Vintage Nike Tag Guide
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Real Marketing 9.2 Converse: an Old Brand Story with a New Beginning
Real Marketing 9.2 Converse: An Old Brand Story with a New Beginning Ellie Steen ABSTRACT Throughout a long, eventful product life cycle, Converse has adapted and evolved to become a modern day, lifestyle brand to a unique niche market. How has a company, founded in 1908, been able to make it to the 21st Century? The Converse story shows how a company’s product life cycle evolves and how to adapt a product and brand image to survive over 100 years. Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, MA. In 1917 the Converse All Star sneaker became the first performance basketball shoe. In the 1920’s, well-known basketball player—Chuck Taylor—became an endorser for the sneaker and even offered ideas for the improvement of the design. Chuck Taylor All Star sneakers, or “Chucks”, were worn by basketball players from amateurs to professionals and even by the first team to win the first World’s Championship. During the 1940’s, Converse shifted to producing boots for the U.S. Army and Chuck Taylor All Star sneakers for basic training during World War II. Converse remained popular throughout the 1950’s with the great social changes and a rebelling generation. The sneaker market exploded in the 1980’s and with new competitors such as Nike and Addidas, Converse’s market share dropped to 1% leading them to declare bankruptcy in 2001. Nike stepped in and bought Converse on the cheap, assigned them new management, provided some fresh cash and gave Converse the opportunity to come back to life. -
Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Printmgr File
EXHIBIT 21 SUBSIDIARIES OF THE REGISTRANT Entity Name Jurisdiction of Formation American NIKE S.L. Spain Bragano Trading S.r.l. Italy BRS NIKE Taiwan, Inc. Taiwan Cole Haan Maine Cole Haan Company Store Maine Cole Haan Hong Kong Limited Hong Kong Cole Haan Japan Japan Converse (Asia Pacific) Limited Hong Kong Converse Canada Corp. Canada Converse Canada Holding B.V. Netherlands Converse Footwear Technical Service (Zhongshan) Co., Ltd. People’s Republic of China Converse Hong Kong Holding Company Limited Hong Kong Converse Hong Kong Limited Hong Kong Converse Inc. Delaware Converse Netherlands B.V. Netherlands Converse Sporting Goods (China) Co., Ltd. People’s Republic of China Converse Trading Company B.V. Netherlands Exeter Brands Group LLC Oregon Exeter Hong Kong Limited Hong Kong Futbol Club Barcelona, S.L. Spain Hurley 999, S.L. Spain Hurley999 UK Limited United Kingdom Hurley Australia Pty Ltd Australia Hurley International Holding B.V. Netherlands Hurley International LLC Oregon Juventus Merchandising S.r.l. Italy Manchester United Merchandising Limited United Kingdom NIKE 360 Holding B.V. Netherlands NIKE Africa Ltd. Bermuda NIKE Argentina Srl Argentina NIKE Asia Holding B.V. Netherlands NIKE Australia Holding B.V. Netherlands NIKE Australia Pty. Ltd. Australia NIKE BH B.V. Netherlands NIKE CA LLC Delaware NIKE Canada Corp. Canada NIKE Canada Holding B.V. Netherlands NIKE Chile B.V. Netherlands NIKE China Holding HK Limited Hong Kong NIKE Cortez Bermuda NIKE de Chile Ltda. Chile NIKE de Mexico S de R.L. de C.V. Mexico NIKE Denmark ApS Denmark NIKE Deutschland GmbH Germany NIKE do Brasil Comercio e Participacoes Ltda. -
Case No. 11MCV ^4
Case 1:09-cv-01024-LO-TCB Document 1 Filed 09/10/09 Page 1 of 34 PageID# 1 FILED IN THE UNITED STATES DISCTRICT COURT EASTERN DISTRICT OF VIRGINIA II? 10 \- CLl".'. Erik B. Cherdak 149 Thurgood Street Gaithersburg, Maryland 20878 Plaintiff', Pro Se, Case No. 11MCV ^4- v. COMPLAINT FOR PATENT INFRINGEMENT SKECHERS USA, INC. JURY TRIAL DEMANDED 228 Manhattan Beach Blvd. Manhattan Beach, California 90266 Defendant. SERVE ON: CORPORATION SERVICE COMPANY 11 South 12th Street P.O. Box 1463 Richmond, VA 23218-0000 COMPLAINT Plaintiff Erik B. Cherdak1 (hereinafter "Plaintiff or "Cherdak"), Pro Se, and in and for his Complaint against SKECHERS USA, INC. (hereinafter "SKECHERS"), and states as follows: JURISDICTION AND VENUE 1. This is an action for Patent Infringement under the Laws of the United States of America and, in particular, under Title 35 United States Code (Patents - 35 1 While Plaintiff Cherdak is not licensed to practice law in Virginia, he is a registered patent attorney before the U.S. Patent and Trademark Office. Case 1:09-cv-01024-LO-TCB Document 1 Filed 09/10/09 Page 2 of 34 PageID# 2 USC § 1, et seq.). Accordingly, Jurisdiction and Venue are properly based under Sections 1338(a), 1391(b) and (c), and/or 1400(b) of Title 28 of the United States Code. 2. Plaintiff is an individual who resides in Gaithersburg, Maryland at the address listed in the caption of this Complaint. At all times relevant herein, Plaintiff has been and is the named inventor of U.S. Patent Nos. 5,343,445 (the '445 patent) and 5,452,269 (the '269 patent) (hereinafter collectively referred to the "Cherdak patents," which were duly and legally issued by the U.S. -
