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Table of Contents 2009HotProducts 6/23/09 3:22 PM Page 1 table of contents p 3 Wireless BP monitor offers glimpse of future p 3 P&G aligns itself atop the probiotics market p 4 Aura Cacia eco air freshener ‘naturalizes’ odors p 4 Aveeno branches out to Nourish+ hair, too p 5 Axe line cuts into hair care segment p 5 Alaven pumps up with Bifera iron supplement p 6 Boiron pushes homeopathy with flu relief p 6 Bud Light Lime adds fruit flavor to beer segment p 7 Colgate releases a brush for those in a rush p 7 Crest whitens with leave-on, flexible strips p 8 Dixie serves up Ultra paper plates for grilling p 8 Duracell charges up with USB device p 9 Durex capitalizes on ‘allure’ around massagers p 9 New, improved Elations formula hits shelves p 10 L'Oréal makes hair care ‘EverPure’ p 10 Finish Quantum washes dishes clean and green p 11 Gorilla Glue sticks to innovation with new epoxy BY MICHAEL JOHNSEN p 11 Coty’s Halle by Halle Berry wafts into fragrances n the following pages, you’ll find a list of 30 prod- p 12 Healthy Choice steams up frozen meals ucts — all recently launched or about to be p 12 L’Oréal’s Bare Naturale softens lips Olaunched — that caught the attention of Drug p 13 Nivea shines with new lip care collection p 13 Olay brings Pro-X skin care to mass market Store News’ editors in a big way in the past year. It’s a short p 14 Novartis set to shake up PPIs with OTC Prevacid list of products our editors believe will really drive incremen- p 14 Progresso Light soups tout health, convenience tal growth in the year to come, or as in the case of A&D’s new p 15 Purex 3-in-1 sheets clean up laundry process LifeSource monitor, ones that herald a tremendous new p 15 Roots of Nature offers natural ethnic hair care p 16 Theraflu takes the homeopathic route opportunity as the OTC category of the future dovetails with p 16 Hyland’s soothes muscles with natural relief the e-health movement. Or such products as Purex’s new p 17 GSK springs into ‘Dual Action’ with new Tums CONTINUED ON PAGE 2 p 17 Vitaminwater 10 sweetens the pot Drug Store News www.drugstorenews.com June 2009 • 1 2009HotProducts 6/23/09 3:22 PM Page 2 the more challenging. As much as possible, each Hot products According to research from item is supported by data According to research from CONTINUED FROM PAGE 1 Information Resources Inc., from IRI to help illustrate 3-in-1 laundry sheets that 75% of shoppers tried five its impact on the overall Information Resources Inc., 75% of pack a single load’s worth or fewer new products last category. And for those of detergent, softener and year, and that’s a trend products that are so new shoppers tried five or fewer new prod- anti-cling in one sheet that that’s expected to be repli- that the data doesn’t stays with the laundry from cated through 2009. already tell the story, they ucts last year, and that’s a trend that’s washer to dryer. The products that spell opportunity with a big But let’s face it, as cliché appear on the pages of this capital “O.” Like Colgate’s expected to be replicated through 2009. as this sentence has be- section are ones that our new Wisp, which extends come, times are tough. And editors believe already oral care by creating a new time already, especially as Or take Aura Cacia’s eco that makes the feat of con- have broken through that occasion of use — on-the- the whole probiotic category air fresheners and Aveeno’s vincing the consumer to try clutter; products that go, in-between brushing. continues to gain significant Nourish+ (see page 4), both a new product, and the feat either already have initiat- Many of the products cho- traction with the consumer. representative of an over- of convincing him or her ed that trial purchase or sen by Drug Store News’ edi- It’s a category that’s ex- arching opportunity across that the new product has a that have been launched tors are, in fact, part of a big- pected to grow all the hotter consumer packaged goods point-of-differentiation jus- recently and show remark- ger picture. Take Procter & as such companies as P&G toward the natural product tifying its placement in his able promise. It’s an appe- Gamble’s Align, for example and Bayer Consumer with trend. Consumers want or her shopping cart in tizer, if you will, as buyers (see page 3). Officially its recent launch of Phillips more natural products that place of a national brand walk the aisles of NACDS launched in March 2009, Colon Health add their voic- don’t compromise on