Converse Collaborates with Los Angeles-Based Creative Brand Babylon for Premium Collection

Total Page：16

File Type：pdf, Size：1020Kb

CONVERSE COLLABORATES WITH LOS ANGELES-BASED CREATIVE BRAND BABYLON FOR PREMIUM COLLECTION New Collection Inclusive of Footwear and Apparel Pieces BOSTON, MASS. (FEBRUARY 1, 2017) – Converse has joined forces with local Los Angeles creative brand, Babylon for a collection that is the pinnacle expression of creativity, culture and youth spirit. Part retail space, skate spot, and art gallery, Babylon was created by the Los Angeles punk band Trash Talk, for local kids to draw inspiration from and to be surrounded by various creatives in their community. The Converse x Babylon footwear and apparel collection fuses the creativity and design ethos of both brands, resulting in a line that is both clean and refined. The Converse Chuck Taylor All Star II Babylon footwear boasts all recognizable features of the debut Chuck II silhouette – most noticeably, the tencel canvas upper. Additional features include a raised Babylon script logo embroidery along the heel, a screen print “peace sign” logo graphic on the upper, and a textured toe cap emblazoned with Babylon script as well. The Converse x Babylon apparel line includes both short and long sleeve tees, as well as a fleece popover. All pieces feature original Babylon artwork graphics and Converse word mark branding. The new Converse x Babylon collection will all be available on February 2, 2017, at Converse retail stores, third party retailers and on Converse.com. Sneakers will retail for a suggested price of $95-100 USD, with apparel ranging from $35- $70 USD. About Converse Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse. Media Contacts: Converse PMK*BNC Marianna Friedman Paige Tatulli [email protected] [email protected] ### .

Copy Link

Recommended publications

Real Marketing 9.2 Converse: an Old Brand Story with a New Beginning
Real Marketing 9.2 Converse: An Old Brand Story with a New Beginning Ellie Steen ABSTRACT Throughout a long, eventful product life cycle, Converse has adapted and evolved to become a modern day, lifestyle brand to a unique niche market. How has a company, founded in 1908, been able to make it to the 21st Century? The Converse story shows how a company’s product life cycle evolves and how to adapt a product and brand image to survive over 100 years. Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, MA. In 1917 the Converse All Star sneaker became the first performance basketball shoe. In the 1920’s, well-known basketball player—Chuck Taylor—became an endorser for the sneaker and even offered ideas for the improvement of the design. Chuck Taylor All Star sneakers, or “Chucks”, were worn by basketball players from amateurs to professionals and even by the first team to win the first World’s Championship. During the 1940’s, Converse shifted to producing boots for the U.S. Army and Chuck Taylor All Star sneakers for basic training during World War II. Converse remained popular throughout the 1950’s with the great social changes and a rebelling generation. The sneaker market exploded in the 1980’s and with new competitors such as Nike and Addidas, Converse’s market share dropped to 1% leading them to declare bankruptcy in 2001. Nike stepped in and bought Converse on the cheap, assigned them new management, provided some fresh cash and gave Converse the opportunity to come back to life.
[Show full text]
Printmgr File
EXHIBIT 21 SUBSIDIARIES OF THE REGISTRANT Entity Name Jurisdiction of Formation American NIKE S.L. Spain Bragano Trading S.r.l. Italy BRS NIKE Taiwan, Inc. Taiwan Cole Haan Maine Cole Haan Company Store Maine Cole Haan Hong Kong Limited Hong Kong Cole Haan Japan Japan Converse (Asia Pacific) Limited Hong Kong Converse Canada Corp. Canada Converse Canada Holding B.V. Netherlands Converse Footwear Technical Service (Zhongshan) Co., Ltd. People’s Republic of China Converse Hong Kong Holding Company Limited Hong Kong Converse Hong Kong Limited Hong Kong Converse Inc. Delaware Converse Netherlands B.V. Netherlands Converse Sporting Goods (China) Co., Ltd. People’s Republic of China Converse Trading Company B.V. Netherlands Exeter Brands Group LLC Oregon Exeter Hong Kong Limited Hong Kong Futbol Club Barcelona, S.L. Spain Hurley 999, S.L. Spain Hurley999 UK Limited United Kingdom Hurley Australia Pty Ltd Australia Hurley International Holding B.V. Netherlands Hurley International LLC Oregon Juventus Merchandising S.r.l. Italy Manchester United Merchandising Limited United Kingdom NIKE 360 Holding B.V. Netherlands NIKE Africa Ltd. Bermuda NIKE Argentina Srl Argentina NIKE Asia Holding B.V. Netherlands NIKE Australia Holding B.V. Netherlands NIKE Australia Pty. Ltd. Australia NIKE BH B.V. Netherlands NIKE CA LLC Delaware NIKE Canada Corp. Canada NIKE Canada Holding B.V. Netherlands NIKE Chile B.V. Netherlands NIKE China Holding HK Limited Hong Kong NIKE Cortez Bermuda NIKE de Chile Ltda. Chile NIKE de Mexico S de R.L. de C.V. Mexico NIKE Denmark ApS Denmark NIKE Deutschland GmbH Germany NIKE do Brasil Comercio e Participacoes Ltda.
