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High Time: the Future of Oxford Street

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High Time: the Future of Oxford Street HIGH TIME: THE FUTURE OF OXFORD STREET SYDNEY BUSINESS CHAMBER + HATCH ROBERTSDAY NOVEMBER, 2020 ACKNOWLEDGMENT OF COUNTRY Disclaimer & Copyright This document is jointly owned by Sydney Business Chamber and Hatch RobertsDay. This information is considered 'preliminary' and should not be We acknowledge the Cadigal People of the Eora Nation as the used for detailed design discussions. Sydney Business Chamber and Hatch RobertsDay act in all professional matters as a faithful advisor to its clients and exercises all reasonable skill and care in the provision of its professional Traditional Custodians of the land. We would like to pay our services. The information presented herein has been compiled from a number of sources using a variety of methods. Sydney Business Chamber rEspects to the Elders both past and present of Oxford Street and Hatch RobertsDay do not attempt to verify the accuracy, validity or comprehensiveness of any information supplied to Hatch RobertsDay by third parties. Sydney Business Chamber and Hatch RobertsDay make no and the surrounding area and extend that respect to other warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, validity or comprehensiveness of this document, or the Aborig nal and Torres Strait Islander Australians. misapplication or misinterpretation by third parties of its contents. Reference herein to any specific commercial product, processw, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favouring by Sydney Business Chamber or Hatch RobertsDay. This document cannot be copied or reproduced in whole or part for any purpose without the prior written consent of Sydney Business Chamber and Hatch RobertsDay. RobertsDay Level Four, 17 Randle Street © Roberts Day Pty Ltd, 2014 Surry Hills NSW 2010 ABN 53 667 373 703 T: +612 8202 8000 ACN 008 892 135 www.robertsday.com.au Sydney Business Chamber GPO Box 4280, Sydney NSW 2001 Level 23, 45 Clarence Street Sydney NSW 2000 www.thechamber.com.au ABN 63 000 014 504 2 Sydney Business Chamber 3 Dear O, FOREWORD It has been a while since I have seen you smile - your grin used to xford Street, Sydney is one of Australia’s most renowned there are a range of interventions that seek to calm traffic and beam from end to end bringing a warmth to the hearts of many. high streets. Few thoroughfares in this country can claim celebrate shopfronts, and prioritize people, place, and identity. It a story as colourful and captivating as that of Oxford recognises that an emphasis on the street as an arterial roadway Your corners and curves used to be filled with awe and wonder Street. Since its origins as a sacred walking track for the has long been to the detriment of its amenity, and it sets about re- blossoming into memorable moments. O Gadigal people, Oxford Street has long orientated the establishing Oxford Street’s high street credentials. people who live in and visit our city. Although Oxford Street is unique, the challenges it faces are Through the years it has carried horse and carts, trams, the not. Across New South Wales there are countless high streets From dust to dawn your muru path was well trodden, by bare earliest motorcars, and of course the famous annual Mardi Gras struggling with declining amenity, vacant shopfronts, absent parade. property owners, and new forms of competition. Online shopping, feet and boots, from the well healed to the high healed and and more recently social distancing, present new obstacles to It is a street that resonates internationally, and its role as a generating and maintaining vibrant high streets. from creaking wooden wheels to rattling iron rails. destination for creativity, commerce, and self-expression must be retained. Sydney Business Chamber not only provides a way forward to secure the future of Oxford Street, but also challenges and It is no secret that, in recent decades, Oxford Street has begun to encourages urban leaders across Sydney and New South Wales I dream fondly of your return. To join you once again to gather wither. Although retail, hospitality, and creative industries continue to take these ideas and apply them to high streets in their local and greet, trade and taste, converse and connect, craft, and to thrive along its edges, it no longer the “gateway to the city” as communities. had extolled many years ago. create. Whether it is Leichhardt’s Norton Street, Goulburn’s Auburn Street, No stranger to transformation, Oxford Street is once again poised or Maitland’s High Street, our ‘main drags’ need and deserve fresh for renewal, and to help it reach its potential Sydney Business approaches that