Place Strategy and Delivery Plan by Westminster City Council, 2019 Council, City Westminster by Plan Delivery and Strategy Place District Street Oxford *Source: district. retail adestination into transformation own its undergoing is End West the stores, of flagship line-up stellar its for known area year. An every station tube Circus Oxford the through pass 72 people million attractions; retail global vibrant most of the one is Circus Oxford and hub technology leading aworld is London BILLION POUND INVESTMENT POUND BILLION A RECORD OF A QUARTER zero-emission buses and significantly cleaner air. cleaner significantly and buses zero-emission traffic, less spaces, green additional pedestrians forglobal destination the 21st century, prioritising a into Street Oxford transform will investment The • • • • • • OXFORD STREET TRANSFORMING include: will transformation This 2020. in commence set to work with funders, public and private from million £80 than more for plans £150 with years three next the over million investing to committed has Council City Westminster

Calmer, friendlier and greener environment* limits speed slower and buses reduced space, road Reduced space footpath increased greatly and Trafalgar of Squares two equivalent the of creation the with priority top given Pedestrians space events and square apublic into Arch Marble convert to A proposal Circus atOxford piazza public A proposed space of public new 1 hectare

FLAGSHIP STORE, OXFORD CIRCUS OXFORD STORE, MICROSOFT FLAGSHIP MANAGER, STORE SENIOR CARTER, JOHN what technology can do for them. for do can technology what discover can customers grow and can businesses where acommunity, as play and meet can gamers where aplace is buildings, iconic of most London’s one in located experience, retail flagship Our technology. on advice interaction trusted and community experiences, for looking are customers we know store; a just than more is Store Microsoft flagship own Our

#OXFORDST Source: Microsoft Source: 2022 07

TRANSFORMING OXFORD STREET FIRST TIME FIRST THE FOR REACH WILL SPEND DISTRICT STREET OXFORD 2022 TO DAYS1,000 NEXT THE IN £10 BILLION BILLION £10 Research for New West End Company, The Partnership and Heart of London Business Alliance. Business ofLondon Heart and Partnership Fitzrovia The Company, End West New for Research End. West London’s across opportunity Maximising readiness. line Elizabeth *Source: ELIZABETH LINE AND THE CROSSRAIL facade, undertook a whole new rebrand, and enhanced enhanced and rebrand, new awhole undertook facade, the 2018 upgraded In and refreshed we completely footfall. increased that meet to flagship our in invested we have and Crossrail in we believe abusiness as opening, of the years two within Street Oxford to year per expected visits million 60 estimated extra an With Source: Crossrail Source: AND ASSET MANAGEMENT, JOHN LEWIS & PARTNERS &PARTNERS LEWIS JOHN MANAGEMENT, ASSET AND SUE STEPHENS, SENIOR MANAGER, DEVELOPMENT • • • • • • • provide: will project rail high-speed Europe’s largest operational, fully Once use Crossrail to visit the district. the visit to Crossrail use people more as important is out, and inside both shop the in investment continuing our and destination iconic an is It hours. darker during animation and illumination providing figure, winged Hepworth of the setting the IN 3YEARS BOOST BILLION-POUND 4 Shenfield when the Elizabeth line is fully open fully is line Elizabeth the when Shenfield and Wood Abbey to east and London central into west the in Airport Heathrow and Reading from run will peak the in hour 24 per trains £13.2 by 2022* turnover billion pa* by 2022) 66m entries and exits (total station Road Court atTottenham passengers in increase percent 65 pa* 65m by 2022) entries and exits (total station Street atBond passengers in increase percent 59 2021December from expected service 2021 full March with and 2020 to October open between and Wood Abbey between section Central End West of the 2 hours within Munich and Milan Amsterdam, , putting minutes 30 over just in station Street Bond to airport, busiest London’s Heathrow, operational fully once annually End West the into visits million 60 estimated additional An #OXFORDST 2022 09

CROSSRAIL AND THE ELIZABETH LINE “A NEW DEAL HAS BEEN 10 #OXFORDST2022 BE SO SPOILT TO GOING IS CUSTOMER THE USED IS STREET OXFORD HOW IN SHIFT GENERATIONAL AGREED THE WEST END’SNEW DEAL WHICH HAVE WILL A ” JACE TYRRELL, CHIEF EXECUTIVE, NEW WEST END COMPANY. END WEST NEW EXECUTIVE, CHIEF TYRRELL, JACE

