2007 China Media Yearbook & Directory

WELCOMING MESSAGE

ongratulations on your purchase of the CMM- foreign policy goal of China’s media regulators is to I 2007 China Media Yearbook & Directory, export Chinese culture via TV and radio shows, films, Cthe most comprehensive English resource for books and other cultural products. But, of equal im- businesses active in the world’s fastest growing, and portance, is the active regulation and limitation of for- most complicated, market. eign media influence inside China.

The 2007 edition features the same triple volume com- Although the door is now firmly shut on the establish- bination of CMM-I independent analysis of major de- ment of Sino-foreign joint venture TV production com- velopments, authoritative industrial trend data and panies, foreign content players are finding many other fully updated profiles of China’s major media players, opportunities to actively engage with the market. but the market described has once again shifted fun- damentally on the inside over the last year. Of prime importance is the run-up to the 2008 Beijing Olympiad. At no other time in Chinese history have so Most basically, the Chinese economic miracle contin- many foreign media organizations engaged in co- ued with GDP growth topping 10 percent over 2005-06 production features exploring the modern as well as and, once again, parts of China’s huge and diverse old China. But while China has relaxed its reporting media industry continued to expand even faster over procedures for the duration, it would be naïve to be- the last twelve months. lieve this signals any kind of fundamental change in the government’s position. Adspend growth for 2006 hit nearly 20 percent and China became the world’s largest producer of TV dra- As China’s leading independent media trade facilita- mas. The feature film and animation sectors both saw tor, CMM-I’s market analysis and industry databases record levels of production. If there was a loser, it was are informed by daily interaction with Chinese media the newspaper sector that saw further cuts in govern- organizations and we cannot stress enough the impor- ment subsidies and watched as readers and advertis- tance of tracking the market on a continuous basis. ers defected to online and mobile alternatives. Indeed, the market dynamics captured in this publi- cation are subject to continual change and serious Meanwhile, IPTV finally started revolutionizing the way readers are recommended to subscribe to the month- 77 million broadband users receive their professional ly China Media Monitor for regular analysis. Please also video entertainment and generated huge volumes of check our website for updated media statistics and user generated content as well. An entirely new gen- information on other CMM-I professional publications, eration of risk taking firms is now staking its claim in the reports and industry events. middle of a fierce turf war between several interested government departments. Interest is now focusing on We sincerely hope the 2007 China Media Yearbook content for 400 million cellular users. and Directory will provide you with the essential intel- ligence needed to help you actively engage in what Despite all these internal developments, China’s me- is one of the most exciting media markets in the world dia infrastructure continues to remain largely off limits and we welcome your comments and suggestions. for foreign media conglomerates. The overarching

Kristian Kender, Anke Redl, Rowan Simons 2007 China Media Yearbook & Directory

Publishers: Anke Redl, Rowan Simons

Publishing Director: CREDITS Anke Redl

Research Director Kristian Kender

he publishers wish to thank the many CMM Editors: Kristian Kender organizations which contributed to Anke Redl this publication, including: T Rowan Simons Contributors: James Nicholson AGB Nielsen Filmart David Wolf Steven Schwankert BCWW LIC Beijing Huicong Media Research Center Media Movers Research Beijing International Media Services Odyssey Investment Consulting Ltd. Mike Zhang Beijing Transnetwork Center Reed Midem Gao Shan Beijing TV Media Shanghai TV Festival Li Li Nancy Wang BMC Sichuan TV Festival Autumn Zhang BTV Media Translation Network Caijing Magazine Variety Ad Sales: Casbaa Wings Media Anke Redl, Tammy Zhao, Poh Lee Tang China Film Promotion International WirtschaftsWoche China International Film & TV Program Zhejiang Zhongnan Cartoon Design: Exhibition Zhejiang Zhongnan Group Animation Zhang Xin Chinalive Video Co. Ltd. CMM-I Sales & Marketing: Poh Lee Tang CMMR Gao Shan Content Asia  Deutsche Welle Published by: CMM Intelligence (HK) Limited Address: No. 58-63, Gloucester Road, Wanchai, Hong Kong

Beijing Office: Address: Tower A606, Tianhai Business The publishers also wish to thank the many individuals who have provided help and Plaza, Dong Cheng District, Beijing, assistance over the last two years and to whose work this book is testimony: 100007, China Alex Xiao, Andrea Seltmann, Amy Wang, Angela Zou, Angelika Newell, Arnaud Tel: +86 10 64070561 fax: +86 10 64070564 DeNanteuil, Barbara Redl, Brigitte Chaintreau, Cao Yin, Chen Hu, Chen Xiaomeng, www.cmmintelligence.com Cheng Chunli, Cheng Hua, Christian Dorsch, Connie Kang, Dan Victor, David Wild- [email protected] er, David Wolf, Dr. Charlotte Cole, Du Hao, Ellen Huang, Fan Beibei, Frank Sieren, ISBN-13: 978-0-9793693-0-8 Gary Knell, Geng Ling, George Sakkali, Hu Zhanfan, Husket Huang, Isabelle Gla- chant, James Ross, Jason Wu, Jeffrey Xu, Jiang Hu, Jin Yunjun, John Hanawa, Jojo © CMM Intelligence Limited Huang, Jojo Kong, Jonathan Landreth, Julian Newby, Keisha Lee, Konstanze Welz, All rights reserved. No re-production, copy or transmission of this publication Laurent Michelon, Lelend Ling, Li Bin, Li Jian, Li Ruigang, Li Ting, Li Yan, Lin Han, Liu may be made without written per- Min, Liu Yong, Lu Liang, Ma Guoli, Ma Runsheng, Ma Xuming, Maggie Zhou, Mari- mission. No contents of this publica- ette Rissenbeek, Matthew White, Max Springer, Michelle Lim, Mickey Zhang, Paul tion may be re-produced, copied or transmitted save with written permis- Zilk, Paul Johnson, Petra Schneider, Rufus P. Lee, Ross O’Brien, Sabine Chemaly, sion. Any person involved in unauthor- Shen Lei, Shen Yuliang, Shi Xiaodong, Shi Yinda, Stefan Bliemsrieder, Sunny Kim, Sun ized acts in relation to this publication Jianying, Sun Wei, Tang Lijun, Teresa McCleary, Tom Ada, Wang Nan, Wei Yong- may be liable to criminal prosecution and civil claims for damages. gang, Wu Jianrong, Xiong Yin, Xue Ling, Yang Weiguang, Yang Wenhong, Yuang Tingliang, Zhang Changming, Zhang Haitao, Zhang Ji, Zhang Jing, Zhao Huayong, While every effort has been made to Zhao Jun, Zhong Xuzhao, Zhou Guizhen, Zhou Tiedong, Zou Xin, and the many hun- ensure the accuracy of all informa- tion, the publishers can accept no re- dreds of other representatives from media organizations across the country who sponsibility for any errors or omissions. are not included here but who have also supported the project. We welcome your comments on the 2007 China Media Yearbook & Direc- tory. Please submit your suggestions to [email protected]. Table of Contents

PART ONE –YEARBOOK

Chapter 1: TV Policy & Regulation

1.1 Introduction...... 9 1.2 TV Drama...... 9 1.3 Entertainment...... 10 1.4 TV Presenters...... 10 1.5 News & Current Affairs...... 11 1.6 Animation...... 11 1.7 Online...... 12 1.8 Advertising...... 12 1.9 IP Protection...... 13 1.10 Legal Cases...... 13 1.11 Foreign Content...... 13 1.12 Looking Forward...... 14

Chapter 2: TV Content

2.1 Introduction...... 15 2.2 Channels...... 15 2.3 TV Drama...... 15 2.4 Production...... 16  2.5 Entertainment...... 17 2.6 Formats...... 19 2.7 TV Stars...... 19 2.8 News & Current Affairs...... 19 2.9 Factual...... 19 2.10 Sport...... 20 2.11 Olympic Preparations...... 21 2.12 Children’s ...... 22 2.13 Science & Education...... 24 2.14 Foreign Language...... 24 2.15 Overseas Channels...... 24 2.16 Military...... 25 2.17 Training...... 25 2.18 International Content...... 25 2.19 Events and Awards...... 26 2.20 Looking Forward...... 29

Chapter 3: TV Networks

3.1 Introduction...... 30 3.2 Policy & Regulation...... 30 3.3 Digital Standards...... 31 3.4 Digital Cable Networks...... 32 3.5 Digital Satellite Networks...... 33 3.6 Digital Mobile Networks...... 34 3.7 Mass Mobile...... 34 3.8 IPTV Networks...... 34 3.9 HDTV...... 35 3.10 Looking Forward...... 36 Table of Contents

