MY MMS Wedding Press Release FINAL 6.25.14
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Contacts: Alice Nathanson Maureen Henry Mars Retail Group Weber Shandwick 323-286-8357 312-282-2703 [email protected] [email protected] SAY ‘I DO’ TO PERSONALIZED MY M&M’S Brand Offers Wide Range of Personalized Candy, Gifts and Packaging Ideas to Make Weddings Even More Memorable MT. ARLINGTON, N.J. (June 26, 2014) – Planning a wedding – and all the events leading up to the big day – can be stressful, as brides strive to put their own personal touch on every element. From favors to decorations to bachelorette parties to wedding showers, MY M&M’S brings a new level of personalization to help make magical moments even more special. MY M&M'S is an exclusive online custom printing solution for adding custom colors and touches to M&M’S Chocolate Candies. The collection at www.mymms.com consists of 25 vibrant colors for adding custom printed messages and images, and include popular wedding colors of Shimmer Platinum, Shimmer Pearl and Shimmer Golden and clipart like wedding bells, doves, rings and more. “MY M&M’S offers a fun and unique way to put a personal touch on many aspects of the wedding planning process and celebration,” said Leslie Convey, General Manager of MY M&M’S. “Whether used as gifts or decorations, brides and guests alike will be delighted with the big impact made by this personal touch.” MY M&M’S offers a wide variety of unique merchandise to choose from that is perfect for favors, decorations, place settings, candy bars and more, including: o MY M&M’S Wedding Favor Packs – Celebrate the special day with single-serve packs featuring a personalized blend of MY M&M’S that are perfect for guest favors at showers or weddings. o Silver Favor Tins - The perfect wedding favor! Each candy tin comes pre-filled with personalized chocolate M&M'S®. o MY M&M’S Elegant Lace Favor Bags – Add a touch of elegance with lace bags filled with a blend of personalized MY M&M’S. Perfect for guest favors. o MY M&M’S Bulk Candy Bags – Personalized M&M'S® come in bulk to create your own memorable candy bar or decorations. o MY M&M’S Occasion Blends – Choose from pre-printed “Just Married” or Wedding blends of MY M&M’S that feature wedding-occasion clip art and phrases like wedding rings, doves, “Just Married,” “I do!” and champagne glasses. For more MY M&M’S chocolate candies and wedding ideas, visit http://www.mymms.com/occasions/wedding.aspx. ### About Mars Retail Group Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M’S® World stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars’ largest retail business. MRG also operates the company’s Licensing and MY M&M’S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M brand name. Mars Retail Group is a division of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA® and WISDOM PANEL®. For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars. About MY M&M’S MY M&M’S has been selling personalized M&M’S online since 2005, (www.mymms.com) featuring innovations that include custom printing messages, logos and Clipart images on 20 printable colors. The company also offers custom licensed blends from the MLB, NFL, NBA and Star Wars, in addition to pre- blended occasion specific blends. MY M&M’S help make memories sweeter for birthdays, weddings, anniversaries, baby showers, holidays and corporate events. .