#OXFORDST 2022 11

RESHAPING RETAIL 12 #OXFORDST2022 THE WEST END’SNEW DEAL NEW DEAL THE WEST END’S • • • • • • • • draft City plans. City draft their in Centre” “International an as Street Regent and Street Oxford Street, Bond have classified of London Mayor The and Council City Westminster foundations for this. for foundations the lays deal Centre International The benchmarks. city international to align to hours trading Sunday to update an for campaigning is Company End West New of 2020. end atthe ratified formally be set to is status Centre International This *Source: Economic Importance of the West End by Volterra, 2015 Volterra, by End West ofthe Importance Economic *Source: The and Westminster City Council, 2018 Council, City Westminster and ofLondon Mayor The by commissioned and Arup by Growth Good End West **Source: reason to come. to reason a street, high the on activate really that experiences other want people internet; the on news and shopping You more. any your get important aren’t us, to important have been that formats the and consumers as we’re changing bit, alittle up shaking needs It needs. area the what on view forward-thinking and positive areally taking are Council City Westminster that refreshing as it sees area the in Everyone INTERNATIONAL CENTRE THE APPROACHA NEW TO

1,450 to 2,245 extra full-time jobs in West End* West in jobs full-time 1,450 2,245 to extra customers local and global serve to trading Sunday 8pm to 6pm Adding approved* if hours extra two from boost annual million £260 than More density and height greater through achieved jobs new 96,000 to up house to space commercial additional Net neighbour a good remaining whilst evening, and day all customer the serve to transformed be potentially can building of the whole The prioritised be can experiences and Services hotels or showrooms spaces, community cultural, leisure, include could floor Ground Street Oxford on frontages retail just longer No

SIMON CHIEF CREATIVE ANDERSON, MARKET HALL OFFICER, chains. large the expect only would you area an to different bit alittle something bring We can pasta. high-end crepe, aChinese bing jian pizza, slice NY priced accessibly Japanese, and katsu sushi bowls, healthy vegan, TamilA Malay offering, Street. of Oxford heart the to come will areas other or Shoreditch in find normally would you businesses young, So independent underserved. chef-ledis crazily and to able be traditionally wouldn’t they that area an access to independents allows that We’re aplatform Source: Market Hall

BRAND MIX REVOLUTION OFTHE Source: Brasserie of Light, Selfridges ofLight, Brasserie Source: the second half of 2018 we completed the £300 of 2018 half £300 second the the we completed in point, in Case success. fostering to essential are complacent being never and forward-thinking Being service. and offer product extraordinary most the deliver experiential and retail, offering our customers ways to innovative exploring year, to after year store, online our including stores our all across of investment level ahigh maintain to decision the from Selfridges at success creating to contribute of factors A number setting. art-deco and sculpture Hirst Damien enormous its with of Light, Brasserie Instagram-worthy new its as well as mix its to cinema apermanent adding is retail, of experiential beacon the Selfridges, and outlet, first-ever its announced has Boohoo e-tailer Street, Oxford on stores have opened and Microsoft year This survive. will visit, to reasons exciting offer and shoppers with engage products, just than more offer that temples Brand experiential-led offerings. and leisure food, more towards shops souvenir away from moving is mix the Already Street. Oxford on mix tenant the and brands new the dictating is online shift the and experiences new for Demand LEISURE IS ON THE UP THE ON IS LEISURE

MEAVE WALL, STORE’S DIRECTOR OF SELFRIDGES OF DIRECTOR STORE’S WALL, MEAVE screen cinema in late November. late in cinema screen three- permanent of own our opening the announced and FAO store Europe’s only opened Schwarz Hall, Confectionary the relaunched Workshop, Beauty our expanded and transformed we have simultaneously then, Since Light. Of Brasserie –the restaurant all-day about talked amuch as well as accessories luxury for openingLondon store, the world’s destination largest of our side Duke Street of the transformation million #OXFORDST 2022 13

