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07Cmyblookinside.Pdf 2007 China Media Yearbook & Directory WELCOMING MESSAGE ongratulations on your purchase of the CMM- foreign policy goal of China’s media regulators is to I 2007 China Media Yearbook & Directory, export Chinese culture via TV and radio shows, films, Cthe most comprehensive English resource for books and other cultural products. But, of equal im- businesses active in the world’s fastest growing, and portance, is the active regulation and limitation of for- most complicated, market. eign media influence inside China. The 2007 edition features the same triple volume com- Although the door is now firmly shut on the establish- bination of CMM-I independent analysis of major de- ment of Sino-foreign joint venture TV production com- velopments, authoritative industrial trend data and panies, foreign content players are finding many other fully updated profiles of China’s major media players, opportunities to actively engage with the market. but the market described has once again shifted fun- damentally on the inside over the last year. Of prime importance is the run-up to the 2008 Beijing Olympiad. At no other time in Chinese history have so Most basically, the Chinese economic miracle contin- many foreign media organizations engaged in co- ued with GDP growth topping 10 percent over 2005-06 production features exploring the modern as well as and, once again, parts of China’s huge and diverse old China. But while China has relaxed its reporting media industry continued to expand even faster over procedures for the duration, it would be naïve to be- the last twelve months. lieve this signals any kind of fundamental change in the government’s position. Adspend growth for 2006 hit nearly 20 percent and China became the world’s largest producer of TV dra- As China’s leading independent media trade facilita- mas. The feature film and animation sectors both saw tor, CMM-I’s market analysis and industry databases record levels of production. If there was a loser, it was are informed by daily interaction with Chinese media the newspaper sector that saw further cuts in govern- organizations and we cannot stress enough the impor- ment subsidies and watched as readers and advertis- tance of tracking the market on a continuous basis. ers defected to online and mobile alternatives. Indeed, the market dynamics captured in this publi- cation are subject to continual change and serious Meanwhile, IPTV finally started revolutionizing the way readers are recommended to subscribe to the month- 77 million broadband users receive their professional ly China Media Monitor for regular analysis. Please also video entertainment and generated huge volumes of check our website for updated media statistics and user generated content as well. An entirely new gen- information on other CMM-I professional publications, eration of risk taking firms is now staking its claim in the reports and industry events. middle of a fierce turf war between several interested government departments. Interest is now focusing on We sincerely hope the 2007 China Media Yearbook content for 400 million cellular users. and Directory will provide you with the essential intel- ligence needed to help you actively engage in what Despite all these internal developments, China’s me- is one of the most exciting media markets in the world dia infrastructure continues to remain largely off limits and we welcome your comments and suggestions. for foreign media conglomerates. The overarching Kristian Kender, Anke Redl, Rowan Simons 2007 China Media Yearbook & Directory Publishers: Anke Redl, Rowan Simons Publishing Director: CREDITS Anke Redl Research Director Kristian Kender he publishers wish to thank the many CMM Editors: Kristian Kender organizations which contributed to Anke Redl this publication, including: T Rowan Simons Contributors: James Nicholson AGB Nielsen Filmart David Wolf Steven Schwankert BCWW LIC Beijing Huicong Media Research Center Media Movers Research Beijing International Media Services Odyssey Investment Consulting Ltd. Mike Zhang Beijing Transnetwork Center Reed Midem Gao Shan Beijing TV Media Shanghai TV Festival Li Li Nancy Wang BMC Sichuan TV Festival Autumn Zhang BTV Media Translation Network Caijing Magazine Variety Ad Sales: Casbaa Wings Media Anke Redl, Tammy Zhao, Poh Lee Tang China Film Promotion International WirtschaftsWoche China International Film & TV Program Zhejiang Zhongnan Cartoon Design: Exhibition Zhejiang Zhongnan Group Animation Zhang Xin Chinalive Video Co. Ltd. CMM-I Sales & Marketing: Poh Lee Tang CMMR Gao Shan Content Asia Deutsche Welle Published by: CMM Intelligence (HK) Limited Address: No. 58-63, Gloucester Road, Wanchai, Hong Kong Beijing Office: Address: Tower A606, Tianhai Business The publishers also wish to thank the many individuals who have provided help and Plaza, Dong