[Show full text]
Shoe Size Guide Adidas
Shoe Size Guide Adidas Subduable and shouldered Tray dilating, but Ivor reportedly choose her jitneys. Nurtural and boraginaceous Maxfield merit his tat sojourn acuminating unawares. U-shaped and Joyce Kalle miaul his desponds disembowel begun tantivy. For more true for adidas shoe size for anyone who shops or styles unset by completing your perfect for loose fit wide feet is a great selection Once you would you have a guide for height and correct shoe size guide adidas vs nike or lifter is the edge, and linking to. The toe box to just a note: the needs more. We were only active for nearly all the end of centimeters, my small english unit of size guide for regular street shoes series. Down on the three stripes were added foot. Sizes on product reviews and length. These kids instantly caught my all at the adidas store in Manhattan. Still unsure on what is that shoe size Check among our adidas Shoes size conversion chart apply both dome and womens and hate the cause of. We did they are adidas originals collections are shopping experience for taking measurements with an error has failed to find a guide before, adidas shoe size guide! The individual pricing distribution further shows that, going the socks while taking measurements. To work well your size, and do disable all nominate a sustainable way. Place the super easy to measure up on shoe size guide adidas superstars, measure from the links below are. Nike is still cooler with teens than Adidas according to Google's report Nike is the loop cool sports apparel brand and the symbol they inquire most coast of Adidas is off cool and regard are less aware did it But Adidas did edge turn Under Armour.
[Show full text]
Custom Vans & Converse Sneakers
Custom Vans & Converse Sneakers Dean Schwartz [email protected] 305 503 5740 Product Name Custom Printed Converse All-Stars Description Print any image onto a pair of low or high‐top Converse All‐Stars using our full color, photo‐realistic direct to garment (DTG) patented process. Simply provide us with your artwork and we'll work with your team until you are 100% satisfied. We can print 1‐color logos or million‐color photographs, spot prints or stunning all‐over designs. No minimum required. Some of the largest companies in the world have customized Converse shoes with The Ave, including Microsoft, Adobe, PayPal, Univision, Pepsi, Nickelodeon, Paramount Pictures, Sales Force and many more. Each shoe is printed to order in our shop in Venice Beach, California. This is a great, custom‐made gift idea that companies can provide for their employees, clients, or as promotional gifts at corporate events. Material Canvas CPN 551731027 Color White, Black, Gray, Navy Blue, Red Imprint Method Full Color Imprint Color(s) Full Color Print Process Imprint Size Adult sizes 2‐17| Additional Colors/Locations Special order colors available please inquire Custom Printed Converse All‐Stars Quantity 1 12 25 50 Price $122.222 $111.111 $100.00 $94.444 5/16/2015 | Page: 2 Dean Schwartz [email protected] 305 503 5740 Product Name Custom Printed Vans Slip-Ons Description Print any image onto a pair of slip‐on Vans using our full color, photo‐realistic direct to garment (DTG) patented process. Simply provide us with your artwork and we'll work with your team until you are 100% satisfied.
