800 HIGH STREET HACKETTSTOWN, NJ 07840 T+1 908 852 1000 F+1 908 850 2624 “FOR IMMEDIATE RELEASE”

Contacts: Lauren Nodzak Agency Jessica Slusser Engauge 908.850.2291 – office 614.573.1431 – office 908.914.5701 – mobile 617.875.6265 – mobile [email protected] [email protected]

SNICKERS® Ice Cream Gives NFL Fan the Ultimate “Chillin’ at Training Camp” Experience Sweepstakes winner Michelle Hill receives one-on-one time with Kevin Faulk of the New England Patriots

HACKETTSTOWN, N.J. (August 12, 2010) — Mars Chocolate North America is bringing one lucky NFL fan and a guest one step closer to the field through the ® Ice Cream “Chillin’ at Training Camp” Sweepstakes. Nearly 25,000 fans entered for a chance to score an all-expense paid trip to a 2010 NFL training camp of their choice. Winner Michelle Hill of Malden, MA and a guest will be VIPs at the New England Patriots training camp and receive exclusive one-on-one time with running back Kevin Faulk.

“NFL training camps and SNICKERS® Ice Cream are perfect summer pastimes,” said Craig Hall, general manager, Mars Chocolate North America. “Not only will Ms. Hill chill with SNICKERS® Ice Cream, she’ll spend time with one of the sport’s greatest running backs.”

In addition, SNICKERS® Ice Cream has brought the “Chillin’ at Training Camp” experience to life across the country this summer. The five training camp stops include the Dallas Cowboys, New England Patriots, New York Giants, Chicago Bears and Indianapolis Colts.

No purchase was necessary to enter the “Chillin’ at Training Camp” Sweepstakes. A complete list of prizes and terms and conditions is available at www.NFL.com/SnickersVIP.

All player participation arranged by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association. – more –

800 HIGH STREET HACKETTSTOWN, NJ 07840 T+1 908 852 1000 F+1 908 850 2624

About Mars Chocolate North America: Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global sales of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, ®, ®, MARS®, MILKY WAY® and ®; Petcare – PEDIGREE®, ®, ®, CESAR®, NUTRO®, GREENIES®, and ®; Wrigley – ®, ®, ®, ® and ®; Food – UNCLE BEN’S®, ®, EBLY®, MASTERFOODS® and ®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.

For more information, please visit www.mars.com.

SNICKERS® Ice Cream is an Official Sponsor of the National Football League.

© 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.