Weekly Google Highlights 2020 August 9–15

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Weekly Google Highlights 2020 August 9–15

SHOE SHOPPERS’ ONLINE SEARCH REPORT What shoe shoppers are searching for on Google August 9–15, 2020 Top 10 Shoes Searched 4 new entrants—including 3 more sneakers— cracked the top-5 Outlier Brands in this latest Nike (#1, 2, 3, & 4) and adidas week, led by Novesta, with (#5) continue to occupy the 5 top search volume up 443% on spots for most-searched footwear the week from what was expected. in the latest week. This report marks the 1st week since late May that Nike occupied all Most Searched Brands top 4 spots. In fact, Nike took 8 of the top 10 spots and adidas took the other 2. The order of the top 5 most-searched brands remains unchanged on the week. Note also Products on the Rise the concentration... the numbers imply for every (2nd place) adidas search, Nike got 2 new Products on the Rise nearly 5 searches. cracked the top 5 for the 1st time this week, notably (#2) Brands on the Rise the Nike Men’s Air Jordan One new entrant cracked 1 Hi FlyEase and (#3) the the top-5 Brands on the Giuseppe Zanotti Design Rise, 3rd-place . We Cruel Collection. This week STRAYE rd also note 3 sneaker brands marks the 3 time in recent weeks that both th brands posted shoes in this category. in the list, including 4 -place tennis shoe Prince, reflecting increased interest in socially-distanced sports. Footwear Compared to Other Outlier Products & Brands Most-Searched Products 4 new Outlier Products also Nike Jordan (69) & Nike Air (57) cracked the top 5 for the 1st were the 2nd- and 3rd-most searched time this week, led by 2 from items, with mobile phones and Gucci, the Sylvie (#3) and accessories (#1, 4, & 5) and other the Jordaan (#5). Reflecting Nike apparel and accessories the stay-at-home trend, the UGG Men’s Ascot accounting for the other 5 spots. The number Suede Slipper led the list, the 2nd UGG to 100 represents peak popularity, meaning crack the top 5 in a month. But there’s no the Nike Jordan was 69% as popular as the overlap among any top-5 Outlier Product iPhone (100). with Products on the Rise. fdra.org/WeeklyGoogleHighlights.

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