Home Care Digital Digital Iq Index Excerpt from the Digital Iq Index®: Home Care 2015 to Access the Full Report, Contact [email protected]

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v HOMETO ACCESS CARE 2015 THE FULL REPORT,CONTACT : ® EXCERPTFROM DIGITAL THE IQ INDEX ®

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HOME CARE DIGITAL DIGITAL IQ INDEX EXCERPT FROM THE DIGITAL IQ INDEX®: HOME CARE 2015 TO ACCESS THE FULL REPORT, CONTACT [email protected]

DIGITAL IQ INDEX® HOME CARE

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SHIFT HOUSE & HOME OTHER PET CARE Across Home Care, terrestrial retail accounts for 98 percent of sales.1 While innovation in product compaction (e.g., high-efficiency “pod” or “pac” formats) 6% 2% 2% helps remedy bulky detergent packaging formats, e-commerce remains a pimple 3% on the retail elephant. Despite the contrast in channel sales, digital investment ALCOHOL among CPG firms marches on, claiming 20 to 35 percent of marketing dollars 8% across the sector’s bell weathers (e.g., The Clorox Company and P&G).2 CPG CLEANING SUPPLIES brands are now the second-largest category in programmatic buying (via real-time bidding)3 and are second in digital video impressions.4 Starting to size their spend Programmatic Media: to influence, versus commerce. P&G states half of sales are influenced by digital 11% Share of CPG Spending 5 FOOD & DRINK (10x e-commerce sales). by Product Category 51% OTC PHARMA U.S., Q2-Q3 2014

1. “Industry Overview: Home Care in the U.S.,” Euromonitor International, June 4, 2014. 2. “Marketers Look to Digital As Cure-All,” Jack Neff and E.J. Schultz, AdAge, February 9, 2015. 3. “Index Quarterly Report, Q3 2014,” Index Exchange, December 18, 2014. 17% 4. “Q4 2014 Video Market At-a-Glance,” Videology, February 9, 2015. 5. “World’s Biggest Advertiser Shifts Focus to Sampling,” Jack Neff, AdAge, November 13, 2014. PERSONAL CARE & COSMETICS

Source: Index Exchange, December 2014

Programmatic Media: Top Sectors in Real-Time Bidding by Overall Spend U.S., Q2-Q3 2014 ■ Quarterly Change in Spending ■ Index of Ad Spend

Source: Index Exchange, December 2014 +23%

100 +14% +11% +9% +8% +8% 54 +2% 46 +5% +1% 40 38 34 +0% 8 16 15 14 RETAIL CPG FINANCIAL AUTO TELECOM TRAVEL ENTERTAINMENT BUSINESS MEDIA EDUCATION

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DIGITAL IQ INDEX® HOME CARE

Take Two Where the Puck is Headed Home Care: Deviation from Average Brand In the U.S., online grocery sales have doubled By skating to where the puck is headed, Performance by Dimension since 2009 to $11 billion.6 After early stumbles enterprises including P&G are justifying digital Top Three Brand Portfolios (RIP Webvan), today’s marketplace is marked by investment.13,14 The variance in Digital IQ® March 2015 ■ P&G, n=13 ■ Kimberly-Clark, n=4 robust infrastructure, heightened competition, between Index leaders and peers is evident at ■ ■ and a larger addressable market (i.e., shoppers).7,8 the top (web advertising) and bottom (visibility on Georgia-Pacific, n=6 Index Average, n=69 Among the first product categories to benefit retailer.com’s) of the purchase funnel. from this disruption is Home Care, with Suppliers realize the importance of strong nonperishable items representing a third of relationships with 2.0 distribution. On Amazon, Mobile Site Mobile 9 Target Innovation online grocery sales. Kimberly-Clark and Georgia-Pacific narrowly

+100%

New channels hold promise, and the outperform deep-pocketed P&G, which leads by MO BI LE Walmart Mobile transition has shaken the industry. In late a wide margin on Walmart.com and Target.com +50% Search 2013, P&G established a partnership with (2014 controversy notwithstanding).15 In an Amazon (“Quantum Tunnel”) that let the industry where scale has been leveraged offline Seattle firm ship select products directly from to dominate in-store environments, independent, Amazon 0% Facebook P&G’s warehouses, reducing shipping costs eco-friendly brand Seventh Generation maintains

10 E

and delivery time. Target responded by relatively high visibility across e-tailers, and ranks I

-50%

temporarily stripping some big P&G brands of among the top 10 brands in e-merchandising

YouTube

Product O

page

their “category captain” status—reducing brand efforts on Amazon.