Shoes Approved by World Athletics - As at 01 October 2021
Shoes Approved by World Athletics - as at 01 October 2021 1. This list is primarily a list concerns shoes that which have been assessed by World Athletics to date. 2. The assessment and whether a shoe is approved or not is determined by several different factors as set out in Technical Rule 5. 3. The list is not a complete list of every shoe that has ever been worn by an athlete. If a shoe is not on the list, it can be because a manufacturer has failed to submit the shoe, it has not been approved or is an old model / shoe. Any shoe from before 1 January 2016 is deemed to meet the technical requirements of Technical Rule 5 and does not need to be approved unless requested This deemed approval does not prejudice the rights of World Athletics or Referees set out in the Rules and Regulations. 4. Any shoe in the list highlighted in blue is a development shoe to be worn only by specific athletes at specific competitions within the period stated. NON-SPIKE SHOES Shoe Company Model Track up to 800m* Track from 800m HJ, PV, LJ, SP, DT, HT, JT TJ Road* Cross-C Development Shoe *not including 800m *incl. track RW start date end date ≤ 20mm ≤ 25mm ≤ 20mm ≤ 25mm ≤ 40mm ≤ 25mm 361 Degrees Flame NO NO NO NOYES NO Adidas Adizero Adios 3 NO YES NO YES YES YES Adidas Adizero Adios 4 NO YES NO YES YES YES Adidas Adizero Adios 5 NO YES NO YES YES YES Adidas Adizero Adios 6 NO YES NO YES YES YES Adidas Adizero Adios Pro NO NO NO NOYES NO Adidas Adizero Adios Pro 2 NO NO NO NOYES NO Adidas Adizero Boston 8 NO NO NO NOYES NO Adidas Adizero Boston 9 NO NO NO -
Nike Air Max Hyper Blue ,Cheap Jord
nike air max hyper blue ,nike air jordan shoes ,cheap air jordans ,vintage nike windbreaker--nike air max hyper blue ,cheap jordan shoes for sale ,air jordan basketball shoes ,air jordan 23 mens size 10 jordans | eBay-- Find great deals on eBay for mens size 10 jordans and mens xl jordan shorts. Shop with confidence. Later in the year,"We are thrilled to call NBC Sports Network the home of World Series of Fighting,So I want to give a hearty congratulations to both the Kings and the Galaxy one more time for bringing two championships to L. :We also found out that both these teams are full of some pretty stand-up players and coaches. "The Spider" went on to knockout in a bout at light heavyweight later that year before scoring another decision over . Silva, then -- and only then -- will Arum start plotting their next move. Arum noted the difference between that examination and the one he was recommending. moving from number six to number two, Louis Rams so that they could select Robert Griffin III.Each week during the NFL season FST brings you our Fantasy Football Waiver Wire Pickups or simply just players to keep on your radar. Jon Bostic (67 tackles. In addition to those losses, Hernandez ruled Davis had bobbled the ball rather than dropping it on the transfer and declared Fort Myers' Andy Leer safe. that was umpire Mario Seneca screaming "Turn the sound off for the rest of the night.The San Francisco Giants were playing for their season on Tuesday night it??s the most fun, Amir Sadollah (169 lbs.) vs. -
Annual Report 2016
Collecting Exhibiting Learning Connecting Building Supporting Volunteering & Publishing & Interpreting & Collaborating & Conserving & Staffing 2016 Annual Report 4 21 10 2 Message from the Chair 3 Message from the Director and the President 4 Collecting 10 Exhibiting & Publishing 14 Learning & Interpreting 18 Connecting & Collaborating 22 Building & Conserving 26 Supporting 30 Volunteering & Staffing 34 Financial Statements 18 22 36 The Year in Numbers Cover: Kettle (detail), 1978, by Philip Guston (Bequest of Daniel W. Dietrich II, 2016-3-17) © The Estate of Philip Guston, courtesy McKee Gallery, New York; this spread, clockwise from top left: Untitled, c. 1957, by Norman Lewis (Purchased with funds contributed by the Committee for Prints, Drawings, and Photographs, 2016-36-1); Keith and Kathy Sachs, 1988–91, by Howard Hodgkin (Promised gift of Keith L. and Katherine Sachs) © Howard Hodgkin; Colorscape (detail), 2016, designed by Kéré Architecture (Commissioned by the Philadelphia Museum of Art for The Architecture of Francis Kéré: Building for Community); rendering © Gehry Partners, LLP; Inside Out Photography by the Philadelphia Museum of Art Photography Studio A Message A Message from the from the Chair Director and the President The past year represented the continuing strength of the Museum’s leadership, The work that we undertook during the past year is unfolding with dramatic results. trustees, staff, volunteers, city officials, and our many valued partners. Together, we Tremendous energy has gone into preparations for the next phase of our facilities have worked towards the realization of our long-term vision for this institution and a master plan to renew, improve, and expand our main building, and we continue reimagining of what it can be for tomorrow’s visitors. -
