Step Over to the Asian Side Yves Jeanneau Reveals That the Future of Documentary Points to Asia a Dynamic Professional Directory &Network Tool

Total Page:16

File Type:pdf, Size:1020Kb

Step Over to the Asian Side Yves Jeanneau Reveals That the Future of Documentary Points to Asia a Dynamic Professional Directory &Network Tool March/April 2013 | Vol. 011 www.mediahubaccess.com INTERVIEW Alexandre Muller, Managing Director discusses new media developments at TV5Monde Asia COMPANY FOCUS CEO, Francois-Xavier Poirier, gives a glimpse of the stories behind the laughs at Novovision Step over to the Asian side Yves Jeanneau reveals that the future of documentary points to Asia A dynamic professional directory &network tool Looking for a fixer, a co-producer or OB van rental? Mediahub PROlink gives you access to all the contacts you need to plan any type of production in the world: Browse an extensive database of key contacts facilitating the organization of your production onsite: production studios, services, crews and facilities Join an international production, distribution and broadcast community where you can maximize your visibility, connect with other members and open up new business opportunities. Post any business related news through the Mediahub Message Board and spread the info to the entire Mediahub network. mediahubaccess.com EDITORIAL Director of Publication ransitions can be daunting. Al- as a prominent stop for producers Dimitri Mendjisky though most of the time it is a and documentary makers, the progression towards something time has arrived to step over to General Manager T better, not all of us are ready to the Asian side! Juliette Vivier embrace the change that follows. But, a transition is an important In our Interview of the month, EDITORIAL facet to a musical arrangement; TV5Monde’s Managing Direc- Editor-In-Chief a smooth segue from one move- tor, Alexandre Muller, is all about Suzane Avadiar ment to another is as vital as each the growth within the company. note in that movement. So, when TV5Monde Asia is not simply ex- Editorial Designer we choose to look at it from this panding; it is making significant Kevin SJ Francis optimistic juncture – transitions are developments that will revolution- Editorial Assistant far from scary; in fact, we realise ize how they serve their audience. Amanina Nazari that it is downright essential. Here Our Company Focus, Novovision at Mediahub, we are undergoing is no different; in fact they have OPERATIONS & SALES changes of our own – one that we been on the trail of transforma- Operation Manager are proud to embrace and eager tion for almost a decade now and Shelley Mc Morrow to share with you. show no signs of slowing down. Armed with a proven business Business Development Our B2B platform at www.media- model and laughter as their tool, Manager hubaccess.com boasts a fresh they clearly have a winning com- Frédéric Alliod look, as does this very magazine. bination. Francois-Xavier Poirier, Within the pages of this issue, you’ll CEO of Novovision, is positively Advertising & Sales discover a new design and layout convinced that the company’s Officer and that is just the tip of the ice- focus, direction, and production Shalini Kalimuthu berg. Over the next few months, team are going to take them fur- we plan to incorporate innovative ther in their goals for expansion. FINANCE & ADMINISTRATION stories and a shift in our content Chief Finance Officer to allow this internal progression While the thread of transition William Tan to better serve you our readers seamlessly runs through every and members. I encourage you region of each article in this issue, Finance Executive to interact with us and give your the biggest transformation is Lim Hsioh Yin feedback and thoughts about our happening right here in Malaysia, new look, and also perhaps about where Mediahub is based. As the Office Administrator what will benefit you as a reader of General Elections draws close, Haliza Ahmad Mediahub Mag. You can drop me it is not a mere metamorphosis in IT DEVELOPMENT a line at savadiar@mediahubac- political powers and governance Lead Developer cess.com or any other member of that is in place but a shift in the Mohammad Norhizam our team listed in the next column. attitudes and expectations of all Omar It’s time to get personal! Malaysians. Regardless of where the power of governance falls, Senior Pragrammer In this issue, Our Special Report is change is clearly inevitable and Foo Seong Kin very much aligned with this same very much anticipated. And, this theme. The recent Asian Side of time around, more than ever, the the Doc (ASD) that was held in people of this nation are unafraid PUBLISHED BY Kuala Lumpur last month was a to stipulate exactly the sort of Mediahub Asia Pac clear revelation of the direction change they want. Holdings Sdn Bhd (Formerly known as of independent documentaries. Within each bold The Global Media Centre According to Yves Jeanneau, the