11 M

visibility in sales circulars and aisle placement. E D I Undeterred, P&G continues to work with Digital IQ = Shareholder Value A Amazon to explore new shop-able ad formats.12 Site Twitter This study attempts to quantify the digital Navigation

competence of 69 Home Care brands in the U.S.

6. “Online Grocery Sales in the U.S.,” IBIS World, December 2014. DIG market. Our aim is to provide a robust tool to ITAL MARKETING Category 7. “America’s Most Promising Company: Instacart, the $2 Billion Grocery Site Search Delivery App,” Forbes.com, January 21, 2015. diagnose digital strengths and weaknesses. Like Technology 8. “The Same-Day War: Amazon, Google And Walmart Race To Bring the medium we assess, our approach is dynamic. Advertising Brand Search Your Groceries,” Jeff Bercovici, Forbes.com, April 16, 2014. Source: L2, March 2014. 9. “The staggering challenges of the online grocery business,” Sarah Please reach out with comments that improve our Halzack, The Washington Post, January 20, 2015. methodology and findings. 13. “Marketers Look to Digital as Cure-All,” Jack Neff and E.J. Schultz, AdAge, 10. “Soap Opera: Amazon Moves In With P&G,” Serena Ng, The Wall February 9, 2015. Street Journal, October 14, 2014. 14. “World’s Biggest Advertiser P&G Shifts Focus to Sampling,” Jack Neff, AdAge, 11. “P&G’s Pact With Amazon Angers Target,” Serena Ng and Paul Ziobro, Regards, November 13, 2014. The Wall Street Journal, Februayr 25, 2014. L2 15. “P&G’s Pact with Amazon Angers Target,” Serena Ng and Paul Ziobro, The Wall Street 12. “Amazon: Shop while you’re in the toilet,” David Goldman, CNNMoney, Journal, February 25, 2014. December 3, 2014.

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DIGITAL IQ INDEX® HOME CARE Methodology SITE & E-COMMERCE DIGITAL MARKETING SOCIAL MEDIA MOBILE 35% 30% 15% 20% EFFECTIVENESS OF BRAND SITE SEARCH, DISPLAY, AND EMAIL BRAND PRESENCE, COMPATIBILITY, OPTIMIZATION, Technology MARKETING EFFORTS COMMUNITY SIZE, AND MARKETING ON CONTENT, AND SMARTPHONES Search, Navigation, and Customer Search: Service Traffic, Web Authority, SEO & ENGAGEMENT Mobile Site: SEM (Branded and Non-Branded) Load Time, Compatibility & Product Pages Facebook: Community Functionality, Store Locator & Advertising & Innovation: Size, Annual Growth, Geolocation On-Site E-Commerce & Coupons Display, Programmatic, Video Programming, Pre-Roll, and Other Brand Relative & Absolute Mobile Search: Campaigns Engagement SEO & SEM E-TAILER INVESTMENTS Email: Youtube: Mobile Innovation: Ease of Sign-Up, Frequency, Search Visibility, Tablet Experience, iOS & Amazon: Segmentation/Customization, Channel Experience, Android Apps, Mobile & Tablet Search Visibility, User Reviews, Content & Trigger Emails Video Views, Virality of Advertising, Mobile Couponing Content Efforts, Other Brand Initiatives Merchandising, Media Blogs & Walmart: User-Generated Content: Twitter: Search Visibility, User Reviews, Content & Mentions, Sentiment, and Brand Followers, Annual Merchandising, Media Activity on Industry-Specific Growth, Frequency, Outlets (Krazycouponlady, Relative & Absolute Other E-Tailers: Target, FreshDirect, Coupons.com, etc.) Engagement Safeway, Peapod Emerging Social Media: Instagram, Pinterest

Classification

GENIUS 140+ GIFTED 110–139 AVERAGE 90–109 CHALLENGED 70–89 FEEBLE <70

Digital competence is a point of Brands are experimenting and Digital presence is functional yet Limited or inconsistent adoption of Investment does not match opportunity. competitive differentiation. Brands are innovating across site, mobile, and predictable. Efforts are often siloed mobile and social media platforms. Digital properties are dated or innovating across dimensions and social platforms. Digital presence is across platforms or innovative only Sites lack inspiration and utility. Anemic nonexistent. developing strong relationships with consistent with brand image and larger within comfort zones. e-tailer investments. e-tailer partners. marketing efforts.

