View Catalogue
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
National Awards National Football Foundation Post-Season & Conference Honors
NATIONAL AWARDS National Football Foundation Coach of the Year Selections wo Stanford coaches have Tbeen named Coach of the Year by the American Football Coaches Association. Clark Shaughnessy, who guid- ed Stanford through a perfect 10- 0 season, including a 21-13 win over Nebraska in the Rose Bowl, received the honor in 1940. Chuck Taylor, who directed Stanford to the Pacific Coast Championship and a meeting with Illinois in the Rose Bowl, was selected in 1951. Jeff Siemon was inducted into the College Football Hall of Fame in 2006. Hall of Fame Selections Clark Shaughnessy Chuck Taylor The following 16 players and seven coaches from Stanford University have been selected to the National Football Foundation/College Football Hall of Fame. Post-Season & Conference Honors Player At Stanford Enshrined Heisman Trophy Pacific-10 Conference Honors Ernie Nevers, FB 1923-25 1951 Bobby Grayson, FB 1933-35 1955 Presented to the Most Outstanding Pac-10 Player of the Year Frank Albert, QB 1939-41 1956 Player in Collegiate Football 1977 Guy Benjamin, QB (Co-Player of the Year with Bill Corbus, G 1931-33 1957 1970 Jim Plunkett, QB Warren Moon, QB, Washington) Bob Reynolds, T 1933-35 1961 Biletnikoff Award 1980 John Elway, QB Bones Hamilton, HB 1933-35 1972 1982 John Elway, QB (Co-Player of the Year with Bill McColl, E 1949-51 1973 Presented to the Most Outstanding Hugh Gallarneau, FB 1938-41 1982 Receiver in Collegiate Football Tom Ramsey, QB, UCLA 1986 Brad Muster, FB (Offensive Player of the Year) Chuck Taylor, G 1940-42 1984 1999 Troy Walters, -
Real Marketing 9.2 Converse: an Old Brand Story with a New Beginning
Real Marketing 9.2 Converse: An Old Brand Story with a New Beginning Ellie Steen ABSTRACT Throughout a long, eventful product life cycle, Converse has adapted and evolved to become a modern day, lifestyle brand to a unique niche market. How has a company, founded in 1908, been able to make it to the 21st Century? The Converse story shows how a company’s product life cycle evolves and how to adapt a product and brand image to survive over 100 years. Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, MA. In 1917 the Converse All Star sneaker became the first performance basketball shoe. In the 1920’s, well-known basketball player—Chuck Taylor—became an endorser for the sneaker and even offered ideas for the improvement of the design. Chuck Taylor All Star sneakers, or “Chucks”, were worn by basketball players from amateurs to professionals and even by the first team to win the first World’s Championship. During the 1940’s, Converse shifted to producing boots for the U.S. Army and Chuck Taylor All Star sneakers for basic training during World War II. Converse remained popular throughout the 1950’s with the great social changes and a rebelling generation. The sneaker market exploded in the 1980’s and with new competitors such as Nike and Addidas, Converse’s market share dropped to 1% leading them to declare bankruptcy in 2001. Nike stepped in and bought Converse on the cheap, assigned them new management, provided some fresh cash and gave Converse the opportunity to come back to life. -
1. Fast Brands: Nuevas Marcas La Tierra Gira a Una Velocidad De 1.700 Km/H Sobre Su Eje
1. Fast Brands: Nuevas Marcas La tierra gira a una velocidad de 1.700 km/h sobre su eje. Es decir, mientras lees estas líneas viajas por encima de la velocidad del sonido, es más, si la tierra frenase de golpe, saldríamos despedidos a esa velocidad hacia el espacio infinito. Así que si tienes la sensación que la vida va deprisa, que tu entorno cambia rápido, no olvides que tú también lo haces. Pero es cierto, que esa velocidad ha aumentado exponencialmente en los últimos años. En realidad es algo que nos estamos contagiando e incrementa nuestro ritmo. ¿Quién no se ha preguntado por qué anda rápido en el metro? ¿Por qué nos contagiamos del ritmo de los demás? Hoy nos encontramos en un entorno altamente competitivo, cambiante y extremadamente dinámico, donde las respuestas correctas son excesivamente lentas y en ocasiones sólo necesitamos ‘respuestas’. Un entorno en el que la competitividad ha aumentado, las barreras han caído y que permite que hoy cualquiera pueda ser altamente