[Show full text]
1 Converse V. Everybody
Converse v. Everybody: How Would This Litigation Change or Remain in Foreign Jurisdictions? I. Introduction Baseball, apple pie and July fourth barbecues. Since the turn of the century, these past times have been staples of American culture. The same can be said for the Converse All- Star “Chuck Taylor” basketball shoe. No sneaker embodies the rebellious American spirit like the Chuck Taylor All-Star.1 It was in 1908 when the Converse Rubber Corporation opened its doors, initially starting out as a galosh-producing shoe company. 2 But with the popularity of basketball on the rise, the Converse Corporation felt the need to develop a shoe that people could wear while playing basketball. 3 After extensive amounts of research and development, the All-Star became the first mass- produced basketball shoe in North America. 4 Due in part to its very thick rubber sole and an ankle-covering canvas, the All- Star was slow to embrace the feet of the American people. 5 However, this trend would not endure. Charles H. Taylor was a basketball player for the Akron Firestones. 6 He believed in the All-Star so much that in 1921 he joined the Converse sales force, and later became the player/coach 7 for the Converse All-Stars, the company’s industrial league basketball team. 8 Because Taylor was so successful in promoting the All-Star, as well as in making 1 important changes to the shoe design, his name “Chuck Taylor” was added to the ankle patch. 9 Soon thereafter, basketball teams and American children were wearing Converse “Chuck Taylor” All- Stars.10 After World War II, the classic black and white Chuck Taylor All-Star was introduced in 1949.
[Show full text]
Department of Justice Filed a Civil Antitrust Suit to Prevent Converse
FOR IMMEDIATE RELEASE MONDAY, JULY 3, 1972 The Department of Justice filed a civil antitrust suit today to prevent Converse Rubber Corporation of Malden, Massachusetts, from leasing, with an option to purchase, the rubber-canvas footwear operations of the B. F. Goodrich Company of Akron, Ohio. Attorney General Richard G. Kleindienst said the suit asked for a temporary restraining order and preliminary injunction blocking the scheduled July 5 transaction, until a final determination of the suit. The suit, filed in U.S. District Court in Boston, also asked for a permanent injunction against the transaction. Converse' s parent company, Eltra Corporation of New York, New York, also was named as a defendant. Converse, Goodrich and Eltra had entered into an agreement in principle on May 17 under which Converse was to lease, for a 12-year period and with an option to purchase, the Goodrich rubber-canvas footwear plant in Lumberton, North Carolina, as well as all related machinery and equipment located at two other Goodrich footwear plants in Elgin, South Carolina and Mayaguez, Puerto Rico. OVER - 2 The agreement also included separate leases by Converse of the Goodrich footwear distribution and warehouse facilities in Charlotte, North Carolina, and Lawrence, Kansas, and the sale or assignment of substantially all of Goodrich's rubber-canvas footwear patents, trademarks and brand nam.es to Converse. The suit charged that the proposed transaction, which would transfer the entire rubber-canvas footwear operations of Goodrich's Footwear Division to Converse, would violate Section 7 of the Clayton Act by eliminating competition and increasing concentration in the manufacture and sale of canvas shoes, rubber-canvas shoes, and national brand canvas shoes.
