Things you didn’t know The iconic blue NIVEA Creme tin was actually green when it was first produced.

www.nivea.co.uk The name NIVEA is derived from the Latin expression ‘Nix Nivis’, meaning snow white.

In the UK, four million people use a NIVEA skincare product every day.

In the past 95 years, more than 11 Caring for skin is at the heart of the NIVEA brand and the emotional values associated with billion NIVEA Creme pots have been the brand have changed little over the past 95 years. Consumers consistently reaffirm their produced, equivalent to every single person who has ever lived using one perspective that NIVEA is a timeless, uncomplicated, trusted, honest brand that pot of NIVEA Creme. understands its consumers’ needs while offering quality and value. NIVEA products are used by half a billion people worldwide and are sold 18 million times a year. Offerings and Values creating products that fit in with the latest Creatine in skin, helping boost the skin’s NIVEA Creme is an iconic beauty classic used cosmetic trends and meet changing natural anti-ageing process. Thirdly, NIVEA by millions of women all over the world. It consumer needs, it retains its contemporary Deodorant Pearl & Beauty, a deodorant was the first true cosmetic moisturiser and is appeal within each generation. It is a tribute offering 24-hour protection along with pearl Race for Life fits perfectly with NIVEA’s on their promises. This trend is putting Readers Digest study. In 2006 NIVEA For still the brand’s signature product. Yet to best to the strength of the NIVEA brand that it extracts designed to leave underarms feeling values of caring for oneself on the inside enormous pressure on manufacturers to Men Active Firming Moisturiser celebrated meet consumers’ evolving requirements in can appeal to a wide range of consumers on smooth and cared for. and the outside, as well as for others innovate and all major brand players must the status of Product of the Year – an skincare, NIVEA has expanded significantly to so many levels. Finally, NIVEA For Men Cooling Gel through the sponsorship money raised. maintain a frenetic pace of new product independent survey of 12,593 individuals; offer a comprehensive choice of moisturising, Moisturiser, a light hydro gel, with Iso development in order to keep up with one and the Marie Claire Prix D’Excellence De La protection and care expertise in the face, body, Innovations and Promotions Magnesium and Mint Extracts, which Market Context another and sustain consumer interest. Beauté award in 2006 went to NIVEA Visage hand, lip, men’s, sun and deodorant markets. New product development and innovation is refreshes and re-energises the skin and With more and more people – men and However, innovation does not have to come Sensitive Calming Day Cream. NIVEA’s brand values have changed little at the heart of NIVEA’s long-term brand boosts skin’s moisture. women alike – interested in looking and from the latest hi-tech ingredient – it could over the decades and are encapsulated in development. The Research Centre at Also new for the 2006 Sun market is feeling youthful and healthy for as long as also come in the shape of a new packaging the phrase ‘Trust NIVEA to care for your NIVEA’s headquarters in Hamburg, Germany, immediate protection for children in spray possible, skincare is big business. As the format or the identification of a simple skin’. These values are communicated via which opened in August 2004 is devoted to and lotion formulations, forming part of the leading skincare brand in Europe, NIVEA has unmet consumer need or trend. clean, fresh, healthy and positive imagery in helping identify and develop the latest new NIVEA Sun Children’s SPF 50+ range. a 16.2% share of the £612 million UK skincare all NIVEA’s promotional material and products. 2006 has seen the launch of NIVEA has a strong marketing heritage, market (Source: IRI). The largest segment in Achievements and Future Prospects advertisements. NIVEA is dedicated to several innovative new products. Firstly, with campaigns dating as far back as the the market is facial skincare, where product NIVEA is the world’s largest skincare brand protecting the skin of the entire family, NIVEA has transferred its nourishing, tanning 1920s focusing on many of the benefits and sales total £340.4 million, increasing by 6.4% with a strong international presence in around therefore family values form a vital part of and firming expertise into the new and values that the brand still stands for today. year-on-year (Source: IRI). The fastest-growing 170 countries and an enviable reputation. its brand character. Each NIVEA product is rapidly growing gradual tanning segment Nowadays, each section of the brand segment is body care with an annual increase In the UK the brand has a retail value of formulated to meet specific consumer skin with the launch of NIVEA body Sunkissed portfolio is supported by a fully integrated of 29.0% (Source: IRI), mainly attributable to £159 million, which reflects a growth of 8% needs, while keeping their skin looking and Skin, a daily moisturiser with a hint of tan, multimedia strategy. 2006 will be the fourth the new gradual tanning segment, which in a skin and beauty care category that only feeling healthy, soft and well cared for. which also helps firm the skin. year NIVEA has sponsored Cancer Research NIVEA has just launched into. grew by 1.5% in 2005 (Source: IRI). This is NIVEA’s consistently strong brand imagery Secondly, NIVEA body Age Defying Lotion, UK’s Race for Life which is a series of With ever-heightening interest in their reinforced by NIVEA being voted the UK’s ensures that it remains classically stylish. By formulated to replenish the levels of women-only sponsored charity events. personal appearance, consumers are eager and Europe’s Most Trusted Skincare Brand to try advanced new formulas that deliver for the second consecutive year in a

1906 1911 1922 1950s Beiersdorf opens its Dr Oscar NIVEA launches the NIVEA begins to first UK office in Troplowitz, a first mass market expand its product Idol Lane, London. medical researcher, skincare cream in portfolio beyond the develops a new the UK – the iconic NIVEA Creme kind of cosmetic world’s first true into lotions, Suncare, cream. cosmetic Shower and basic moisturiser. facecare. This continues through to the 1980s.

1991 1992 2002 2006 NIVEA Visage From here until NIVEA Deodorant Beiersdorf UK Ltd launches in the UK. 2000, NIVEA body, launches in the UK. celebrates its 100th Soft, Hand, For anniversary. Men, and Lipcare all launch in the UK.

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