Hi Everyone,
Welcome back to the Snap Inc. investor newsletter, in which we share recent news and updates about our products. We hope you find this helpful. Please reach out with any questions.
Thanks, - Snap Inc. Investor Relations
Thank you to those of you who joined us at our 2021 Snap Partner Summit. You can find written recaps of our major announcements here, a two minute video recap here, or replay the full event here.
For Business Blog: For Business Blog: The Biggest Partner Summit More Than 100M Consumers Are Takeaways for Marketers Shopping with AR: Deloitte Digital For Business Blog: For Business Blog: How Branded AR Influences Snapchat’s reach of television viewers Purchasing using new Nielsen research
Snap Newsroom Blog: Snap Newsroom Blog: New Snap Originals and Creator Releasing Our Second CitizenSnap Marketplace on the way Report
Snap Newsroom Blog: Snap Engineering Blog: Snap Releases Second Annual Inclusive Engineering At Snap Diversity Report
Partner Summit Highlights ● CNBC: Julia Boorstin Interviews Evan Spiegel ● NY Times ‘Sway’ Podcast: Kara Swisher Interviews Evan Spiegel ● CNBC.com: Snap reaches 500 million monthly users ● Financial Times: Snap launches augmented reality glasses ahead of rivals ● Bloomberg: Snap Bets Big on Augmented Reality With New Features for App ● CNN Business: Your selfies at Disney World are about to get a lot more magical ● The Verge: Snapchat gets augmented reality Legos you can build with a friend ● Forbes: Virtual try-on Is more than a pandemic trend and these brands are reaping the rewards
Monetization ● The Economist: How to thrive in the shadow of giants ● Bloomberg: Snap, Rivals Power AR Advertising Boom to Woo Homebound Shoppers ● Adweek: Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing ● Adweek: Snap, Publicis Media, Alter Agents Study: AR Will Continue to Be a Force in Shopping ● Adweek: More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them ● AdExchanger: Snap’s Peter Naylor Talks NewFronts, Creators And Cord Cutters
Product ● The Verge: Snap is buying its AR display supplier for more than $500 million ● Reuters: Snap to cut emissions, achieves carbon neutrality in new climate strategy ● Mashable: Now the kids can learn to invest with a game in Snapchat ● Variety: Snapchat Orders Shows With Megan Thee Stallion, Charli and Dixie D’Amelio ● The Sun (UK): World’s first ‘computer generated’ sneaker unveiled by Snapchat ● Horizont (DE): Snap appoints female creation and branding bosses These examples help illustrate our advancements in AR machine learning, and how we’re evolving AR technology from fun and entertainment into utility.
To try these Lenses yourself, ● Open Snapchat and point your camera at the yellow Snapcode ● Press and hold on the Snapcode on your screen to scan it ● The Lens will pop up in your Lens carousel for use ● Be sure to flip your camera for world Lenses!
LACMA × Snapchat: Monumental Verizon Earth Day Partnered Lens Perspectives Partnered Lens Green Screen Video & Photo - Organic Face Geometry - Face Craft Tech Lens Marble Archon - 3D + Shaders Tech Jig Kitchen How-To Community Lens - Scan - Visual Recognition Tech Art Gallery Lens - Scan/Visual Calorie Cutter Community Lens - Recognition Tech Gamification Tech