clamour of every for Development Sdn Bhd) founder of Sunny Side of the Doc, citizen who yearns Suite C-703, Level 7 the development of documenta- for a better Malay- Center Wing Metropolitan Square ries in Asia is not merely growing, sia lies a very Jalan PJU 8/1 “it is exploding!” He goes on to as- thriving hope. This Damansara Perdana sert that there is a clear shift in the alone, makes any 47830 Petaling Jaya geographical hub of documen- transition worthy Suzane Avadiar Selangor, Malaysia taries. Where Europe once served to run its course. ■ Editor-In-Chief 3 FOOTAGE AND PROGRAMS n O ne century of images and sounds n Easy online access, viewing and creating clips n Unique and dedicated salesperson n Highly secured and reliable rights management n Fast delivery system inamediapro.com : all you need ina single place CONTENTS 10 6 6 INTERVIEW TV5 Monde connects Asia in French. 10 COMPANY FOCUS Novovision shares more than just laughs. 18 15 TOP 10 Highlights of the most watched Mediahub trailers for March 2013. 18 SPECIAL REPORT Step over to the Asian Side of the Dock. 24 NEWS ITU releases latest global technology development figures.26 Fashion One share their expertise at the United Nations. 26 Novovision strikes a co-production deal with Greymatter Entertainment. 27 Deutsche Welle takes Beethovenfest to the world. 27 Japanese Hide and Seek finds its way to US.28 Cinderella ballet spins to global digital cinemas. 28 A new cartoon aggregator on YouTube. 29 AGENDA Los Angeles Asian Pacific Film Festival, 134th AES International Convention, INPUT, A ES Brasil Expo, Festival De Cannes, and Connected TV World Summit. 5 INTERVIEW TV5MONDE connects Asia in French Mr. Alexandre Muller, Managing Director of TV5Monde Asia-Pacific discusses with Mediahub Mag about the strategic expansion of the company within the region and reveals new media developments in Asia Pacific that could significantly revolutionize how they serve their audience. Can you please discuss with us there is significant demand from ward to growing our business in TV5Monde objectives in Asia subscribers for quality TV enter- those markets. We also launched Pacific? tainment. on M4TV (Forever Group) in Like any other pay-TV network, Myanmar and AnVien (AVG) in our objective is to grow our dis- Could you please share with us Vietnam; renewed and extended tribution, our revenues, and our the main profile of your audience our carriage agreement with viewership for all our channels in the Asia Pacific region? TelkomVision in Indonesia; and around the world. In particular, Our target audience in Asia- we are finalizing deals with PeoTV the pay-TV industry in Asia-Pacific Pacific are Francophiles [i.e. (SLT) in Sri Lanka, Viettel in Vietnam, has tremendous potential for those who have an interest in and FBC TV in Fiji. All in all, these growth so our regional objectives France and its culture], rather deals account for over 1.2 million are ambitious. than strictly Francophones [i.e. additional pay-tv subscribers. those who speak French], from Our two regional channels now social economic segments A/B Within the framework of your cur- gather more than 30 million and aged between 25 and 44. rent and upcoming new ven- paying subscribers in 42 Asian A typical viewer is likely to be tures, how is TV5Monde content markets – up by 88% over the an Asian female with a strong broadcast? Which platforms, such past 5 years – and we still see a disposable income, an interest as IPTV, Cable, Satellite, and lot of room for growth across the in French culture, and someone Internet, are most used? Are your region, in developed markets like who appreciates refined taste in channels delivered under a pay- Australia or Japan, in developing entertainment and lifestyle. package or are they provided markets like Indonesia, Vietnam, or free? Thailand, and emerging markets Please discuss some of the new Asia-Pacific is a vast, heteroge- like Myanmar, Bangladesh or ventures and agreements that neous region comprising markets Nepal. We’re very optimistic for are currently underway between with different levels of advance- the future. TV5Monde and the various ment in communications tech- networks/media players in Asia nology and infrastructure, so it What are some of the challenges Pacific? would not make sense to have a you face in this region? We are constantly expanding one-regional strategy and one The biggest challenge for us is to our footprint across the region. In preference in terms of platforms. help platforms understand that recent weeks, we were granted We provide our channels on all our channels reach far beyond landing rights in Nepal and we platforms with a variety of busi- the community of French or expect the same in Kazakhstan ness models from basic package European expatriates, and that very soon, so we’re looking for- to a-la-carte, with a view to find, 6 in each market, the best way to reach our target audience and satisfy our business partners.
