SOCIAL MEDIA WEEK 2014 EVENT SUBMISSION OPENS Oct 10 SPONSORSHIP and MARKETING PROSPECTUS EVENT SUBMISSION DEADLINE Dec 6

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CALENDAR OF DATES SOCIAL MEDIA WEEK 2014 EVENT SUBMISSION OPENS Oct 10 SPONSORSHIP AND MARKETING PROSPECTUS EVENT SUBMISSION DEADLINE Dec 6

"This year's Social Media Week was the most comprehensive PRESENTED BY: discussion of issues, opportunities, and culture relating to ‘connectivity’ that I have ever attended or been a part of." Ian Schafer, CEO of Deep Focus POWERED BY: ABOUT mission & global reach

GLASGOW Social Media Week, COPENHAGEN VANCOUVER HAMBURG LONDON BERLIN powered globally by TORONTO PARIS MILAN CHICAGO Nokia, is a leading news SAN FRANCISCO NEW YORK CITY TORINO SEOUL TOKYO and publishing platform LOS ANGELES WASHINGTON DC SHANGHAI and worldwide event that MIAMI MUMBAI takes place in 26+ cities MEXICO CITY

each year. LAGOS SINGAPORE BOGOTA FEBRUARY CITIES Our mission is to capture, curate and SEPTEMBER CITIES share the most meaningful ideas, PAST CITIES trends, and best practices with SÃO PAULO regard to social media’s impact on business, society, and culture. BUENOS AIRES

GLOBAL SMW REACH PERSPECTIVES. PARTICIPANTS The SMW global CAPTURED LOCALLY. 500K footprint grows on 2,000 60K SOCIAL 26 SMW hosts two worldwide average by 20% each EVENTS events each year in February year, with new cities ACTIONS CITIES & September, where on being added all the time. average 10 cities participate simultaneously. 60K 4,000 18,215 HOURS SPEAKERS OF STREAMED VIDEO VIEWED

Sponsorship Package Discounts: “Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to oﬀer - ideas, strategies Save 15% by October 31 and 10% by and insights shared by the people who are shaping the future.” November 30. Ellen McGirt. Senior Writer, Fast Company Magazine PRESS & TRENDS media mentions & inﬂuence

SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions. Top mentioned session

Sources included CNN, NY Times, Fox News, TNW, Huﬃngton Post, The Guardian, GQ Italia, Wired and more. HASHTAGS 3,135 #smwogilvy 2,643 #rejectedcitizenshipquestions 1,487 #socialmedia 1,455 #smw140resume 1,030 #smwsmac 854 #smwbuzzfeed 815 #smwnative Topics Covered in Press Articles 730 #smwscience #smwfastcompany Social media used during crisis 597 Warby Parker 581 #smwknd

529 #visual Over the course of the Tumblr Food week, more than 717 o #smartereveryday 528 hashtags were used. Ford Fiesta #smwregulated # Social TV 509 503 #sonyc Nokia Lumia 820 Design Challenge 450 #smwford #storify NYC's Tech Bubble 443 Colombia NOT Columbia 433 #aolddbsmw Publications that Covered Social Media Week Publications that Covered Social Media Week 429 #smwo!erpop

Billboard,Billboard, FOX FOX News, News, Vogue Vogue Italia, Italia,The Guardian, The Guardian, The Next Web,The NextCNN, AdWeek,Web, CNN, New AdWeek,York Times, New Business YorkInsider, Times, Globo, BusinessEntertainment Insider, Weekly, Globo, DigitalTrends, Entertainment Wired Italia, Weekly, GQ Italia, DigitalTrends, Corriere,Hu!ngton Wired Post Italia, GQ Italia, Corriere, Hu!ngton Post ABOUT NEW YORK voted one of the most inﬂuential tech conferences in NYC

Social Media Week New York is now in its 6th year and serves as the ﬂagship city for the February event.

Due to its scale and impact, SMW NYC is considered the global hub of Social Media Week. It attracts some of the world’s most high proﬁle speakers, press, media, and brands, together with a sophisticated audience of hyper-connected inﬂuencers.

