Hall of Fame Inductees'56–'58
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Baseball/Softball Batter's Helmets Legacy Product List
SEI Participant Brand Name Model Model Information Program Ampac Enterprises Inc Under Armour UABH-150 Sizes: OSFM (6 1/2 - 7 1/2) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Champro Sports CHAMPRO H4A, H4Y, H4T (RevB) Sizes: Adult, Youth and T-Ball NOCSAE: Baseball/Softball Batter Helmets (ND022-18) Champro Sports CHAMPRO H4GY, H4GA (RevB) Sizes: Adult and Youth, Gem gloss finish NOCSAE: Baseball/Softball Batter Helmets (ND022-18) Champro Sports CHAMPRO H4MY, H4MA, H4MT (RevB) Sizes: Adult, Youth and T-Ball; Matt finish NOCSAE: Baseball/Softball Batter Helmets (ND022-18) Dick's Sporting Goods Adidas - Destiny BTE00300 Size: OSFM (6 3/8 - 7 5/8) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Easton Diamond Sports Easton Z7 - A168 150, A168 152, A168 151, A168 153 Sizes: Junior (6 5/8 - 7 1/4), Senior (7 - 7 5/8) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Easton Diamond Sports Easton Z6 Sizes: Junior (6 1/2 - 7 3/8), Senior (7 1/8 - 7 5/8) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Easton Diamond Sports Easton Z6 2.0 Sizes: Junior (6 1/2 - 7 1/8), Senior (7 1/8 - 7 1/2) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Easton Diamond Sports Easton Easton Batter's Helmet - 1008495, 1006687, 1006690, 1006691 Size: OSFM (6 3/4 - 7-3/8) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Easton Diamond Sports Easton Natural OSFM 2.0 - BNA-02OS Size: OSFM (6 3/4 - 7 1/2) NOCSAE: Baseball/Softball Batter Helmets (ND022-10) Easton Diamond Sports Easton Natural Tee Ball - BNA-02TB Size: Tee Ball 6 - 6 1/2 NOCSAE: -
Under Armour and Three-Time Super Bowl Champion Tom Brady Form Multi-Year Partnership
Under Armour and Three-Time Super Bowl Champion Tom Brady Form Multi-Year Partnership Signing of Future Hall of Fame Quarterback Elevates Under Armour's NFL Roster, Re-asserts Brand's Dominance in Football Baltimore, MD (November 8, 2010) - Under Armour (NYSE:UA), the Baltimore, MD-based leader in sports performance apparel, footwear and accessories, announced today a multi-year partnership with three-time Super Bowl champion and NFL Most Valuable Player, Tom Brady. The owner of multiple NFL records and one of the winningest quarterbacks of all time, Brady is the highest profile team sport athlete to join the Under Armour family. As the newest member of the Under Armour team, Brady will appear in various in-store and advertising promotional campaigns. Brady bolsters a formidable offensive line-up for Under Armour, who also reached agreements earlier this season with Pro-Bowl wide receivers Miles Austin and Anquan Boldin. Brady will be wearing Under Armour apparel and footwear for training and will also be debuting a new customized Under Armour Fierce cleat in games in the near future. "Tom Brady represents a lot of what Under Armour is all about," said Kevin Plank, Founder and CEO, Under Armour. "He's humble and hungry and continues to be focused on winning and getting better every single day. We're proud to have him in our brand as he continues to re-write the NFL record books." A two-year starter at the University of Michigan, Brady was overlooked by most NFL teams before the New England Patriots claimed him with the 199th selection of the 2000 NFL Draft. -
Real Marketing 9.2 Converse: an Old Brand Story with a New Beginning
Real Marketing 9.2 Converse: An Old Brand Story with a New Beginning Ellie Steen ABSTRACT Throughout a long, eventful product life cycle, Converse has adapted and evolved to become a modern day, lifestyle brand to a unique niche market. How has a company, founded in 1908, been able to make it to the 21st Century? The Converse story shows how a company’s product life cycle evolves and how to adapt a product and brand image to survive over 100 years. Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, MA. In 1917 the Converse All Star sneaker became the first performance basketball shoe. In the 1920’s, well-known basketball player—Chuck Taylor—became an endorser for the sneaker and even offered ideas for the improvement of the design. Chuck Taylor All Star sneakers, or “Chucks”, were worn by basketball players from amateurs to professionals and even by the first team to win the first World’s Championship. During the 1940’s, Converse shifted to producing boots for the U.S. Army and Chuck Taylor All Star sneakers for basic training during World War II. Converse remained popular throughout the 1950’s with the great social changes and a rebelling generation. The sneaker market exploded in the 1980’s and with new competitors such as Nike and Addidas, Converse’s market share dropped to 1% leading them to declare bankruptcy in 2001. Nike stepped in and bought Converse on the cheap, assigned them new management, provided some fresh cash and gave Converse the opportunity to come back to life. -
Spalding Woods Irons
WE /V£W /917 SPALDING WOODS IRONS Golfers love to argue about golf. .. but they usually wind up with "Let's ask the man who knows—our Pro!" This year, when they ask you what's new in golf clubs, you'll have plenty to tell them —about the new Registered Top-Flite Spalding Woods and stainless steel Registered Top-Flite Spalding Irons. Get the full story and let them know about all the advantages of these newly-designed Spaldings! A. G. SPALDING & BROS. • Div. of Spalding Sales Corp. Know Pro Shop Merchandise By JOEL BENNETT Asst. to Frank Walsh, pro, Red Run GC, Royal Oak, Mich. What makes selling of pro-grade clubs dence in all popular lines of golf clubs, a job that requires well-informed men in whether or not all the lines are stocked the pro shop is the superficial resemblance in his shop. of clubs that vary widely in price. Usually the retail buyer of golf clubs can't tell the This year, more than ever before, there difference between a $4 club and a club have been refinements introduced into de- that retails for $9 and far too often the signs with the purpose of helping the high- assistant in the shop or the pro himself isn't handicap player as well as the expert get too clear about the reasons that legitimate- greater certainty of results. Do you know ly account for the difference. all these features and the reasoning behind them? You should to qualify yourself as The pro doesn't see the factory cost an authority on golf playing equipment. -
JAY CHIAT AWARDS 2015 SUMMARY This Is the Story of How Under Armour Turned Their Uber-Masculine Sportswear Brand Into a Symbol of Female Athletic Aspiration
JAY CHIAT AWARDS 2015 SUMMARY This is the story of how Under Armour turned their uber-masculine sportswear brand into a symbol of female athletic aspiration. We set out to solve a critical business problem—how does Under Armour win over a massive new target that outright rejects the brand? It started with a truth about how their new target approaches fitness, then evolved into a big cultural insight about what it means to be a woman in the twenty-first century. This translated into a creative idea that connected Under Armour’s strong performance values to the true stories of women today achieving success on their own terms. The campaign put the brand at the heart of a cultural conversation, achieving a complete turnaround in connecting with their new target and an astonishing 28-percent sales increase. Even more, the campaign became a rallying cry that women everywhere could truly call their own. JAY CHIAT AWARDS 2015 2 BACKGROUND CORE ATHLETE Under Armour was born out of football in 1996 with the mission to make all athletes better. Their performance products were game-changing, putting the brand second to Nike in US sportswear. $2.8 Their meteoric rise to the top was propelled by overwhelming popularity among male athletes. But at the cost of this, Under Armour had forgotten about half the population. BILLION In 2013, the women’s business was seriously lacking, contributing only 17% of Under Armour’s total revenue of $2.3 billion. In the past 24 months, however, women’s sportswear brands like Lululemon, Champion, and Victoria’s Secret added $975 $11.4 million in revenues to their businesses—making women’s the fastest growing segment BILLION within the sportswear category. -