Sportswear Industry Data and Company Profiles Background Information for the Play Fair at the Olympics Campaign
Sportswear Industry Data and Company Profiles Background information for the Play Fair at the Olympics Campaign Clean Clothes Campaign March 1, 2004 1 Table of Contents: page Introduction 3 Overview of the Sportswear Market 6 Asics 24 Fila 38 Kappa 58 Lotto 74 Mizuno 88 New Balance 96 Puma 108 Umbro 124 Yue Yuen 139 Li & Fung 149 References 158 2 Introduction This report was produced by the Clean Clothes Campaign as background information for the Play Fair at the Olympics campaign, which starts march 4, 2004 and aims to contribute to the improvement of labour conditions in the sportswear industry. More information on this campaign and the “Play Fair at Olympics Campaign report itself can be found at www.fairolympics.org The report includes information on Puma Fila, Umbro, Asics, Mizuno, Lotto, Kappa, and New Balance. They have been labeled “B” brands because, in terms of their market share, they form a second rung of manufacturers in the sportswear industries, just below the market leaders or the so-called “A” brands: Nike, Reebok and Adidas. The report purposefully provides descriptions of cases of labour rights violations dating back to the middle of the nineties, so that campaigners and others have a full record of the performance and responses of the target companies to date. Also for the sake of completeness, data gathered and published in the Play Fair at the Olympics campaign report are copied in for each of the companies concerned, coupled with the build-in weblinks this provides an easy search of this web-based document. Obviously, no company profile is ever complete. -
Influencer Marketing's Effects on B2C Brand Image: a Case Study of Nike
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike By: Judith Armenteras, Rebecca Paech & Iris Politiek Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike Judith Armenteras, Rebecca Paech & Iris Politiek Abstract Aim: To analyze how influencer marketing affects brand image. This is achieved by analyzing to which extend a B2C brand’s identity is effectively communicated to consumers through influencer marketing. Design/methodology/approach: This research is based on a single case study approach. Comparative focus groups were conducted to analyze the effects of Nike’s influencer marketing on consumers’ perceived brand image. Findings: In the empirical research, both the control groups’ and the influencer marketing groups’ perceived brand image matched closely Nike’s identity. Thus, the hypothesis that “Influencer marketing supports a better understanding of a B2C brand’s identity” was rejected in the context of this focus group study. Originality/value: This study represents a first attempt to analyze how a B2C brand’s influencer marketing affects its brand image. Keywords: Influencer Marketing, Brand Strategy, Brand Image, Brand Identity, Business to Consumer Branding, Consumer Buying Process. Paper type: Research paper. Introduction to connect with their consumers to create a lasting value and loyalty (Kapferer, 2012). The interest for strategic brand management stems from the key strategic role that brands Influencer marketing affects the stage of the have in companies (Melin, 2002). Firstly, customer mindset in the brand value chain offering a superior product than the (Keller, 2006). Influencer marketing is a tool competition is no longer a guarantee for to reach a large consumer group at once within success (Melin, 2002). -
Vörubæklingur Fjölbreytt Úrval
02.06.12 Vörubæklingur Fjölbreytt úrval Opnunartímar Sportheima Mánudag 10-20 Hér erum við ! Þriðjudag 10-20 Miðvikudag 10-20 Fimmtudag 10-20 Föstudag 10-20 Laugardag 10-20 Sunnudag 10-20 Bíldshöfði 20 Sími 420-1234 Skrifstofusími: 420-1324 Fax: 420-4321 [email protected] Nike Tiempo Nike Tiempo Legend Nike Tiempo Legend Legend IV Elite FG IV Elite FG IV Elite FG Verð: 77.770 Verð:65,890 Verð:61,900 Nike Tiempo Legend Nike - Tiempo Nike Tiempo Legend IV Elite FG Legend Elite SG IV Elite FG Verð:54,000 Verð:35900 Verð:54000 Nike Mercurial Vapor Nike Mercurial Nike Mercurial Vapor VIII FG Vapor VIII FG VIII FG Verð:35900 Verð:35900 Verð:35900 Nike T90 Laser IV KL Nike T90 Laser IV Nike T90 Laser IV KL SG-Pro KL-FG -FG Verð:33300 Verð:33300 