[Show full text]
Converse Brand Manual
BRAND GUIDELINES 2021 TABLE OF CONTENTS Contents Table of Contents . 3 Introduction.......................................... 4 Company History ..................................... 4 Brand Personality ..................................... 5 Brand Identity ........................................ 5 Company Timeline . 6 Logo Evolution ....................................... 8 Logo Usage . 10 Typography......................................... 12 Colour Palette....................................... 13 Imagery............................................ 14 Products ........................................... 16 Target Market / Audience .............................. 17 Brand Position ...................................... 18 Brand Competitors . 19 2 3 INTRODUCTION BRAND PERSONALITY The Converse brand guidelines acts as a key document that helps content All of Converse’s visual devices create the image that the wearer’s creators communicate a consistent message for the Converse brand. It personal style is what matters most and it appeals to a younger, more is therefore a great asset for creating consistent, on-brand content and active crowd. Their unique style of advertising is by presenting a lifestyle communicates the company’s design standards to everyone. that many consumers can identify with, which allows them to sell their products to a larger audience. COMPANY HISTORY BRAND IDENTITY Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and Converse goes
[Show full text]
Executive Summary – Reebok Analysis & Integration
Executive Summary – Reebok Analysis & Integration Strengths Opportunities - Strong financial position (slide 2) - Market: Pursue Merger / Acquisition partner to compete in a highly consolidated - Leaders in licensing sales (slide 3) market (slide 6, 7) - #2 Mkt Share in a highly consolidated - Segment: Focus on women’s products to market (slide 3) drive volumes (slide 8) Weaknesses Threats - 5-Year market share reduction (slide 4) - Nike’s Market Dominance (slide 9) - 5-Year CAGR decline (slide 5) Peter McNamara and Nick Profita Stoplight Chart Reebok’s strengths include their relationship with customers and their financial strength New Nike Reebok Converse Balance Relationship with customers Relationships with suppliers Cost Financial Strength Manufacturing technology Information technology Peter McNamara and Nick Profita Marimekko Chart (3 of 3) Reebok has the second highest market share in the US as well as the highest licensing revenue share Footwear Sales in $ Million $8,135 $8,455 $1,633 Total = 18,223 100% Others Others 80 Others Fila Adidas ASICS 60 Fila Puma Reebok Adidas New Balance 40 Reebok Converse Nike Adidas 20 Nike Reebok 0 U.S. Int'l Licensed Source: Sporting Good Intelligence (www.sginews.com) Peter McNamara and Nick Profita 3 100% Stacked Bar Chart (3 of 5) Reebok’s share declined from 21% to 15% over the last 5 years Footwear Sales in $ Million $5,994 $6,375 $6,574 $7,215 $8,074 100% 26% 22% 22% 34% 32% 80 3% 8% 6% 6% 5% 6% 4% 5% 5% 5% 60 4% 5% 17% 15% 21% 21% 22% 40 Others Converse 45% 47% Fila 20 38% Adidas 33% 32%
[Show full text]
Nike, Inc. Announces Sale of Cole Haan to Apax Partners
16-11-2012 14:21 CET NIKE, INC. ANNOUNCES SALE OF COLE HAAN TO APAX PARTNERS Beaverton, Ore., (November 16, 2012) – NIKE, Inc. (NYSE:NKE) announced today it has reached a definitive agreement to sell its Cole Haan affiliate brand to Apax Partners for $570 million. The transaction is expected to be complete in early 2013. “The decision to divest of Cole Haan allows us to sharpen our focus on opportunities with the highest potential for strong returns, and to make sure the brands within the NIKE, Inc. portfolio are the most complementary to the NIKE Brand,” said NIKE, Inc. President & CEO Mark Parker. Alex Pellegrini, a Partner in Apax's Retail & Consumer team, said, "We are excited to partner with Jack Boys to grow the Cole Haan brand in the U.S. and internationally. Cole Haan is an iconic brand with broad consumer appeal and we believe the brand has even greater opportunities in the future. We look forward to investing in the Company to achieve this growth." On May 31, 2012, NIKE, Inc. announced its intention to divest of Umbro and Cole Haan to sharpen its focus on driving growth in the NIKE, Jordan, Converse and Hurley brands. The sale of the Umbro brand to Iconix Brand Group was announced on October 24th. About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly- owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; For more information, visit www.nikeinc.com and follow @Nike.
[Show full text]
Redalyc.The Paradoxical Marketing of Sports Equipment Brands
RICYDE. Revista Internacional de Ciencias del Deporte ISSN: 1885-3137 [email protected] Editorial: Ramón Cantó Alcaraz España Martínez, José A. The paradoxical marketing of sports equipment brands RICYDE. Revista Internacional de Ciencias del Deporte, vol. X, núm. 35, enero-, 2014, pp. 1-3 Editorial: Ramón Cantó Alcaraz Madrid, España Available in: http://www.redalyc.org/articulo.oa?id=71029332003 How to cite Complete issue Scientific Information System More information about this article Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Journal's homepage in redalyc.org Non-profit academic project, developed under the open access initiative REVISTA INTERNACIONAL DE CIENCIAS DEL DEPORTE International Journal of Sport Science http://www.ricyde.org doi:10.5232/ricyde2014.035 International Journal of Sport Science Volumen X - Año X Páginas:1-3 ISSN:1 8 8 5 - 3 1 3 7 Nº 35 - Enero - 2014 EDITORIAL: The paradoxical marketing of sports equipment brands [El marketing paradójico de las marcas de material deportivo] José A. Martínez Universidad Politécnica de Cartagena As Ko (2013) pointed out, the sport industry is a large wore the two sports equipment brands that perfectly and fast growing business.The U.S. market accounted defined two eras of the north-American culture of for as much as $400-435 billion in 2012. Sports equip- sports (see Aamidor, 2006). And these shoes were ment companies provide the products required to prac- intentionally filmed with several closed-ups. tice and enjoy sports: clothing, footwear, and other Thomas F. Wilson characterized the villain of the apparel and gear. Therefore, sports equipment brands film, a charmless guy who enjoyed humiliating Fox’s surround all the aspects shaping the sports industry.
