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Home , Fish company, Seafood, Sustainable seafood

Seafood Myths and September 29, 2015 James Iacino President and CEO, Seattle Co. Today’s Discussion

1. Facts 2. Seafood Myths 3. Our Dedicaon to Sustainability 4. Quesons/Closing Seafood Facts

• Seafood is a nutrient rich that is a good source of , vitamins and minerals. • Many fish are an excellent source of omega-3 fatty acids and many of the B vitamins vital to good nutrition. • The U.S. is a global leader in responsibly managed , , and . • and are the top two most consumed seafood in the U.S. Seafood Facts

• Americans’ seafood is the second-lowest % in the world, less than 15 lbs/capita. • #1 seafood consumer: Maldives (308 lbs/ capita); #5 at 154 lbs/capita. • Low seafood consumption is the biggest contributor to preventable deaths, 84k lives annually, more than diabetes. • Mothers who eat no seafood during are 29% more likely to have babies with abnormally low IQ’s.

10 Seafood Myths

Seafood Myth #1 Only eat wild fish. Farmed fish is bad. 10 Seafood Myths

Seafood Myth #1 – Only eat wild fish. Farmed is bad.

• Monterey Bay ’s Program – Super Green Rating – 5 of 8 are farmed • First farmed approved (green rated) by MBA Seafood Watch • Growing industry movement towards self imposed, rigorous standards • Improvements in farming practices • Full accountability in controlled environment • Aquaculture can be responsible, safe, environmentally responsible • Over one half of the global food fish supply by 2030 10 Seafood Myths

Seafood Myth #1 – Only eat wild fish. Farmed is bad. • Diets and environments are monitored throughout the life of the animal • Heart healthy long chain omega-three fatty acids in farmed seafood have levels similar to wild seafood. • Seafood farmers follow same food safety guidelines as other land farmers • Fish density, feed conversion, and water quality continue to improve. • US FDA, USDA, American Heart Association – eat variety of http://www.nmfs.noaa.gov/aquaculture/homepage_stories/10myths.html/ seafood twice per week http://seafoodhealthfacts.org/pdf/final-seafood-health-reference-guide-for- professionals.pdf

10 Seafood Myths

Seafood Myth #1 – Only eat wild fish. Farmed is bad.

Global Fisheries Outlook 10 Seafood Myths

Seafood Myth #1 – Only eat wild fish. Farmed is bad.

10 Seafood Myths

Seafood Myth #1 – Only eat wild fish. Farmed is bad.

10 Seafood Myths

Seafood Myth #2 Imported seafood is unsafe. 10 Seafood Myths

Seafood Myth #2 – Imported seafood is unsafe. 10 Seafood Myths

Seafood Myth #2 – Imported seafood is unsafe. • Imports equal 80-90% of the seafood we eat • FDA – risk based assessment of imported seafood • SQF Level 3 facility in Denver (certifies food safety programs in place for all vendors); HACCP required for export to U.S. • FSMA (Food Safety Modernization Act): 2015 National Residue Monitoring Program establishes sampling program and action levels for additives and environmental contaminants in all and seafood products. • Corporate branding ensures stringent food safety measures, high standards overseas to protect domestic brand integrity. 10 Seafood Myths

Seafood Myth #3 Salmon is injected with dye to look orange. 10 Seafood Myths

Seafood Myth #3 – Salmon is dyed to look orange.

• In the wild, salmon eat and tiny shellfish that provide carotenoids • Carotenoids are powerful antioxidants and precursors of Vitamin A • Salmon need this carotenoid to live • Farmed salmon are given astaxanthin, a synthetic carotenoid • Both natural and synthetic carotenoids are processed and absorbed by wild and farmed fish in exactly the same way

http://www.nmfs.noaa.gov/aquaculture/faqs/faq_feeds.html#16are

10 Seafood Myths

Seafood Myth #3 – Salmon is dyed to look orange.

“Google” Astaxanthin….. This is what you will get. 10 Seafood Myths

Seafood Myth #4 & will give me mercury . What can I eat pregnant? 10 Seafood Myths

Seafood Myth #4 – Mercury scare. If pregnant, expecting to get pregnant, or nursing (2010 Dietary Guidelines for US): Avoid:

Swordfish

Shark

King

Tilefish • Do eat: 8-12 oz of seafood per week 10 Seafood Myths

Seafood Myth #4 – Mercury scare.

• FDA action limit for mercury = 1.0 part per million (ppm) • This FDA action limit has a 10-fold (1000%) safety factor • The trace amounts of mercury in seafood has not changed over the past 100 years • There has never been a case of mercury from eating commercial seafood in the US

10 Seafood Myths

Seafood Myth #4 – Mercury scare. “The health benefits of eating fish far outweigh the hypothetical risks associated with trace amounts of organic in all commercial seafood.”

• Institute of Medicine

• Food and Agriculture Organization, FAO

• World Health Organization, WHO

• Harvard School of Medicine

10 Seafood Myths

Seafood Myth #4 – Mercury scare.

• Seafood is a source of an antioxidant called selenium • Emerging science shows selenium binds to mercury • Harmful mercury can only occur when mercury levels are higher than selenium levels • Dr. Nicholas Ralston, UND, found tuna in particular tests were very high in selenium

10 Seafood Myths

Seafood Myth #5 Don’t buy seafood on Mondays 10 Seafood Myths

Seafood Myth #5 – Don’t buy seafood on Mondays.

