Original Air Takes Flight: the Evolution and Influence of Air Jordan Sneakers
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Growth Mindset Reading Comprehension
Read Relevant Presents: Growth Mindset reading comprehension basketball theme This inspiring growth mindset passage is approximately 6th grade level, but can be used with a range of students. Great for several reading comprehension skills: vocabulary, summarizing, text-to-self connections, and making inferences. This two-page, printable resource is no-prep and high-interest. I hope you and your students enjoy it! Name: ________________________________ Date: __________________________ Class Period: ________ Directions: read the following passage and answer the questions that follow. Ray Allen [is] a ten-time All-Star in the National Basketball Association and the greatest three-point shooter in the history of that league. Some years back, ESPN columnist Jackie MacMullan wrote an article about Allen as he was approaching his record for most three-point shots made. In talking with Allen for that story, MacMullan mentioned that another basketball commentator had said that Allen was born with a shooting touch—in other words, an innate gift for three-pointers. Allen did not agree. “I’ve argued this with a lot of people in my life,” he told MacMullan. “When people say God blessed me with a beautiful jump shot, it really makes me mad. I tell those people, ‘Don’t undermine the work I’ve put in every day.’ Not some days. Every day. Ask anyone who has been on a team with me who shoots the most. Go back to Seattle and Milwaukee, and ask them. The answer is me.” And, indeed, as MacMullan noted, if you talk to Allen’s high school basketball coach you will find that Allen’s jump shot was not noticeably better than his teammates’ jump shots back then; in fact, it was poor. -
Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Annual 2018/19
1 ANNUAL 2018/19 SPORTS MARKETING, SPONSORSHIP ACTIVATION & PARTNERSHIP LEVERAGE 2 < Understand The Past Unlock The Future > We deliver creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. Inspire your teams with the world’s most innovative sports brand campaigns, rights-holder marketing, sponsor activations, technologies & trends. [email protected] 3 Subscribe to Activative Sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders delivered via > Daily drop creative email > Weekly campaign newsletter > Case study database > News, deals & moves app To subscribe or book a demo email [email protected] 4 We’ve made a list and checked it (at least) twice, to bring CONTENTS you the year’s best sports and sponsorship marketing cam- 2018 Overview > paigns in the form of the ‘Activative Annual 2018/19’. P5. Trends, Themes, Strategies & Tactics After all, this is the most Activative time of the year. Throughout the last 12 months, the Activative team has 2018’s Most Activative Campaigns > looked at tens of thousands of campaigns from across the P17. Nike ‘Dream Crazy’ global sports landscape. P21. Nike ‘Nothing Beats A Londoner’ Only around 500 of these make it onto our case study P24. Nike ‘Juntas Imparables’ platform providing our subscribers (agencies, brands and P27. Jordan Brand + PSG ‘Apparel’ rights-holders) creative and strategic intelligence, insight, P30. Sasol/SAFA ‘Limitless’ and ideation to fuel their game-changing sports marketing. P33. Paddy Power ‘Rainbow Russians’ So that gives you an idea of just what it means to be show- P36. Cristal ‘The Hacking Jersey’ cased in our ‘Activative Annual’ and to make it onto our list P39. -
Open Andrew Bryant SHC Thesis.Pdf