Chapter 4: Advertising

4.1 Introduction...... 37 4.2 Policy and Regulation...... 37 4.3 Monitoring...... 39 4.4 TV Advertising...... 40 4.5 Outdoor...... 41 4.6 Internet...... 42 4.7 Brands...... 43 4.8 Agencies...... 44 4.9 Looking Forward...... 45

Chapter 5: Print

5.1 Introduction...... 46 5.2 Policy and Regulation...... 46 5.3 Publication Licenses...... 47 5.4 Retail, Wholesale and Printing...... 47 5.5 Operators...... 49 5.6 Public Listings...... 50 5.7 News...... 50 5.8 Advertising...... 51  5.9 Distribution and Circulation...... 51 5.10 International Participation...... 51 5.11 Foreign Investment In Chinese Publications...... 53 5.12 Looking Forward...... 53

Chapter 6: Film

6.1 Introduction...... 54 6.2 Production...... 54 6.3 Funding...... 57 6.4 Projection...... 58 6.5 Distribution...... 59 6.6 Box Office...... 60 6.7 International Participation...... 60 6.8 Piracy...... 60 6.9 Looking forward...... 62

Chapter 7: New Media

7.1 Introduction...... 64 7.2 The State of the Net...... 64 7.3 Regulatory...... 65 7.4 It's the Web, But Not As We Know It...... 66 7.5 Going Mobile...... 67 7.6 Online Players...... 68 7.7 Mobile TV...... 71 7.8 Looking Forward...... 72 Table of Contents

Chapter 8: Sponsored Articles

LIC And the Changing Face of Television In China...... 75

PART TWO-STATISTICS

Chaper 1: TV Statistics

1.1 TV Facts...... 80 1.2 Top 10 Channels by Market Share and Ratings in Beijing, Shanghai and Guangzhou 2006...... 80 1.3 Top Genres by Ratings in Beijing, Shanghai and Guangzhou 2005 & 2006...... 83 1.4 Top 5 Programs by Rating in Beijing, Shanghai and Guangzhou 2006...... 84 1.5 Channel Penetration in 11 Cities...... 85 1.6 11 Cities Viewing Hour per Person per Day 2006...... 88 1.7 Channel Share in 11 Cities 2006...... 88 1.8 CCTV Share and Ratings in 11 Cities 2006...... 89 1.9 2006 Top 5 Provincial Satellite TV Reach Nationwide...... 92 1.10 2006 Top 5 Provincial Satellite TV by Reach In 5 Key Cities...... 92 1.11 2006 Top 5 Provincial Satellite TV by Subscribers Nationwide...... 94  1.12 2006 Top 5 Provincial Satellite TV by Subscribers In 5 Key Cities...... 94 1.13 2006 Top 10 Viewers Favorite Program Genres Nationwide...... 95 1.14 2006 Top 10 Male Favorite Program Genres ...... 96 1.15 2006 Top 10 Female Favorite Program Genres ...... 96

Chapter 2: Film Statistics

2.1 Highlights from China’s Film Industry 2006...... 97 2.2 Digital Cinema Statistics...... 97 2.3 Domestic Film Production Statistics...... 97 2.4 Top 10 Films by Box Office Revenue 2006...... 98 2.5 Top 10 Imported Films by Box Office Revenue 2006...... 98 2.6 Top 10 Non-American Films by Box Office 2006...... 99 2.7 Overseas Films Licensed in 2006...... 99

Chapter 3: New Media Statistics

3.1 New Media Facts 2006...... 101 3.2 Chinese Internet Users...... 101 3.3 Internet Access Methods by Users 2006...... 101 3.4 Internet Access Locations 2006...... 102 3.5 Broadband Users in China 2005-2010...... 102 3.6 Sales of Next Generation Mobile Terminals 2005-2010...... 102 3.7 Mobile Telephone Users 2005-2010...... 103 3.8 IPTV vs. Cable TV Growth Estimates 2005-2010...... 103 3.9 “Triple Play” Broadband Subs vs. Broadband only Subs 2005-2010...... 104 3.10 Next Generation Mobile Devices as a% of Total Mobiles 2005-2010...... 104 3.11 Pay-TV Subscribers Distribution Across China 2006...... 104 Table of Contents

3.12 Analysis of China Mobile TV Market...... 105 3.13 Instant Messaging Market Share 2006...... 106 3.14 Development of Cable DTV Subscribers 2003-2010...... 106 3.15 Development of Vehicle TV Sets 2003-2010...... 107

Chapter 4: Print Statistics

4.1 Newspapers and Magazines by Ad Spend 2005/2006...... 108 4.2 Top 10 Newspapers by Ad Spend 2005/2006...... 108 4.3 Top 5 City Newspapers by Ad Spend 2005/2006...... 109 4.4 Top 5 IT Newspapers by AD Spend 2005/2006...... 109 4.5 Top 5 Financial and Economic Newspapers by Ad Spend 2005/2006...... 110 4.6 Top 10 Magazines by Ad Spend 2005/2006...... 110 4.7 Top 5 Fashion Magazines by Ad Spend 2005 & 2006...... 111 4.8 Top 5 IT Magazines by Ad Spend 2005/2006...... 111 4.9 Top 5 Financial And Economic Magazines by Ad Spend 2005/2006...... 111

Chapter 5: Advertising Statistics  5.1 China Advertising Industry Turnover 1991-2005...... 112 5.2 The Top 5 and Last 5 Regions by Ad Revenue Nationwide 2005...... 112 5.3 Top 20 Media Units by Ad Turnover 2004/2005...... 113 5.4 Top 10 Ad Companies by Growth Rate on Turnover 2005...... 114 5.5 Top 10 Ad Companies by Growth Rate on Revenue 2005...... 114 5.6 Top 10 Media Companies by Growth Rate on Turnover 2005...... 115 5.7 Top 10 Agencies by Ad Turnover 2005...... 115 5.8 Top 10 Agencies by Ad Revenue 2005...... 116 5.9 Top 10 TV Stations by Ad Income 2005...... 116 5.10 Top 10 Local Radio Stations by Ad Income 2005...... 116 5.11 Top 10 Brands by Outdoor Ad Spend 2005...... 117 5.12 Top 10 Brands by Ad. Spend on TV 2005...... 117 5.13 Top 10 Brands by Ad Spend on Radio 2005...... 117 5.14 Top 10 Brands by Ad Spend on Newspaper 2005...... 117 5.15 Top 10 Brands by Ad Spend on Magazine 2005...... 118 5.16 Top 5 Product Categories by Ad Spend 2005...... 118 5.17 Top 10 Brands by Ad Spend 2004/2005...... 118 5.18 TV Audience’s Trust Status for Different Media Ad...... 119

PART THREE-DIRECTORY

Chapter 1: General

Media Regulatory Bodies & Industry Associations...... 124 Table of Contents

Chapter 2: Broadcast

TV & Radio Stations...... 129 Pay-TV Operators...... 195 Foreign Satellite Channels ...... 197 Other Foreign Media Companies...... 203 Production & Distribution Companies ...... 207

Chapter 3: Film

Film Studios & Services...... 229

Chapter 4: Print

Publishing Groups...... 240 Newspapers...... 248 Magazines...... 260

Chapter 5: Advertising & Media Services  Advertising Companies...... 280 Media Services...... 291

Appendix-Laws & Regulations

Measures on Further Improving Examination and Rewarding of Domestically Produced Film Distribution and Projection (Revision)...... 296 Administrative Provisions on Importing and Broadcasting Overseas Television Programs...... 299 Measures on the Administration of Broadcasting Audio/Visual Programs Vie Internet or Other Information Networks...... 302