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DIGITAL IQ INDEX® HOME CARE

GENIUS Clorox GIFTED GENIUS GIFTED Tide Swiffer Lysol Gain RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ Charmin Downy Bounty Cottonelle Febreze Glad 1 141 2 138 8 123 Seventh Generation Kleenex Ziploc The Clorox Company Procter & Gamble Kimberly-Clark Quilted Northern Arm & Hammer Brawny Glade Puffs Purex 3 131 10 122 Mrs. Meyer’s Clean Day AVERAGE Scotch-Brite Procter & Gamble Procter & Gamble Angel Soft Method Cascade OxiClean Reynolds Air Wick 4 10 Scott 130 122 Dawn Finish Dreft Reckitt Benckiser Group The Clorox Company Mr. Clean Sparkle Bounce Green Works Scrubbing Bubbles Viva 5 128 12 116 Hefty Pine-Sol Dixie Procter & Gamble Seventh Generation Resolve CHALLENGED Windex Shout Liquid-Plumr All 6 127 13 115 Formula 409 Vanity Fair FEEBLE Procter & Gamble Kimberly-Clark Pledge Woolite Renuzit Scotchgard Snuggle Palmolive 7 124 13 115 Scotties Drano Soft Scrub Procter & Gamble S.C. Johnson & Son S.O.S. Tilex Kaboom Ajax Wisk Comet 8 123 15 114 Suavitel Saran Sun Procter & Gamble Georgia-Pacific Marcal Fabuloso Xtra

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DIGITAL IQ INDEX® HOME CARE

GENIUS Clorox GIFTED GIFTED AVERAGE Tide Swiffer Lysol Gain RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ Charmin Downy Bounty Cottonelle Febreze Glad 16 113 23 107 30 102 Seventh Generation Kleenex Ziploc Church & Dwight Co. Georgia-Pacific Procter & Gamble Quilted Northern Arm & Hammer Brawny Glade Puffs Purex 16 113 23 107 30 102 Mrs. Meyer’s Clean Day AVERAGE Scotch-Brite Georgia-Pacific Ecover Reckitt Benckiser Group Angel Soft Method Cascade OxiClean Reynolds Air Wick 16 25 32 Scott 113 105 101 Dawn Finish Dreft S.C. Johnson & Son Procter & Gamble Procter & Gamble Mr. Clean Sparkle Bounce Green Works Scrubbing Bubbles Viva 16 113 25 105 33 100 Hefty Pine-Sol Dixie Procter & Gamble Church & Dwight Co. Procter & Gamble Resolve CHALLENGED Windex Shout Liquid-Plumr All 20 112 25 105 34 99 Formula 409 Vanity Fair Henkel AG & Company FEEBLE Reynolds Consumer Products Georgia-Pacific Pledge Woolite Renuzit Scotchgard Snuggle Palmolive 21 111 28 104 35 95 Scotties Drano Soft Scrub S.C. Johnson & Son Reckitt Benckiser Group Procter & Gamble S.O.S. Tilex Kaboom Ajax Wisk Comet 22 108 29 103 35 95 Suavitel Saran Sun 3M Company Kimberly-Clark The Clorox Company Marcal Fabuloso Xtra

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DIGITAL IQ INDEX® HOME CARE

GENIUS Clorox GIFTED AVERAGE CHALLENGED FEEBLE Tide Swiffer Lysol Gain RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ Charmin Downy Bounty Cottonelle Febreze Glad 37 92 44 86 51 68 Seventh Generation Kleenex Ziploc S.C. Johnson & Son S.C. Johnson & Son Henkel AG & Company Quilted Northern Arm & Hammer Brawny Glade Puffs Purex 37 92 45 76 52 65 Mrs. Meyer’s Clean Day AVERAGE Scotch-Brite Kimberly-Clark The Clorox Company 3M Company Angel Soft Method Cascade OxiClean Reynolds Air Wick 39 46 52 Scott 91 74 65 Dawn Finish Dreft Reynolds Consumer Products Sun Products Corporation Sun Products Corporation Mr. Clean Sparkle Bounce Green Works Scrubbing Bubbles Viva 39 91 47 72 54 63 Hefty Pine-Sol Dixie The Clorox Company The Clorox Company Colgate-Palmolive Company Resolve CHALLENGED Windex Shout Liquid-Plumr All 41 90 48 71 55 61 Formula 409 Vanity Fair FEEBLE Georgia-Pacific Georgia-Pacific Irving Consumer Products Pledge Woolite Renuzit Scotchgard Snuggle Palmolive 41 90 49 69 56 59 Scotties Drano Soft Scrub Reckitt Benckiser Group S.C. Johnson & Son S.C. Johnson & Son S.O.S. Tilex Kaboom Ajax Wisk Comet 43 89 49 69 57 58 Suavitel Saran Sun S.C. Johnson & Son Reckitt Benckiser Group Henkel AG & Company Marcal Fabuloso Xtra

