The History of Converse by USC.Co.Uk Submitted By: USC Monday, 20 January 2014

The History of Converse by USC.co.uk Submitted by: USC Monday, 20 January 2014

In a time when fashion trends are over before they have began, you have to respect Converse. The Chuck Taylor converse high tops have remained fundamentally unchanged since their humble beginnings, however, always fashionable in some form. From a well respected athletic shoe to a symbol of rock music and then hip hop culture – Converse has always stayed in favour. In February of 1908, Marquis Mills Converse launched the Converse Rubber Shoe Company in Malden, Massachusetts; by 1910 they were producing 4,000 pairs of shoes daily. The major shift came for Converse when they started producing basketball shoes and were approached by a player, who is now synonymous with the brand, Chuck Taylor. Chuck worked tirelessly for the brand, promoting them as the number one basketball shoe. From that, in 1936 (the year in which white converse were introduced), Converse All-Stars were worn by Team USA in the first ever Olympic basketball game, and they went to win 7 consecutive medals wearing them! After their success on the court, Converse were adopted by street culture. In the 1970s, Converse were the shoe of choice for punk bands like The Clash and The Ramones. White Converse had connotation of being rebellious and different, coupled with the fact they were cheap and easily available, they were perfect for young people. On wearing white converse, Tommy Ramone said, “It was punky and snotty to wear sneakers instead of shoes. Punky and snotty was very important for The Ramones.” In the 1980s, Converse moved into the hip hop scene, championed by NWA. Ice Cube said that the appeal for Converse came from looking up to gangsters, at the time they used to wear Chuck Taylor Converse because they worked well with khaki pants and a t shirt, they loved being able to spend $60 and look good. NWA adopted the look and popularised it. USC has an extensive selection of Converse shoes online and a wide variety in their Converse trainers sale. The most classic, sought after style is white Converse high tops. The white Chuck Taylor All Star Trainers are currently available for £50 at USC. If you are looking for cheap Converse, the Converse Lo Platform Trainers are down to £27.50. Converse come in a wide variety of styles, on their website you will find kids converse, high tops for women and men’s Converse. They have styles which are lined with fur, like the Converse Climber Fur Trainers and a huge selection of prints in the Converse Ox range. Check out our full range of Converse online at www.usc.co.uk/converse and find a pair that suits your style. Keep up to date with the latest fashion trends and new-in products at www.Facebook.com/uscfashion For all media inquiries please contact: [email protected] or 0870 333 9400

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