FEBRUARY 2013 2013 FACTS & FIGURES MOST SOCIAL SMW CITIES 280K 10K 250+ SOCIAL NYC Paris Copenhagen Hamburg EVENTS ACTIONS 21,391 9,529 7,955 # Lagos New York Milan

60K PARTICIPANTS 600 31,652 49,862 48,419 11k HOURS SPEAKERS # OF STREAMED VIDEO VIEWED

Washington Miami Tokyo DC # 11,890 Sponsorship Package Discounts: Save 15% by 21,473 Singapore October 31 and 10% by November 30. 13,711 10,871 ATTENDEES registrant statistics from February 2013

The SMW audience is made up of senior CAREER LEVEL CONNECTING ONLINE marketers, founders & entrepreneurs, Entry Level Professional (0-2 years) 19.1% Twitter Followers 74.8k influencers, & digitally connected consumers. Experienced Professional (3+ years) 33.6% Facebook Fans 53.7k Management (Below C-Level) 21.9% Watching Livestream 58.0k Founder & Investor 13% Social Mentions 280.2k Executive (C-Level) 7.7%

Student 4.8% Total Impressions 663.6M

Represented businesses span most industries and range INDUSTRY from small and medium-sized to the world’s largest and Marketing, Advertising, PR & Communications 35.8% most high proﬁle brands. Media & Publishing 15.1% COMPANY SIZE OF ATTENDEE Arts & Entertainment 6.0% 1-10 11-50 51- 201 501 1001 5001 10000+ 200 -500 -1000 -5000 -10000 Non-proﬁt 5.2%

31.40% 20.0% 16.4% 6.9% 6.5% 7.3% 3.3% 8.10% Information Technology & Services 4.5%

Fashion / Luxury 3.6%

Other 28.0% #

I was there!

# # @ VISION FOR 2014 The Future of Now campus experience

SMW NYC’s oﬃcial program will take place at 2014 CAMPUS VISION Highline Stages, the premier event space in During Social Media Week NYC, we will set the stage for the world’s most the Meatpacking District of Manhattan. inﬂuential thought leaders, brands, agencies, startups, and digital change makers to share best practices, ideas & inspiration.

2014 THEME: THE FUTURE OF NOW

In a world where we are always on and always connected, we believe passionately that examining the technologies that are changing the ways we work, live, and create will lead us to live better & more productive lives.

- 3 ﬂoors - Cafe Lounges - 42,000 square feet - 2 Classrooms - Located in heart of Manhattan - 3 Theaters - Exhibition and Marketplace - Co-working

WHAT TO EXPECT

NUMBER OF ATTENDEES 6,000 EVENT SESSIONS (CAMPUS) 140 SPEAKERS 500 EXHIBITORS 35 INSTALLATIONS 10 NETWORKING LOUNGES & CO-WORKING SPACES 6 FOOD VENDORS 5 VIP PARTIES & SPECIAL EVENTS 5 CONTENT & PROGRAMMING theater style sessions, keynotes or masterclass formats

INNOVATION ADVERTISING & MARKETING SOCIETY & CULTURE STAGE 1 STAGE 2 STAGE 3

TOPICS: TOPICS: TOPICS: + The Future of Now + Big Data Analytics + Government & Politics + Trends & Future Gazing + Social Media Measurement + Social Innovation + Early Stage Innovation + Mobile Advertising + Charities & Non-proﬁts + Emerging Technology + Second Screen Advertising + Education & E-Learning + The Collaborative Economy + Storytelling & Content Marketing + Health & Wellness + Open Innovation + Native Adverting + Design, Art & Photography + Internet of Things + Platforms and Tools + Fashion, Lifestyle & Food + Open data + Future of Media & Publishing + Music & Entertainment

EVENT FORMATS: PAST SPEAKERS:

Neil Blumenthal, CEO of Warby Parker Steven B Johnson, Author + Panels + Interviews David Karp, CEO of Tumblr Danah Boyd, author, researcher MIT + Keynotes & Talks Ben Kaufman, CEO of Quirky Ester Dyson, Chairman Edventure Holdings + Debates Anne Curry, Anchor, NBC News David Carr, The New York Times + Mixers / Networking Dennis Crowley, CEO of Foursquare Jennifer Pahlka, Founder Code for America + Fireside Chats Beth Comstock, CMO of GE Tonya Surman, Center for Social Innovation + Workshops + Masterclasses Larry King, Host and Presenter, CNN Dale Dougherty, CEO, Make Magazine Kevin Slavin, MIT Media Lab Scott Monty, Ford Motor Company Jessica Jackley, Founder of Kiva Jonah Peretti, CEO of Buzzfeed SPONSORSHIP OPPORTUNITIES enhancing the attendee experience through branded content, installations, & activations