Verð:33300 Bíldshöfði 20 Sími 420-1234 Skrifstofusími: 420-1324 Fax: 420-4321 [email protected] Nike CTR360 Maestri Nike CTR360 Maestri Nike CTR360 Maestri II FG II FG II FG Verð:32200 Verð:32200 Verð:26500 Nike CTR360 Maestri adidas F50 adizero adidas F50 adizero II FG TRX FG TRX FG Leather Verð:30800 Verð:37000 Verð:37000 adidas F50 adizero adidas F50 adizero adidas F50 adizero TRX FG Leather TRX FG TRX FG Verð: 37900 Verð:37900 Verð:29400 adidas F50 adizero adidas Predator LZ adidas adipower TRX FG Leather TRX FG Predator TRX FG Verð:29400 Verð:38000 Verð:37000 Bíldshöfði 20 Sími 420-1234 Skrifstofusími: 420-1324 Fax: 420-4321 [email protected] adidas adipower adidas adipower adidas adipure Predator TRX FG Predator DB TRX FG 11Pro TRX FG Verð: 30800 Verð:30000 Verð: 29700 adidas adipure adidas -
Apparel Brand Perceptions: an Examination of Consumers’ Perceptions of Six Athletic Apparel Brands
Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands by Katelyn Conway A THESIS submitted to Oregon State University Honors College in partial fulfillment of the requirements for the degree of Honors Baccalaureate of Science in Merchandising Management (Honors Scholar) Presented June 15, 2017 Commencement June 2018 AN ABSTRACT OF THE THESIS OF Katelyn Conway for the degree of Honors Baccalaureate of Science in Merchandising Management presented on June 15, 2017. Title: Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands Abstract Approved: _____________________________________________________________ Kathy Mullet Brands are becoming more relevant in today’s society, especially in order to differentiate among competitors and in the eyes of the consumer. As a result of this relevance, it is becoming increasingly more difficult to maintain a strong brand perception among consumer markets. Therefore, it is fundamental for brands to understand how consumers perceive them and if this aligns with how brands want to be perceived. The purpose of this thesis is to understand the importance of branding and brand perception. An online survey was conducted to determine the perception of six apparel companies regarding ten characteristics. Key Words: Athletic brands, consumer perceptions Corresponding e-mail address: [email protected] ©Copyright by Katelyn Conway June 15, 2017 All Rights Reserved Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands By Katelyn Conway A PROJECT submitted to Oregon State University University Honors College in partial fulfillment of the requirement for the degree of Honors Baccalaureate of Science in Merchandising Management (Honors Scholar) Presented June 15, 2017 Commencement June 2018 Honors Baccalaureate of Science in Merchandising Management project of Katelyn Conway presented on June 15, 2017. -
The Manufacturers of Kangaroo Leather Soccer Shoes
Item No. 2 STAFF SUMMARY FOR AUGUST 19-20, 2020 2. GENERAL PUBLIC COMMENT (DAY 1) Today’s Item Information ☒ Action ☐ Receive public comment regarding topics within FGC authority that are not included on the agenda. Summary of Previous/Future Actions • Today receive requests and comments Aug 19-20, 2020; Webinar/Teleconference • Consider granting, denying, or referring Oct 14-15, 2020; Webinar/Teleconference Background This item is to provide the public an opportunity to address FGC on topics not on the agenda. Staff may include written materials and comments received prior to the meeting as exhibits in the meeting binder (if received by written comment deadline), or as supplemental comments at the meeting (if received by the supplemental comment deadline). Public comments are generally categorized into three types under general public comment: (1) petitions for regulation change; (2) requests for non-regulatory action; and (3) informational- only comments. Under the Bagley-Keene Open Meeting Act, FGC cannot discuss or take action on any matter not included on the agenda, other than to schedule issues raised by the public for consideration at future meetings. Thus, petitions for regulation change and non- regulatory requests generally follow a two-meeting cycle (receipt and direction); FGC will determine the outcome of the petitions for regulation change and non-regulatory requests received at today’s meeting at the next regular FGC meeting, following staff evaluation (currently Oct 14-15, 2020). As required by the Administrative Procedure Act, petitions for regulation change will be either denied or granted and notice made of that determination. Action on petitions received at previous meetings is scheduled under a separate agenda item titled “Petitions for regulation change.” Action on non-regulatory requests received at previous meetings is scheduled under a separate agenda item titled “Non-regulatory requests.” Significant Public Comments 1.