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FOR IMMEDIATE RELEASE

800 HIGH STREET HACKETTSTOWN, NJ 07840 T+1 908 852 1000 F+1 908 850 2624 Contact: Andres Malo Weber Shandwick 312.988.2147 [email protected]

THEY’RE FINALLY BACK: M&M’S® CRISPY TO RETURN IN 2015 M&M’S® Brand Rewards Fans’ Passion; Plans to Re-Release Irresistible Product Nationally in January

Hackettstown, N.J. (October 2, 2014) – M&M’S® Brand has a message to all the diehard fans of M&M’S® Crispy Milk Candies: They’re finally back … because of you.

After a decade of phone calls, petitions, Facebook posts and countless other pleas, Chocolate announced today M&M’S® Crispy will return to stores nationwide in January 2015 following a 10-year hiatus.

M&M’S® Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is slightly larger than the original milk chocolate variety, and will be featured in a new, eye-catching, bright green bag.

The launch of M&M’S® Crispy is the biggest M&M’S® Brand launch since the introduction of M&M’S® Pretzel Chocolate Candies in 2010. M&M’S® Crispy was first available as a limited-edition item in 1998, and the product’s re-emergence is a testament to the unwavering loyalty shown by consumers and media who refused to let the beloved flavor variant go the way of laser disc players, dial-up Internet and other turn-of-the-millennium relics. According to records in Mars Consumer Care, M&M’S® Crispy is the No. 1 Mars variant no longer on the market requested to be “brought back.”

“When M&M’S® fans talk, we listen. And consumers have made it clear that M&M’S® Crispy are so irresistible, we had to bring them back,” said Seth Klugherz, Senior Director, M&M’S® Chocolate Candies. “We’re sure existing fans will be thrilled to see M&M’S® Crispy back in stores coast to coast, but we’re just as excited to introduce this delicious product to a new generation of chocolate lovers.”

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M&M’S® Crispy – 2-2-2-2

M&M’S® Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). For more information, visit the M&M’S® Brand Facebook page at www.facebook.com/mms, the official M&M’S® Twitter handle @mmschocolate, or www.mms.com.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ®, ®, BANFIELD® Pet Hospital, CESAR®, ®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, ®, ®, ®, MARS®, MILKY WAY® and ®; Wrigley – ®, ®, ® and 5™ chewing gums, ® and ® candies, and ® and LIFESAVERS® mints. Food – UNCLE BEN’S®, ®, EBLY®, MASTERFOODS®, ® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

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