Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
TK Marketing Presentation 1 / 40 Global Rankings (Traffic & Operation)
Number of Countries 1 1푠푡 in World In terms of destination country
Number of Destinations Number of Destinations (From Single Hub) 4 1 2 1 4푡ℎ in World 1푠푡 in Europe 2푛푑 in World 1푠푡 in Europe In terms of destinations In terms of destinations In terms of destinations In terms of destinations
Number of Passengers (2014) 1 2 7 11 푛푑 푡ℎ 푡ℎ 1푠푡 in Turkey 2 in Europe Rankings 7 in World Rankings 11 in World Rankings (among legacy carriers) (international pax) (Domestic + International pax)
Operating Fleet ASK Ranking RPK Ranking 12 15 13 12푡ℎ in World Rankings 15푡ℎ in World Rankings 13푛푑 in World Rankings
TK Marketing Presentation 2 / 40 Quality Achievements – Europe’s Best Airline
2015
TK Marketing Presentation 3 / 40 Quality Achievements – Global Rankings
The World’s Best Business Class Lounge 2015
. Airline of the Year Turkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards ceremony. • Turkish Airlines: Airline of the Year, Service Quality Service Quality Service Quality • Turkish Cargo: Cargo Airline of the Year, • Turkish Technic: MRO Company of the Year. . Aviation Leader of the Year 1 1 1 Temel Kotil, Ph.D. President and CEO of Turkish Airlines has been chosen "Leader of The Year" in World’s Best Business Class World’s Best Business Europe’s and 2014 Air Transport News Awards Lounge Class Lounge Dining South Europe’s Best Airlines . CEO of the Year Catering Catering Seat CEO of Turkish Airlines, has won the prestigious Executive Leadership category at the 2014 Airline Strategy Awards in London . The Best in the World 2 2 2 Turkish Airlines has been once again voted as the best in the world, receiving another prestigious 풏풅 World’s ퟐ풏풅 Business Class World’s ퟐ풏풅 Economy Class World’s ퟐ Premium award at the CAPA Aviation Awards for Excellence in 2014 Catering Catering Economy Class Seats
TK Marketing Presentation 4 / 40 Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
TK Marketing Presentation 5 / 40 Turkish Airlines flies to more countries than any other airline
*Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations TK Marketing Presentation 6 / 40 Turkish Airlines flies to more countries than any other airline
*Blue countries indicate current flight map. TK Marketing Presentation 7 / 40 Network Development – Network Size (As of Mar'16)
Europe’s World’s World’s #1 #4 Airline Airline In terms of destinations In terms of destinations #1 Airline In terms of destination country Europe’s World’s
Turkish Airlines flying to 285 destinations #1 #2 in 113 countries Airline Airline In terms of number of destinations In terms of number of destinations all around the world. (Mar'16) from single hub from single hub
With 8,900 flights per week reaches 74% of all destinations at least daily TK Marketing Presentation 8 / 40 Network & Passenger Development
2015 – 72,4M 12,000 Landing Per Week 299* pax 61,2M
*2016E - 339 10,000 54,7M *Fleet
48,3M 2015 - 299 2014 - 261 8,000 39.0M 2013 - 232 32.6M 29.M 6,000 2012 - 202 25.1M 2010 - 153 2011 - 180 22.6M 2009 - 154 4,000 16.9M 2008 143 14.1 M 2006-131
2005 - 107
2,000
0 95 120 145 170 195 220 245 270 295 Number of Destination
TK Marketing Presentation 9 / 40 Figures / Passenger Number
Total Passenger (Million) Int to Int Transfer Passenger (Million) %32 21,694 72.4 2005-2015 18,385 61.2 Transit 54.7 Pax 15,564 48.8 CAGR 12,882
39.0 9,937 32.6 29.1 25.1 6,877 22.6 19.6 5,706 16.9 4,445 14.1 3,129 2,229 1,134 1,563
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
International Passenger (Million) Domestic Passenger (Million) 30.6 40.8 26.3 34.9 22.7 32.0 29.0 19.8 16.5 22.5 13.6 14.5 18.2 11.1 11.7 15.5 10.0 13.4 8.9 11.5 9.7 7.2 6.9 8.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
Total number of passengers carried is targeted to reach 72.4M, 30.6M on sched. domestic routes, 40.8M on sched int routes, and the rest on charter and hajj flights. TK Marketing Presentation 10 / 40 Figures / Number of Destinations (As of Mar'16)
New Destinations North America Europe 10 Airport 109 Airport New Destinations Opened in 2016
Ivana-Frankivsk Ukraine Mar'16
Asia & Far East New Destinations Pending to be Launched 34 Airport Bogota Colombia May'16 Caracas Venezuela Luanda Angola Panama City Panama May'16 Conakry Guınea Luxor Egpyt Dubrovnik Croatia May'16 Havana Cuba Makhachkala Russia Middle East Atlanta USA May'16 Juba South Sudan Mexico City Mexico 34 Airport Hanoi Vietnam Jun'16 Kassel Germany Nantes France Abha S.Arabia Kharkiv Ukraine Seychelles Seychelles Aswan Egpyt Lankaran Azerbaijan Urmieh Iran