• Anthony Bourdain, Kitchen Confidential, 2000

• “I saw a sign the other day outside one of those Chinese- Japanese hybrids that are beginning to pop up around town, advertising 'Discount '. I can't imagine a better example of Things To Be Wary Of in the food department than bargain sushi.” [excerpt] 10 Seafood Myths

Seafood Myth #5 – Don’t buy seafood on Mondays.

• Seattle Fish operates 24 hours a day, seven days per week • Solid logistical advances in last 13 years • Heavy deliveries on Friday & Saturday • reload on Monday • Good restaurants, good chefs are meticulous and proud • If unscrupulous, then just as much a risk on Thursday • Chefs – thoughts? 10 Seafood Myths

Seafood Myth #6

All fish must be frozen before served raw (sushi). 10 Seafood Myths

Seafood Myth #6 – Frozen before served raw (sushi).

• CO and WY Retail Food Establishment Rules and Regulations • Ready to eat, raw, raw marinated, partially cooked, marinated- partially cooked • Excludes tuna, aquaculture species, molluscan shellfish. **Aquaculture exemption requires written guarantee** • Must be frozen at -4 F for seven days, or • Must be frozen at -31 F for 24 hours

http://www.colorado.gov/cs/Satellite?blobcol=urldata&blobheadername1=Content-Disposition&blobheadername2=Content- Type&blobheadervalue1=inline%3B+filename%3D%226+CCR+1010-2+Retail+Food+Regs.pdf%22&blobheadervalue2=application %2Fpdf&blobkey=id&blobtable=MungoBlobs&blobwhere=1251852065839&ssbinary=true 10 Seafood Myths

Seafood Myth #7 Chilean Sea is not sustainable – take a pass on this fish. 10 Seafood Myths

Seafood Myth #7 – Chilean Sea Bass is not sustainable.

• Cost and remote fishing grounds made this fish a target for heavy illegal fishing. • Dramatically improved with scrutiny of fishing activities, new data, and numerous enforcement measures. • US prohibits import of illegally caught toothfish, importers must hold a permit, pre-approval cert for each US shipment • April 9, 2013: Monterey Bay moves 61% of Chilean seabass from avoid to best choice • MSC certified sources available

http://www.seafoodwatch.org/cr/seafoodwatch/web/sfw_factsheet.aspx?gid=11 10 Seafood Myths

Seafood Myth #7 – Chilean Sea Bass is not sustainable. 10 Seafood Myths

Seafood Myth #8 You can’t get fresh seafood in a landlocked state. 10 Seafood Myths

Seafood Myth #8 – You can’t get fresh seafood in a landlocked state.

- Seattle has been providing fresh seafood to the Rocky Mountain Region for 97 years. - Over 10 million pounds of seafood (85% fresh, 15% frozen) sourced globally into Denver for distribution in 2014. - Refrigerated and temperature controlled logistics continue to improve to allow for decreased transportation time from boat to plate. - 24/7 operations include flights from around the world, and dedicated refrigerated trucks (allowing wet ice) from 4 major U.S. ports multiple times per week. - Central location allows for the best access of seafood from all three coasts, we are not dependent on one source of seafood. Seattle Fish Co. & Seafood Sustainability

• MSC/ASC Certifications • MBA Business Collaborator • Improvement and Engagement measures for “Red Rated” of “Avoid” items • Founding member of SeaPact and FIPs/AIPs we support Seafood Sustainability

Marine Stewardship Council (MSC) / Aquaculture Stewardship Council (ASC) • MSC/ASC are eco-labels for wild and aquaculture seafood – focused on sustainability • Seattle Fish Co. was one of the first distributors in the region to receive their MSC and ASC chain-of-custody certification • Supports communities and aquaculture operations that are working hard to fish and farm sustainably Seafood Sustainability

Monterey Bay Aquarium’s Seafood Watch Business Collaborator

• First to be named a business collaborator in the state of Colorado

• We’ve identified, tracked and improved the sustainability of our products

• Dedicated to educational outreach

• Provide accurate Seafood Watch information to our customers Seafood Sustainability

Improvement and Engagement measures for “Red Rated” or “Avoid” items

• Monterrey Bay Aquarium is only one source of sustainability ranking and science-based approach to management. • Many “red” rated items have specific fisheries employing better or best practices to allow for differentiated ratings. • “Red” items allow SFC the opportunity to engage specific fisheries and make recommendations for FIP’s to improve the sustainable fishing practices of the . • We encourage the education of our customers on the specific issues with “red” rated fisheries, but must maintain economic sustainability to continue to make the largest impact. Seafood Sustainability

Founding Member of Sea Pact

• What is Sea Pact? A first-of-its-kind environmental non-profit dedicated to preserving sustainable fishing and practices.

• 9 Seafood distributors in North America founded “Sea Pact” in 2013

• An opportunity to put money where are mouths are – funding FIPs and AIPs

• Fisheries and farms apply for grants. So far 8 grants in 6 countries totaling over $137,000 in support have been awarded. An additional $668,767 has been acquired for projects as a result of Sea Pact’s engagement. Questions? Thank You

Closing remarks

James Iacino