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Results for Yougov Realtime (Variety Streaming Survey) FEB

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Results for Yougov Realtime (Variety Streaming Survey) FEB YouGov RealTime Variety Streaming Survey US_nat_int Sample: 26th - 27th February 2020 Gender Generation Pre-Silent Total Silent Gen Z (2000 Millennial Gen X (1965- Baby Boomer Generation Male Female Generation Other and later) (1982-1999) 1981) (1946-1964) (1927 and (1928-1945) earlier) ABCDEFGH I rvs_q1. Please select the statement that best describes your relationship with cable/streaming services in your home. Unweighted base 1147 552 595 40 363 279 391 72 2- Base: All US Adults 1147 558 589 42 371 271 382 78 2- I currently only subscribe to a cable/satellite TV 34% 32% 35% 14% 23% 31% 45% 57% 52% - * C.D C.D.E C.D.E* ** ** I used to have a cable/satellite TV subscription but now I only 20% 20% 19% 30% 21% 26% 16% 7% -- subscribe to streaming services F.G* GF.G * ** ** I have both streaming services and a paid cable/satellite TV 23% 25% 22% 15% 20% 24% 27% 24% -- subscription * D*** ** I have only subscribed to streaming services and have never 10% 10% 10% 12% 22% 6% 3% 1% -- paid for TV F.G* E.F.G * ** ** I have never subscribed to streaming services or TV 8% 7% 9% 19% 9% 9% 7% 6% -- F* * ** ** Don't know 5% 5% 5% 11% 7% 4% 3% 5% 48% - F* F*** ** rvs_q2. Which, if any, of the following streaming services have you used in the past 12 months (i.e., since $pastday $thismonth $lastyear)? Please select all that apply. Unweighted base 1147 552 595 40 363 279 391 72 2- Base: All US Adults 1147 558 589 42 371 271 382 78 2- Apple TV+ 5% 6% 5% 4% 8% 5% 4% 3% -- * F*** ** Disney+ 21% 21% 21% 43% 33% 19% 11% 7% -- E.F.G* E.F.G F.G * ** ** Netflix 56% 57% 56% 63% 66% 59% 49% 37% -- G* F.G F.G * ** ** Hulu 32% 31% 33% 36% 41% 34% 24% 18% -- G* F.G F.G * ** ** Amazon Prime 45% 44% 46% 34% 46% 48% 45% 36% -- * * ** ** YouTube 45% 48% 42% 51% 53% 50% 38% 23% -- G* F.G F.G G * ** ** Crackle 8% 10% 6% 12% 7% 11% 7% 5% -- B * * ** ** Tubi 7% 7% 6% 15% 7% 9% 5% 1% -- F.G* G*** ** Pluto TV 9% 11% 8% 2% 11% 13% 8% 2% -- B * GG *** ** CBS All Access 7% 7% 7% 10% 5% 10% 7% 3% -- * D*** ** HBO Now 10% 12% 9% 12% 14% 11% 6% 5% -- * F.G F * ** ** Facebook Watch 6% 7% 5% 13% 9% 8% 2% 2% -- F.G* FF *** ** Cable TV - - - - ------ * * ** ** The Roku Channel 10% 11% 10% 11% 8% 11% 12% 10% 48% - * D*** ** IMDB TV 4% 4% 4% 8% 3% 5% 4% - -- G* * ** ** Other 9% 9% 8% 7% 5% 7% 14% 7% -- * D.E * ** ** Don't know 12% 10% 14% 2% 6% 8% 18% 30% 52% - A * C.D.E C.D.E.F* ** ** rvs_q2_count. How many of the following streaming services have you used in the past 12 months? Unweighted base 1147 552 595 40 363 279 391 72 2- Base 1147 558 589 42 371 271 382 78 2- 0 12% 10% 14% 2% 6% 8% 18% 30% 