List of Abbreviations ...... 307

Index

2007 China Media Yearbook & Directory

PART ONE YEARBOOK 7 2007 China Media Yearbook & Directory

TV CONTENT

CHAPTER 2: TV CONTENT ties which offer cable services to a few still existing ‘work units’ or danwei. Beijing Aviation and 2.1 Introduction Beijing Tianxintong Telecom En- rom a production standpoint, China’s domestic television content has blossomed gineering Co. Ltd. provide TV in recent years. According to SARFT statistics, there are currently nearly 3,000 TV F services to employees living in production companies throughout China today, up from roughly 400 in 2000. corporate complexes with total subscribers for both work units 2.2 Channels first pay-TV cooking channel with around 15,000. Provincial digital broadcast- the launch of Qingdao TV’s ‘Chi- In July 2006, Guangdong me- ers greatly expanded specialty nese Feast’ channel. Content for dia heavyweight Southern Media channels and pay-TV bundles in the channel is mostly produced Corporation (SMC) announced 2006. in-house and Qingdao TV is in SARFT permission to launch a In March, 2006 central China’s discussions with pay-TV platform home shopping channel in part- Hunan TV (HNTV) announced operators CDP and SMG for na- nership with domestic bus stop SARFT approval to launch Chi- tional carriage. advertiser White Horse Group. na’s first nationwide digital shop- CCTV pay platform opera- Initial plans called for the chan- ping channel. HNTV did not say tor China Digital Media (CDM) nel to be carried on cable net- whether it has concluded any announced in July 2006 that it works throughout Guangdong carriage agreements with local would no longer continue discus- province. CATV networks and the channel sions with Beijing cable operator has so far soft launched in Hunan Gehua for the carriage of CDM’s 2.3 TV Drama and Nanjing only. First year sales pay-TV package, dubbed According to Li Jingsheng, 15 head of SARFT’s TV Drama Depart- According to Li Jingsheng, head of SARFT’s TV Drama ment, China is now the world’s Department, China is now the world’s largest producer of largest producer of TV dramas TV dramas with 2005 output of 12,000 episodes, and output with 2005 output of 12,000 epi- increasing by 1,000 episodes annually. sodes, and output increasing by 1,000 episodes annually. In line with SARFT attempts to create targets stood at RMB300 million Fengyun, in the nation’s capital. ‘golden products,’ big budget (US$37 million) and the operator According to CDM, the fall-out productions included a 40 part expects profitability within one was due to Gehua’s refusal to CCTV production Seven Swords, year. allow decryption at the end user shot on location in Xinjiang by In May 2006, Shenzhen Cable rather than the cable head-end, noted Hong Kong director Tsui launched four new digital chan- as well as competitive issues with Hark and based on his earlier film. nels for home shopping, local Gehua’s parent, Beijing All Me- Yet growing production numbers Guangdong drama, real estate dia & Culture Group (BAMC), and high profile projects are not and a channel promoting ‘mari- that operates its own pay-TV necessarily a measure of industry time travel’. package. BAMC’s pay-TV offer success: Nielsen TV ratings in Au- The same month in Shanghai, has been in a free ‘trial period’ gust 2006 showed dramas falling digital pay-TV operator SiTV an- for almost four years, with no end to third place, behind news and nounced it had added another yet in sight. The service has yet to films. four existing channels to its plat- be promoted widely and plans This has not dampened broad- form, bringing its total to 21: to actually make consumers pay caster enthusiasm for big-budget Henan People’s Radio and niche for it have been stymied by poor products: With an investment of channels from Taiyuan TV, Liaon- results from customer surveys. RMB20 million (US$2.5 million), the ing TV and Jiangsu TV. CDM has now entered into Qiao Family Mansion (Qiaojia In October 2006, China got its negotiations with two state enti- Dayuan) directed by Hu Mei pre- 2007 China Media Yearbook & Directory

PART TWO STATISTICS 2007 China Media Yearbook & Directory

FILM STATISTICS

CHAPTER 2: Film Statistics

2.1 Highlights from China’s Film Industry 2006

Number Of Films Produced Domestically 511

Total Box Office Receipts US$ 736.7 million

Domestic Office Receipts US$ 336.9 million

Income From National Film Channels US$ 154.4 million

Overseas Sales Income Of Domestic Film US$ 245.6 million

Number Of Cinemas 1380

Number Of Screens 3306

Source: SARFT

2.2 Digital Cinema Statistics

2002 2003 2004 2005 2006 97

Number of Digital Screens 34 54 146 211 NA

Source: SARFT

2.3 Domestic Film Production Statistics

Feature Films Cartoons Popular Science Documentary

2001 88 1 56 9

2002 100 2 60 7

2003 140 2 53 6

2004 212 4 30 10

2005 260 7 33 2

2006 330 13 36 13

Source: SARFT, 2006 China Film Year Book 2007 China Media Yearbook & Directory

PART THREE DIRECTORY 2007 China Media Yearbook & Directory

CHINA

CCTV 中央电视台

Address: Tel: (8610) 6850 0114 No. 11, Fuxing Road, Haidian District, Beijing, 100859, China Fax: (8610) 6850 7398 北京市海淀区复兴路11号 100859 Website: www.cctv.com

STATION OVERVIEW KEY PERSONNEL ADVERTISING

Sixteen Channels: Station President: Rate Card (RMB/Slot) Channel 1: CCTV 1/ Satellite; Zhao Huayong (赵化勇) Timeslot 15 Sec 30 Sec Comprehensive Programming Acquisition Contact: Channel 2: CCTV 2/ Satellite; Ren Luzhi (任鲁芝) CCTV 1 (Ch1) Economics & Life Tel: (8610) 6395 5753 18:07 - 19:54 49000 88000 Channel 3: CCTV 3/ Satellite; Variety Advertising Director: 19:54 - 20:42 110000 198000 Channel 4: CCTV 4/ Satellite; Xia Hongbo (夏洪波) 20:49 - 22:36 110000 198000 International(Mandarin) Tel: (8610) 6850 9311 Channel 5: CCTV 5/ Satellite; Sports CCTV 2 (Ch2) Channel 6: CCTV 6/ Satellite; Movies 17:50 - 20:55 23000 41000 Channel 7: CCTV 7/ Satellite; Military, 20:55 - 22:02 23000 41000 Agriculture & Children 22:02 - 22:55 21500 38000 Channel 8: CCTV 8/ Satellite; TV Drama CCTV 3 (Ch3) Channel 9: CCTV 9/ Satellite; 19:00 - 20:30 25000 45000 129 International (English) 20:30 - 21:05 33500 60000 Channel 10: CCTV 10/ Satellite; 21:05 - 22:10 35500 64000 Science & Education Channel 11: CCTV 11/ Satellite; Opera CCTV4 (Ch4) Channel 12: CCTV 12/ Satellite; Legality 18:15 - 20:00 16000 28800 Channel 13: CCTV 13/ Satellite; News 20:00 - 23:55 18000 32400 Channel 14: CCTV 14/ Satellite; Youth Channel 15: CCTV 15/ Satellite; Music Channel 16: CCTV 16/ Satellite; International(English&French)

CHINA NATIONAL RADIO 中国人民广播电台 Address: No. 2, Fuxingmenwai Street, Xicheng District, Beijing, 100866, China Tel: (8610)8609 5804 Fax: (8610)8609 0099 Website: www.cnr.cn Advertising Department Director: Zhao Xiaolin (赵晓林) Advertising Rate Card / 30'' Commercial Average: RMB1,000-2,800

CHINA RADIO INTERNATIONAL 中国国际广播电台 Address: 16 Jia, Shijingshan Road, Shijingshan District, Beijing, 100040, China Tel: (8610)6889 1000 Fax: (8610)6889 1136 Website: www.cri.com.cn Advertising Department Director: Li Yi (李毅) Advertising Rate Card / 30'' Commercial Average: RMB 500-2,300 2007 China Media Yearbook & Directory

FILM STUDIOS & SERVICES

CHINA FILM ARCHIVE 中国电影资料馆 Address: No. 3, Wenhuiyuan Road, Xiaoxitian, Haidian District, Beijing, 100088, China Tel: (8610) 6225 4422 Ext. 2711 Fax: (8610) 6225 0362 Website: www.cfa.gov.cn Profile: Established in 1958, China Film Archive became in 1980 a formal member of the UNESCO directed International Film Archive League. It owns two large film archives, Beijing Film Archive and Xi’an Film Archive, with a total collection of 27,200 international movies as well as an uncounted amount of movie related posters, writings and pictures. Manager: Zhang Wei (张卫), Office Director

CHINA FILM ASSIST CO. 北京金菲林文化艺术有限公司 Adress: Floor 2, ShuangXiu Park Management, No 20, Beisanhuan Zhonglu, Xicheng District, Beijing, 100088, China Tel: (8610) 6205 4466/6201 0110 Fax: (8610) 6204 6336 Website: www.chinafilmassist.com Profile: China Film Assist Co. is an independent commercial venture based in Beijing providing expert professional knowledge, assistance and representation for the international film and TV industry, including production services, post production supervision, and subtitle/ script translation. Contact: Geng Ling（耿 聆）, General Manager

CHINA FILM CO-PRODUCTION CORP. (CFCC) 中国电影合作制片公司 231 Address: No. 2, Fuxingmen Wai Street, Xicheng District, Beijing, 100866, China Tel: (8610) 8609 6963/69 Fax: (8610) 8609 6958 Website: www.cfcc-film.com.cn Profile: CFCC was founded in August 1979. For the past twenty-six years, CFCC has established trade relations with more than 50 countries and regions, including the United States, Britain, France, Italy, the Netherlands, Finland, Russia, Germany, Japan, South Korea, Hong Kong and Macao Special Administrative Region as well as Taiwan. Contact: La Peikang (喇培康), General Manager