REVOLUTION OF THE BRAND MIX 14 REVOLUTION OF THE BRAND MIX #OXFORDST2022 15 CAVENDISH

SQUARE THE BRAND MIX OF REVOLUTION Gardens, north of Oxford Street, is a London’s Cavendish Square is set to be transformed into a Offering dedicated and purpose-built healthcare 2 acre London square that sits above an underground 280,000 sq ft subterranean mixed-use destination. In what accommodation, the scheme will extend the footprint of car park. The car park is being sensitively redeveloped will be a UK first, the existing car park will be redeveloped the Harley Street Medical Area – enhancing its position into a vibrant and sustainable mixed use “place” that will to create 280,000 sq ft of high quality accommodation as a globally-recognised cluster for medical treatment. GARDENS combine retail, leisure, medical, health and wellbeing. spread across four storeys below ground level. Sitting alongside will be a dynamic mix of premium wellness, leisure and retail uses to complement At street level two glazed lanterns will frame a new Oxford Street and surrounding areas. entrance facing Oxford Street and provide natural light for the floors below. Statement entrances to Harley Street and The redevelopment of the space at Cavendish Square complete the development which will be one will bring the Georgian Square back to its former glory. of the West End’s largest, with floors of up to 80,000 sq ft The plans will enable improved access to the square, and floor to ceiling heights of up to 8m. restoring historic links and ease of access that were l ost when the car park was constructed. The development will be car free to help lessen pollution in the area by reducing the number of vehicles in and around Oxford Street.

STEWART DEERING, CEO OF REEF GROUP, THE DEVELOPER

Source: Proposal for Cavendish Square Gardens, by Reef 2022

Source: Proposal for

#OXFORDST Cavendish Square Gardens, by Reef 16 REVOLUTION OF THE BRAND MIX #OXFORDST2022 17

1 FLANNELS 2 MARKET HALL 3 ADIDAS LDN SKECHERS MICROSOFT STORE SAMSUNG 161 - 167 OXFORD STREET 9 HOLLES STREET 425 OXFORD STREET 263 - 265 OXFORD STREET OXFORD CIRCUS, 253 - 259 REGENT STREET 125 OXFORD STREET

18,000 SQ FT FOUR-STOREY THE UK’S LARGEST FOUR-STOREY FLAGSHIP FEATURING 7,264 SQ FT NEW OPENING FIRST EUROPEAN FLAGSHIP STORE A COMPLETE STORE LUXURY MECCA OVER 100 DIGITAL TOUCHPOINTS (OPENING SPRING 2020) WITH INTERACTIVE ZONES REFURBISHMENT WHICH NOW FEATURES A DIGITAL SELFIE WALL NEW OPENING & REFURBISHMENT HIGHLIGHTS 11

GREAT PORTLAND ST VANS 214 - 236 OXFORD STREET TREEHOUSE HOTEL Langham Place 14 - 15 LANGHAM PLACE ONE OF ITS LARGEST STORES IN THE 10 WORLD (PLANNED TO OPEN 2019) WIGMORE ST 4 FEATURES 95 GUEST ROOMS, AN HOLLES ST 1 ORGANIC MEXICAN RESTAURANT, OXFORD CIRCUS AND A ROOFTOP BAR BOASTING 360-DEGREE SKYLINE VIEWS 8 OXFORD ST

BOND STREET

SOUTH MOLTON ST

REGENT ST

N BOOHOO MARBLE ARCH CIRCUS 6 - 10 HARD ROCK HOTEL E W GREAT CUMBERLAND PLACE THE E-TAILER’S FIRST STEP INTO PHYSICAL RETAIL S NEW HOTEL WITH 1000 ROOMS (PLANNED TO OPEN 2020) AND SUITES

NOBU HOTEL SELFRIDGES CINEMA SOUTH MOLTON STREET MERCATO 22 PORTMAN SQUARE 400 OXFORD STREET SOUTH MOLTON STREET NORTH AUDLEY STREET, ST MARK’S CHURCH

FEATURING 249 GUEST ROOMS AND THE THREE-SCREEN FACILITY IS THE STREET TRANSFORMATION WITH SUSTAINABLE FOOD MARKET IN SUITES, TOGETHER WITH A NOBU LATEST INNOVATION BY THE STORE STREET FURNITURE RESTORED GRADE I LISTED ST RESTAURANT (OPENING 2020) BY CAMILLA WALALA MARKS CHURCH