competitivo redefiniendo las reglas del juego. Basta con entrar en una categoría, cambiar las reglas, imprimir velocidad y los gigantes que estaban en ella, estarán tan pesados y lentos que difícilmente podrán seguirte. Que se lo pregunten al gremio del Taxi, al renting de coches o a las energéticas tradicionales. Este tipo de competitividad, está requiriendo un nuevo tipo de empresas, y por lo tanto un nuevo tipo de marcas. FAST BRANDS Si vemos el proceso de creación de marcas, como un proceso reflexivo en el que la estrategia nos ayuda a definir nuestro posicionamiento, valor, identidad y propuesta, es un buen punto de partida para construir una marca competitiva. -
Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
The Force Behind the Nike Empire
The Force Behind the Nike Empire by Jackie Krentzman Phil Knight built a successful business As 20-year-old Stanford golfer by selling shoes. He Tiger Woods fought his way to an became a billionaire unprecedented third U.S. Amateur by selling dreams. title last summer, Nike founder Phil Knight shadowed him from hole to hole, appraising the young phenom's every smile the way a golf coach would his swing. "I hope we sign him," Knight said at the time. "If not, I hope he goes to medical school." Three days later, KNIGHT WATCH: The Woods called a news conference, CEO surveys his Beaverton, stepped before the TV cameras Ore., "campus." and announced that he was quitting college to join the Robbie McLaren Professional Golf Association Tour. "Well," he said with a big grin, "I guess it's 'Hello, world,' huh?" An adoring sports media lapped up the young man's winning soundbite. Then, just 24 hours later, the other shoe dropped. In a barrage of new TV spots and full-page newspaper ads, Nike unveiled its latest pitchman: pro golfer Tiger Woods. The Nike- crafted tag line on the ads? "Hello, World." Woods may be the company's current star, but its controversial CEO and founder is the real story. Nike signed Woods to a five- year endorsement deal, reportedly worth more than $40 million, and has thrown its considerable weight behind him. The company is packaging the young golfer--who is part African American, part Chinese, part American Indian, part Thai and part white--as the Jackie Robinson of golf, breaking down barriers each time he steps on a course. -
LL PAGE III-12-09.Qxd
Wednesday September 14th, 2011 store behind our house. We used to go to of 21, I had just got engaged to Romesh that store regularly to buy lollipops or my husband, and when I went to sweets with those pennies. So much that America he came along. I just put my the shopkeeper nick named up the portfolio through and got accepted from “penny girls”. My father gave up on so many modeling agencies. I got accept- counting the pennies at a point and just ed to LA models. At that time Asian let us have the whole tub! faces were becoming very popular. So Kumar: Your sister has a beautiful mine was the right face. The agency guy voice. Didn’t you want to become a told me what he was planning for me and singer yourself ? that apart from modeling, he would put Nushara: Oh I wanted to. But maybe I me in to acting classes as well so I could am not being blessed that way. But I do do commercials as well as acting. Of enjoy listening to her singing. course the money was amazing. I was Kumar: What kind of change in you offered thirty thousand US Dollars. But has Romesh brought about? at the same time the owner of the agency Nushara: A big change. He has also took me in to a room and said “i don’t opened a lot of doors for me. know why I’m telling you this, but I need Kumar: Tell us about your two to tell you the pros and cons of this princesses and the prince industry.” He told me the good, the bad, Nushara: Oh they are fun. -
Printmgr File