Explore the unique BENEFITS: variety of sponsor + Brand Awareness opportunities that SMW + Thought Leadership has to oﬀer. + Industry Collaboration + Local Market Engagement + Inﬂuencer Engagement Each package can be crafted & + Employee Engagement + Recruiting & Talent Acquisition customized to your brands + Market & Product Testing needs.

WHAT PACKAGE IS RIGHT FOR MY BRAND? PAST SPONSORS:

THOUGHT BRANDING & PRODUCT PACKAGE PACKAGE LEADERSHIP AWARENESS INTEGRATION COST

GLOBAL SUPPORTING X X X Contact Us

CITY HEADLINE X X X Contact Us

CITY SUPPORTING X X X Contact Us

STAGE / TRACK X X $50,000+

SINGLE EVENT X X $15,000

MASTERCLASS X X $10,000 FUTURE OF NOW EXHIBITION x $25,000+

INSTALLATION X X $25,000+

BRANDED POP-UP STORE X X $10,000+

WIFI / CHARGING STATIONS X $20,000+ LOUNGE X $25,000+ Sponsorship Package Discounts: COFFEE X $10,000+ Save 15% by October 31 and 10% BAR X X $10,000+ by November 30. SPONSOR PACKAGES enhancing the attendee experience through branded content, installations, & activations

GLOBAL SUPPORTING CITY HEADLINE CITY SUPPORTING

Global or Multi-City Packages provide brands City Headline Packages provide brands with City Supporting Packages provides brands with with global reach and/or a local presence in exclusive headline rights and a local presence an opportunity to engage attendees multiple cities across SMW events across a blended range of city-wide activation throughout the city. Standard deliverables annually. Standard deliverables include: areas. Standard deliverables include: include:

+ Brand positioning on global conference website + Exclusive “Headline Sponsor” city naming rights + City Supporting sponsorship in one local city + Logo placement on global schedule and newsletter + Host up to five curated events (panel, workshop, + Host up to three curated events (panel, workshop, + City Supporting Sponsorship in three or more cities mixer, party) mixer, party) + International speaking opportunities + Installation space in official venue(s) + Company profile and Q&A interview on local city blog + Virtual or physical integration of products, apps or + Headline sponsorship of opening & closing events + Inclusion in event press releases and in media services + Company profile and Q&A interview on local city blog outreach + Product giveaways, contests, and/or activation for + Additional speaking opportunities subject to + Additional speaking opportunities (subject to campaigns availability availability) + Custom development and/or integration of web and + Brand placement across local website + Brand placement across local web properties mobile apps + Included in press outreach, newsletter and via social + Included in press and media outreach, global media newsletter, and via social media + Post event wrap-up report with media mentions + Post-event wrap-up report with analytics and media mentions

“Social Media Week’s global theme is fully aligned with Nokia’s mission of connecting people through innovative Sponsorship Package Discounts: Save 15% products and services and encouraging the open sharing of knowledge and information.” by October 31 and 10% by November 30. Craig Hepburn, Global Director, Social and Digital SPONSOR PACKAGES Enhancing the attendee experience through branded content, installations, & activations

STAGE / CONTENT TRACK SINGLE EVENT / SESSION MASTERCLASS $30,000+ $10,000-15,000 $10,000+

Power a series of talks and events, including Single Event packages provide brands with the Masterclasses are a way for your brand to sessions, presentations, keynotes and option to host a single event, session, party, or connect and engage more deeply with interviews over a several hour period. mixer. Standard deliverables include: attendees in an intimate setting. Standard Standard deliverables include: deliverables include:

+ Host multiple curated events within content track + Host one curated event (panel, workshop, mixer) + 2 X 60 minutes of interactive hands-on learning or stage + Venue space, AV, and livestreaming production for up to 40 students + Additional speaking opportunities + Listed in main events schedule as Featured + Listed in main events scheduled as Featured + Published company proﬁle or Q&A interview on Event Event local city blog + Dedicated promotion and mentions on Twitter / + Dedicated promotion and mentions on Twitter / + Listed in main events schedule Facebook Facebook + Dedicated promotion and mentions on Twitter / + Logo placement on local content sponsors page, + In class physical / branding + New York City website branding Facebook local city website sidebar, and stage signage + Venue space, AV, and livestreaming production + Logo placement on stage signage + Venue space, AV, and livestreaming production

Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30. SPONSOR PACKAGES enhancing the attendee experience through branded content, installations, & activations

FUTURE OF NOW EXHIBITION BRANDED POP-UP STORES INSTALLATIONS $25,000+ $10,000-$25,000k $10,000-$25,000k

The Future of Now Exhibition will provide Marketplace Packages provide brands with the Custom installations will be located throughout brands with the opportunity to have a opportunity to create a pop-up store at SMW SMW NYC Campus and in high traﬃc areas. physical presence. This Exhibition will feature NYC Campus. This provides digital brands an Brands can take advantage of SMW’s creative a reﬂection of some of the historical aspects opportunity to connect and engage SMW’s strategy team to design something that of social media and technology and a glimpse audience of hyper-connected consumers. provides unique brand engagement into the future. Standard deliverables include: Standard deliverables include: opportunities. Standard deliverables include:

+ Central location within the exhibition area of the + Centrally located on the ground ﬂoor of the Highline + Located in strategic positions throughout Campus ground ﬂoor of the Highline Stages Stages + Three standard sizes available (12x11, 11x4 and 7x4)* + Three standard sizes available (10x10, 15x15 and + Three standard sizes available (12x11, 11x4 and 7x4)* + Physical space that can be customized to your 20x20)* or custom size installations available + WiFi throughout the week design esthetics + Standard furniture with iPads or plasma screen + Standard furniture with iPads or plasma screen + WiFi throughout the week + Design and creative strategy support* + Design and creative strategy support* + Standard furniture with iPads or plasma screen + Digital branding and onsite physical signage + Digital branding and onsite physical signage + Design and creative strategy support* + Dedicated marketing, promotion, and social + Dedicated marketing, promotion, and social media + Digital branding and onsite physical signage media + Dedicated marketing, promotion, and social media

Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30.

* Not including design and production fees. TURN-KEY SPONSOR PACKAGES enhancing the attendee experience through branded content, installations & activations

CMO SUMMIT CO-WORKING SPONSOR GLOBAL NEWSLETTER $75,000+ $25,000+ $5,000-$25,000 per insert

Targeted at CMO’s, CDO’s and CIO’s, this full SMW’s Campus experience will provide day event will comprise of an intensive numerous ways for attendees to interact, program of inspirational talks from pioneers in engage, collaborate and most importantly, the industry, practical case studies presented work and be productive. The co-working by global brands and product demonstrations spaces are distributed throughout Campus from some of New York’s hottest startups and and will be equipped with charging stations, Reaching 120k globally and 60k in the US, the technology companies. access to WiFi and comfortable seating. SMW newsletter is distributed each week to Standard deliverables: an audience of hyper-connected inﬂuencers. Standard deliverables: Each newsletter focuses on providing updates, news and how-to tips and advice, + 10 Summit passes (worth $10k)* + Rights to be the exclusive “Co-working” sponsor + Branding on NYC side bar, on partners page and toghether with value add content from our of SMW at Campus brand partners. on Summit event page + Branding of co-working space, workstations and + Sponsor either breakfast, lunch or dinner with seating areas Standard deliverables: opportunity to host, welcome and speak + Host one curated event (panel, workshop, mixer) + Company proﬁle and Q&A interview on SMW blog + Dedicated promotion and mentions on Twitter / + Brand logo on right side column within newsletter + Speaking slot for senior exec during Summit (has Facebook + Up to three editorial inserts in newsletter (position to be C-level) + Logo placement on local content sponsors page, dependent on pricing) + Speaking opportunities during SMW (subject to local city website sidebar, and stage signage availability) + Dedicated email to attendees to share content, research (exclusive content) Sponsorship Package Discounts: + Livestreaming of the event, archive video and interviews Save 15% by October 31 and 10% by November 30. TURN-KEY SPONSOR PACKAGES enhancing the attendee experience through branded content, installations, & activations