South America Africa New Destinations Opened in 2015 48 Airport 2 Airport Siirt Turkey Dec'15 Baden-Baden Germany Jun'15 Bari Italy Apr'15 Zaporizhia Ukraine Dec'15 Graz Austria Jun'15 San Francisco USA Apr'15 Mauritius Mauritius Dec'15 Bamako Mali May'15 Taipei Taiwan Mar'15 Antananarivo Madagascar Dec'15 Hakkari Turkey May'15 Manila Philippines Mar'15 Durban S.Africa Nov'15 Uşak Turkey May'15 Ahwaz Iran Mar'15 New Maputo Mozambique Oct'15 Tokat Turkey May'15 Bursa Turkey Mar'15 Miami USA Oct'15 Ordu Giresun Turkey May'15 Abuja Nigeria Mar'15 Destination Khujand Tajikistan Aug'15 Porto Portugal Apr'15 23 Opened in 2015
*New destinations on the list (without date ), are planned to launch in 2016 & 2017 based on aircraft availability and upon obtaining the authorizations. TK Marketing Presentation 11 / 40 Europe (Part 1/2)
84 Airports
. Light red destinations are opened for reservation . Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
TK Marketing Presentation 12 / 40 Europe (Part 2/2)
25 Airports
. Light red destinations are opened for reservation . Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
TK Marketing Presentation 13 / 40 Africa
48 Airports
. Light red destinations are opened for reservation. . Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
TK Marketing Presentation 14 / 40 Middle East
34 Airports
. Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
TK Marketing Presentation 15 / 40 Asia & Far East
34 Airports
. Light red destinations are opened for reservation. . Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
TK Marketing Presentation 16 / 40 Americas
12 Airports
. Light red destinations are opened for reservation. . Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
TK Marketing Presentation 17 / 40 Turkey
51 Airports
TK Marketing Presentation 18 / 40 Figures / Fleet
179 Fleet Growth Type Fleet 153 132 127 440 437 A340-300 4 102 101 82 409 A330-300 27 73 73 69 66 65 9 9 Wide Body 375 A330-200 20 9 339 349 331 9 B777-300ER 24 299 9 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 12 9 25% Total 75 261 10 A321-200 59 232 344 346 313 202 9 274 A320-200 29 9 227 245 240 A319-100 14 7 216 197 Narrow Body B737-900ER 15 181 159 B737-800 97 B737-700 1 95 95 73 87 92 87 87 82 E 190 / 195 4 36 42 55 72% Total 219 2012 2013E 2014 2015 2016E 2017E 2018E 2019E 2020E 2021E 2022E A330-200F 7 Wide Body Narrow Body Cargo Total Cargo A310 3 3% Total 10 TOTAL 304
Youngest Fleet in Europe 6,9 TK’s Avarage Fleet Age
TK Marketing Presentation 19 / 40 Figures / Anadolujet
68 Routes Total Passanger ( Million) Fleet Growth
. Anadolujet is The low-cost brand of Turkish Airlines . Flying to 66 routes, from 44 destinations 13.3 39 in Turkey & TRNC 10.5 34 8.9 27 8.0 23 5.5 18
2012 2013 2014 2015 2016E 2012 2013 2014 2015 2016E
Via Ankara, ESB
Via İstanbul, SAW
TK Marketing Presentation 20 / 40 Figures / Cargo
Cargo Tonnage Carried (1.000 Ton) 815
720 662 303 565 271 470 257 388 218 314 155 117 238 199 91 512 165 183 145 60 405 450 34 55 315 347 28 29 271 178 223 117 136 149 144
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
Belly Cargo
Total Cargo Revenue (Mn USD)
973 Turkish Cargo 871 935 719 578 . Leading cargo carrier in total export and import cargo in Turkey. 427 306 287 189 219 252 . Operates to 55 destinations with its 3 A310-300 and 7 A330-200F freighters besides 284 destinations with passenger aircraft. 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Axis Title
TK Marketing Presentation 21 / 40 Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
TK Marketing Presentation 22 / 40 Brand Value – Sponsorships
23 / 40 Brand Value – Sponsorships
24 / 40 Brand Value
TK Marketing Presentation 25 / 40 Brand Value – Sponsorships
BORUSSIA DORTMUND 2013-2016
Turkish Airlines Lounge in Westfalenstadion
TK Marketing Presentation 26 / 40 Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
TK Marketing Presentation 27 / 40 Cabin Features
Business Class
Comfort Class
Economy Class
TK Marketing Presentation 28 / 40 Inflight Entertainment
Planet
Turkish Airlines Inflight Entertainment platform «Planet» will help make your trip go by in the blink of an eye. You can access, . 337+ movies . 414+ TV Series & documentaries . 756+albums by Universal Music Group . 17+ Games.