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DIGITAL IQ INDEX® HOME CARE

GENIUS Clorox GIFTED FEEBLE Tide Swiffer Lysol Gain RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ Charmin Downy Bounty Cottonelle Febreze Glad 58 57 65 40 Seventh Generation Kleenex Ziploc The Clorox Company S.C. Johnson & Son Quilted Northern Arm & Hammer Brawny Glade Puffs Purex 59 56 65 40 Mrs. Meyer’s Clean Day AVERAGE Scotch-Brite The Clorox Company Sun Products Corporation Angel Soft Method Cascade OxiClean Reynolds Air Wick 60 67 Scott 53 38 Dawn Finish Dreft Church & Dwight Co. Soundview Paper Company Mr. Clean Sparkle Bounce Green Works Scrubbing Bubbles Viva 61 48 68 35 Hefty Pine-Sol Dixie Colgate-Palmolive Company Colgate-Palmolive Company Resolve CHALLENGED Windex Shout Liquid-Plumr All 61 48 69 32 Formula 409 Vanity Fair FEEBLE Sun Products Corporation Church & Dwight Co. Pledge Woolite Renuzit Scotchgard Snuggle Palmolive 63 46 Scotties Drano Soft Scrub Prestige Brands Holdings S.O.S. Tilex Kaboom Ajax Wisk Comet 64 42 Suavitel Saran Sun Colgate-Palmolive Company Marcal Fabuloso Xtra

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DIGITAL IQ INDEX® HOME CARE

Private Label: Visibility Private-label penetration in Home Care varies by product category, ranging from Retailer promotion of their in-house labels is often in direct competition with the 36.7 percent in bleach (dominated by Clorox), to just 2.7 percent in Air Care. interests of manufacturers. This conflict is most acutely observed on Target.com, Sales of private-label brands grew 24 percent between 2007 and 2012 due to the where the generic up & up brand has higher average visibility in food storage, economic downturn.16 In the wake of the recession, the majority of U.S. consumers dishwashing, paper products, and laundry care than Index brands. These results considered private label to be as good as leading national brands.17 deviate from category-by-category penetration rates, underscoring the degree of

16. “The New Face of Private Label: Global Market Trends to 2018,” Gina Westbook, Euromonitor, January 21, 2014. subsidization and sponsorship enjoyed by private-label brands. 17. “The 2013 American Pantry Study,” Deloitte, 2013.

Home Care: Comparative Visibility on E-Tailers of Home Care: Comparative Visibility on Target of up & up Index Brands vs. Private Labels Label vs. Index Brand Average Share of First-Page Results Across Applicable Keyword Searches Average Share of First-Page Results Across Applicable Keyword Searches January 2015 ■ Index Brand Average Visibility ■ Private Label Brand Average Visibility January 2015 Index Brand Average Visibility ■ up & up Average Visibility

24% 11% 21% 21%

17% Great Value 9%

14% 13% 13% 12% 11% 9% 9% 8% 11% 7%

up & up 13% 0%

FOOD STORAGE BLEACH DISHWASHING PAPER HYGIENE LAUNDRY CARE SURFACE CARE AIR CARE *Note: Average first-page visibility is calculated across relevant non-branded product keywords. Total 38 keyword n=6 n=2 n=9 n=16 n=21 n=29 n=8 queries were conducted on Target.com and Walmart.com. Great Value visibility is averaged across 31 search terms. Visibility of up & up is averaged across 32 search terms.

