800 HIGH STREET HACKETTSTOWN, NJ 07840 T+1 908 852 1000 F+1 908 850 2624
Contacts: Lauren Nodzak Russ Dyer Mars Chocolate North America Weber Shandwick 908.850.2291 – office 312.988.2384 – office [email protected] [email protected]
A SPOT SURE TO SATISFY: SNICKERS® WILL UNVEIL NEWEST “YOU’RE NOT YOU WHEN YOU’RE HUNGRY” SPOT DURING SUPER BOWL XLV Comedic Icons Richard Lewis and Roseanne Barr Follow in Betty White’s Legendary Footsteps in Super Bowl Spot
HACKETTSTOWN, N.J. (January 27, 2011) – In a move sure to satisfy Super Bowl advertising fans, Mars Chocolate North America announced today that its SNICKERS® Brand will continue its successful “You‟re Not You When You‟re Hungry” campaign with a new television commercial that will air during the third quarter of Super Bowl XLV.
The spot, called “Logging,” features comedic icons Richard Lewis and Roseanne Barr. Lewis and Barr prove that “You‟re Not You When You‟re Hungry” and remind consumers that SNICKERS continues to satisfy hunger. Other icons who‟ve appeared in the campaign include Betty White and Abe Vigoda.
“The Super Bowl ranks as the world‟s greatest marketing stage so it‟s important our newest „You‟re Not You When You‟re Hungry‟ SNICKERS spot has a starring role this year,” said Debra A. Sandler, Chief Consumer Officer at Mars Chocolate North America. “We think the addition of Richard Lewis and Roseanne Barr to this iconic campaign will satisfy Super Bowl ad fans‟ appetites for a laugh this year.”
The new commercial, which was created by BBDO New York, also includes a series of print and digital advertisements featuring Lewis and Barr. Lewis will also play a starring role in a bonus interactive experience on the SNICKERS YouTube page that will launch in concert with the television ad during the Super Bowl.
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2-2-2-2 SNICKERS® Super Bowl Ad
For more information about SNICKERS, or the new SNICKERS Super Bowl XLV television commercial, visit www.snickers.com, www.facebook.com/SNICKERS or the SNICKERS YouTube page.
About Mars Chocolate North America: Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established our first roots as a confectionery company. In the 1920‟s, Forrest Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest , Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Chocolate, Petcare, Food, Gum & Confections, and Symbioscience, and more than 65,000 Associates worldwide that are putting our Mars Principles in action to make a difference for people and the planet through our performance.
Mars brands include: Chocolate – M&M‟S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN‟S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience –SERAMIS® and CIRKU™.
For more information, please visit www.mars.com.
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