52% - A * C.D.E C.D.E.F* ** ** 1 25% 25% 24% 26% 22% 24% 26% 32% 48% - * * ** ** 2 16% 14% 19% 17% 14% 17% 17% 14% -- A * * ** ** 3 15% 17% 12% 14% 18% 13% 15% 8% -- B * G*** ** 4 12% 13% 12% 18% 15% 12% 10% 10% -- * F*** ** 58%9%7% 10% 10% 9% 6% 3% -- * F.G * ** ** 65%6%5% 5% 7% 8% 3% 1% -- * FF.G * ** ** 73%4%3% 5% 4% 6% 2% 2% -- * F*** ** 81%1%2% 2% 2% 1% 2% - -- YouGov RealTime Variety Streaming Survey US_nat_int Sample: 26th - 27th February 2020 Region Race Total No HS, High Northeast Midwest South West White Black Hispanic Other (NET) school graduate JKLMNOPQR rvs_q1. Please select the statement that best describes your relationship with cable/streaming services in your home. Unweighted base 1147 195 225 448 279 785 136 149 77 413 Base: All US Adults 1147 204 241 432 270 759 137 179 72 463 I currently only subscribe to a cable/satellite TV 34% 39% 31% 32% 35% 35% 40% 28% 25% 40% P.Q * S.U I used to have a cable/satellite TV subscription but now I only 20% 19% 23% 16% 23% 20% 20% 21% 16% 17% subscribe to streaming services LL * I have both streaming services and a paid cable/satellite TV 23% 25% 21% 26% 20% 26% 17% 18% 19% 17% subscription O.P * I have only subscribed to streaming services and have never 10% 8% 14% 9% 10% 10% 5% 11% 15% 8% paid for TV O* I have never subscribed to streaming services or TV 8% 5% 8% 11% 7% 6% 13% 14% 13% 11% JNNN*S.T Don't know 5% 4% 3% 6% 5% 3% 5% 9% 12% 7% NN*T.U rvs_q2. Which, if any, of the following streaming services have you used in the past 12 months (i.e., since $pastday $thismonth $lastyear)? Please select all that apply. Unweighted base 1147 195 225 448 279 785 136 149 77 413 Base: All US Adults 1147 204 241 432 270 759 137 179 72 463 Apple TV+ 5% 7% 6% 5% 5% 5% 6% 4% 6% 3% * Disney+ 21% 22% 22% 19% 21% 21% 17% 22% 21% 14% * Netflix 56% 56% 58% 55% 58% 58% 48% 59% 52% 48% O* Hulu 32% 31% 33% 29% 35% 34% 27% 31% 19% 26% Q* Amazon Prime 45% 49% 48% 40% 48% 51% 29% 33% 43% 33% LL LO.P O* YouTube 45% 44% 41% 47% 46% 44% 46% 43% 57% 42% N* Crackle 8% 9% 6% 9% 7% 6% 15% 11% 5% 9% N.Q * T Tubi 7% 8% 4% 9% 5% 5% 11% 8% 7% 8% KN*T Pluto TV 9% 10% 9% 10% 9% 7% 19% 13% 6% 10% N.Q N * CBS All Access 7% 9% 9% 5% 6% 8% 6% 3% 4% 6% * HBO Now 10% 14% 7% 8% 13% 10% 14% 11% 9% 8% K.L K.L * Facebook Watch 6% 7% 4% 6% 7% 4% 7% 10% 12% 7% NN* Cable TV - --------- * The Roku Channel 10% 11% 12% 10% 9% 11% 9% 9% 12% 11% * IMDB TV 4% 4% 4% 4% 3% 3% 5% 5% 1% 3% * Other 9% 6% 9% 8% 11% 9% 10% 7% 7% 10% * Don't know 12% 9% 12% 15% 10% 14% 9% 9% 7% 17% *S.U rvs_q2_count. How many of the following streaming services have you used in the past 12 months? Unweighted base 1147 195 225 448 279 785 136 149 77 413 Base 1147 204 241 432 270 759 137 179 72 463 0 12% 9% 12% 15% 10% 14% 9% 9% 7% 17% *S.U 1 25% 24% 22% 26% 27% 22% 39% 25% 29% 28% N.P * T 2 16% 13% 20% 