Recommended publications
  • 07Cmyblookinside.Pdf
    2007 China Media Yearbook & Directory WELCOMING MESSAGE ongratulations on your purchase of the CMM- foreign policy goal of China’s media regulators is to I 2007 China Media Yearbook & Directory, export Chinese culture via TV and radio shows, films, Cthe most comprehensive English resource for books and other cultural products. But, of equal im- businesses active in the world’s fastest growing, and portance, is the active regulation and limitation of for- most complicated, market. eign media influence inside China. The 2007 edition features the same triple volume com- Although the door is now firmly shut on the establish- bination of CMM-I independent analysis of major de- ment of Sino-foreign joint venture TV production com- velopments, authoritative industrial trend data and panies, foreign content players are finding many other fully updated profiles of China’s major media players, opportunities to actively engage with the market. but the market described has once again shifted fun- damentally on the inside over the last year. Of prime importance is the run-up to the 2008 Beijing Olympiad. At no other time in Chinese history have so Most basically, the Chinese economic miracle contin- many foreign media organizations engaged in co- ued with GDP growth topping 10 percent over 2005-06 production features exploring the modern as well as and, once again, parts of China’s huge and diverse old China. But while China has relaxed its reporting media industry continued to expand even faster over procedures for the duration, it would be naïve to be- the last twelve months. lieve this signals any kind of fundamental change in the government’s position.
    [Show full text]
  • 2018 Radio Finalists
    2018 RADIO FINALISTS CATEGORY ORGANISATION/ SYNOPSIS/REMARK ENTRY TITLE ‘Gook Jue’ (Cantonese for ‘living in an oven’, and the same pronunciation of a slang meaning ‘optionless’) is the theme of this episode, with the current housing problem as the theme. Lau, Tse-ling, a 28-year-old young lady, is desperate to move out, and decides to purchase a 128 Radio Television Hong Kong square feet unit. She is met with objection from the seniors in her family, however. Meanwhile, RTHK - Hong Kong “Twenty Years” Leung, Queenie, Lau’s mother, is faced with the risk of closing her small beauty salon in a shopping centre located in a public housing estate. Their story reflects the housing crisis, with property prices sky-rocketing unceasingly; it also reveals the anxieties of a large population in Hong Kong where their housing needs can never be met. The play is set in a militant training camp located in an isolated hill terrain' where cunningly, Religion is amalgamated with politics and innocent youngsters are brain-washed to turn into Maniacs eager to commit suicide and therewith kill others. Religion mixed with politics FINALIST transforms thought process of individuals, developing a parallel psyche, which when combined with doctrine of terrorism, becomes devastating for the whole world. Through such All India Radio ideological brain-wash, innocent victims, often emotionally fragile, are exploited to seek AIR - India vengeance and transform into killers taking hundreds of innocent lives without any remorse, in DRAMA “Brain-Wash” the quest for Jannat (paradise) and 'Eternal Bliss' after death, The protagonist in this play has had an awakening and is struggling to come out of this death trap along with his companion with whom he reasons and succeeds finally.The play portrays a reverse brain-wash, which turns them back into sensible human beings Who are ready to accept the world and its inhabitants and live in perfect mutual harmony.