CHINA FILM IMPORT AND EXPORT CORP. 中国电影集团进出口公司 Address: No. 25, Xinjiekouwai Street, Haidian District, Beijing, 100088, China Tel: (8610) 6223 6501 Fax: (8610) 6223 6501 Website: www.chinafilm.com Profile: China Film Group Corporation was established in February 1999 with the approval of the China State Council. It covers production and post-production of movies and TV series as well as import and export of foreign productions. Contact: Zhang Runchang (张润昌), General Manager

CHINA FILM PROMOTION INTERNATIONAL 中国电影海外推广公司 Address: Room 401, Jia 20, Xinde Street, Xicheng District, Beijing, 100088, China Tel: (8610) 6236 5968 Fax: (8610) 6236 9799 Profile: Established in 2004 by China Film Producers’ Association, China Film Group Corporation, supported and funded by the government, China Film Promotion International is a non-profitable institution providing oversea programs’ promotion and sales service for Chinese movie producers and businessmen. Its tenet is to exploit Chinese films’ in international markets. Contact: Zhou Tiedong (周铁东), Manager 20072007 ChinaChina MediaMedia YearbookYearbook && DirectoryDirectory

LAWS & REGULATIONS

LAWS & REGULATIONS 295 2007 China Media Yearbook & Directory

LAWS & REGULATIONS

Measures on Further Improving Examination and Reward- fulfill the distribution and pro- ing of Domestically Produced Film Distribution and Pro- jection contracts seriously and jection (Revision) shall fulfill payment liability in full amount and on time; there shall Effective 21 June, 2006 be no violation of regulation, no evasion and cheating in terms of the box office report. In order to strengthen the con- II. Content of Examination and 2. The standards of examination struction of socialist culture, to Rewarding on cinema network companies promote the healthy develop- The content of examination and and provincial film distribution ment of film industrialization, to rewarding includes the number, companies not belonging to net- carry out the Article 44 of Regu- projection number, audience work have been adjusted to be: lations on the Administration of number, box office, and fulfill- the number of new domestically Movies, “the time for a projec- ment of payment of the domesti- produced films distributed and tion unit’s annual projection of cally produced films distributed projected each year shall not be domestically produced movies during the year, especially about lower than 60 (including 30 rec- shall be no less than two thirds 40 domestically produced films ommended domestically pro- of the total amount of time for recommended by the SARFT duced films); the total box office its annual projection of movies, Film Bureau each year that are of the domestically produced ” to improve the distribution and excellent in the three aspects of films shall not be lower than 50 projection of excellent domesti- ideology, artistic quality, and ap- percent of the total box office of 296 cally produced films, to meet the preciation value (hereinafter re- the unit each year; shall fulfill the multiple and diverse spiritual and ferred to as the Recommended distribution contracts seriously cultural needs of the people, Films). The Recommended Films and shall fulfill payment liability the following examination and must advocate the mainstream in full amount and on time; there rewarding measures are pro- spirits of the time and the excel- shall be no violation of regula- mulgated on the basis of current lent traditional Chinese cultures, tion, no evasion and cheating in measures of annual examina- must be close to real life and to terms of the box office report. tion of domestically produced ordinary people, and must be 3. The standards of examination film distribution and projection to popular among people. on domestically produced film further improve the examination III. Standards of Examination distribution companies have and rewarding system. 1. The standards of examination bee adjusted to be: the number I. Scope of Examination and Re- on China Film Group Corporation of new domestically produced warding and Huaxia Film Distribution Co., films distributed each year shall The SARFT Film Bureau will ex- Ltd. have been adjusted to be: not be lower than 10 (including 1 amine and reward annually the the number of new domestically Recommended Films); shall fulfill distribution and projection of produced films distributed (in- the distribution and projection domestically produced films. The cluding 10 Recommended Films contracts seriously and shall fulfill examination year is 1 January each) shall not be lower than payment liability in full amount to 31 December each year. The 30 each year each; the total and on time; there shall be no units examined and rewarded in- box office of new and old films violation of regulation, no eva- clude national distribution com- projected each year (including sion and cheating in terms of the panies (including film production jointly produced films, animation box office report. studio and companies), cinema films, and documentary films, the 4. The standards of examination network companies and provin- same below) shall not be lower on cinemas have been adjusted cial film distribution companies. than RMB100 million each; shall to be: the number of new domes- 2007 ChinaList Media of Abbreviations Yearbook & Directory

LAWS & REGULATIONS APT APSTAR HBO Home Box Office Cable Network AP Associated Press HDTV High Definition Television ATV Asia Television HKFilmart Hongkong International Film and TV Market AVS China Audio and Visual Standardization HRFT Group Hunan Radio, Film and TV Group Working Group ICP Internet Content Provider BAMC Beijing All Media & Culture Group IMBT Inner Mongolia Broadcasting & TV Information BBC British Broadcasting Corporation Network Co. Ltd. BBU Beijing Broadcasting University IOC International Olympic Committee BNI Business News International IPTV Internet Protocal Television BOB Beijing Olympic Broadcasting ITN Independent Television News BOCOG Beijing Olympic Organizing Committee IVR Interactive Voice Response BTV Beijing TV JLTV Jilin TV BTVW Beijing TV Week KMT Kuo Ming Dang BYDG Beijing Youth Daily Group MII Ministry of Information Industry CAA China Advertising Association MOC Ministry of Culture CAAC Civil Aviation Administration of China MOE Ministry of Education CAS China Academy of Sciences MOFCOM Ministry of Commerce CASBAA Cable and Satellite Broadcasting MOJ Ministry of Justice Association of Asia MPA Motion Picture Association CATV Cable Television MPAA Motion Picture Association of America CBN China Broadcasting Network MTV Music Televison CBS Columbia Broadcasting System MUD Multi-User Domain CCP Communist Party of China NBA US National Basketball Association CCTV China Central TV NBC National Broadcasting Company CDM China Digital Media NBS National Bureau of Statistics of China CDP China Digital Production NGC National Geographic Channel CEPA Closer Economic Partership Agreement NHK Japan Broadcasting Corporation CETV China Education TV NPC National People’s Congress CETV China Entertainment TV NRTV Group Ningbo Radio, Film and TV Group CFG China Film Group NTV Nippon Television CITIC China International Trust and Investment OBS Olympic Bradcasting Service Corporation OPG Oriental Pearl Group 307 CITVC China International TV Corporation P&G Procter and Gamble CJRD Chang Jiang River Daily PBS Public Broadcast Service CMG China Media Group PLA People’s Liberation Army CMM-I China Media Monitor Intelligence PRC People’s Republic of China CMMR China Mainland Media Research RAI Radiotelevisione Italiana CNBC Consumer News and Business Channel RMB Ren Min Bi (Chinese currency) CNN Cable News Network SAA Shenzhen Animation Association CNNIC China Internet Network Information Center SAIC State Administration of Industry and Commerce CNR China National Radio SARFT State Administration of Radio, Film and TV CPC Communist Party of China SARS Severe Acute Respiratory Syndrome CPG China Publishing Group SBC Southern Broadcasting Media Group CRI China Radio International SCIO State Council Information Office CRT Group Changsha Radio & TV Group SCN Shanghai Cable Network Co. Ltd. CSM China Sofres Media SCRFTG Sichuan Radio, Film & Television Group CTR CVSC-TNS Research SCTV Sichuan TV CTS Chinese Television Service SCTVF Sichuan International TV Festival CTV Canadian Television Network SFG Shanghai Film Group CVSC Central Viewers Survey and Consulting SICB Shenzhen Industrial and Commerce Bureau Company SIFF Shanghai International Film Festivial DAB Digital Audio Broadcast SiTV Shanghai Interactive Television Co Ltd. DBS Direct Broadcast Satellite SMEG Shanghai Media & Entertainment Group DOP Department of Publicity SMG Shanghai Media Group DTH Direct-to-Home Satellite TV SMGBB Shanghai Media Group Broadband DTV Digital Television SMS Short Message Services DW Deutsche Welle SNMG Shanghai News Media Group ESPN Entertainment and Sports Programming Network STB Set-Top-Box ETTV Eastern TV STV Shanghai TV FIPP International Federation of the Periodical Press STVF Shanghai Television Festival FJETV Fujian Educational TV TDNG Tianjin Daily Newspaper Group FRFTG Fujian Radio, Film and TV Group TSTV Travel Satellite TV GAPP General Administration of Press and Publications TVB Television Broadcasts International Ltd. GDBN Guangdong International Broadcast TV & VOD Video on Demand Network Equipment Exhibition WAP Wireless Application Protocol GDTV Guangdong TV WTO World Trade Organization GEM Growth Enterprise Market YNTV Yunnan TV GZTV Guanghzhou TV YTV Yomiuri Telecasting Corp 2007 China MediaIndex Yearbook & Directory

