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Ministop Co., Ltd MINISTOP CO., LTD. 1-5-1 Nakase, Mihama-ku, Chiba City, Chiba 261-8540 Tel: 81-43-212-6471 Fax: 81-43-212-6746 URL: http://www.ministop.co.jp/ MINISTOP CO., LTD. ©2008 MINISTOP Co., Ltd. 08.10 President’s Message The goal of MINISTOP is to work with franchised store challenges. Retailers need to adapt to structural social Our Satisfaction is Derived from the changes, diversifying customer values, and competition Satisfaction of Our FC Owners. owners in order to create stores that can earn the with other retail formats. This competition is producing an unforgiving operating environment in which retail chains We hope to share the satisfaction and joy of trust and support of our customers. unable to earn customers’ support will be forced out of managing MINISTOP stores with every single business. franchised (FC) store owner. Toward a common To succeed, we will reinforce our competitive edge goal, we will progress together to take the next by building on the “Combo Store” format that we have step forward. refi ned since the fi rst MINISTOP opened. One way is by developing even more in-store fast food menu items. In MINISTOP’s purpose is to deliver original products addition, we are rolling out a new Combo Store format. and services that satisfy our customers through the convenience store business. However, before reaching Capturing synergies with the ÆON Group, Japan’s that point, we consider it a major precondition that FC largest retailing organization, will also be pivotal to our owners feel satisfied and happy managing MINISTOP. success. For example, MINISTOP will increase the use of Giving serious consideration to building a system for WAON, the ÆON Group’s e-money, to offer customers making that happen, and putting it into practice—that is greater convenience. We will further differentiate our stores the role we play as we walk hand in hand with FC owners. by selling many original products, including products sold MINISTOP values this partnership approach. We do not under the TOPVALU brand. force our corporate logic on anyone, but hope instead to Going one more step, we created a unique store maintain a relationship in which we share the same goals personnel training system called the Yellowtail Program. as our FC owners and work together by giving our best to This gives our stores another way to overcome even each other toward that goal. greater competitive challenges. We are now upgrading this program to make store personnel more skilled in serving customers and improving the selection of merchandise. The aim is to achieve even greater customer satisfaction. Headquarters Franchised MINISTOP will continue to take on new challenges. We are Stores strongly committed to working with our franchised store owners in order to create stores that can earn the trust Nobuyuki Abe President and Representative Director and support of our customers. Since its inception, MINISTOP has distinguished its while achieving the highest gross profi t margin in the operations from those of other chains by operating convenience store sector. Convenience stores in Japan “Combo Stores,” which combine the conventional face many challenges. The most serious are the nation’s CONTENTS convenience store and in-store prepared fast food declining population and the falling number of children as President and Representative Director MINISTOP Brand Combo Store . 2 retailing models. We have used this strategy to grow the population ages. We must also overcome many other Winning Customers’ Hearts with . PROFILE Our Products and Services 4 Store Backup through Information and Management Philosophy of MINISTOP Born in Niigata Prefecture Logistics Systems . 8 Mission March 1982 Joined Ministop Co., Ltd. Environmental Protection and Social Activities . 10 Contribute to the health, peace of mind, and convenience of each MINISTOP customer in their March 1997 General Manager, Development Div. Process of Store Opening everyday life. May 1997 Director Mission Differentiate MINISTOP from competitors through a strategy of combination, and strive for growth —Following up on new store openings. 12 and prosperity together with people who value independence. March 2001 General Manager, Operations Div. Franchise Contract . 15 Vision March 2005 General Manager, West Region . The 21st Century will be the age of MINISTOP. Business Div. Introduction to the MINISTOP Education System 16 Vision Value Establish the MINISTOP brand image at home and abroad as the symbol of the highest quality May 2005 Managing Director Profile of ÆON Co., Ltd.. 20 Combo Store, renowned for convenience and delicious food. March 2007 General Manager, FC Support Div. Corporate Data. Value 22 ◎ Placing the customer first ◎ Adapting to change ◎ Emphasizing in-store performance May 2008 President and Representative Director Messages from FC Owners. 