THE PENNSYLVANIA STATE UNIVERSITY SCHREYER HONORS COLLEGE DEPARTMENT OF ECONOMICS REVISITING THE SUPERSTAR EXTERNALITY: LEBRON’S ‘DECISION’ AND THE EFFECT OF HOME MARKET SIZE ON EXTERNAL VALUE ANDREW DAVID BRYANT SPRING 2013 A thesis submitted in partial fulfillment of the requirements for baccalaureate degrees in Mathematics and Economics with honors in Economics Reviewed and approved* by the following: Edward Coulson Professor of Economics Thesis Supervisor David Shapiro Professor of Economics Honors Adviser * Signatures are on file in the Schreyer Honors College. i ABSTRACT The movement of superstar players in the National Basketball Association from small- market teams to big-market teams has become a prominent issue. This was evident during the recent lockout, which resulted in new league policies designed to hinder this flow of talent. The most notable example of this superstar migration was LeBron James’ move from the Cleveland Cavaliers to the Miami Heat. There has been much discussion about the impact on the two franchises directly involved in this transaction. However, the indirect impact on the other 28 teams in the league has not been discussed much. This paper attempts to examine this impact by analyzing the effect that home market size has on the superstar externality that Hausman & Leonard discovered in their 1997 paper. A road attendance model is constructed for the 2008-09 to 2011-12 seasons to compare LeBron’s “superstar effect” in Cleveland versus his effect in Miami. An increase of almost 15 percent was discovered in the LeBron superstar variable, suggesting that the move to a bigger market positively affected LeBron’s fan appeal. -
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’ by Scott Warren McVittie A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Arts in History Guelph, Ontario, Canada © Scott McVittie, May, 2016 ABSTRACT NIKE AND THE PIGMENTATION PARADOX: AFRICAN AMERICAN REPRESENTATION IN POPULAR CULTURE FROM ‘SAMBO’ TO ‘AIR JORDAN’ Scott McVittie Advisor: University of Guelph Professor Susan Nance Martin Luther King Jr. once remarked: “The economic highway to power has few entry lanes for Negroes.” This thesis investigates this limited-access highway in the context of American culture by analyzing the merger of sports celebrity branding and racial liberalism through a case study of Nike and the Air Jordan brand. As a spokesman for Nike, Michael Jordan was understood as both a symbol of “racial transcendence” and a figure of “racial displacement.” This dual identity spurred an important sociological debate concerning institutional racism in American society by unveiling the paradoxical narrative that governed discourse about black celebrities and, particularly, black athletes. Making use of archival research from the University of Oregon’s Special Collections Department, this study sheds light on the “Nike perspective” in furnishing an athletic meritocracy within a racially integrated community of consumers. Positioning this study within the field of African American cultural history, this thesis also interrogates representations -
If the Ip Fits, Wear It: Ip Protection for Footwear--A U.S
IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR--A U.S. PERSPECTIVE Jonathan Hyman , Charlene Azema , Loni Morrow | The Trademark Reporter Document Details All Citations: 108 Trademark Rep. 645 Search Details Jurisdiction: National Delivery Details Date: November 5, 2018 at 1:16 AM Delivered By: kiip kiip Client ID: KIIPLIB Status Icons: © 2018 Thomson Reuters. No claim to original U.S. Government Works. IF THE IP FITS, WEAR IT: IP PROTECTION FOR..., 108 Trademark Rep. 645 108 Trademark Rep. 645 The Trademark Reporter May-June, 2018 Article Jonathan Hyman aa1 Charlene Azema aaa1 Loni Morrow aaaa1 Copyright © 2018 by the International Trademark Association; Jonathan Hyman, Charlene Azema, Loni Morrow IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR-- A U.S. PERSPECTIVE a1 Table of Contents I. Introduction 647 A. Why IP Is Important in the Shoe Industry 648 B. Examples of Footwear Enforcement Efforts 650 II. What Types of IP Rights Are Available 658 A. Trademarks and Trade Dress 658 1. Trademarks for Footwear 658 2. Key Traits of Trademark Protection 659 3. Remedies Available Against Infringers 660 4. Duration of Protection 661 5. Trade Dress as a Category of Trademarks 662 a. Securing Trade Dress Protection 672 6. Summary of the Benefits and Limitations of Trademarks as an IP Right 680 B. Copyrights 680 1. Copyrights for Footwear 680 2. Key Traits of Copyright Protection 689 3. Duration of Protection and Copyright Ownership 691 4. Remedies Available Against Infringers 692 5. Summary of the Benefits and Limitations of Copyrights as an IP Right 693 C. -