LAWS & REGULATIONS

Numbers Beijing TV ...... 20, 26, 28, 29, 47, 113, 116, 208, 210, 211 100tv ...... 71 Beijing TV Art Center ...... 211 21st Century Business Herald ...... 110, 248 Beijing Visual Impact ...... 211 365cast ...... 71 Beijing VVHand Culture Communication ...... 211 56 ...... 71, 84, 92, 96, 97, 111, 113, 115, 143, 152, 168, 179, 191, 193 Beijing West Development Consulting ...... 211 6rooms ...... 71 Beijing Xinbaoyuan Movie & TV Investment ...... 211 Beijing Youth Daily ...... 49, 50, 62, 70, 109 A Beijing Zifeng Yangguang Movie & TV Culture ...... 212 A Chinese Tall Story ...... 13 Bertelsmann Direct Group ...... 203 Academy Of Broadcasting Science ...... 125 Blogs ...... 42-44, 50, 64, 66, 67, 70 ACNielsen ...... 42, 291 Bloomberg TV ...... 197 Advertising Law ...... 39 Blue Cat ...... 23 Aeeboo ...... 71 BMW Magazine China ...... 260 AGB Nielsen Media Research ...... 81, 84-90, 291 BOB ...... 21, 22, 27, 35 Al Media Movers ...... 207 BOCOG ...... 21, 22, 27, 31 Alibaba ...... 70 Bosom Friend ...... 274 All-China Women’s Federation ...... 26, 249 Broad View Media Beijing ...... 212 Anhui People’s Radio Station ...... 139 BTV Media ...... 1, 20 Anhui TV ...... 113, 116, 139 Business Week China ...... 43, 261 Animal Planet ...... 26, 76, 77 BYDG ...... 50 Animation ...... 2, 11, 12, 14, 20, 23, 24, 27-29, 57, 105, 125, 131, 162, 195, 196, 209, 213-215, 217-223, 225, 227, 235, 296 C Aomi Pictorial ...... 267 CA Mobile ...... 45 APCO China ...... 280 CAA ...... 41 Asian Television Awards ...... 26 CAAC Inflight Magazine ...... 272 Asian Union Film & Media ...... 207 Cable & Satellite Broadcasting Association of Asia ...... 27 Asiaray Advertising ...... 280 Cable News Network ...... 197 Audiovisual World ...... 52 Caijing Magazine ...... 1, 50, 110, 111, 262 Autonews ...... 248 Canadian Television Network ...... 203 Autostyle ...... 260 Cannes Film Festival ...... 56 Avac Public Relations & Advertising ...... 114, 280 Car & Motor ...... 261 Aviation Today ...... 272 Car and Driver ...... 261 AXN Asia ...... 203 Carat Media Services China ...... 282 Cartoon Art Forum ...... 28 B CAS ...... 59 Baidu ...... 66, 69 CASBAA ...... 1, 27 BAMC ...... 15, 195, 208 Cathay Media ...... 212 308 Bandao Metropolitan Newspaper ...... 108, 109, 255 CAV Warner Home Entertainment ...... 203 Bank of China ...... 40, 43, 44 CCTV ...... 4, 10-13, 15-28, 31, 34, 35, 40, 41, 55, 60, 62, Bashu New Image Ad & Media ...... 280 72, 75, 80, 85-89, 113, 116, 129, 195, 208, 210, 213, 214, 221, 225, 226, 230, 232, 234, 237, 249 Batesasia ...... 280 CCTV International...... 19 BBC ...... 27, 76 CCTV Media Center ...... 41 BBDO/ CNUAC Advertising ...... 280 CCTV Movies ...... 13 Beauty ...... 37, 273 CCTV Network Development ...... 35 Beauty & Fashion ...... 110, 111, 274 CCTV News ...... 22 Beijing A & A Hang Seng Culture & Media ...... 208 CCTV Sports ...... 21, 22 Beijing All Media & Culture Group ...... 195, 208 CCTV Youth ...... 23 Beijing Association of Female Journalists ...... 39 CCTV-HD ...... 32, 35, 36 Beijing Aviation ...... 15 CDM ...... 15, 35 Beijing Bestall Advertising ...... 281 CDP ...... 15, 18, 195, 213 Beijing Bicycle ...... 16 Celestial Movies ...... 197 Beijing Ciwen Film ...... 13, 62, 208 CEO & CIO China ...... 111, 262 Beijing Creative Educational Media Development ...... 209 CEPA ...... 55, 56 Beijing Cultural Bureau ...... 58 CETV ...... 11, 13, 61, 75, 194, 197 Beijing Daily Press Group ...... 113, 240 CFO World ...... 262 Beijing Dentsu Advertising ...... 115, 116 Chang Ying Group Print ...... 230 Beijing Dongfang Chuanqi International Communication ...... 13 Changchun Daily Press Group ...... 240 Beijing Dynamic Media ...... 209 Changchun Film Studio ...... 230 Beijing Evening News ...... 49, 50, 108, 109, 113, 252 Changchun TV ...... 170 Beijing Film Academy ...... 23, 25, 70 Changsha Evening Press Group ...... 240 Beijing Film Studio ...... 225, 229 Changsha TV ...... 162 Beijing Focus Advertisement ...... 281 Changzhou Dinosaur Park ...... 23 Beijing Fonteleysee Film & TV Culture Transmission ...... 209 Channel [V] ...... 197 Beijing Forbidden City Film ...... 229, 237 Channel News Asia ...... 197 Beijing Global Business Media ...... 209 Chen Kaige ...... 54 Beijing Global Jingwei TV & Communication ...... 209 Chengdu Daily Press Group ...... 240 Beijing Guo An Advertising ...... 114, 281 Chengdu Economic Daily ...... 50, 108, 256 Beijing Holysunfire Advertising ...... 114, 281 Chengdu TV ...... 185 Beijing Hongjia Culture Development ...... 210 Chic ...... 274 Beijing Huafeng Group of Meteorological Audio & Video Information ...... 210 Chief Executive China ...... 1, 110, 111, 262 Beijing Language & Culture University Press ...... 48 China Academy of Art ...... 23 Beijing NSH Media Management & Consultant ...... 210 China Advertising Association ...... 113-116, 125 Beijing Olympic Broadcasting ...... 21, 35 China Animation Association ...... 125, 221 Beijing Organizing Committee of the Olympic Games ...... 31 China Audio & Video Association ...... 125 Beijing Science & Education Film Studio ...... 230 China Automotive News ...... 248 Beijing Sinovision International Communication ...... 221 China Business ...... 110, 248 Beijing T.R. Media ...... 210 China Children Film Studio ...... 230 Beijing Thought Dance Commercial Production ...... 13 China Communications University ...... 23 Beijing Time Huaxia Cinema Line ...... 58 China Construction Bank ...... 43, 44 Beijing Times ...... 108, 113, 252 China Consumers Association ...... 39 2007 China MediaIndex Yearbook & Directory

