Dise Show May Not Be Bigger Than 1968, but It Will Be Better, from the Industry's Point of View
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The 1969 edition of the Professional Golfers' Association Merchan- dise Show may not be bigger than 1968, but it will be better, from the industry's point of view. For the first time ever, the show will be closed to the public! This will undoubtedly cut down on traffic jams despite the fact that it will be held in the 45,000 square foot "big tent" again (150 feet by 300 feet). Also, although the number of booths will remain just about the same, 228 in '68, 226 this year, the number of companies and exhibitors are expected to increase. The Palm Beach Gardens show had 150 companies representing 875 exhibitors last year and at press time approximately 120 companies were already in the fold. Since this is a buying and ordering show only, the absence of the public and the expected increase of manufacturers displaying product lines (along with the current leisure time industry boom), should combine to make this one of the biggest dollar volume business meetings in recent times. A major part of last year's success reportedly was due to the stampede of alumi- num shaft orders. A PGA spokesman said a report also showed that some apparel sales were up 200 to 400 per cent and that a shoe manufacturer revealed a 30 per cent increase. The PGA is hoping that the closing of the show to the public will also enable it to take a count of the number of new products being shown—something that has never been tabulated. GOLFDOM, on the other hand, has been able to obtain an advance list of many of the expected show products and they follow. Golf equipment Simmon heads with black Propellac face insert and brass sweet spot. Weighted brass back places weight Acushnet Golf Equipment offers a golf behind the ball. The Pro-Sonic irons gift for the sportsman: a dozen Titleist have carbon steel heads, Levelume- golf balls packaged with two decks of plated (a high nickel content chrome) cards and 200 chips in a rack. The for resistance to corrosion and pitting. balls can be personalized at no extra charge. Price: $18.50. The com- pany's complete line will be shown. Bomann Golf, Inc., is a newly-formed company and is offering its line of clubs for the first time this year. A feature of the Bomann Bomberdriver is its face, 2 inches in size. A special introductory offer to the pros has the following package of woods and putt- ers with a special price discount. The total retail price of this offer comes woods employ a concentration of to $348.60. The company is giving weight behind the hitting area for a 40 per cent discount for a total more effective striking power. The price of $209.16. And, if the pro Westerner is available in the True pays the full amount in 30 days, an- Temper shaft and has a newly de- other 10 per cent ($20.92) will be signed iron which features a lower deducted. This brings the total down displacement of weight in the club- to $188.24. Here is what the set in- head to get the ball in the air quicker. The Westerner woods have a pear- shaped designed head. Suggested retail price: all models, nine irons, $198; four woods, $120. The Pro-Sonic ladies' wood model WA2692 has laminated head that is First Flight's 1969 line of clubs re- finished in blue with blue Propellac emphasizes the Hex-flex. In clearer face insert, brass sweet spot and terms, the kick at impact is concen- brass back. The iron is also of high trated in the head of the club instead nickel content chrome for resistance of being distributed over the entire to corrosion and pitting. Prices: men's shaft. This has been achieved by Pro-Sonic woods, $30.25 each; men's putting two sections of rigid, octagon- Pro-Sonic irons, $22.50 each; wom- shaped aluminum or steel one-third en's Pro-Sonic Woods, $25 each; and two-thirds of the way down the women's Pro-Sonic irons, $19 each. shaft. The shafts come in A, R, S and X flexes. cludes, with the retail prices: four Prices: Golden Eagle woods, alumi- assorted Tijuana brassie putters, num, $31.50 each, irons, $22.50 $1 5.95 each; three brass bandit putt- each; woods, steel, $28 each, irons, ers, $15 each; two green Gander $20 each. Explo-Flite woods, alumi- putters, $17.95 each; two LongJohn num, $38 each, irons, $25 each; brass putters (over-length), $16.95 woods, steel, $35 each, irons, $22.50 each; two Lady Birdie putters each. Sterling FX-101 line same as (ladies'), $15 each; one Bomann Golden Eagle prices. Bomber driver, $35; one 2V2 wood, The company's newest ball is the $35; one 