CONVERSE COLLABORATES WITH LOS ANGELES-BASED CREATIVE BRAND BABYLON FOR PREMIUM COLLECTION

New Collection Inclusive of Footwear and Apparel Pieces

BOSTON, MASS. (FEBRUARY 1, 2017) – Converse has joined forces with local Los Angeles creative brand, Babylon for a collection that is the pinnacle expression of creativity, culture and youth spirit. Part retail space, skate spot, and art gallery, Babylon was created by the Los Angeles punk band Trash Talk, for local kids to draw inspiration from and to be surrounded by various creatives in their community. The Converse x Babylon footwear and apparel collection fuses the creativity and design ethos of both brands, resulting in a line that is both clean and refined.

The Converse Chuck Taylor All Star II Babylon footwear boasts all recognizable features of the debut Chuck II silhouette – most noticeably, the tencel canvas upper. Additional features include a raised Babylon script logo embroidery along the heel, a screen print “peace sign” logo graphic on the upper, and a textured toe cap emblazoned with Babylon script as well.

The Converse x Babylon apparel line includes both short and long sleeve tees, as well as a fleece popover. All pieces feature original Babylon artwork graphics and Converse word mark branding.

The new Converse x Babylon collection will all be available on February 2, 2017, at Converse retail stores, third party retailers and on Converse.com. Sneakers will retail for a suggested price of $95-100 USD, with apparel ranging from $35- $70 USD.

About Converse Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.

Media Contacts:

Converse PMK*BNC Marianna Friedman Paige Tatulli [email protected] [email protected]

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