LAWS & REGULATIONS

China Development Bank ...... 32 Cyber Communications ...... 45 China Digital TV Industrial Alliance ...... 31 China Electronic Commerce Association ...... 38 D China Entertainment TV ...... 197 DAB ...... 31, 34, 72 China Entrepreneur ...... 111, 264 Dahe Daily ...... 50, 243, 256 China Fashion ...... 241, 248 Dahe International Advertising Group ...... 114, 116 China Federation of Literary Art ...... 17 Dalian Eastern Dragon Cartoon Development ...... 214 China Film Association ...... 126 Deutsche Welle ...... 1, 198 China Film Copyright Protection Association ...... 61 Digital Mobile ...... 2, 34, 35 China Film Import and Export ...... 231 Digital Olympics ...... 22, 31 China Film Producers Association ...... 231 Discovery ...... 26, 77, 198, 204, 217 China Football Association ...... 21 Dong Qing ...... 19 China Great Wall Industry Corp ...... 33 Dotad Media ...... 41 China Infoworld ...... 109 Dou Wentao ...... 19 China Interactive Media Group ...... 204, 269, 276 Dragon TV ...... 18, 19, 28, 81, 133 China International Exhibition Center ...... 26 Dream China ...... 10, 11 China International Public Relations Association ...... 44 DTH ...... 30, 33, 36 China International TV Corp ...... 19, 213 DTV Industry ...... 27 China Internet Network Information Center ...... 126 China Internet Weekly ...... 111, 266 E China Light Industry Publishing ...... 53 East Asia Satellite TV ...... 198 China Mainland Media Research ...... 292 East India Company ...... 20 China Mobile ...... 5, 31, 41, 43, 44, 49, 57, 67, 68, 72, 105, 117, 118 Eastern Shanghai International Culture Film & Television ...... 214 China Mobile Multimedia Broadcasting ...... 31 Economic Daily Press Group ...... 241 China Movie Channel ...... 28 EF ...... 110, 111, 274 China Movie Copyright Protection Association ...... 13 Elle ...... 37, 110, 111, 275 China National Publications Import and Export ...... 241 Elle Decoration ...... 275 China National Radio ...... 34, 129 EMAP ...... 53 China Netcom ...... 31, 35, 65, 117 Encore International ...... 214 China Newsweek ...... 267 Erg Media Corporation ...... 215 China PLA Aug.1 Film Studio ...... 232 ESPN ...... 21, 53 China Publishing Group ...... 241 ESPN Star Sports ...... 204 China Radio & TV Association ...... 126 Esquire ...... 37, 110, 275 China Radio International ...... 34, 35, 129 EU Pavilion ...... 27 China Satcom ...... 33 Eurosports News ...... 198 China Satellite Communications Corp ...... 33 EVP ...... 27 China Securities ...... 249 China Telecom ...... 17, 43, 44, 65, 117 F 309 China Television Daily ...... 40 Fashion Pioneer ...... 275 China Television Media ...... 34, 213 Fengyun ...... 15, 19 China Times ...... 249 Film Art ...... 268 China TV Artists Association ...... 23 Film London ...... 27, 57 China TV Documentary Academic Association ...... 126 Film Plus Production ...... 215 China TV Guide ...... 249 Financial News ...... 51, 201, 250 China Unicom ...... 18, 31, 67, 68, 117 Financial Times ...... 48 China Video Industry Association ...... 27 FIPP ...... 53 China Water Sports Association ...... 21 Fitness ...... 271 China Woman Daily ...... 249 FJETV ...... 13 China Youth Daily ...... 250 FMCG ...... 42 Chinese Business View ...... 50, 256 Focus Media ...... 41 Chinese Film Circulation ...... 55 Football Weekly ...... 271 Chinese Film Producers Association ...... 60 For Him Magazine ...... 271 Chinese National Geography ...... 267 Forbes ...... 110, 111 Chongqing Daily Press Group ...... 241 Fortune China ...... 110, 111, 264 Chongqing Evening News ...... 256 Foshan Culture ...... 32 Chongqing Morning Post ...... 11 Frends ...... 275 Chongqing People’s Radio Station ...... 137 FTFM ...... 26 Chongqing TV ...... 25, 38, 40, 61, 116 Fudan University ...... 26 Chongqing Zhengzong Advertising ...... 282 Fujian Daily Press Industry Group ...... 241 Chow Yun Fat ...... 16 Fujian Educational TV ...... 13 Chutian Metropolis Daily ...... 256 Fujian People’s Radio Station ...... 141 Cinemax ...... 198 Fujian TV ...... 141 CITVC Fortune TV Entertainment Production ...... 213 Future Advertising Agency ...... 283 City Weekend ...... 268 Fuzhou TV ...... 141 CMMR ...... 1, 292 CNBC ...... 198 G CNN ...... 197 Gansu People’s Radio Station ...... 143 CNR ...... 34, 72, 129 Gansu TV ...... 38, 143 Communication University of China ...... 125, 266 Gehua ...... 15, 36, 208 Computer Fans ...... 266 General Administration of Press and Publications ...... 38, 46, 65 Convey Advertising ...... 282 Global Digital Creations ...... 215 Cosmedia Group ...... 213 Global Entrepreneur ...... 264 Cosmopolitan ...... 37, 110, 111, 274 Global Sources ...... 262 CTR Market Research ...... 37 Global Times ...... 250 CTV Golden Bridge International Advertising ...... 282 Golden Eagle Broadcasting System (see also Hunan Satellite TV) ...... 113, 162 CTV Media ...... 34, 213, 232 Golden Shield Film & TV Production ...... 215 Cubavision International ...... 198 Gong Li ...... 62 Culturelink Media ...... 214 Google ...... 66, 69, 70, 73 Curse of the Golden Flower ...... 54, 60, 98, 236 Grey Worldwide ...... 283 CVSC-SOFRES Media ...... 292 Gruner & Jahr ...... 53, 271 2007 China MediaIndex Yearbook & Directory

LAWS & REGULATIONS

GTV-China ...... 216 Ideas ...... 276 Guangdong Advertising ...... 115, 284 ILook ...... 276 Guangdong Century Bouncer National Media ...... 216 IMotion Film Corporation ...... 219 Guangdong CHS Media Holding ...... 216 Information Office of the State Council ...... 124 Guangdong Nanfang (see also Guangdong Southern) ...... 80, 113, 145 Inner Mongolia Radio ...... 164 Guangdong Peacock Gallery Video Appliance ...... 216 Inner Mongolia TV ...... 164 Guangdong Samlink Culture Development ...... 216 Institute of Computer Technology ...... 59 Guangdong Southern TV ...... 145 International Broadcast Center ...... 21, 35 Guangdong TV ...... 116 International Data Group ...... 53 Guangming Daily ...... 242, 250 International Film Festival ...... 27, 63 Guangming Daily Press Group ...... 242 IOC ...... 22 Guangxi Film Studio ...... 233 IPTV ...... 2, 5, 9, 14, 26, 31, 34-36, 65, 66, 72, 101, 103 Guangxi Normal University Press ...... 48 Ismay Publications ...... 204 Guangxi People’s Radio Station ...... 145 IVR ...... 43 Guangxi TV ...... 27, 38, 148 Guangzhou Art-Land ...... 217 J Guangzhou Beauty Culture Communication ...... 217 J. Walter Thompson/ Bridge Advertising ...... 114, 115, 285 Guangzhou Black Ant ...... 13 J.A. Media ...... 219 Guangzhou Blue Flame Advertising ...... 284 Jade Media ...... 219 Guangzhou Creative Source Advertising ...... 284 Japan Broadcasting Corporation ...... 200 Guangzhou Daily ...... 49, 108-109, 113, 242, 254 Jiamei Advertising ...... 285 Guangzhou Daily Press Group ...... 242 Jiang Toon Animation ...... 219 Guangzhou Tianyi Advertising ...... 284 Jiangsu People’s Radio Station ...... 166 Guangzhou TV ...... 24, 146 Jiangxi Film Studio ...... 234 Guangzhou Yingmu Film & TV Culture ...... 216 Jiangxi People’s Radio Station ...... 168 Guiyang TV ...... 150 Jiangxi TV ...... 168 Guizhou People’s Radio Station ...... 150 Jilin College of the Arts ...... 23 Guizhou TV ...... 150 Jilin Daily Press Group ...... 244 Jilin People’s Radio Station ...... 170 H Jilin TV ...... 24, 170 Hachette Filipacchi Media ...... 53, 273 Jinan Daily Press Group ...... 244 Haikou TV ...... 152 Jinan TV ...... 179 Hainan Broadcast ...... 115 Jinjuan International Advertising ...... 285 Hainan Daily Press Group ...... 115, 242 Joint Ventures ...... 56 Hainan People’s Radio Station ...... 148, 152 Journey to the West ...... 17, 22 Hainan TV ...... 28, 152 Joy Media ...... 17, 220 Hairun Movies & TV Corp ...... 217 JV ...... 59, 191, 212 310 Hallmark Channel ...... 200 Hangzhou Daily Press Group ...... 113, 242 K Hangzhou TV ...... 193 Keroin Group ...... 285 Happytimes Media ...... 218 King’s Movie & TV Culture Communications ...... 220 Harbin TV ...... 158 Kong Zhong ...... 68 Harper’s Bazaar ...... 110, 111, 276 Kosmmo Creations ...... 220 Harvard Business Review China ...... 264 Kunming TV ...... 191 HBO ...... 198, 200 HDTV ...... 2, 27, 31, 32, 35, 36 L Hebei Daily ...... 243, 257 Lang Xianping ...... 10 Hebei Daily Press Group ...... 243 Lanzhou Film Studio ...... 234 Hebei Film Studio ...... 233 Lanzhou TV ...... 143 Hebei TV ...... 154 Leo Burnett ...... 115, 285 Hefei TV ...... 139 Lhasa TV ...... 187 Heilongjiang Daily Press Group ...... 243 Li Jingsheng ...... 15 Heilongjiang TV ...... 158 Li Ruigang ...... 1, 133 Henan Daily Press Group ...... 243 Li Yong ...... 19 Henan People’s Radio ...... 15, 156 Liaoning Daily Press Group ...... 244 Henan TV ...... 26, 38, 156 Liaoning Film Studio ...... 234 Hitachi ...... 35 Liaoning People’s Radio Station ...... 172 Hohhot TV ...... 164 Liaoning Publishing ...... 50 Hong Kong-Asia Film Financing Forum ...... 58 Liaoning TV ...... 15, 172 Hong Ying Animation ...... 218 Liaoshen Evening News ...... 257 Horizon Channel ...... 200 Liberation Daily Press Group ...... 244 Huafeng Media Group ...... 19 Life Express ...... 268 Hualong Film Digital Production ...... 25 Life Style ...... 78, 210, 253, 261, 274, 275 Huaxia Film ...... 59, 218, 296, 297 Logistix Integrated Communication ...... 286 Huayi Brothers ...... 57 Lonma Entertainment ...... 23 Huazhong Normal University ...... 57 Lovely Cinderellas ...... 17 Hubei Daily Press Group ...... 113, 243 Lowe China ...... 286 Hubei Film Studio ...... 233 Lunar Films Shanghai ...... 286 Hubei People’s Radio Station ...... 160 Hubei TV ...... 61, 160, 219 M Huicong International ...... 293 Ma Guoli ...... 1, 21, 27 Hunan Daily Press Group ...... 244 Marie Claire ...... 110, 277 Hunan Radio ...... 17, 162 Market Observer ...... 266 Hunan Satellite TV ...... 10, 17, 40, 92-94, 162 Mass Media International Advertising ...... 286 Hunan Sunchime Group ...... 23 Maxim ...... 272 Hunan TV ...... 22, 61, 116, 162 McCann-Erickson ...... 286 McGraw-Hill Education ...... 204 I Metropolitan Express ...... 50, 257 IBC ...... 21 Metropolitan Times ...... 257 I-Cable Satellite Television ...... 204 MII ...... 12, 14, 30-32, 34, 65-67, 72, 124 2007 China MediaIndex Yearbook & Directory