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DIGITAL IQ INDEX® HOME CARE

Search: Category Keywords (Cont’d) Home Care: Share of Search Ads on Google Non-Branded Search Terms (e.g. “detergent”) Despite rapid growth in display advertising consistently returns sponsored results for January 2015, n=2,633 Paid Ads Returned for 216 Search Terms* and a shift toward programmatic buying, broader category keywords. Eleven percent search marketing still reigns, representing of total search ads returned for non-brand 2% PRONTO.COM nearly half of all digital advertising spending queries belonged to Amazon, versus three 18 2% WALMART.COM in 2014. In 2013, Amazon was the top percent for Target, and two percent for 2% ULINE procurer of Google search ads, spending Walmart. AOL’s search engine (wow.com) 3% TARGET.COM 8% almost $160 million.19 Walmart cracked the purchased eight percent of the ads. SHOP411.COM 3% GRAINGER.COM top 10 ($60 million), and Target ranked in the Collectively, Index brands controlled 8% WOW.COM top 20 ($36 million). 11 percent of the more than 2,500 ads In stark contrast to branded queries, registered. High-performers include Glad 11% AMAZON.COM where Amazon demonstrates no paid (2.4 percent of ads), Clorox (1.0 percent), search activity, the online retailer and Arm & Hammer (0.9 percent). 11% INDEX BRAND SITES*

18. “Greater Transparency Is Critical To Programmatic Success for Publishers,” Forrester Research, Inc., November 2014. 19. “Amazon Tops List of Google’s 25 Biggest Search Advertisers,” Tim Peterson, AdAge, September 15, 2014.

Home Care: Top E-Tailers by Organic Visibility on Google Percentage of Category Keywords For Which Site Appears on First Page of Results 55% OTHERS January 2015, n=321 Non-Branded Search Terms

*The 11 percent of brand ads 49% detected were generated by 37% only 35 Home Care brands (34 30% of 69 not purchasing), with wide 14% variably on a brand-by-brand 7% 6% 4% 3% 2% basis. Multiple ads from the same buyer (i.e., two Amazon INDEX AMAZON WALMART TARGET HOME DEPOT STAPLES LOWE’S COSTCO WALGREENS search ads) may appear on BRAND the same search term. No ads SITES appeared on 105 of the 321 non-branded search terms.

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DIGITAL IQ INDEX® HOME CARE

Pinterest & Instagram Brands new to this year’s Index are driving the higher Pinterest adoption, as nine Home Care brands trail other industries in putting Instagram on their social media of 15 new brands are active on the platform (only three legacy brands—Renuzit, agenda: only 20 percent maintain active accounts. Although few brands have Bounty and Dawn—launched accounts). Incremental Instagram adoption this year found success on the platform, Mrs. Meyer’s Clean Day and Seventh Generation includes Brawny, Cottonelle, Clorox Green Works, All, Shout, and Snuggle. In have struck a chord with Instagram’s young and active user base.22 Compared Home Care, Instagram and Pinterest have yet to scale, with average community to other Index brands, these “green” brands perform, on average, higher across sizes of just 3,300 and 2,300, respectively. every social media platform save Twitter. Specifically, Seventh Generation and Pinterest’s predominantly female user base is largely comprised of women Mrs. Meyer’s Clean Day excel at producing a diverse mix of healthy recipes, between the ages of 18 and 49, aligning with the target demographic for Home design tips, and lifestyle content relating to green living. In so doing, these brands Care customers.20 Furthermore, 10 percent of Pinterest users engage with escape the narrow confines that define most Home Care content, attracting brands on the platform, and 17 percent have used it to discover new products.21 higher user engagement.23 Laundry brand Purex keeps its followers updated on the latest sweepstakes and giveaways with a board dedicated to ongoing promotions.

20. “The Social-Media Demographics Report: Differences In Gender, Age, And Income At The Top Networks,” Thiago Guimarães, Business Insider Intelligence, September 3, 2014. 22. “Social Media Update 2014,” Maeve Duggan et al., Pew Research Center, January 9, 2015. 21. “Reinventing Retail: What Businesses Need to Know for 2014,” Walker Sands Communications, 2014. 23. “Three Ways CPG Brands Can Be More Like Lifestyle Brands,” Susan Frech. MediaPost, December 15, 2014.

Home Care: Comparative Brand Performance by Social Platform February 2015 ■ Green Brands* ■ Non-Green Brands

4 3.5 3.0 2.8 3 2.7 2.4 2.5 2.5 2.4 2.4

PERFORMANCE SCALE 2.0 2

1 +17% +8% +40% +0% +50%

0 FACEBOOK YOUTUBE INSTAGRAM TWITTER PINTEREST

*Includes Seventh Generation, Method, Mrs. Meyer’s Clean Day, and Clorox Green Works. N-count for non-green brands on platforms varies—averages include only brands present on platform.