    [Show full text]
  • Media Oligarchs Go Shopping Patrick Drahi Groupe Altice
    MEDIA OLIGARCHS GO SHOPPING Patrick Drahi Groupe Altice Jeff Bezos Vincent Bolloré Amazon Groupe Bolloré Delian Peevski Bulgartabak FREEDOM OF THE PRESS WORLDWIDE IN 2016 AND MAJOR OLIGARCHS 2 Ferit Sahenk Dogus group Yildirim Demirören Jack Ma Milliyet Alibaba group Naguib Sawiris Konstantin Malofeïev Li Yanhong Orascom Marshall capital Baidu Anil et Mukesh Ambani Rupert Murdoch Reliance industries ltd Newscorp 3 Summary 7. Money’s invisible prisons 10. The hidden side of the oligarchs New media empires are emerging in Turkey, China, Russia and India, often with the blessing of the political authorities. Their owners exercise strict control over news and opinion, putting them in the service of their governments. 16. Oligarchs who came in from the cold During Russian capitalism’s crazy initial years, a select few were able to take advantage of privatization, including the privatization of news media. But only media empires that are completely loyal to the Kremlin have been able to survive since Vladimir Putin took over. 22. Can a politician be a regular media owner? In public life, how can you be both an actor and an objective observer at the same time? Obviously you cannot, not without conflicts of interest. Nonetheless, politicians who are also media owners are to be found eve- rywhere, even in leading western democracies such as Canada, Brazil and in Europe. And they seem to think that these conflicts of interests are not a problem. 28. The royal whim In the Arab world and India, royal families and industrial dynasties have created or acquired enormous media empires with the sole aim of magnifying their glory and prestige.
    [Show full text]
  • Reddening Or Reckoning​?
    Reddening or Reckoning​? An Essay on China’s Shadow on Hong Kong Media 22 Years after Handover from British Rule Stuart Lau Journalist Fellow 2018 Reuters Institute for the Study of Journalism University of Oxford August 2019 CONTENTS 1. Preface 2 2. From top to bottom: the downfall of a TV station 4 3. Money, Power, Media 10 4. “Political correctness”: New normal for media 20 5. From the Big Brother: “We are watching you” 23 6. Way forward - Is objective journalism still what Hong Kong needs? 27 1 Preface Hong Kong journalists have always stood on the front line of reporting China, a country that exercises an authoritarian system of government but is nonetheless on track to global economic prominence. The often-overlooked role of Hong Kong journalists, though, has gained international attention in summer 2019, when weeks of citywide protests has viralled into the largest-scale public opposition movement ever in the city’s 22-year history as a postcolonial political entity under Chinese sovereignty, forcing the Hong Kong government into accepting defeat over the hugely controversial extradition bill. While much can be said about the admirable professionalism of Hong Kong’s frontline journalists including reporters, photojournalists and video journalists, most of whom not having received the level of warzone-like training required amid the police’s unprecedentedly massive use of potentially lethal weapons, this essay seeks to examine something less visible and less discussed by international media and academia: the extent to which China influences Hong Kong’s media organisations, either directly or indirectly. The issue is important on three levels.
