View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Fordham University School of Law Fordham Intellectual Property, Media and Entertainment Law Journal Volume 26 Volume XXVI Number 4 Volume XXVI Book 4 Article 3 2016 The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension Stephen McKelvey University of Massachusetts Amherst Jonathan Goins Lewis Brisbois Bisgaard & Smith LLP Frederick Krauss William S. Boyd School of Law at University of Nevada, Las Vegas Follow this and additional works at: https://ir.lawnet.fordham.edu/iplj Part of the Intellectual Property Law Commons Recommended Citation Stephen McKelvey, Jonathan Goins, and Frederick Krauss, The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension, 26 Fordham Intell. Prop. Media & Ent. L.J. 945 (2016). Available at: https://ir.lawnet.fordham.edu/iplj/vol26/iss4/3 This Article is brought to you for free and open access by FLASH: The Fordham Law Archive of Scholarship and History. It has been accepted for inclusion in Fordham Intellectual Property, Media and Entertainment Law Journal by an authorized editor of FLASH: The Fordham Law Archive of Scholarship and History. For more information, please contact
[email protected]. The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension Cover Page Footnote Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts Amherst; J.D., Seton Hall School of Law; B.S., American Studies, Amherst College. † Partner, Lewis Brisbois Bisgaard & Smith LLP; Adjunct Professor, Atlanta’s John Marshall Law School; J.D., Howard University School of Law; B.A., Political Science, University of Louisville.