20 #OXFORDST2022 FUTURE INVESTMENTS South Molton Street. and Place Ramillies including activations art public as well as Square Grosvenor and Square Cavendish Square, Hanover including spaces green enhanced Circus, Oxford and Arch Marble including gateways the to improvements major proposed include Highlights itself. Street Oxford towards allocated £1 with billion years, two next the in Street of Oxford radius aone-mile within invested being is billion £2.9 • • • UNPRECEDENTED INVESTMENT UNPRECEDENTED INVESTMENTS FUTURE The transformation will include: will transformation The monument. recognised internationally the around centred Street, of Oxford end western the to point gateway akey is arrival Arch Marble The ARCH MARBLE Source: The * Estate Portman The Source: of users. range diverse a serve will which realm, public new and theatre art of the astate retail, and offices quality high offering of London, heart atthe destination global anew creates Place nature. mixed-use vibrant its is characteristics defining End’s West of the One

Al-fresco dining, art and entertainment * entertainment and art dining, Al-fresco routes cycling and walking clearer crossing, park A single publica world-class space for monument the connect to Plans

DAVID SILVERMAN, DIRECTOR, DERWENT LONDON PLC LONDON DERWENT DIRECTOR, SILVERMAN, DAVID and Oxford Circus. Oxford and Circus Piccadilly rivalling points meeting main End’s West of the one as location the re-establish help will improvements These Source: Hanover Square, Publica Square, Hanover Source: and commissioned by The Portman Estate, 2018–2019 Estate, Portman The by commissioned and Publica by Realm, Public the for Proposal Arch: Marble #OXFORDST 2022 21

FUTURE INVESTMENTS 22 FUTURE INVESTMENTS #OXFORDST2022 23

29 - 43 OXFORD STREET 2 103 OXFORD STREET 127 - 143 6 7 DUKE STREET HANOVER 29 - 43 OXFORD STREET 103 OXFORD STREET 103 NEW OXFORD STREET DUKE STREET ( 18 - 20 HANOVER SQUARE OXFORD STREET TO GROSVENOR SQUARE) & 64/72 NEW Year Completed: Late 2022 Year Completed: 2021 127 - 143 OXFORD STREET Year Completed: 2019 Investor: BCP Capital Investor: Royal London Asset Management Investor: Almacantar Year Completed: 2020 Year Completed: 2020 Year Completed: 2023 Investor: The Portman Estate, Grosvenor, Investor: Great Portland Estates plc on 130,000 SQ FT SCHEME WITH REDEVELOPMENT PROJECT Investor: Daejan Investments TRANSFORMATION OF Selfridges, New West End Company behalf of The GHS Limited Partnership RETAIL SPANNING 42,000 SQ FT INCLUDING RETAIL, OFFICE GRADE II LISTED BUILDING WITH OVER 3 FLOORS AND A NEW SIXTH FLOOR 62,022 SQ FT OFFICES, 45,000 SQ FT OF RETAIL INCLUDING A REIMAGINING OF DUKE STREET 160,000 SQ FT OFFICE, 43,000 SQ FT 33,842 SQ FT RETAIL AND THE NEW ARCADE FOOD THEATRE TO PROVIDE AN IMPROVED RETAIL AND RESTAURANT SPACE, A 7,589 SQ FT NIGHTCLUB SHOPPING EXPERIENCE 6 APARTMENTS AND A NEW PUBLIC COURTYARD

INVESTMENT & DEVELOPMENT HIGHLIGHTS 6 TOTTENHAM COURT ROAD

GREAT PORTLAND ST BREATHING SPACE 9 SOHO PLACE SQUARE 1 OXFORD STREET

Year Completed: 2021 Year Completed: 2022 WIGMORE ST CAVENDISH SQUARE Investor: Led by the Investor: Derwent London Quarter Partnership, supported by OXFORD CIRCUS The Portman Estate 285,000 SQ FT SCHEME ABOVE TOTTENHAM COURT ROAD NEW PUBLIC SPACE OUTSIDE PORTMAN OXFORD ST CROSSRAIL STATION INCLUDING 10 THE WALLACE COLLECTION SQUARE DUKE ST A 650-SEAT THEATRE HANOVER SQUARE REGENT ST

12 BOND STREET N SOUTH MOLTON ST PICCADILLY CIRCUS E W

S

MARBLE ARCH

CAVENDISH SQUARE OXBOURNE HOUSE OXFORD HOUSE 12 388 - 396 DEVELOPMENT 354 - 358 OXFORD STREET 70/88 OXFORD STREET & 1 NEWMAN STREET CAVENDISH SQUARE OXFORD STREET Year Completed: 2020 Year Completed: 2021 388 - 396 OXFORD STREET Expected 2023 Investor: Hines Europe Investor: Great Portland Estates plc Investor: Reef Year Completed: 2021 5,000 SQ FT OF RETAIL AND 41,600 SQ FT OF RETAIL Investor: Selfridges Group 280,000 SQ FT SUBTERRANEAN ACCOMMODATION ACROSS AND 81,000 SQ FT OFFICE DEVELOPMENT INCORPORATING THE FOUR UPPER FLOORS WITH A ROOF TERRACE A COMPREHENSIVE REFURBISHMENT HEALTHCARE, RETAIL, LEISURE FEATURING 20,000 SQ FT RETAIL AND WELLNESS SPACE ACROSS 3 FLOORS GREEN GOING