    [Show full text]
  • Platform Delegate List
    First Name Surname Job Title Company Email Suleeko Abdi Student [email protected] Frances Abebreseh Communications Manager Netflix Lucy Acfield Head of Brand & Product Marketing Guinness World Records James Acken Founder, Freelancer Acken Studios lindsey@dailymadnessproducti Lindsey Adams Producer Daily Madness ons.com Megan Adams Look Mentor Look UK ToyLikeMe Seleena Addai Illustrator / Character Designer The Secret Story Draw [email protected] Animation Production Liaison [email protected] Abigail Addison Executive ScreenSkills om Aiden Adkin Creative Director Harbour Bay [email protected] Selorm Adonu Director XVI Films [email protected] Ivan Agenjo Executive Producer Peekaboo Animation [email protected] Jayne Aguire Walsh Entry Level Creative Freelance [email protected] Andrew Aidman Producer Andrew Aidman [email protected] Sun In Eye Productions, Aittokoski Metsamarja Aittokoski Screenwriter, Director, Producer Experience [email protected] Sonja Ajdin Research Manager Viacom Yinka Akano CRBA Exec BBC [email protected] Production and Development Francesca Alberigi Coordinator Nickelodeon International Aoife Alder Research Executive ITV Candice Alessandra Student Student Laura Alexander Video Producer / Editor Acamar Films Kristopher Alexander Professor of Video Games The Digital Citadel [email protected] Lisa Ali Freelance Freelance Shakila Ali Content Impact BBC Co-Founder and Chief Creative Caroline Allams Officer Natterhub [email protected] Bill Allard
    [Show full text]
  • Chapter 3 Section 5
    SECTION 5: CHINA’S DOMESTIC INFORMATION CONTROLS, GLOBAL MEDIA INFLUENCE, AND CYBER DIPLOMACY Key Findings • China’s current information controls, including the govern- ment’s new social credit initiative, represent a significant es- calation in censorship, surveillance, and invasion of privacy by the authorities. • The Chinese state’s repression of journalists has expanded to target foreign reporters and their local Chinese staff. It is now much more difficult for all journalists to investigate politically sensitive stories. • The investment activities of large, Chinese Communist Par- ty-linked corporations in the U.S. media industry risk under- mining the independence of film studios by forcing them to consider self-censorship in order to gain access to the Chinese market. • China’s overseas influence operations to pressure foreign media have become much more assertive. In some cases, even without direct pressure by Chinese entities, Western media companies now self-censor out of deference to Chinese sensitivity. • Beijing is promoting its concept of “Internet sovereignty” to jus- tify restrictions on freedom of expression in China. These poli- cies act as trade barriers to U.S. companies through both cen- sorship and restrictions on cross-border data transfers, and they are fundamental points of disagreement between Washington and Beijing. • In its participation in international negotiations on global Inter- net governance, norms in cyberspace, and cybersecurity, Beijing seeks to ensure continued control of networks and information in China and to reduce the risk of actions by other countries that are not in its interest. Fearing that international law will be used by other countries against China, Beijing is unwilling to agree on specific applications of international law to cyberspace.
    [Show full text]
  • Shanghai Media Group Installs Multi-Million Dollar Avid Broadcast
    Shanghai Media Group Installs Multi-Million Dollar Avid Broadcast Production Environment; Leading Chinese Broadcaster Deploys Avid Unity ISIS for Collaborative Production Among Three Channels TEWKSBURY, Mass.