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Oct. 2011

上上上上上上 ( 上上 ) 上上上上 Media Group SMG Mission statement

A global media content provider and distributor

A global media content and service operator Most complete portfolio of media and related businesses

Radio Print media New Media Television

Content distribution Performing arts SMG 1.8 bln RMB in 2001 7.5 bln RMB in 2009 Entertainment 11.3 bln RMB in 2010 events Home shopping

Film Training Artist investment Management

上上上上上上 ( 上上 ) 上上上上 SMG SMG Media Portfolio

14 Analogue TV Channels 323 hrs telecast daily, 70% of local TV market

11 Radio Frequencies 233 hrs radiocast daily, 90% of local radio market

35 digital TV channels

8 newspapers & magazines

IPTV Broadband Internet TV Mobile TV

上上上上上上 ( 上上 ) 上上上上 Shanghai Media Group SMG SMG Media Portfolio Satellite TV

Analogue TV

Radio SMG Media Portfolio Nation-wide Digital TV Channels

Local Digital TV Channels N e w s O p e r a t i o n s

 2nd largest broadcasting news content producer  2nd most extensive broadcasting news coverage footprint  9 hrs original television news cast daily  600 TV journalists  31 hrs radio news cast daily  200 radio journalists  Bureaus in Beijing, HK, Guangdong, Jiangsu , Hubei , Sichuan , Hainan F i n a n c e

CBN·Ning Xia Satellite TV

The only dedicated financial news and information provider in mainland Multimedia distribution platform inclusive of TV, radio, newspaper, magazine and new media (internet, IPTV, digital TV, mobile) 170 million viewers in more than 218 cities through cable and digital TV platforms 1400 professional staff around the world F i n a n c e

上上上上上上 ( 上上 ) 上上上上 Shanghai Media Group SMG SMG New Media

 BesTV Triple-Play Platform

 SiTV Digital TV Platform

上上上上上上 ( 上上 ) 上上上上 Shanghai Media Group SMG N e w M e d i a

Triple-play system operator and program provider Internet-protocol television Internet broadband television mobile phone television 7 mln IPTV subscribers 550 mln RMB revenue in 2010 List on A-Share market in 2011 (Ticker:600637) N e w M e d i a

System operator and program provider of digital interactive TV and video-on- demand services 23 mln subscribers in 220 cities in China Partnership with 20 cable network operators to provide leading NGB systems Investment in ownership of cable network and network upgrading to interactivity capability Home Shopping

No.1 home shopping company in China reaching 200 mln people Multi-platform home shopping experience: TV, internet, catalogue Extended commodity offers: automobile, real property, insurance, financial derivative products 3 bln RMB sales revenue in 2009 5 bln RMB in 2010 SMG Entertainment Group

上上上上上上 ( 上上 ) 上上上上 Shanghai Media Group SMG Entertainment

SMG signature satellite service  850 mln viewers in China, North America, Europe, Japan, Australia News Entertainment Drama  6 hrs live news cast daily  In-depth coverage

Entertainment

Leading position in Chinese TV entertainment market

900 mln RMB revenue in 2010

Syndication to 200 TV station in China and 30 overseas countries and regions Entertainment

Channel Young

Recognized fashion and lifestyle media brand in China

TV channel, radio, news print, event management, internet portal, e-Commerce, and other new media

International syndication: North America, Europe, Japan, Singapore etc. Entertainment

1st and only art and culture dedicated channel in China Music, dance, theatre, opera, art, architecture etc. Primary presenter of Chinese and Western cultural events Entertainment

Investment of more than 500 million RMB in 2010 600 episodes of TV drama in 2009 6 theatre movies in 2009 “Pleasant Goat and Big Big Wolf”: Over 1 bln RMB box office revenue Entertainment

Producer and organizer of gala shows, art performances, entertainment events for on-location and telecast

Winner of National TV Entertainment Awards

Co-production with partners for Chinese and overseas markets Entertainment

Syndication & distribution of SMG & non-SMG contents 25% annual growth Syndication to 300 television stations in 30 provinces and cities Syndication to 30 overseas countries and regions Entertainment

Theatre acrobatic extravaganza 1300 performances in 3 years 140 mln RMB box office revenue 1.3 mln audience Longest running theatric show in China Entertainment

 China’s No 1 Music Opera Producer  Mamma Mia debut on Feb. 2011  45 mln RMB box office revenue  1 mln audience  Cat China edition debut on May 2012 Entertainment

China Arts&Entertainment Group 33.33% CAEG

Shanghai Media Group 33.33% Shanghai ERA Entertainment Co.Ltd. SMG

Shanghai Circus World Performance Co.Ltd. 33.33% SCWP

China Arts&Entertainment Group 40% CAEG

Shanghai Media Group 40% United Asia Living Entertainment Co. Ltd. SMG

Korea CJ Corporation 20% CJ S p o r t s

Multi-platform sports media content provider: television, radio, internet

24 hrs broadcast on TV, 18 hrs on radio daily

1500 match broadcasts yearly, 4 matches broadcast daily

Live broadcaster accredited by IOC Documentary

Most recognized Chinese brand as producer and investor for premium TV and film documentary International syndication Winner of international awards 19 hrs telecast daily 7 hrs original telecast daily International

1st and only metropolitan

For expats and local English speaking population

19 hrs comprehensive programming daily To o n m a x

 Operates 2 of China’s most highly rated cartoon/animation- focused TV channels, one is satellite channel  Original artwork & image creation  Cartoon & animation production  Program Distribution  Ads sales & agency  Peripheral product development and merchandising  Children’s performance training  Comics development & production  Radio To o n m a x

Pop and classical music, traffic information, city life, folk opera, audio drama, 7 frequencies 24/7 music radio Leading position in Chinese market

Thank you!

上上上上上上 ( 上上 ) 上上上上 Shanghai Media Group SMG