LAWS & REGULATIONS

Mindshare China ...... 287 Pexland International ...... 222 Ministry of Commerce ...... 12, 261 Phoenix ...... 13, 21, 72, 201, 205, 210, 220, 221 Ministry of Culture ...... 12, 65, 124 Phoenix Chinese Channel ...... 201 Ministry of Education ...... 12 Phoenix in Fire ...... 13 Ministry of Finance ...... 12 Phoenix Infonews Channel ...... 201 Ministry of Information Industries ...... 12, 14 Phoenix Movies Channel ...... 201 Ministry of Public Security ...... 18 Phoenix Satellite Television ...... 205 Ministry of Science and Technology ...... 12 Piracy ...... 3, 14, 54, 60-63 MIPCOM ...... 20, 28, 29 PLA ...... 25, 232 MIPCOM China Pavilion ...... 28 Pomoho ...... 71 MIPTV ...... 20, 28 Pop Times ...... 52 Modern Elegant ...... 277 Popular Computer Week ...... 109 Modern Express ...... 108, 109, 258 Posterscope Advertising ...... 288 Modern Weekly ...... 250 Press Industry ...... 48, 49, 241 Modern Women’s Newspaper ...... 258 Pretty Housewives ...... 16 Mofile ...... 71 Print Sector ...... 37, 46 Monarex ...... 19 Procter & Gamble ...... 40 Monkey King ...... 17, 23 Profile Weekly ...... 18 Monternet ...... 43, 67, 68 Publicis Advertising ...... 288 Motion Magic Digital Entertainment ...... 221 Motion Picture Association ...... 60, 61 Q Motorola ...... 27, 117 Qianjiang Evening News ...... 50, 258 Movie Channel Centre ...... 196 Qiao Family Mansion ...... 15 MPA ...... 60-62 Qilu Evening News ...... 50, 258 MTV ...... 40, 71, 200 Qingdao Cable TV ...... 32 Murdoch ...... 71 Qingdao Daily Press Group ...... 245 Qingdao TV ...... 15 N Qinghai People’s Radio Station ...... 177 Nanchang TV ...... 168 Qinghai TV ...... 177 Nanfang Daily ...... 248, 254 Qinghua University ...... 28, 51 Nanjing Daily Press Group ...... 115 Qingnian Film Studio ...... 229 Nanjing Film Studio ...... 234 Qyule ...... 71 Nanjing TV ...... 166 Nanning TV ...... 148 R National Bureau of Statistics ...... 124 R&TI ...... 30 National Copyright Administration ...... 46, 124 Radio Beijing ...... 131 National Development ...... 46 Radio Guangdong ...... 146 National Geographic ...... 20, 53, 200, 204, 273 Rayli Home ...... 277 311 National People’s Congress ...... 11, 30, 47 Reed Midem ...... 1, 28 National Radio ...... 34, 129 Reference News ...... 251 Netease ...... 12, 42, 44, 66-69 Rolling Stone ...... 52 New View TV and Media Group ...... 221 Rotterdam Film Festival ...... 56 New Weekly ...... 268 Royal Seal Media Group ...... 222 Newsun/ JWT Advertising ...... 287 RTV ...... 288 Newsweek ...... 253, 267 NHK ...... 200 S Ningbo Daily Press Group ...... 245 Saatchi & Saatchi ...... 115, 116, 288 Ningxia People’s Radio Station ...... 175 SAIC ...... 12, 30, 37-39, 41, 124 Ningxia TV ...... 175 San Tie Jin ...... 10 NPC ...... 11, 30, 47 SAP ...... 44 SARFT .. 1, 9-19, 22-38, 54-60, 62, 63, 65, 66, 72, 80, 97-99, 101, 113, 125, 296, 298-304, 306 O SARFT Film Bureau ...... 55, 56, 296 Ogilvy & Mather Advertising ...... 45, 287 SARFT Minister Wang Taihua ...... 24 Olympic Broadcasting Services ...... 21 SBC ...... 35 Olympic Channel ...... 22 Science Fiction World ...... 269 Olympic Economic Channel ...... 22 SFG ...... 58 Olympic Games ...... 17, 20-22, 31, 34, 45, 63 Shaanxi People’s Radio Station ...... 181 Olympic News Channel ...... 22 Shaanxi TV ...... 38, 181 Olympic Variety Channel ...... 22 Shandong Film Studio ...... 235 Olympics ...... 21, 22, 27, 29, 31, 32, 35, 36, 40, 45, 67, 72 Shandong People’s Radio Station ...... 179 OMD ...... 287 Shandong TV ...... 17, 18, 38, 115, 116, 179 OPG ...... 34 Shanghai Administration Bureau ...... 52 ORF ...... 18 Shanghai Advertising ...... 45, 115, 116, 288 Oriental Beauty Culture Communication ...... 221 Shanghai Animation Film Studio ...... 23, 235 Oriental Pearl Group ...... 34, 114, 221 Shanghai Art Designing Corp ...... 116 Overseas Digest ...... 268 Shanghai Cartoon Communication Group ...... 223 Shanghai Dongfang Yongle Digital Cinema ...... 54 P Shanghai Dream ...... 16 P&G ...... 40, 41 Shanghai Exhibition Center ...... 27 Pan Universe International ...... 221 Shanghai Film Group ...... 58, 59, 233 Panorama Media ...... 288 Shanghai Film Studio ...... 235 Paramount Pictures ...... 61 Shanghai Interactive Television ...... 196 Parents ...... 271 Shanghai Media Group ...... 19, 21, 34, 41, 72, 113, 116, 133, 214, 221, 226 PBS ...... 28 Shanghai Modia Digital Design ...... 223 PC World China ...... 267 Shanghai Morning Post ...... 50, 108, 109, 253 Pegasus & Taihe ...... 222 Shanghai Motion Magic Digital Studios ...... 28, 221 Peking University Press ...... 48 Shanghai Municipal Committee ...... 16 Penguin Group ...... 48 Shanghai New Culture Media Invest ...... 223 People’s Daily ...... 22, 252 Shanghai News Entertainment Channel ...... 39 People’s Liberation Army ...... 11, 25 Shanghai People’s Radio Station ...... 133 2007 China MediaIndex Yearbook & Directory