--(BUSINESS WIRE)--June 22, 2006--Avid Technology, Inc. (NASDAQ: AVID) today announced that Shanghai Media Group (SMG) - one of China's leading television broadcast operators - has successfully installed a multi- million dollar, all-digital Avid® production environment to support the ground-breaking news platform for three of its existing television channels - Shanghai TV, Oriental TV, and Dragon TV. A 64TB Avid Unity ISIS™ media network is at the heart of SMG's collaborative workflow, which also includes 33 Avid AirSpeed® servers, 14 Avid CountDown™ systems, 46 Avid NewsCutter® Adrenaline™ workstations, and seven Avid NewsCutter XP workstations. SMG has also deployed a 200-seat Avid iNEWS® newsroom computer system, with Avid Media Browse® on all newsroom seats. The installation was completed in January 2006 and all three channels now are using Avid's collaborative production environment to produce and broadcast news content to millions of viewers across China. "The high degree of interoperability between Avid's broad product line enables broadcasters to deploy elegant solutions and achieve a level of efficiency that is simply unavailable elsewhere," said Mr. Tang HuiRong, director of the Information Technology Department of the Technical Center, Shanghai Media Group. "Avid Unity ISIS is the ideal foundation for our large- scale broadcast
    [Show full text]
  • Sourcebook with Marie's Help
    AIB Global Broadcasting Sourcebook THE WORLDWIDE ELECTRONIC MEDIA DIRECTORY | TV | RADIO | CABLE | SATELLITE | IPTV | MOBILE | 2009-10 EDITION WELCOME | SOURCEBOOK AIB Global WELCOME Broadcasting Sourcebook THE WORLDWIDE ELECTRONIC MEDIA DIRECTORY | TV | RADIO | CABLE | SATELLITE | IPTV | MOBILE | 2009 EDITION In the people-centric world of broadcasting, accurate information is one of the pillars that the industry is built on. Information on the information providers themselves – broadcasters as well as the myriad other delivery platforms – is to a certain extent available in the public domain. But it is disparate, not necessarily correct or complete, and the context is missing. The AIB Global Broadcasting Sourcebook fills this gap by providing an intelligent framework based on expert research. It is a tool that gets you quickly to what you are looking for. This media directory builds on the AIB's heritage of more than 16 years of close involvement in international broadcasting. As the global knowledge The Global Broadcasting MIDDLE EAST/AFRICA network on the international broadcasting Sourcebook is the Richie Ebrahim directory of T +971 4 391 4718 industry, the AIB has over the years international TV and M +971 50 849 0169 developed an extensive contacts database radio broadcasters, E [email protected] together with leading EUROPE and is regarded as a unique centre of cable, satellite, IPTV information on TV, radio and emerging and mobile operators, Emmanuel researched by AIB, the Archambeaud platforms. We are in constant contact
    [Show full text]
  • Shanghai Media Group Partners with Cisco on Digital Media Transformation Initiative
    Engagement Snapshot Shanghai Media Group Partners with Cisco on Digital Media Transformation Initiative “Shanghai Media Group fully recognizes the criticality of an innovative business model and advanced technology, especially digitized media production and delivery. Cisco is a valued partner that can help us achieve our goals and further penetrate the market across Asia.” — Zhang Dazhong, vice president, Shanghai Media Group In Brief Shanghai Media Group (SMG) is a key media player in China, with US$878 million in revenue in 2008. SMG operates 13 analog TV channels, 16 national digital cable channels, one broadband TV channel, one mobile TV channel, one IPTV service, 11 radio channels, five print media businesses, and six sports clubs. The company has made significant investments in new media, including IPTV, broadband, and mobile TV, as well as launching English-language channels to serve a worldwide audience. A state- owned media company, SMG wants a bigger share of the $38 billion market, especially in emerging segments such as IPTV, mobile TV, and international broadcasting. The Cisco® Internet Business Solutions Group (IBSG) is in a good position to help SMG penetrate the market in China and across Asia, building on the success of the Beijing 2008 Olympic Games broadcast powered, in part, by Cisco technology. Customer Industry Shanghai Media Group (SMG) Media/Entertainment Challenges • Providing digital content that is ready for distribution “out of the box.” Given the highly fragmented, financially challenged domestic market, video service providers such as local cable companies cannot apply significant resources to activities such as content repurposing. • Capturing opportunities to provide IP-based content to Chinese people living elsewhere in Asia, where more than $4 billion is spent on TV and web-based entertainment, and where the majority of subscribers live in developing countries.