prioritize people, amenity, and experience. Chamber has partnered with Hatch Roberts Day to propose a Now is the time to back our High Streets and encourage big It is time. To breathe life back into your places, spaces and range of solutions. These ideas, or Big Moves as we like to call thinking and big action. By doing so we can secure the future of faces. To be highest of high streets, to be your history and your them, aim to push the boundaries of traditional incremental the streets that are the backbone of our communities – the Streets future……to be envy of the world. change. Oxford Street deserves more than that. that we love. These ideas are presented to the Sydney City Council as part of I wait in anticipation their review to secure the precinct’s creative and cultural future. They are also provided to the NSW Government, businesses, and the community as they too play a critical role in the revival of this High Street. Katherine O’Regan Yours in love and devotion This Report is firmly focused on re-establishing Oxford Street Executive Director as a place. For each distinct neighbourhood along the Street Sydney Business Chamber A secret admirer Oxford Street, 1880s 4 Sydney Business Chamber 5 INTRODUCTION Sydney City Council’s invitation to write a ‘love This is not a Love Letter to the party street of the 1990’s when it was Sydney’s leading nightclub district and the high street of high fashion. Not letter’ to Oxford Street accentuates the special to the street of the 1970s and 80’s with its early activists, trendy op-shops place that this 4.3 kilometre stretch holds for so and a nascent Mardi Gras. Nor to the Oxford Street of a century earlier, when it was a Street or rather the place to see people and be seen, a place many Sydneysiders and visitors. high fashion that spawned household names, like Mark Foys, and attracted shoppers from across the colonies and the world. This is Love Letter to a future Oxford Street, a Street that is the next iteration Whether it is visiting the Paddo Markets on a sunny Saturday, shopping of a path well-trodden. An Oxford Street that is vibrant and interesting both with friends for ‘that’ formal dress, or dancing till dawn in a glitzy night club, by day and by night. An Oxford Street that provides a place to work, live, everyone has a clear and present memory of their favourite place, and time, play and well simply be. in Oxford Street. One where a Saturday of window shopping is a seen as a fab day out and While it is a Street that continues to hold a unique position in our hearts its nightlife is not only vibrant but is safe for both a parade and a pram. An and minds, its current condition and circumstance leaves a lot to be Oxford Street that will furnish the next generation of Sydneysiders with fond desired. Many of the fashion outlets have moved elsewhere, the night memories to pass onto their children. life is subdued, and the pedestrian experience of the street is harsh and uninviting. Without some intervention, Oxford Street will fade in the This Love Letter comes in the form of a Report that looks closely at the rise, memories of Sydneysiders and become a place that ‘was’. fall, and rise again of one of Sydney’s most important high streets. It defines a better future for the Street as a ‘place’ not a road. It outlines ideas and As a City, Sydney needs Oxford Street. From business, education, and initiatives that build on its curious past to cultivate and curate its future. tourism it brings economic prosperity and from a social perspective it brings a value as an intersection and symbol, of our cultural acceptance and Importantly, this Report articulates the key moves and interventions which diversity. City place makers need to consider to improve the economic and social function of this iconic Street so it can be the exemplar of high streets, so it As the leading voice of Sydney as a prosperous global City there is a can capture what matters most – so that it can be the envy of the world. compelling imperative for the Sydney Business Chamber to write a Love Letter to Oxford Street. Taylor Square, Oxford Street. Circa 1938. 7 A LOVE LETTER TO SYDNEY CBD HYDE OXFORD STREET PARK TAYLOR NATIONAL SQUARE ART SCHOOL PALACE ST VINCENT’S Right now, Oxford Street suffers from a Sydney Business Chamber considers that the optimal, and dare we say, VERONA HOSPITAL only, way Oxford Street can thrive is for it is relieved of its role as transit UNSW confusion and conflict between its two primary corridor. The development of the Sydney tunnel network and the expansion ART & DESIGN roles. On the one hand Oxford Street functions of public transport provide alternatives for those seeking access to the Sydney CBD and beyond.
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