April 22, 2011 Circle K Sunkus Co., Ltd.
Launch of Nursing Care Product Catalog Products Lines Available through Catalog Sales Service “OMISE de TSUHAN” to Be Increased Service to Launch at Circle K Sunkus Convenience Stores Nationwide from April 25
Circle K Sunkus Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Motohiko Nakamura) will start handling nursing products, made available by Toyota Tsusho Corporation (Headquarters: Nagoya City; President: Junzo Shimizu), through their catalog sales service, "OMISE de TSUHAN”. Furthermore, the products are also being handled by the Internet sales site “KARUWAZA ONLINE”, launched on April 21 (Thursday), which utilizes a network of stores.
“OMISE de TSUHAN” in the past supplied products with the keywords of “health, beauty and assistance for daily living” but the May issue will be dedicated to nursing care products, featuring a total of 82 items from 40 categories that include wheeled walkers and walking sticks, as well as shopping carts. The May issue of the catalog is available from Monday, April 25 to Tuesday, May 31 and orders will be accepted until Thursday, June 30. These products are suitable for gifts for their family members or friends, as well as for customers who purchase the products to use themselves. A portion of the proceeds from the sale of the product featured in the May issue will be donated to the Japan Service Dog Association.
Circle K Sunkus has been developing products and services aiming to become a “convenience store considerate of the elderly”. Convenience for customers, both through actual stores and through Internet sales, has been improved through the broadening of available lines of products intended for the elderly. This is made possible through the utilization of our product innovation capabilities when it comes to products intended for the elderly, based on know-how gained in this sector.
Toyota Tsusho considers people at an age of 60 and over to be a generation of productive people entering the period of harvesting in their lives and defines them as people in their “harvest age”. The business of renting and selling nursing care products, intended particularly for those who require nursing care among the elderly, was implemented based on the know-how derived from the development and sale of products intended for customers of the harvest age group. Toyota Tsusho will proactively provide products and services with added value, which would serve as the “seasoning of the flavor of the pot we know as life” to customers of even wider age groups, through a synergy with Circle K Sunkus, which has a vast network of stores, as well as by making use of Internet sales.
Circle K Sunkus and Toyota Tsusho will be gradually expanding their product lines with the keywords of “interest and preferences”, as well as “health and lifestyle assistance” to offer assistance in achieving quality time and comfortable living environments to the people of the harvest age.
◆ OMISE de TSUHAN: Products for Harvest Age Customers
6 product catalogs are planned to be launched this year, featuring a total of 300 items, comprised of nursing care products and products intended to meet the needs of people in the harvest age.
[Catalog Implementation Schedule and of Major Product Features] Monday, April 25 to Monday, May 31: Featuring 82 items in 40 categories, comprised primarily of nursing care products, such as wheeled walkers and walking sticks. ※ Orders are accepted until Thursday June 30.
< Wheeled walker >
This wheeled walker is simple and A cushioned walking stick with a
secure to use and can be operated cushioning function that absorbs while holding onto the grips. It impacts transmitted to the body. The features a tray for holding a drink cushioning feature at the tip of the and small items. A park brake can be walking stick absorbs the impact that operated with a single motion by would otherwise be transmitted to the simply pressing a button. body, reducing the burden on the arms and shoulders. From June 1 (planned): DIY and solar lanterns, which are also effective for gardening therapy, will be featured.
* “OMISE de TSUHAN” is a catalog sales service using the “KARUWAZA STATION”, a multimedia terminal installed at storefronts, which was launched in February this year. Products are selected from the sales catalogs available at the storefronts and orders are placed by entering the order numbers and quantities, as well as other relevant information at the “KARUWAZA STATION”. Products can be picked up at the store at a later date, at any time of the day. Since there is no need to enter an address or name when placing the order, people who are hesitant to purchase products through catalog sales can feel at ease making a purchase. Catalogs of two to four companies are made available at the storefronts at all times, and are replaced every two to four weeks. Up to now, sales have been made through catalogs for products such as LCD TVs and small interior decorating items.
◆ : ：Products for Harvest Age Customers
Products intended for consumers of the harvest age, incorporating people 60 years and over, are sold via the Internet sales site, “KARUWAZA ONLINE” (http://karuwazaonline.jp/).
※ KARUWAZA ONLINE is an Internet sales site that utilizes a network of stores and was launched on April 21 (Thursday). The service started with approximately 5,000 items from nine categories, featuring products that go beyond the product categories, and number more than can be displayed in the space available at conventional convenience stores. Furthermore, a diverse range of needs are catered for, including receiving goods at Circle K and Sankus stores, as well as collaborating with the “KARUWAZA CLUB”, which is the members club of Circle K Sankus.