TK Marketing Presentation 29 / 40 Catering
Turkish Airlines, which serves the best catering service for business Candle light dinner above the skies. class, is offering Flying Chef concept onboard. TK Marketing Presentation 30 / 40 Catering
The World’s ퟐ풏풅 Business Class Catering 2015
The World’s ퟐ풏풅 Economy Class Catering 2015
TK Marketing Presentation 31 / 40 Lounge Istanbul (1st floor )
In our lounge, you will have a good time comfortably before flight and enjoy the free catering service (hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.)
Library & Billiards rooms 5,900 m2 Over Area of Lounge Istanbul 1.000 Seat capacity
Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family and Star Alliance Gold card members can take advantage of Lounge Istanbul. TK Marketing Presentation 32 / 40 Lounge Istanbul (Ground floor )
a virtual car rally in miniature model of Istanbul a realistic golf simulator PlayStations and electronic diversions Suit rooms
The World’s Best The World’s Best Business Class Lounge 2015 Business Class Lounge Dining 2015 The Lounge Istanbul provides some of the unique tastes of Turkish cuisine like mantı, börek, pide,gözleme and global dishes you’ll be hard-pressed to find elsewhere. Amongst other treats, you’ll find freshly prepared pastries from Vienna’s famous pastry shop Demel.
a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit». Stage - Live Performance Helical Stairs & Turkish Airlines’ Globe
TK Marketing Presentation 33 / 40 Lounge Istanbul Arrival
In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are Our international incoming Business Class passengers and Miles&Smiles Elite Plus members showers, changing and ironing rooms available free of charge. travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival
TK Marketing Presentation 34 / 40 Turkish Corporate Club
Discount No Penalties Incentive Excess Baggage TK Marketing Presentation 35 / 40 Turkish Conventions
Europe’s best airline brings the world to Congress City İstanbul.
. Exclusive offers on all Turkish Airlines flights . Opportunity to get organizers’ incentives . Easy application and management process for meetings seminar conference congress exhibitions [email protected]
TK Marketing Presentation 36 / 40 Miles&Smiles
Program Partners:
TK Marketing Presentation 37 / 40 Istanbul Tour For Transfer Passengers
Istanbul Tour: Free Istanbul sightseeing tour for all our transit passengers.
After you arrive at Istanbul Atatürk Airport, you will be picked up by a private guide and you will spend fantastic hours filled with historical beauties of our city. istanbulinhours.com TK Marketing Presentation 38 / 40 Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
TK Marketing Presentation 39 / 40 Subsidiaries & Affiliates
Revenue (mn # of Turkish Airlines Group Partnership Structure Establishment USD) Personnel
1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public 1933
2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009
3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989
4 THY Turkish Technic 950 5,646 % 100 THY 2006
5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007
6 Turkish Ground Services 257 9,654 %50 THY - %50 Havaş 2009
7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008
8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010
9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011
10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011
11 THY Aydın ÇıldırAirportManagement, Inc. 1 12 %100THY 2012
12 TurkbineTechnical Gas Turbines Maintenance & Repair, Inc. 1 10 %50 THY Teknik - %50 Zorlu O&M 2011
13 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014
Total 15,425 46,896
TK Marketing Presentation 40 / 40 Thank You
TK Marketing Presentation