the equivalent or established Marketplace in search of P&G’s probiotic has been on es to that of Dannon around experience but that are still product of preference, all the main course. the radar for quite some the benefits of probiotics. eco-friendly. Drug Store News www.drugstorenews.com June 2009 • 2 2009HotProducts 6/23/09 3:22 PM Page 28 Wireless BP monitor offers glimpse of future BY MICHAEL JOHNSEN right now consists primarily of early adopters. remote monitoring of those health conditions by But as one of the first fully functional telehealth concerned caregivers or healthcare providers. Open up the package containing A&D products to reach the market, the And that’s where the real opportunity lies. Medical’s LifeSource Wireless Automatic Blood LifeSource wireless monitor her- Attach this kind of Pressure Monitor, and it will be like taking a peek alds a lot of opportunity, even if technology to an elec- into the future. that full potential is still two tronic pill dispenser, Some may think it premature to list this or three years away. and pharmacists may LifeSource monitor among the 2009 Hot Products Today, the appeal for the have a new consumer Editor’s Picks, especially as the consumer market LifeSource monitor, opt-in tool to better man- and its two sister prod- age compliance, a service Blood pressure kits ucts — a wireless that third-party payers accelerometer (pedome- may see as an effective BRAND SALES* % CHG ter) and wireless weight preventative health/cost- scale — is in its conven- control measure. CATEGORY TOTAL $92.3 11.6% ience. No cords, no fuss. Couple the retail clini- OMRON 59.7 6.7 Measurements can be cian or family practitioner PRIVATE LABEL 21.6 151.0 taken anywhere in the with that pharmacist, and SUNMARK 3.1 11.5 home and then down- add devices ranging from LIFESOURCE 2.5 3.4 loaded to the patient’s blood pressure monitors to HOMEDICS 1.8 -48.4 desktop computer, where blood glucose meters into SAMSUNG 1.0 -33.8 outcomes can be charted that mix, and you have a MABIS 0.8 -32.4 using healthcare manage- full disease-state manage- MABIS SMART READ 0.6 -43.9 ment software. ment offering, pairing the MICROLIFE 0.3 -69.1 But in two to three medication therapy manage- LUMISCOPE 0.2 -52.9 years, especially as more ment know-how of the phar- * In millions Source: Information Resources Inc. for the 52 weeks ended April 19 of such products reach the macist with the clinical acumen across food, drug and mass (excluding Walmart) market, that functionality will expand to include of the prescriber. P&G aligns itself atop the probiotics market Usually when a product involved in a limited a couple of weeks in market, Align is already the Stomach remedy tablets test market catapults to the No. 2 spot in its respec- No. 1 probiotic recommended by gastroenter- tive category — against com- ologists for the treatment BRAND SALES*† % CHG petitors with national dis- of irritable bowel syn- tribution — that means the drome,” he said. CATEGORY TOTAL $41.9 8.3% category wasn’t all that And P&G, renowned PEPTO BISMOL 24.5 4.9 large to begin with. for its marketing prowess, ALIGN 7.3 371.5 But that’s not the case is just getting started. PRIVATE LABEL 5.4 5.7 with Procter & Gamble’s The company last month DUAL ACTION CLEANSE 2.4 71.4 probiotic Align, which announced a partnership DIGESTIVE ADVANTAGE 1.2 -79.9 approximately one month with celebrity dietician PHILLIPS 0.9 -17.3 into its national rollout Ashley Koff around Align, * In millions † All other items under $100,000 in sales Source: Information Resources Inc. for the 52 weeks ended April 19 already has generated $7.3 citing a survey finding across food, drug and mass (excluding Walmart) million across food, drug that 75% of women were and mass (excluding Wal- interested in getting a ing for a chance to win a trip to the 36th Annual mart) outlets, according to digestive health makeover People’s Choice Awards and After Party to be Information Resources Inc. with health experts as a held in January 2010. The grand prize winner also data for the 52 weeks way to strengthen gas- will receive free nutritional tips and digestive ended April 19. Compared trointestinal health. makeover advice from Koff. with the 52 weeks ended As part of the partner- “I’m constantly asked what people can do to March 22, that represents ship, P&G launched the have their insides feel as good as their outsides,” approximately $1 million Align My Digestive Make- Koff said.
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