OPENING VIP RECEPTION CLOSING PARTY WIFI AT CAMPUS $25,000 $25,000 $20,000

Host NYC’s premier technology and media Rock out with NYC’s hyper-inﬂuencer crowd Power thousands of attendees’ connectivity at cocktail gathering the Campus location

CHARGING STATIONS LOUNGE SPONSOR COFFEE / BAR $15,000 $20,000 $15,000

Alcohol is great, thereafter...coﬀee

Sponsorship Package Discounts: Save 15% by October 31 and 10% Power attendees, literally Give attendees a rest when they need it most by November 30. CASE STUDIES & TESTIMONIALS stories from brands, agencies, tech companies, & industry thought leaders

WARBY PARKER & GOOGLE+ FAST COMPANY’s SOCIAL BRANDS

“Digital is revolutionizing the way people connect with each other — and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech and media at its global conferences.”

David Berkowitz, Chief Marketing Eyewear designer Warby Parker teamed up with Oﬃcer, MRY Fast Company unveiled their list of the Most Google+ to replace the traditional mirror found in Innovative Social Companies of 2013 at the eyewear displays. Attendees used Google+ Bloomberg Business & Entrepreneurship Hub. Hangouts, where they were able to get feedback Presentations included the most innovative social from celebrities, inﬂuencers, and fashion experts. media companies and their plans for 2013.

SMW NYC CLOSING PARTY “This year’s Social Media Week was a truly global phenomenon — showcasing “Social Media Week is changing the borderless brands, via the power of social deﬁnition of what a great conference is. media. We are proud to have been an Of all of the events I have a chance to integral partner — with PepsiCo employees speak at and participate in, this is by far contributing to discussions and idea my favorite.” exchanges on three continents.”

John Winsor Bonin Bough CEO of Victor & Spoils and VP of Global Media and Chief Innovation Oﬃce, Consumer Engagement at Havaas Worldwide Mondelēz International Social Media Week New York Global Headline Sponsor Nokia and Supporting Party Sponsors HouseParty & BuzzFeed, hosted the Oﬃcial Closing VIP Party at The Angel Orensanz Center for Contemporary Art. CASE STUDIES & TESTIMONIALS stories from brands, agencies, tech companies & industry thought leaders

NOKIA MUSIC & MONSTER SHOUTLET POWER LOUNGE FORD FIESTA MOVEMENT

SMW, Nokia, and Monster created this installation to The Power Lounge was located at SMW NYC’s Kicking oﬀ SMW NYC 2013 at Bloomberg, Scott oﬀer attendees a chance to interact with Nokia’s Global Hub and Los Angeles’s Tech Hub. Attendees Monty, Global Head of Social Media for Ford, latest Lumia devices and send images taken by enjoyed a relaxed environment where they could gave a keynote address to launch the new Ford them as postcards, as well as to listen to music recharge their devices, use complimentary WiFi & Fiesta Movement, seen by a packed audience of playlists on Nokia Music via Monster Purity Pro enjoy refreshments, courtesy of WholeFoods. journalists & executives. wireless headsets.

PEPSICO GLOBAL TOUR "Buddy Media is proud to be a partner of “Social Media Week’s global theme is fully Social Media Week. This is one of the few aligned with Nokia’s mission of connecting events that enables us to connect with people through innovative products and our customers and partners globally. We services and encouraging the open sharing look forward to continued growth and of knowledge and information.” innovation from the Social Media Week team.”

Craig Hepburn Michael Lazerow Global Director, Social and CEO of Buddy Media Digital, Nokia As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities. CONTACTS

SALES & MARKETING

FOUNDER & EXECUTIVE DIRECTOR Toby Daniels [email protected]

GLOBAL HEAD OF PARTNERSHIPS Benjamin Scheim [email protected] GLOBAL DIRECTOR OF SALES Katya Libin [email protected] DIRECTOR OF MARKETING Giorgia Lucciola [email protected]

DIRECTOR OF COMMUNICATIONS Nicky Yates [email protected]

DESIGN AND PRODUCTION

DIGITAL CREATIVE DIRECTOR Dave Brown [email protected]

ACCOUNT MANAGER Dushane Ramsay [email protected]