Influencer Marketing's Effects on B2C Brand Image: a Case Study of Nike
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike By: Judith Armenteras, Rebecca Paech & Iris Politiek Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike Judith Armenteras, Rebecca Paech & Iris Politiek Abstract Aim: To analyze how influencer marketing affects brand image. This is achieved by analyzing to which extend a B2C brand’s identity is effectively communicated to consumers through influencer marketing. Design/methodology/approach: This research is based on a single case study approach. Comparative focus groups were conducted to analyze the effects of Nike’s influencer marketing on consumers’ perceived brand image. Findings: In the empirical research, both the control groups’ and the influencer marketing groups’ perceived brand image matched closely Nike’s identity. Thus, the hypothesis that “Influencer marketing supports a better understanding of a B2C brand’s identity” was rejected in the context of this focus group study. Originality/value: This study represents a first attempt to analyze how a B2C brand’s influencer marketing affects its brand image. Keywords: Influencer Marketing, Brand Strategy, Brand Image, Brand Identity, Business to Consumer Branding, Consumer Buying Process. Paper type: Research paper. Introduction to connect with their consumers to create a lasting value and loyalty (Kapferer, 2012). The interest for strategic brand management stems from the key strategic role that brands Influencer marketing affects the stage of the have in companies (Melin, 2002). Firstly, customer mindset in the brand value chain offering a superior product than the (Keller, 2006). Influencer marketing is a tool competition is no longer a guarantee for to reach a large consumer group at once within success (Melin, 2002). -
Michael Jordan: a Biography
Michael Jordan: A Biography David L. Porter Greenwood Press MICHAEL JORDAN Recent Titles in Greenwood Biographies Tiger Woods: A Biography Lawrence J. Londino Mohandas K. Gandhi: A Biography Patricia Cronin Marcello Muhammad Ali: A Biography Anthony O. Edmonds Martin Luther King, Jr.: A Biography Roger Bruns Wilma Rudolph: A Biography Maureen M. Smith Condoleezza Rice: A Biography Jacqueline Edmondson Arnold Schwarzenegger: A Biography Louise Krasniewicz and Michael Blitz Billie Holiday: A Biography Meg Greene Elvis Presley: A Biography Kathleen Tracy Shaquille O’Neal: A Biography Murry R. Nelson Dr. Dre: A Biography John Borgmeyer Bonnie and Clyde: A Biography Nate Hendley Martha Stewart: A Biography Joann F. Price MICHAEL JORDAN A Biography David L. Porter GREENWOOD BIOGRAPHIES GREENWOOD PRESS WESTPORT, CONNECTICUT • LONDON Library of Congress Cataloging-in-Publication Data Porter, David L., 1941- Michael Jordan : a biography / David L. Porter. p. cm. — (Greenwood biographies, ISSN 1540–4900) Includes bibliographical references and index. ISBN-13: 978-0-313-33767-3 (alk. paper) ISBN-10: 0-313-33767-5 (alk. paper) 1. Jordan, Michael, 1963- 2. Basketball players—United States— Biography. I. Title. GV884.J67P67 2007 796.323092—dc22 [B] 2007009605 British Library Cataloguing in Publication Data is available. Copyright © 2007 by David L. Porter All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2007009605 ISBN-13: 978–0–313–33767–3 ISBN-10: 0–313–33767–5 ISSN: 1540–4900 First published in 2007 Greenwood Press, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. -
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Hip-Hop Sneaker Collaborations