16% 16% 15% 15% 23% 19% 17% N* 3 15% 20% 13% 15% 13% 16% 9% 15% 14% 13% O* 4 12% 13% 16% 10% 12% 14% 7% 11% 15% 9% O* 58% 10% 8% 7% 8% 9% 7% 7% 9% 5% * 65% 6% 5% 5% 5% 6% 3% 6% 5% 4% * 73% 3% 3% 3% 5% 3% 5% 2% 2% 3% * 81% 1% 0% 2% 2% 1% 4% 1% - 2% YouGov RealTime Variety Streaming Survey US_nat_int Sample: 26th - 27th February 2020 Education Marital Status Living In a Total together, not Some college, Civil relationship, NET: In a 4-year Post Grad Married married or Single 2-year Partnership not living relationship civil together partnership STUVWXYZAA rvs_q1. Please select the statement that best describes your relationship with cable/streaming services in your home. Unweighted base 1147 367 241 126 531 24 84 38 677 292 Base: All US Adults 1147 355 209 120 510 25 82 39 657 306 I currently only subscribe to a cable/satellite TV 34% 28% 34% 29% 39% 47% 21% 19% 36% 28% X.Y.Z.AA ** * * X.Y.AA I used to have a cable/satellite TV subscription but now I only 20% 23% 17% 22% 21% 21% 18% 32% 21% 18% subscribe to streaming services RAC** * AC* AC I have both streaming services and a paid cable/satellite TV 23% 24% 31% 31% 27% 11% 23% 17% 25% 21% subscription RRRZ** * * I have only subscribed to streaming services and have never 10% 13% 9% 11% 6% 12% 27% 20% 10% 12% paid for TV R ** V.Z.AA.AB.AC* V.AB.AC* VV I have never subscribed to streaming services or TV 8% 6% 6% 6% 4% 3% 9% 9% 5% 13% ** * * VV.Z Don't know 5% 4% 3% 1% 3% 6% 2% 2% 3% 8% ** * * V.Z.AB rvs_q2. Which, if any, of the following streaming services have you used in the past 12 months (i.e., since $pastday $thismonth $lastyear)? Please select all that apply. Unweighted base 1147 367 241 126 531 24 84 38 677 292 Base: All US Adults 1147 355 209 120 510 25 82 39 657 306 Apple TV+ 5% 5% 9% 8% 6% 4% 5% 10% 6% 5% RR ** * * Disney+ 21% 22% 28% 28% 21% 28% 24% 47% 23% 22% RRRAC** AC* V.X.Z.AA.AB.AC* AB.AC AC Netflix 56% 61% 64% 64% 57% 39% 67% 70% 59% 58% RRRAC** AC* AC* AC AC Hulu 32% 38% 32% 36% 30% 33% 35% 44% 32% 36% RRAC** AC* AC* AC AC Amazon Prime 45% 45% 58% 65% 52% 19% 57% 40% 50% 40% R R.S R.S AA.AB.AC ** AA.AB.AC* * AA.AC AC YouTube 45% 49% 42% 50% 43% 55% 48% 48% 44% 52% R ** * * V.Z.AB.AC Crackle 8% 10% 4% 6% 7% 16% 8% 16% 8% 7% T ** * AC* Tubi 7% 8% 3% 4% 7% - 8% 10% 7% 7% T ** * * Pluto TV 9% 10% 6% 10% 10% 12% 8% 5% 9% 10% ** * * CBS All Access 7% 7% 5% 13% 7% 3% 7% - 7% 8% R.T ** * * HBO Now 10% 9% 13% 17% 10% 17% 16% 26% 12% 9% RR.S ** AB* V.Z.AA.AB.AC* Facebook Watch 6% 6% 5% 4% 6% 13% 7% 5% 7% 6% ** * * Cable TV - ----- - - -- ** * * The Roku Channel 10% 10% 9% 11% 13% 4% 9% 14% 12% 10% ** * * IMDB TV 4% 5% 3% 3% 3% 4% 1% 8% 3% 4% ** * * Other 9% 8% 8% 5% 7% - 7% 19% 8% 8% ** * V.Z.AA* Don't know 12% 8% 12% 5% 12% 18% 10% 7% 12% 9% U ** * * rvs_q2_count.
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