24 ◎ Harmony with the community ◎ Respecting people ◎ Fairness ◎ Having fun (concurrently General Manager, FC Support Div.) 1 MINISTOP Brand Combo Store Only one in the industry. The unique style of “Combo Stores.” The biggest distinction between MINISTOP and other convenience stores lies in the fact that we are not just a convenience store, but a Combo Store. A Combo Store is a business style that integrates a convenience store with a fast food shop. In addition to regular convenience store goods, we characteristically offer an original menu of fast food including soft serve ice cream, parfaits, pita sandwiches, X-Fried Potatoes and chinese steamed buns. The greatest advantage of this unique style is the high gross profit margin that gives a boost to store Dー Merchandise gondola management. Stores are set up with an Eat-in corner that is a distinctive E — Specially designed for its conspicuous, feature of a Combo Store, so customers can immediately enjoy easy-to-take purpose their freshly prepared fast food and purchased products. F D B Eー Walk-in chiller — Easily manages inventory A C Fー Open case chiller Aー Soft serve ice cream freezer — Ensures the freshness of chilled foods —Easy operation Sales breakdown by product group (As of the end of February 2008) Books and services: In-store prepared fast food: Centrally prepared Household goods: fast food: 4.0% 7.6% 8.7% 19.3% Pylon sign —Easily identified even from a distance MINISTOP means, “to drop in just for a 48.3% 12.1% moment.” The logo represents our desire to Processed foods, Dairy products, provide home-style warmth and comfort by Beverages: Chilled foods, modeling a house amid trees. Bー Kitchen space Cー Eat-in corner Frozen foods, Bread: —Uniquely designed for the Combo Store —Cu stomers can immediately enjoy foods 2 purchased onsite. 3 Winning Customers’ Hearts with Our Products and Services We are delivering health, peace of mind and MINISTOP’s abundant selection of fast food products convenience by providing products and services Cold Desserts Major cold dessert products that customers will love. Soft Serve Ice Cream AVanilla Soft Serve Ice Cream BBelgium Chocolate Soft Serve Ice Cream CBelgium Chocolate and Vanilla Soft Serve Ice Cream Parfaits DApple Mango Parfait EPudding Parfait FCondensed Milk and Strawberry Parfait Central to the Combo Store concept is providing a rich array of new products in response to customers’ Halo-Halo GLemonade Halo-Halo HGreen Tea with Red Beans Halo-Halo IApricot with Lychee Halo-Halo needs as quickly as possible. We deliver fast food known for its superior taste and freshness, and high BC EFHI quality, safe convenience store goods to our customers. For example, to be responsive to customers’ food preferences, we carefully select production sites and ingredients, and offer products that are reasonably priced without compromising taste or quality. Fast Food Fast food generates high profitability for the FC stores. All of MINISTOP’s fast food offerings are flavorful and fresh. We are proud of the variety in our original menu—from the ever A D G popular soft serve ice cream to new products made of selected materials featuring a rich mixture of raw materials directly imported from abroad—which has distinguished MINISTOP as the premier Combo Store over a broad customer base. Foods Snacks *Not available in some areas. Major foods products Major snack products AB Pita Sandwiches ABlackened Chicken BShrimp with Thousand Island Sauce AX-Fried Potatoes BSpicy Fried Potatoes Hot Dogs CHot dog Cold Desserts Foods Snacks CFried Chicken Seasoned with DHot dog with Cheese Sauce and Spicy Chili Sauce Spices MINISTOP is famous for its soft serve Major foods like jumbo pita Fried potatoes, fried chicken, Chinese DFried Octopus Dumplings with ice cream. Fine quality fruit parfaits sandwiches with juicy chicken and steamed buns. A rich variety of snacks B Sweet and Spicy Sauce and summer Halo-Halo specials are succulent shrimp earn customers’ to satisfy lighter hunger cravings. EJapanese Style Hot Plate Pizza also popular. satisfaction. C FHandmade Chinese Steamed Bun GChinese Steamed Bun Filled with Red Beans C E G D D F A *Part of sold products. Product Development Developing products that our stores are proud to stock Keiko Fujii Assistant Manager, Cold Dessert Sec., Fast Food Development Dept., Fast Food Merchandising Div. Developing new fast food products begins with researching rival products and making taste and ingredient decisions based on market research, such as identifying the most popular candy and fruits of the season. Procuring raw ingredients and coordinating factory production lines is integral. The most time-consuming step is creating the distinctive flavor that MINISTOP is known for. In some cases, we have over 100 samples, and it can take over a year to settle on a flavor. We plan to continue our dedication to flavor and ingredients in order to develop products that our stores will be proud to sell. 4 5 Winning Customers’ Hearts with Our Products and Services Convenience store goods SERVICES We work diligently to develop original products that accurately respond to market trends.
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