Creating Innovation Through Self-Serve Kiosk Partnership

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Creating Innovation through Self-Serve Kiosk Partnership QuickChekQuickChek partnered with Xpedient to provide selself-servef-serve kiosk softwaresoftware to their eentirentire convenience store foodservicefoodservice operation

Customer Success Story Self-Serve Kioskiosk PartnershiPartnershipp

QuickChek Store - South Bound Brook, NJ CCompanyompany OverviewOverview “We neededeeded a pprocessrocess InIn the late 1800’s, the Durling ffamilyamily operated a dairy ffarm,arm, delivering milk door-to-doodoor-to-doorr toto the local neighborhood. In 1967, the family decided to change its business model anandd that was simplesimple and opopenedpened their firstfirst QuickChek convenience store in Dunellen, New Jersey.Jersey. easyasy toto executeexecute ttoo ThThehe companycompany still operates today,today, as it did originally,originally, with customer satisfactionsatisfaction at thethe deploy the content to core of the operation. QuickChek is always committed to delivering what the customer over 600 kiosks in our wants, continuing what the company calls “fresh convenience.” The company thrives on providing a positive experience and fun environment for its customers, from over 3,500 stores.” employees in more than 140 stores. Jennifer Vespole, QuickChek Director of Food -Maria Fidelibus, Service, knows this mission is clear, stating, “Really, what we did back then is what we do Vice President of today, and that is, satisfy our customers’ needs.” Information Technology Business Problem/Compelling Events customers use on the order kiosk, major With over 600 touch screen kiosks, menu content uploads twice a year, and QuickChek was looking for a tool to increasing production by balancing the deliver a higher level of customer service, order and food prep process. while providing a universal, customizable, and user-friendly food service ordering The Solution experience to each store. The partnership with Xpedient began Maria Fidelibus, QuickChek Vice President after a thorough analysis of the of Information Technology shared, “We QuickChek c-store business model. The needed a process that was simple and Xpedient team met each QuickChek easy to execute, to deploy the content to challenge by designing a comprehensive over 600 kiosks in our stores.” The kiosk ordering system with highly 3 Old Highwayy 28 traditional method of distributing a series customizable deliverables. According to Whitteehhouseousee Station,StatiSta onn, NJ 088889 of programmed files, to be individually Maria, “They (Xpedient) came up with a uploaded at the store level, was no longer creative, solution-oriented, process that wwwwwww.w qu quickcickckchekkckchhek.coom sustainable. QuickChek was also intent on allows us to do that (deploy content) and incorporating an improved kitchen not impact our customer service.” ordering system for off peak hours, a way to calculate the most active “entry point” Xpedient met the changing content and distribution challenge, by customizing the system with the ability to make these changes based on in-store usage and time of day. QuickChek continually adjusts live content sets, as well as making major menu changes at least twice a year. Xpedient was able to build in the ability, within the Xpedient Architect, to make changes to the platform building process without being live. In the Xpedient Architect, QuickChek performs updates to the systems for software changes and content changes, overnight via the scheduling tool. ®

Bruce Stevenson, QuickChek Manager within the tool, allowing QuickChek to process, solidified® the partnership with of Retail Systems, expressed, “Deploying monitor, guide and communicate recipes QuickChek. ® changes to our network is easy with the for ease in food production, inventory (Xpedient) system.” He was excited to control and cost savings. A new bump bar Maria stated, “If you’re looking to develop say, “It’s relatively simple and it works.” feature was added within the tool to your foodservice offer and be able to have With QuickChek managing between 3 manage the filtering of items on the a very customer friendly experience, highly and 5 different content sets all varying screen and in setting up the order customizable offer, as well as a great by store, the Xpedient system makes it balancing process. experience for the team members in the easy to manage and understand how stores to execute a foodservice offer, you the flow of information will work for Lastly, one of the best features customized wouldn’t find a better organization to each customer in each store type. The in the tool was the ability to guide portion partner with.” Xpedient Architect has made it easy to control, giving cost savings to the stores understand the rules and relationships with less waste. Jennifer Vespole shared, QuickChek has been able to grow their of items to graphics and content sets. “…We are able to now really understand foodservice business exponentially over and communicate with our employees the years, since partnering with Xpedient. Additionally, the system was equipped that a particular recipe gets the proper This partnership continues to aid with with the ability to track analytics based amount of cheese and toppings, based on changes in menu offerings and new on frequently used “touch points” on what is being built.” She further stated, growth opportunities for QuickChek, due each kiosk, enabling QuickChek to see “Really, we’re able to control all of the to the management systems within the key entry points used by customers ingredients that go on that sandwich and Xpedient software. when ordering. Along with the understand what our base cost is for every standard product buttons, some of the product.” In addition, the origination products were also listed in “Most button tracking feature has allowed for Popular” or “5 Featured Items” the analysis of product placement within sections, which create multiple touch the kiosk system, allowing a better points for a single item. QuickChek understanding of customer preference needed the ability to track the specific and utilization. location of buttons prompting the most purchases of a particular item. The Final Thoughts origination button tracking feature gives The relationship between QuickChek and them the ability to study the utilization the Xpedient team has been valuable for patterns of their customers. both companies. The companies were wwwww.Xpeddiedientsoftientsofttware.comm able to completely collaborate and benefit 1-1 87777-4438-278-274141 The Xpedient software also allowed from the experience. The intense QuickChek customers to have a customization required honest feedback XpedientXXp nt,, LLCLL seamless process for ordering their and understanding of, not only the 11990101 Nele soson MillerMillererr PParkwayParkw desired meals, while supplying the process, but the end result. The shear LoLououisville, KYKY 4022340 c-store employee with a definitive guide talent of the Xpedient team, their to food preparation. Portion control professionalism, and willingness to share was an additional feature customized ideas and information throughout the