EXHIBIT 21 SUBSIDIARIES OF THE REGISTRANT Entity Name Jurisdiction of Formation American NIKE S.L. Spain Bragano Trading S.r.l. Italy BRS NIKE Taiwan, Inc. Taiwan Cole Haan Maine Cole Haan Company Store Maine Cole Haan Hong Kong Limited Hong Kong Cole Haan Japan Japan Converse (Asia Pacific) Limited Hong Kong Converse Canada Corp. Canada Converse Canada Holding B.V. Netherlands Converse Footwear Technical Service (Zhongshan) Co., Ltd. People’s Republic of China Converse Hong Kong Holding Company Limited Hong Kong Converse Hong Kong Limited Hong Kong Converse Inc. Delaware Converse Netherlands B.V. Netherlands Converse Sporting Goods (China) Co., Ltd. People’s Republic of China Converse Trading Company B.V. Netherlands Exeter Brands Group LLC Oregon Exeter Hong Kong Limited Hong Kong Futbol Club Barcelona, S.L. Spain Hurley 999, S.L. Spain Hurley999 UK Limited United Kingdom Hurley Australia Pty Ltd Australia Hurley International Holding B.V. Netherlands Hurley International LLC Oregon Juventus Merchandising S.r.l. Italy Manchester United Merchandising Limited United Kingdom NIKE 360 Holding B.V. Netherlands NIKE Africa Ltd. Bermuda NIKE Argentina Srl Argentina NIKE Asia Holding B.V. Netherlands NIKE Australia Holding B.V. Netherlands NIKE Australia Pty. Ltd. Australia NIKE BH B.V. Netherlands NIKE CA LLC Delaware NIKE Canada Corp. Canada NIKE Canada Holding B.V. Netherlands NIKE Chile B.V. Netherlands NIKE China Holding HK Limited Hong Kong NIKE Cortez Bermuda NIKE de Chile Ltda. Chile NIKE de Mexico S de R.L. de C.V. Mexico NIKE Denmark ApS Denmark NIKE Deutschland GmbH Germany NIKE do Brasil Comercio e Participacoes Ltda. -
Annual 2018/19
1 ANNUAL 2018/19 SPORTS MARKETING, SPONSORSHIP ACTIVATION & PARTNERSHIP LEVERAGE 2 < Understand The Past Unlock The Future > We deliver creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. Inspire your teams with the world’s most innovative sports brand campaigns, rights-holder marketing, sponsor activations, technologies & trends. [email protected] 3 Subscribe to Activative Sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders delivered via > Daily drop creative email > Weekly campaign newsletter > Case study database > News, deals & moves app To subscribe or book a demo email [email protected] 4 We’ve made a list and checked it (at least) twice, to bring CONTENTS you the year’s best sports and sponsorship marketing cam- 2018 Overview > paigns in the form of the ‘Activative Annual 2018/19’. P5. Trends, Themes, Strategies & Tactics After all, this is the most Activative time of the year. Throughout the last 12 months, the Activative team has 2018’s Most Activative Campaigns > looked at tens of thousands of campaigns from across the P17. Nike ‘Dream Crazy’ global sports landscape. P21. Nike ‘Nothing Beats A Londoner’ Only around 500 of these make it onto our case study P24. Nike ‘Juntas Imparables’ platform providing our subscribers (agencies, brands and P27. Jordan Brand + PSG ‘Apparel’ rights-holders) creative and strategic intelligence, insight, P30. Sasol/SAFA ‘Limitless’ and ideation to fuel their game-changing sports marketing. P33. Paddy Power ‘Rainbow Russians’ So that gives you an idea of just what it means to be show- P36. Cristal ‘The Hacking Jersey’ cased in our ‘Activative Annual’ and to make it onto our list P39. -
UNITED STATES DISTRICT COURT DISTRICT of OREGON Portland
Case 3:13-cv-00662-HZ Document 23 Filed 12/06/13 Page 1 of 58 Page ID#: 6150 0 0 Robert M. Lyden ProSe 18261 S.W. Fallatin Loop Aloha, OR 97007 E-mail: robertlyden @comcast.net Phone: (971) 219-1200 UNITED STATES DISTRICT COURT DISTRICT OF OREGON Portland Division ROBERT M. LYDEN, Case No. 3:13-CV-00662-HZ an individual, Plaintiff, SECOND AMENDED COMPLAINT FOR: v. PATENT INFRINGEMENT; CONVERSION; NIKE, INC., FRAUD; AND, an Oregon Corporation, and UNFAIR COMPETITION, BUSINESS, AND TRADE PRACTICES I RICO MARK PARKER, CEO of Nike, Inc., An Individual, and PHILLIP KNIGHT, Co-Founder of Nike, Inc., and Principle Shareholder, An Individual, Defendants. DEMAND FOR JURY TRIAL Case 3:13-cv-00662-HZ Document 23 Filed 12/06/13 Page 2 of 58 Page ID#: 6151 c 0 For his complaint against Nike, Inc., Plaintiff Robert M. Lyden ("Plaintiff" or "Lyden"), states and alleges, as follows: NATURE OF THE CASE 1. This is a patent infringement lawsuit brought under the patent laws of the United States, including 35 U.S.C. §§ 271, 281, 283-85. 2. In addition, this is an unfair competition and unlawful business, trade practices lawsuit arising under common law, and including ORS § 646.607, 646.608, and 646.638, but also ORS § 166.720, RICO. THE PARTIES 3. Robert M. Lyden is a private individual having a residence at 18261 S.W. Fallatin Loop, Aloha, Oregon 97007, in the United States. 4. Nike, Inc. is a corporation organized under the laws of the State of Oregon, having its World Headquarters and principle place of business at One Bowerman Drive, Beaverton, Oregon 97005, in the United States. -