LAWS & REGULATIONS

Shanghai Science and Education Film Studio ...... 236 Teamwork Media Holdings ...... 290 Shanghai TV ...... 26, 27, 133 Technology Department ...... 31 Shanghai United Cinema Circuit ...... 59 Technology Standards Bureau ...... 32 Shanghai Zhangjiang Animation & Technology ...... 29 Telecom ...... 15, 17, 31, 34-36, 41, 43, 44, 49, 65, 71, 72, 117 Shanghai Zhongrun Advertising ...... 289 Television Animation Broadcasting ...... 14 Shanxi Daily Press Group ...... 245 Tencent ...... 62 Shanxi Film Studio ...... 236 The Age ...... 271 Shanxi People’s Radio Station ...... 183 The Banquet ...... 54, 56, 98 Shanxi TV ...... 38, 183 The Black Sheep Affair ...... 13 Shenyang TV ...... 172 The Curse of the Golden Flower ...... 54, 60 Shenyang Daily Press Group ...... 245 The Economic Observer ...... 110, 252 Shenyang Media Network ...... 32 The People’s Daily ...... 252 Shenzhen Guyu Movie and Television ...... 223 The Promise ...... 13, 54 Shenzhen Press Group ...... 49, 113 The Rise of Great Powers ...... 20 Shenzhen Special Zone Daily ...... 255 The Three Kingdoms ...... 17, 22 Shenzhen TV ...... 146 The Water Margin ...... 17 Shijiazhuang TV ...... 154 The Workshop Communications ...... 225 Sichuan Broadcasting Group ...... 28 The9 ...... 17 Sichuan Daily ...... 246, 258 Thunderv Entertainment ...... 225 Sichuan Daily Press Group ...... 246 Tianjin Daily ...... 246, 259 Sichuan People’s Radio Station ...... 185 Tianjin Daily Press Group ...... 113, 115, 246 Sichuan Shenyun Communication ...... 289 Tianjin People’s Radio Station ...... 135 Sichuan TV ...... 1, 26, 28, 185 Tianjin TV ...... 38, 113 SIFF ...... 27 Tianjin University of Technology ...... 24 Silver Bear Award ...... 17 Tianshan Film Studio ...... 237 Sina ...... 12, 17, 18, 21, 38, 42, 66, 68-70, 113, 266 Tiantian Online ...... 34, 35 Sino Satellite Communications ...... 33 Tibet People’s Radio Station ...... 187 Sinodoor ...... 24 Tibet TV ...... 187 SiTV ...... 15, 196 Time Out ...... 53, 269 SMEG ...... 34, 221 Tom Online ...... 38, 42, 66, 69 SMG ...... 15, 17-19, 24, 28, 34-36, 113, 116, 133, 196, 214, 226 Tom Outdoor ...... 290 SMG IPTV ...... 35 Toodou ...... 66, 71 SMGBB ...... 18, 113 Toonmax ...... 95, 133 Soccer News ...... 251 Topway Video Communications ...... 32 Soccer World ...... 272 Trans Lucid Media ...... 290 Sohu ...... 12, 38, 42, 57, 61, 66, 67, 69 Trends Health ...... 37, 277 Sony ...... 61, 201, 205 Trends Home ...... 37, 278 312 Sony AXN ...... 201 Trends Travel ...... 273 Sony Pictures Entertainment ...... 201, 205 TV Drama ...... 2, 9, 15-18, 95, 96, 129, 133, 137, 141, 146, Soundfirm Beijing ...... 236 150, 154, 160, 162, 168, 172, 173, 175, 177, 179, 183, 185, 191, 202, 211, 216, 222, 236, 249 South Daily Press Group ...... 246 TV Policy ...... 2, 9-14, 17, 25, 33, 35, 41, 61, 64 Southern Media Corporation ...... 15 TV Production Company ...... 13, 62, 221 Southern Media Group ...... 35 TV5 Asie ...... 202 Southern Metropolitan News ...... 49, 50, 108, 109, 113, 255 TVB 8 ...... 202 Southern Weekend ...... 246, 251 TVB Satellite Broadcasting ...... 202, 205 Space ...... 277 TVB Xing He Channel ...... 202 SPE ...... 59, 61, 302 Twentieth Century Fox International ...... 61 Sports Weekly ...... 243, 251 Star Group ...... 205 U Star Image Media Group ...... 224 United Digital Pay-TV Channels ...... 195 Star Sports ...... 201, 204 Urumqi Movies ...... 13 Starcom Media Vest Group ...... 289 Urumqi TV ...... 189 Starlight Group ...... 224 Starlight International Media ...... 224 V State Administration of Industry and Commerce ...... 12, 30, 37, 38, 41, 51, 124 Vanke Film & Television ...... 225 State Administration of Radio, Film & Television ...... 125, 219, 299, 302 Variety ...... 270 State Administration of Taxation ...... 12 Vinda Group ...... 21 State Council ...... 11, 12, 14, 46, 58, 124, 231 Vivi ...... 278 State Sport General Administration ...... 27 VNU ...... 53 Stellar Megamedia ...... 236 VOD ...... 32, 35 Suixin Film & Television Culture Exchange ...... 224 Vogue China ...... 110, 111, 278 Sun TV ...... 201 Sunchime Cartoon Group ...... 23 W Super Voice Boys ...... 10, 18 Walt Disney Company ...... 205 Super Voice Girls ...... 10, 11, 17-19, 40 Wang Xiaoya ...... 19 Super Voice Girls 2 ...... 10, 17, 19 Wang Yongqing ...... 11 Superstations ...... 9 Wangyou ...... 71 Suzhou Daily Newspaper Group ...... 246 Wanhua Media ...... 52 Suzhou Fu Na Culture & Technology ...... 224 Warner Bros ...... 56, 57, 59, 225 Suzhou Taishan Animation ...... 225 Warner China Film HG Corporation ...... 225 WBIC ...... 58 T Wei Yonggang ...... 1, 20, 211 Taiping Heavenly Kingdom ...... 16 Wenhui Daily ...... 254 Taiyuan TV ...... 15, 183 Wenzhou Daily Newspaper Group ...... 247 Takeshi Kaneshiro ...... 62 West China Metropolis Daily ...... 50, 259 Tanglong Media ...... 28 Western Film Group ...... 237 Taobao ...... 68, 69 Win in China ...... 18 TBWA Lee Davis China ...... 289 Wingsmedia ...... 206, 226 TD-SCDMA ...... 67 Winter Olympics ...... 27 Team Integrated Communication ...... 289 Woman’s Day ...... 278 2007 China MediaIndex Yearbook & Directory

LAWS & REGULATIONS

Women Reporters Association ...... 39 Women Today ...... 244 Women’s World ...... 278 World Bowling Championships ...... 21 World Brand Laboratory ...... 19 World Cup ...... 20, 27, 34, 37, 41, 42, 45 World Trade Organization ...... 40, 55 Wuhan Digital Media Technology Engineering ...... 57 Wuhan Evening News ...... 259 Wuhan TV ...... 160

X Xi’an Film Studio ...... 237 Xi’an Qujiang Film & TV Investment ...... 226 Xi’an TV ...... 181 Xiaoxiang Film Studio ...... 237 Xing Kong ...... 202 Xinhua Daily Press Group ...... 113, 247 Xinhua News Agency ...... 22, 38, 40, 50 Xining TV ...... 177 Xinjiang People’s Radio Station ...... 189 Xinjiang TV ...... 189 Xinmin Evening News ...... 49, 50, 108, 113, 254

Y Yanbian University Publishing House ...... 47 Yang Buting ...... 55, 60 Yangcheng Evening News ...... 50, 113, 247, 255 Yangcheng Evening News Press Group ...... 113, 247 Yangtse Evening Post ...... 259 Yanzhao Metropolis Daily ...... 50 Yinchuan TV ...... 175 Yinhan Communication ...... 226 YNTV ...... 19, 28, 191 Yonghua Film Studio ...... 226 Youth Digest ...... 270 Yunnan Daily Press Group ...... 115, 247 Yunnan Nationality Film Studio ...... 238 313 Yunnan People’s Radio Station ...... 191 Yunnan TV ...... 19, 28, 38, 115, 191

Z ZDF Enterprises ...... 29 Zee Network ...... 19 ZenithOptimedia ...... 290 Zhang Haitao ...... 1, 9, 12, 30, 32, 37 Zhang Yimou ...... 16, 54, 60, 62, 230 Zhang Ziyi ...... 62 Zhao Huayong ...... 1, 129, 195 Zhejiang Film Studio ...... 238 Zhejiang People’s Radio Station ...... 193 Zhejiang Radio & Television Group ...... 113 Zhejiang Satellite TV ...... 16, 92-94, 193 Zhejiang Telecom ...... 35 Zhejiang TV ...... 28, 38, 116, 193 Zhejiang Zhongnan Group Animation Video ...... 227 Zhejiang Zhongnan Magic Eye Animation Merchandizing ...... 227 Zhengzhou TV ...... 156 Zhujiang Film Studio ...... 238