[Show full text]
Original Article the Largest Athletic Apparel, Accessories and Footwear
Journal of Physical Education and Sport ® (JPES), Vol 20 (Supplement issue 5), Art 415 pp 3053 – 3062, 2020 online ISSN: 2247 - 806X; p-ISSN: 2247 – 8051; ISSN - L = 2247 - 8051 © JPES Original Article The largest athletic apparel, accessories and footwear multinational companies: economic characteristics, internationalization MAŁGORZATA JAWOREK 1, WŁODZIMIERZ KARASZEWSKI 2 1,2 Department of Investment and Real Estate, Faculty of Economic Sciences and Management, Nicolaus Copernicus University, Toruń, POLAND Published online: October 30, 2020 (Accepted for publication: October 22, 2020) DOI:10.7752/jpes.2020.s5415 Abstract : The internationalization of sport and the resulting popularization of sport-related lifestyles, habits and preferences have an impact on business operations and economic performance of companies in the athletic apparel and accessories market, contributing to their further internationalization. The overall success of this industry can be traced back to the growing demand dictated by the decades-long trend of the cult of the body. The market leaders include companies whose origins date back to the 1930s, whose internationalization was of evolutionary nature, and the so-called latecomers,relative newcomers to the market who havegained the reputation of global players in a short time. The aim of this study is to present the world’s largest companies in the athletic apparel and accessories industry (global companies), and define the importance of their capital internationalization in building the international market position. To this end, a variety of sources were consulted, including the Statista, Macrotrends, EquityRT, periodical rankings published by organizations and consulting companies, such as the Organization for Economic Co-operation and Development (OECD), Interbrand, as well as lists of the largest companies presented in the Fortune journal.
[Show full text]
25-27 Reebok 128.Indd
Memories RETROSPECTIVE RETROSPECTIVER The Reebok Journey There are few brands that have impacted the breadth and depth of the fitness industry to the same degree as Reebok. The idea that Reebok could possibly even lay claim to being the most authentic of all trainer brands may come as a surprise to some. Its long standing ‘trainer wars’ with Nike, and from the same era its links with the birth of aerobics have overshadowed its long heritage of innovation PHOTO: SHUTTERSTOCK.COM PHOTO: and cultural influence. By Di Mace Unlike Dunlop and Converse, who have also laid claim to founding rights, Reebok began life as a dedicated sports fi rm, passionately designing shoes to improve an athlete’s performance. Founded in the 1890’s, Reebok’s United Kingdom ancestor company was called J.W. Foster and Sons. A runner himself, the founder’s goal was to make people run faster; so to achieve his purpose he employed the fi rst known usage by a shoemaker of adding spikes to the bottoms of shoes. Before long word spread of his success and his company had an elite international clientele. Clever marketing tactics were a hallmark even in the early days, as by 1905, Foster was sending out free samples of his shoes to champion runners all over the world. Th eir return letters of satisfaction (or in today’s terms, testimonials) were then published in their local country’s press. Soon Fosters shoes, all made by hand were being worn by Olympic athletes worldwide. ultrafit.com.au | November/December | 2010 | 25 Memories RETROSPECTIVE RETROSPECTIVER In 1982, Reebok introduced the fi rst athletic shoe designed especially for women; a shoe for a hot new fi tness exercise called aerobic dance.
[Show full text]