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insidethegames is the leader in its field E-alert subscribers and website readership includes: Readership • Over 15,000 subscribers in 230 countries and territories The Olympic Family • E-alert emailed 7days a week, 52 weeks of the year • Each news story and blog is posted on Twitter, Facebook and LinkedIn • A visitor every second at peak times Additional Stakeholders • Up to 1.6 million page impressions per month • Organisers of other multi-sport events including The • Up to 140,000 unique visitors a month and growing Commonwealth Games, The Asian Games and The Pan • 6/10 PageRank American Games • In April 2012, Klout rated insidethegames.biz as the 3rd most influential • Government agencies and leading politicians Olympics website in the world behind the IOC and London 2012 • Sports and event marketing companies • Alexa.com shows we have 5 x the traffic of our nearest competitor website.

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The Youth Market Financial Times, AFP, Associated ABC, Al Jazeera, BBC, Canal+, insidethegames gave unrivalled coverage of the Press, Press Association, The Times, CBCTV, CNBC, ESPN, Eurosport, inaugural Summer Youth Olympic Games in Fox Sports, France2, Globo, Chicago Tribune, El Globo, Singapore in 2010. NBC, Shanghai Media Group, The Times of India, USA Today, This was repeated in January 2012 for the inaugural Sky News, Sky Sports, ZDF, Winter Youth Olympic Games, when insidethegames Moscow Times, El Mundo, Sydney Russia Today once again provided unbeatable coverage, with a full Morning Herald, New York Times team in attendance in Innsbruck. Why work with insidethegames:

insidethegames is the highest ranked insidethegames is the authoritative and Olympics daily news website that has independent website that communicates a link on the BBC website, opening up insidethegames is a free to all website so with the world on a daily basis. insidethegames to in excess of 15 million all users can see all content whether they insidethegames communicates news additional views each day. subscribe to the e-alert or just visit as and stories from the Olympic and Paralympic when to catch up on the latest Olympic Movement as they happen, around the and Paralympic news. clock, to all four corners of the globe. Subscription to insidethegames is free because we believe you cannot put a price on quality. From IOC members, to sponsors, to the man on the street, people can, and do read us at any time, free of charge, all over the world. The insidethegames e-alert is delivered into over 15,000 email in boxes once a day, 7 days a week, 52 weeks of the year. insidethegames has over 10,000 followers on Twitter (@insidethegames), The insidethegames e-alert has a consistent making it Twitter’s highest ranked Olympic website. All our news stories are average open-rate of between 33 -35%. posted to Twitter with a link to insidethegames. Our tweets are regularly read and retweeted, and insidethegames appears on almost 400 Twitter lists. insidethegames reaches: • the IOC members insidethegames has a dedicated facebook page with over 7,000 likers - more than • all 205 National Olympic Committees any other independent Olympics news website. • all 33 Olympic sports International (www.facebook.com/insidethegames). All our news stories are linked to Federations most National on our Facebook page, and delivered to the news feeds of all our Facebook fans. Federations • the general public.

“insidethegames is the No.1 place to go to for Olympic news. It is fresh, informative and tells the truth. It is absolutely essential for us in the organising committee that we know what is going on. I read my e-notification and the website every day. Duncan Mackay is one of the best Olympic journalists I know.” Igor Stolyarov, VP Sochi 2014 Organising Committee, Marketing, Communications, Press Operations, Licensing, Brand, Games Look, Internet, Ticketing “If you need to make an informed decision about what is happening in the Olympic world, you cannot do that if you do not regularly read insidethegames.”

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Dame Kelly Holmes, Double Olympic Gold Medallist

Duncan Mackay David Owen Mike Rowbottom Editor Chief columnist Chief feature writer Britain’s best connected David Owen is a former sports editor of the Mike Rowbottom, one of Britain’s most talented Olympic journalist Financial Times. In 25 years as a journalist, he sportswriters, has covered the last five Summer During the 16 years he worked at has had a hand in covering four football World and four Winter Olympics for The Independent The Guardian and The Observer he Cups, two Summer Olympics, a G7 Summit and and now writes for insidethegames. regularly broke a number of major general elections in three different countries. He contributes regularly to the IAAF Diamond exclusive stories. He also reported on the landmark 2001, 2005, 2009 and 2011 League website, BA High Life magazine and Rowing and International Olympic Committee Sessions and conducts regular Mackay’s ground-breaking stories were recognised when he was Regatta, the official British Rowing magazine. He co-authored interviews with world sports leaders ranging from UEFA head Olympic silver medallist Roger Black’s biography How Long’s the voted the British Sports Journalist of the Year in 2004 and in the Michel Platini to IOC President Jacques Rogge. same year, won the Sports News Story of the Year. In 2010 Course? he was named as British Sports Internet Writer of the Year Tom Degun In 2010 he wrote Usain Bolt: Fast As Lightning. In 2011 he wrote (2009) by the Sports Journalists’ Association. Reporter and Paralympics correspondent Foul Play – the Dark Arts of Cheating In Sports. His impeccable contacts within the Olympic Movement were Tom Degun, who graduated from the University A recent assessment of him by the Sports Journalists’ brilliantly demonstrated when in 2005, on the morning of of Bedfordshire with a BA First Class honours Association observed: “His well-balanced and gentle work is the vote to decide which city would host the 2012 Olympics, degree in Sport, Media and Culture, is a widely admired by colleagues and athletes alike. His work at The he was the only British journalist to predict correctly that reporter and the Paralympics correspondent for Independent included a highly regarded weekly column that London would beat Paris. insidethegames and insideworldparasport. took a humorous look at sport.” Rowbottom has also written for the Daily Mail, The Times, The Observer and The Guardian. Mackay was also the only journalist to carry the Olympic Torch Degun’s interview with Jamaican sprint sensation Usain Bolt when it passed through London on its way to Beijing in April resulted in his highly acclaimed first article for insidethegames, David Gold 2008. a blog titled: “Up close and personal with the world’s fastest Reporter man”. Mackay regularly appears on Sky News, BBC News 24, BBC World, David Gold is a reporter for Sky Sports News, BBC Radio 5, talkSPORT and CNBC as well as Since joining insidethegames and insideworldparasport, Degun insidethegames who for the past 12 several other radio and television stations around the world, has covered a large variety of major global sporting events months has been focussing on the including NBC and CBS. He has written several books, including including the Commonwealth Games, Pan American Games, the emerging Russian market, visiting the highly critically-acclaimed Running Scared: How Athletics Lost Summer and Winter Youth Olympic Games and the IPC World Sochi on several occasions to report on the its Innocence, Linford Christie, The History of the Olympics and Athletics Championships. preparations for the 2014 Winter Olympics and Paralympics. China Gold: China’s Quest for Global Power and Olympic Glory. Degun has established a reputation for his outstanding Gold has also interviewed some of the world’s leading current and former athletes, including quadruple Olympic gold medallist Mackay has attended five Summer and four Winter Olympic reporting and acutely-observed style of writing while he has broken a number of exclusives that have captured the attention Michael Johnson and Australian swimmer Dawn Fraser, named Games. ‘World Athlete of the Century’ in 1999. of the Olympic and Paralympic Movements. To contact insidethegames to discuss any of our sponsorship and advertising opportunities in detail, please call or email:

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