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DIGITAL IQ INDEX® HOME CARE

Mobile Site Adoption (Cont’d) On an enterprise level, P&G brands deploy the most sophisticated mobile sites However, the relative low sophistication of the content on mobile sites assessed: four of the five top-performing mobile sites belong to the P&G portfolio underscores the checkmark approach favored by many brands investing in (which features universal investment in mobile-optimization). By contrast, the Sun mobile optimization. Almost a quarter of U.S. millennial smartphone users, and Products portfolio has completely ignored the mobile web, limiting the recent a fifth of adult smartphone users in general, rely on mobile devices to search for relaunch of two brand sites (Sun and Wisk) to the desktop. product information while grocery shopping in stores,24 but 43 percent of Index brands have mobile-optimized sites that include user ratings or reviews (versus 62 percent on desktop).

24. “Digital Shopping List Survey,” Allrecipes.com, February 3, 2014.

Home Care: Mobile Site Investments Percentage of Brands with Following Features January 2015, n=53 Mobile-Optimized Brand Sites

E-COMMERCE ON-SITE STORE LINKS: LOCATOR: 58% 4%

GEO-LOCATION: CLICK-TO-CALL: 6% 8%

RATINGS SNAPSHOT: 28%

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DIGITAL IQ INDEX® HOME CARE

SPOTLIGHT LEADERS Leader Challenger Leader Challenger Leader Challenger Leader Challenger Leader Challenger GLAD HEFTY KLEENEX PUFFS CLOROX LYSOL CASCADE FINISH CHARMIN COTTONELLE

AVG MONTHLY SITE TRAFFIC 152,007 38,843 83,265 27,562 249,140 86,340 92,698 170,877 139,751 122,037 JAN 2014-JAN 20151 FIRST-PAGE SEARCH RESULTS ON CATEGORY 15.0% 4.0% 10.7% 3.8% 4.3% 0.0% 28.0% 40.0% 16.6% 6.9% KEYWORDS

& SHARE OF PAID ADS ON CATEGORY 5.9% 0.0% 1.3% 0.0% 3.8% 0.9% 7.3% 8.2% 2.5% 1.9% CHALLENGERSSEARCH TERMS PERCENTAGE OF 26% 19% (trash bag (trash bag AD IMPRESSIONS VIA products products 27% 12% 16% 20% 5% 56% 1% 67% PROGRAMMATIC 2 only) only)

169 UNIQUE (including DESKTOP DISPLAY 47 9 28 24 Clorox 29 8 12 125 38 ADS DETECTED 3 Wipes)

FIRST-PAGE E-TAILER RESULTS ON 24% 11% 24% 32% 12% 12% 21% 15% 26% 17% CATEGORY KEYWORDS

SHARE OF CUMULATIVE FACEBOOK Data Not Data Not 0.5% 4.1% 1.5% 2.5% 0.5% 1.1% 2.7% 2.2% INTERACTIONS Tracked Tracked (JAN 2014 -JAN 2015)

1. Unique visitors, Compete.com. 2. Ad purchase channel data, from Adomic. Kimberly-Clark and Procter & Gamble have in-house programmatic trading desks. Adomic may not pick up all privately traded impressions. 3. Unique creatives, from Adomic.

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DIGITAL IQ INDEX® HOME CARE

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Click to jump to: 5 METHODOLOGY 23 Amazon: Search Visibility MOBILE 24 Amazon: Prime Pantry 41 Mobile Site Adoption 6 DIGITAL IQ RANKING 25 Walmart: Merchandising 43 Mobile vs. Tablet Investment 6 Company of Genius 27 Walmart & Target: Visibility 44 Mobile Apps 7 Gifted 28 Private Label: Visibility 8 Average 45 FLASH OF GENIUS DIGITAL MARKETING 9 Challenged 45 Loyalty Program: Clorox 29 Search: Brand Terms 10 Feeble 46 E-Tailer Investment: 30 Search: Category Keywords Seventh Generation 32 Display Advertising 47 Blogger Collaboration: Ziploc 12 KEY FINDINGS 33 Email Marketing 48 #BabyJonas: Dreft 12 Biggest Winners & Losers 49 New York Fashion Week: 13 Enterprise Effect SOCIAL MEDIA Clorox and Tide 14 Digital IQ Distribution 34 Social Media Adoption 51 Guided Selling: Lysol 35 Facebook 52 SPOTLIGHT SITE Leaders & Challengers 36 YouTube 15 Brand Site Investments 38 Twitter 16 Brand Site Features 53 L2 TEAM 39 Pinterest & Instagram 17 E-Tailers: Distribution 54 ABOUT L2 18 E-Tailers: Performance 19 E-Tailers: Reviews 21 Amazon: Merchandising

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DIGITAL IQ INDEX® HOME CARE

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