Transport for London and 2018 Arup, Company, End West New by Project Pilot Reduction Vehicle commercial End West **Source: *Source: TRANSPORT GREEN CLEAN AIR, have fallen by 94% 144 from have fallen aday. nine to ** movements vehicle recycling and waste daily where Take Street Bond traffic. waste and freight consolidate to companies logistic and businesses 600 our with working is Company End West New of this, part As transport. hire private and taxis buses, including vehicles all for zones transport zero-emissions be to area surrounding the and Street Oxford wants Company End West New • • • and buses. and like lorries £100 vehicles and polluting heavier for of £12.50 charge adaily pay or standards emissions new meet to vans, and cars including vehicles, most 24 requires aday, and hours aweek 7days operates It London’s central vehicles off roads. diesel high-polluting, taking (ULEZ) Zone Emission Low Ultra first world’s of the part is Street Oxford TRANSPORT ZONE EMISSIONS CREATING ZERO A

2037 at the latest* atthe 2037 by emission zero be will 100 of buses percent by 2020 emissions exhaust zero emit will buses single-deck All of 2019 as hydrogen or electric hybrid, be will buses double-deck new All

Elizabeth Line opens. Line Elizabeth the once routes four just to numbers bus reducing further to committed has London for Transport hour. 131 to per buses 63 equivalent to hour per buses – 13 routes bus from seven to percent 50 routes bus by reduced be to Selfridges and Circus Oxford between of buses number the for lobbied successfully has Company End West New years, three last the In TrafficReducing Congestion & Old Quebec Street Garden, End West Wild Source: #OXFORDST

2022 25

CLEAN AIR, GREEN TRANSPORT 26 #OXFORDST2022 DIGITAL READINESS investments and acquisition of space in the district. the in of space acquisition and investments intelligencethem better with when considering by providing decisions business their support will that information real with brands and investors supplies This trends. underlying and visiting the district customers of the view in-depth an build to information, network mobile and travel global data, transaction footfall, physical combines data The attributes. key behavioural their and area the to of visitors characteristics the into insights unique with businesses End West provides This programme. data-driven aworld-first developed has Company End West New PwC, with together Working • • • • WI-FI *Source: Global Blue, June 2019 June Blue, Global *Source: INSIGHTS CUSTOMER FIRST WORLD The benefits: The £1m years. afurther five invest setis to next the over Company End West New 2020. by Autumn completed be will Street Bond on of work phase initial An district-wide Wi-Fi. fund to £350,000 investing is Company End West New READINESS DIGITAL

availability, and TfL’s and availability, app information travel parking Council’s City Westminster Maps, Google as such applications, third-party to link information, historic and arts cultural, include to App booking online and availability their bars, and restaurants user, of the local location the on Based offers. and of brands thousands on information interactive and bespoke targeted, for app A future £1,470 is spend transaction * average whose visitors Chinese spending highest- for Alipay of use WeChat and Support super-fast fibre Wi-Fi consumers and workers with consistent, Enhanced customer experience for visitors,

END COMPANY ABOUT NEW WEST who contributed to the report. report. the to contributed who (www.newwestend.com/partnerships) and Partners Corporate Associate Company End West New all to you Thank District. Street Oxford the improve and enhance that initiatives supporting and delivering to committed is it voice, business influential an As insights. commercial and investment inward advocacy, marketing, destination management, place sustainable projects, transformational delivering partnership in works Company End West New businesses. and customers for choice first world’s the streets iconic End’s West the make to is vision Its Street. Regent and Street Bond Street, Oxford by anchored destination, leisure and shopping top world’s the in owners property and hoteliers restaurateurs, retailers, international and UK of 600 partnership abusiness is Company End West New November 2019. of print, attime correct was information All

#OXFORDST 2022 27

ABOUT NEW WEST END COMPANY Produced by

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