Intertext Volume 28 Issue 1 Article 10 5-1-2020 Hip-Hop Sneaker Collaborations Wallace Burgess Follow this and additional works at: https://surface.syr.edu/intertext Part of the Fiction Commons, and the Nonfiction Commons Recommended Citation Burgess, Wallace (2020) "Hip-Hop Sneaker Collaborations," Intertext: Vol. 28 : Iss. 1 , Article 10. Available at: https://surface.syr.edu/intertext/vol28/iss1/10 This Article is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Intertext by an authorized editor of SURFACE. For more information, please contact [email protected]. Burgess: Hip-Hop Sneaker Collaborations Hip-Hop Sneaker collaborations WALLACE BURGESS hat’s the most expensive pair of shoes you’ve ever bought? $150 running shoes that you wore until they fell Wapart? $250 Italian leather loafers? How about a used pair of the Air Yeezy 2s for $4,600? (“Air Yeezy 2 Solar Red”). I hope you’re a size 13. As absurd as that price tag sounds, these are not just a pair of expensive shoes. That’s because the Air Yeezy 2 is rapper Kanye West’s second collaboration with the sneaker brand Nike and is a perfect example of how popular the collaborations between hip-hop figures and shoe compa- nies are. Although it was once unusual for hip-hop artists to negotiate a deal to brand and design sneakers, such joint efforts have resulted in some of the most coveted and highly-priced shoes in the world. According to Stephen Albertini’s “An Abridged History of Photograph by Hannah Frankel. -
5 Sneaker Releases We Can't Wait to See in November 2020
Thursday, 5 November 2020 5 sneaker releases we can’t wait to see in November 2020 The Air Jordan 5 is a pop-culture classic thanks to the likes of ‘The Fresh Prince of Bel Air’, which saw actor Will Smith sport three different colourways of the Jordan 5 on the hit TV series back in the day. On its 30th birthday this year, both Air Jordan and Off-White showcase a new look for the Jordan 5 in yet another deconstructed design. The Jordan 5 “Black Metallic” was dropped in February of this year and the “Sail” variant takes on a similar OG-inspired colourway. It retains the reflective tongue as well as the shark-tooth adornments on the midsole but you can also spot Abloh’s industrial aesthetic all over the upper. (Image credit: Instagram/@off____white) Open 1 Air Jordan x Off-White 5 "Sail" The Air Jordan 5 is a pop-culture classic thanks to the likes of ‘The Fresh Prince of Bel Air’, which saw actor Will Smith sport three different colourways of the Jordan 5 on the hit TV series back in the day. On its 30th birthday this year, both Air Jordan and Off-White showcase a new look for the Jordan 5 in yet another deconstructed design. The Jordan 5 “Black Metallic” was dropped in February of this year and the “Sail” variant takes on a similar OG-inspired colourway. It retains the reflective tongue as well as the shark-tooth adornments on the midsole but you can also spot Abloh’s industrial aesthetic all over the upper. -
Fall-Winter Covers
University of California, Berkeley School of Law Spring 2007 Vol. 39 No. 1 boalt halltranscript ClimateClimate ChangeChange GoesGoes toto CourCourtt AA NewNew BoaltBoalt EnvironmentalEnvironmental LawLaw CenterCenter TakesTakes onon RisingRising ChallengesChallenges Features 16 Climate Change Goes to Court Boalt’s California Center for Environmental Law and Policy tackles the rising challenges ahead BY JARED SIMPSON AND JOHANNA WALD 19 Sidebar: Stick Trumps Carrot Why market-based solutions to global warming may be ineffective BY RUTH GREENSPAN BELL ’67 22 Alumni Profile: Shooting for the Championship For Dallas Mavericks CEO Terdema Ussery II ’87, life is a slam dunk BY CHRISTOPHER E. BUSH ii Transcript Spring 2007 Contents Boalt Hall Transcript / Spring 2007 Vol. 39 No. 1 Departments 2 From the Dean 4 In Brief Record Attendance at Admitted Students’ Day, New Courses in Wine and Video Game Law, Post-Katrina Labor Woes, A New and Improved LSAT, Boalt’s Revamped LRAP Program, Checking out Legal Blogs 8 Forefront Money Talks 8; Patent Troll Tales 9; Bringing Law to the High Seas 11; Doctors, Lawyers, and Legal Relief 12; New Criminal Justice Director Makes His Case 14 26 On the Move Boalt Student Action Figures 28 On the Shelves New and Notable Works from the Boalt Community 30 Insight For Women Only BY JAN BLAUSTEIN SCHOLES ’77 31 Class Notes Transcript Spring 2007 iii From the Dean It’s been a while since a Boalt Hall Transcript arrived in your mailbox. Seventeen months, to be exact. You probably weren’t counting. But we were. And now that we’re back, I want to provide a bit of background on how we got to this point—and where we’re going from here.