    [Show full text]
  • Speak No Evil: Mass Media Control in Contemporary China
    A FREEDOM HOUSE SPECIAL REPORT FEBRUARY 2006 SPEAK NO EVIL MASS MEDIA CONTROL IN CONTEMPORARY CHINA Ashley Esarey Preface In the present era of globalization, access to information embarked on a wide-ranging economic reform campaign and the technology for disseminating it are taking enormous that exploits the benefits of the information age as an leaps forward. These profound advances, embodied in the important engine for growth. The Chinese authorities have Internet, have enabled millions of average citizens, at the same time devoted vast energies to creating businesses, and nongovernmental organizations to share sophisticated ways to control information they deem ideas in a manner unthinkable even a generation ago. politically undesirable. Whether the Chinese Communist At the same time, the democratization of information and Party can maintain its monopoly on power, suppress press the democratizing power of information have not gone freedom, and also achieve its ambitions of economic unnoticed by governments intent on controlling both access modernization over the longer term is open to serious to media and their content. The application of 21st century question. technology—especially its ability to connect people and In order to acquire a deeper understanding of the forces share ideas—has provoked a variety of responses from at work in China’s information sector, Freedom House dictatorships and authoritarian regimes. The friction between commissioned Ashley Esarey, an expert on Chinese media, ordinary people’s desire for diverse sources of information to author a detailed examination of the contemporary tools and opinion and the effort of states to assert control over used by the Chinese authorities to control mass media.
    [Show full text]
  • Shanghai Media & Entertainment Group, China's Second-Largest
    FOCUS | THE CHANNEL Shanghai Media & Entertainment Group, China’s second-largest media group by revenue and one of the most dynamic in the country, launched its English TV channel on 1 January 2008. SMG is a diversified business, including a home shopping platform and sports clubs. SMG president Ruigang Li is keen to exploit all new media platforms and use his early mover advantage n China most of the media – TV stations, radio, newspapers – belong to the government so basically SMG is also state-owned. It was set up in 2001 when all the separate TV and radio stations in Shanghai merged into SMG, that means we own and operate all the broadcasting media in Shanghai. Right now we have 13 TV channels, 2 satellite TV channels - for Iexample Dragon TV which covers the whole of China. In Shanghai city people can access channels via the cable platform here. We have 11 radio stations with news, traffic, entertainment. This is our core business – SMG developed from the broadcasting media – radio and TV – in Shanghai. In the past five years, we have expanded into print media. For example we launched, own and operate a financial daily newspaper - the first of its kind in China. We also have some entertainment, fashion and children's magazines. Our TV channel China Business News is a dedicated financial channel so we used this brand to set up a cross-media platform – CBN TV channel, CBN radio, CBN web site, CBN magazine and newspaper. In the past few years we have also gone into 'new media'.
    [Show full text]
  • Social Media Is Defined As Various Activities That Integrate Social Interaction, Content Generation and User Participation
    -------------------------------------------------------------------------------------------------------------------------------------------------------- Under the Attack of Social Media: The future of Chinese Media Industry 2008 Yinglu Zhang, Xiaoming Zuo --------------------------------------------------------------------- UNDER THE ATTACK OF SOCIAL MEDIA: THE FUTURE OF CHINESE MEDIA INDUSTRY SCENARIO PLANNING ANALYSIS AND MANAGERIAL RECOMMENDATIONS --------------------------------------------------------------------- Ford Motor Company Fellowship / Wharton Mack Center for Technology Innovation Yinglu Zhang Xiaoming Zuo The Wharton School University of Pennsylvania April, 2008 Supervised by: Professor Paul J.H. Schoemaker 2008 Yinglu Zhang, Xiaoming Zuo, All rights reserved - 1 - -------------------------------------------------------------------------------------------------------------------------------------------------------- Under the Attack of Social Media: The future of Chinese Media Industry 2008 Yinglu Zhang, Xiaoming Zuo Table of Contents 1. Executive Summary ....................................................................................................... 3 2. Background ................................................................................................................... 3 3. Scope of the Project ...................................................................................................... 6 4. Research Method .........................................................................................................
    [Show full text]