Cheng District, Beijing, assistance over the last two years and to whose work this book is testimony: 100007, China Alex Xiao, Andrea Seltmann, Amy Wang, Angela Zou, Angelika Newell, Arnaud Tel: +86 10 64070561 fax: +86 10 64070564 DeNanteuil, Barbara Redl, Brigitte Chaintreau, Cao Yin, Chen Hu, Chen Xiaomeng, www.cmmintelligence.com Cheng Chunli, Cheng Hua, Christian Dorsch, Connie Kang, Dan Victor, David Wild- [email protected] er, David Wolf, Dr. Charlotte Cole, Du Hao, Ellen Huang, Fan Beibei, Frank Sieren, ISBN-13: 978-0-9793693-0-8 Gary Knell, Geng Ling, George Sakkali, Hu Zhanfan, Husket Huang, Isabelle Gla- chant, James Ross, Jason Wu, Jeffrey Xu, Jiang Hu, Jin Yunjun, John Hanawa, Jojo © CMM Intelligence Limited Huang, Jojo Kong, Jonathan Landreth, Julian Newby, Keisha Lee, Konstanze Welz, All rights reserved. No re-production, copy or transmission of this publication Laurent Michelon, Lelend Ling, Li Bin, Li Jian, Li Ruigang, Li Ting, Li Yan, Lin Han, Liu may be made without written per- Min, Liu Yong, Lu Liang, Ma Guoli, Ma Runsheng, Ma Xuming, Maggie Zhou, Mari- mission. No contents of this publica- ette Rissenbeek, Matthew White, Max Springer, Michelle Lim, Mickey Zhang, Paul tion may be re-produced, copied or transmitted save with written permis- Zilk, Paul Johnson, Petra Schneider, Rufus P. Lee, Ross O’Brien, Sabine Chemaly, sion. Any person involved in unauthor- Shen Lei, Shen Yuliang, Shi Xiaodong, Shi Yinda, Stefan Bliemsrieder, Sunny Kim, Sun ized acts in relation to this publication Jianying, Sun Wei, Tang Lijun, Teresa McCleary, Tom Ada, Wang Nan, Wei Yong- may be liable to criminal prosecution and civil claims for damages. gang, Wu Jianrong, Xiong Yin, Xue Ling, Yang Weiguang, Yang Wenhong, Yuang Tingliang, Zhang Changming, Zhang Haitao, Zhang Ji, Zhang Jing, Zhao Huayong, While every effort has been made to Zhao Jun, Zhong Xuzhao, Zhou Guizhen, Zhou Tiedong, Zou Xin, and the many hun- ensure the accuracy of all informa- tion, the publishers can accept no re- dreds of other representatives from media organizations across the country who sponsibility for any errors or omissions. are not included here but who have also supported the project. We welcome your comments on the 2007 China Media Yearbook & Direc- tory. Please submit your suggestions to [email protected]. Table of Contents PART ONE –YEARBOOK Chapter : TV Policy & Regulation 1.1 Introduction ................................................................................................................................................. 9 1.2 TV Drama...................................................................................................................................................... 9 1.3 Entertainment ............................................................................................................................................ 10 1.4 TV Presenters .............................................................................................................................................. 10 1.5 News & Current Affairs .............................................................................................................................. 11 1.6 Animation ................................................................................................................................................... 11 1.7 Online ......................................................................................................................................................... 12 1.8 Advertising ................................................................................................................................................. 12 1.9 IP Protection ............................................................................................................................................... 13 1.10 Legal Cases ............................................................................................................................................... 13 1.11 Foreign Content ........................................................................................................................................ 13 1.12 Looking Forward ........................................................................................................................................ 14 Chapter 2: TV Content 2.1 Introduction ............................................................................................................................................... 15 2.2 Channels .................................................................................................................................................... 15 2.3 TV Drama...................................................................................................................................................
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