Nike Air Max Hyper Blue ,Cheap Jord
nike air max hyper blue ,nike air jordan shoes ,cheap air jordans ,vintage nike windbreaker--nike air max hyper blue ,cheap jordan shoes for sale ,air jordan basketball shoes ,air jordan 23 mens size 10 jordans | eBay-- Find great deals on eBay for mens size 10 jordans and mens xl jordan shorts. Shop with confidence. Later in the year,"We are thrilled to call NBC Sports Network the home of World Series of Fighting,So I want to give a hearty congratulations to both the Kings and the Galaxy one more time for bringing two championships to L. :We also found out that both these teams are full of some pretty stand-up players and coaches. "The Spider" went on to knockout in a bout at light heavyweight later that year before scoring another decision over . Silva, then -- and only then -- will Arum start plotting their next move. Arum noted the difference between that examination and the one he was recommending. moving from number six to number two, Louis Rams so that they could select Robert Griffin III.Each week during the NFL season FST brings you our Fantasy Football Waiver Wire Pickups or simply just players to keep on your radar. Jon Bostic (67 tackles. In addition to those losses, Hernandez ruled Davis had bobbled the ball rather than dropping it on the transfer and declared Fort Myers' Andy Leer safe. that was umpire Mario Seneca screaming "Turn the sound off for the rest of the night.The San Francisco Giants were playing for their season on Tuesday night it??s the most fun, Amir Sadollah (169 lbs.) vs. -
Talk Tech-Y to Me
Talk Tech-y To Me 3 1 2 4 5 1. iPhone 11 | 2. Apple Watch | 3. Samsung Galaxy S10 | 4. Apple Airpods 2 | 5. Bose Soundsport Free Home & Beauty for the Holidays 5 3 1 2 4 1. Dyson Airwrap | 2. Vitamix Blender | 3. Revlon One-Step Hair Dryer & Volumizer Hot Air Brush | 4. Nest Smart Learning 3rd Generation Thermostat | 5. iRobot Roomba 960 Gifts for the Gamer 3 4 1 2 5 1. Nintendo Switch | 2. Nintendo 64 | 3. Super Mario | 4. Call of Duty | 5. Xbox One Pop Culture Pro Picks 3 1 5 2 4 1. Friends T-Shirt | 2. Star Wars Boba Fett Collectible | 3. Spider-Man Comic | 4. Batman Comic | 5. Drake Vinyl Splurge-Worthy Arm Candy 4 1 2 3 5 1. Gucci Belt Bag | 2. Dior Saddle Bag | 3. Celine C Bag | 4. Chloé C Bag | 5. Strathberry Crossbody Sneaker Santa 2 5 3 4 1 1. Air Jordan 1 | 2. Old Skool Vans | 3. Yeezy Boost 350 V2 | 4. Nike Air Force 1 Low | 5. Fila Disruptor II Shine Bright Like a Diamond 2 4 1 3 5 1. Chain Necklace | 2. Pearls | 3. Bib Necklace | 4. Lucite | 5. Crystal Earrings For A Good Sport 3 2 5 1 4 1. Michael Jordan Jersey | 2. Burton Snowboard | 3. Lebron James Jersey | 4. Tom Brady Jersey | 5. Sitka Gear For the One Who Has It All, Shop Small 3 1 5 4 2 1. Michelle Obama Taught Me Tee | 2. SIC 25 oz. Wine Tumblr | 3. Southern Marsh Men’s Harbuck Fleece 4. -
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’ by Scott Warren McVittie A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Arts in History Guelph, Ontario, Canada © Scott McVittie, May, 2016 ABSTRACT NIKE AND THE PIGMENTATION PARADOX: AFRICAN AMERICAN REPRESENTATION IN POPULAR CULTURE FROM ‘SAMBO’ TO ‘AIR JORDAN’ Scott McVittie Advisor: University of Guelph Professor Susan Nance Martin Luther King Jr. once remarked: “The economic highway to power has few entry lanes for Negroes.” This thesis investigates this limited-access highway in the context of American culture by analyzing the merger of sports celebrity branding and racial liberalism through a case study of Nike and the Air Jordan brand. As a spokesman for Nike, Michael Jordan was understood as both a symbol of “racial transcendence” and a figure of “racial displacement.” This dual identity spurred an important sociological debate concerning institutional racism in American society by unveiling the paradoxical narrative that governed discourse about black celebrities and, particularly, black athletes. Making use of archival research from the University of Oregon’s Special Collections Department, this study sheds light on the “Nike perspective” in furnishing an athletic meritocracy within a racially integrated community of consumers. Positioning this study within the field of African American cultural history, this thesis also interrogates representations