3V2 wood, $35; one 4V4 Maxima with an acryliccenter. Double wood, $35, and with that, either a winding builds up its uniform com- IV2 wood or two putters at no charge. pression. It comes in medium or high compression. Price: $1.25 each, Ellstrom Golf Division of Dearborn $14.75 a dozen, with free personal- Gage Company offers the TruSphere izing on orders of a dozen or more. golf ball in 80, 85 and 90 compres- The company's complete line of golf sions. Sold only through golf profes- equipment, including putters, utility sionals, the balls sell for $1.25each, clubs, bags, shoes, carry-alls, gloves $15 a dozen. and head covers will be shown. Fernquest & Johnson Golf Company is featuring three brandsof aluminum Hillerich & Bradsby Company's Pro shafts for its pro line models. The Sonic men's line includes wood model The men's Citation wood model 314 Ken Venturi line comes with the Alcoa A340 and iron model A4092, which and iron model 6892 come in black shaft. The San Franciscan isequipped have new light aluminum shaftsavail- leather or rubber grips. The woods with the FJX-350 hi-tensile shaftwith able in BstandardandCstiff patterns. have persimmon heads which are irons featuring a broad sole. The Woods have walnut finish, solid per- electronically treated to eliminate dry- ing stresses in the wood and are The metal weight has been removed treated to protect the ebony finish. from the toe and shifted backward The irons have heads of Levelume- and downward, giving maximum plated carbon steel and are equipped weight directly behind the impact with steel shaft. Prices: woods, spot. Prices: irons two through nine $27.50 each; irons, $19.50 each. with Apex shaft, $22.50 each. The Countess ladies' wood model The new True Set line of woods fea- W-467 and iron model 2780Tcome tures a slight build-up at the back with blue leather or black rubber base and a toe channel that reduces grips. The wood has a laminated head air drag for increased power. The finished in deep blue with blue Cyco- woods, numbers 1, 3, 4 and 5 come lac face insert. Fairway woods are of with the Apex shaft. Prices: $31 each. medium depth. The iron is moder- The company puts out similar new nized with Scotch-type head and mod- lines of the same material and fea- ified flange back. Prices: woods, tures for the ladies atthe same prices. $21.25 each; irons, $15.25 each. The 1969 line of putters has a new All prices are suggested retail. White line addition. The putter line These lines are sold exclusively has a new design for various models. through golf professionals. The blade model, number 1440, has the neck set forward and a new top is the most exciting golf club inno- Ben Hogan Company claims it has a edge white line for aiding visibility. vation in decades. The new "split completely new golf shaft which com- Model 1450 places more weight be- level sole" on irons reportedly "im- bines the lightness of aluminum with hind the hitting surface. Prices: $15 proves your lie on every shot" by the strength of steel. In conjunction each. combining the finesse of early classic with this alloy shaft, called the Apex, irons with the heft and power of Lamkin Leather Company has added the company is also introducing Ben today's weighted clubs. The sole is a one piece slip-on leather grip to its Hogan 1+ clubheads for 1969. The split into two steps; the first step line. Grip comes in black with gold clubheads on the new line of irons thinner than a conventional sole, re- inlay design and is available in men's feature a wing-like configuration and duces turf drag by as much as 65 and ladies' shaft sizes. Product is a sole pad designed to enable the per cent. The second step is wider, shipped one dozen a box, including golfer to strike the ball and take a controlling the depth of the divot and grip collars and plastic starter. minimum amount of turf, thus allow- allowingtheclubhead to move through ing a more controlled follow through. MacGregor introduces whatthey claim the ball. The design is available on Continued on page 74 VIKING CORPORATION ACQUIRES BALL-O-MATIC, Inc. The Viking Corporation of South Bend, manufacturers of Viking golf cars, has purchased the controlling interest in Ball-O- If you are interested in joining Matic, Inc., Denver, Colorado. The entire operation, including the Ball-O-Matic profit team, the service division, has been moved to South Bend, Indiana. circle the Reader Service Card The new Ball-O-Matic Division of The Viking Corporation or write to Carl Shel/house, manufactures and distributes automatic golf ball dispensing Vice President, Marketing.