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Copy of Results for Yougov Realtime (Variety Streaming Survey) 13 4.1.2020.Xlsx YouGov RealTime Variety Streaming Survey US_nat_int Sample: 26th - 30th March 2020 Gender Generation Region Pre-Silent Total Silent Gen Z (2000 Millennial Gen X (1965- Baby Boomer Generation Male Female Generation Other Northeast Midwest South West White and later) (1982-1999) 1981) (1946-1964) (1927 and (1928-1945) earlier) ABCDEFGH I JKLMN rvs_q1. Please select the statement that best describes your relationship with cable/streaming services in your home. Unweighted base 1295 583 712 45 353 309 515 73 --244 266 467 318 881 Base: All US Adults 1295 629 666 47 397 305 477 69 --230 272 487 305 851 I currently only subscribe to a cable/satellite TV 30% 32% 29% 8% 17% 28% 41% 57% --30% 31% 32% 29% 32% * C.D C.D.E C.D.E.F* ** ** Q I used to have a cable/satellite TV subscription but now I only 19% 20% 18% 28% 22% 22% 16% 4% --18% 21% 20% 18% 19% subscribe to streaming services G* GF.GG * ** ** I have both streaming services and a paid cable/satellite TV 27% 26% 28% 27% 25% 26% 28% 28% --27% 26% 25% 29% 28% subscription * * ** ** I have only subscribed to streaming services and have never 11% 11% 11% 14% 20% 12% 5% 1% --12% 10% 11% 12% 12% paid for TV F.G* E.F.G F.G * ** ** I have never subscribed to streaming services or TV 7% 7% 7% 6% 7% 7% 7% 8% --7% 5% 8% 7% 6% * * ** ** Don't know 6% 4% 7% 18% 9% 4% 3% 2% --7% 6% 5% 5% 4% A E.F.G* E.F * ** ** rvs_q2. Which, if any, of the following streaming services have you used in the past 12 months (i.e., since $pastday $thismonth $lastyear)? Please select all that apply. Unweighted base 1295 583 712 45 353 309 515 73 --244 266 467 318 881 Base: All US Adults 1295 629 666 47 397 305 477 69 --230 272 487 305 851 Apple TV+ 6% 6% 5% 8% 5% 8% 3% 7% --5% 5% 5% 8% 6% * F*** ** Disney+ 22% 22% 22% 46% 34% 27% 9% 4% --21% 22% 23% 22% 23% E.F.G* F.G F.G * ** ** O Netflix 59% 54% 63% 69% 67% 65% 51% 29% --60% 53% 59% 62% 60% A F.G* F.G F.G G * ** ** Hulu 30% 30% 30% 52% 39% 32% 22% 11% --30% 33% 28% 32% 31% E.F.G* F.G F.G * ** ** Amazon Prime 44% 43% 45% 50% 45% 49% 43% 20% --45% 44% 42% 47% 48% G* GGG *** ** O.P YouTube 40% 43% 37% 47% 48% 46% 33% 20% --39% 35% 40% 45% 39% G* F.G F.G G * ** ** K Crackle5%5%4%4% 6% 5% 5% - --4% 6% 5% 4% 4% * * ** ** Tubi 7% 6% 7% 4% 7% 8% 6% 4% --6% 8% 7% 5% 5% * * ** ** Pluto TV 8% 10% 7% 2% 8% 12% 8% 3% --6% 10% 9% 8% 8% * F.G * ** ** CBS All Access 7% 7% 8% 9% 5% 7% 8% 10% --4% 11% 6% 8% 8% * * ** ** J.L HBO Now 10% 12% 9% 15% 16% 10% 6% 4% --11% 8% 10% 14% 10% F* E.F.G * ** ** K Facebook Watch 5% 3% 7% 12% 9% 5% 2% 1% --7% 4% 5% 4% 4% A F.G* F.G F * ** ** Cable TV - - - - ----------- * * ** ** The Roku Channel 12% 12% 13% 8% 12% 15% 12% 6% --7% 17% 12% 13% 12% * G*** ** J IMDB TV 3% 3% 3% - 4% 4% 3% 1% --1% 4% 3% 5% 3% * * ** ** JJ YouGov RealTime Variety Streaming Survey US_nat_int Sample: 26th - 30th March 2020 Race Education Marital Status Living In a Total No HS, High Some college, Civil together, not relationship, NET: In a Black Hispanic Other (NET) school 4-year Post Grad Married Single Divorced 2-year Partnership married or civil not living relationship graduate partnership together OPQRSTUVWXYZAAAB rvs_q1. Please select the statement that best describes your relationship with cable/streaming services in your home. Unweighted base 1295 158 170 86 458 435 245 157 595 23 98 44 760 302 126 Base: All US Adults 1295 155 201 89 523 402 236 133 588 26 98 41 752 320 118 I currently only subscribe to a cable/satellite TV 30% 30% 31% 14% 37% 29% 25% 20% 37% 15% 21% 8% 33% 23% 36% Q Q * S.T.U U X.Y.Z.AA ** * * X.Y.AA Y X.Y.AA I used to have a cable/satellite TV subscription but now I only 19% 17% 24% 13% 18% 21% 17% 23% 18% 35% 26% 20% 20% 20% 21% subscribe to streaming services * AC ** AC* AC* V.AC AC AC I have both streaming services and a paid cable/satellite TV 27% 27% 24% 22% 22% 23% 37% 38% 28% 43% 19% 25% 27% 25% 24% subscription *R.SR.S** * * I have only subscribed to streaming services and have never 11% 6% 8% 19% 8% 13% 13% 11% 9% 8% 22% 27% 12% 13% 7% paid for TV N.O.P* R R ** V.Z.AB.AC* V.Z.AA.AB.AC* V.AC AC I have never subscribed to streaming services or TV 7% 11% 8% 13% 8% 9% 3% 4% 5% - 5% 7% 5% 12% 7% NN*TT ** * * V.Z Don't know 6% 9% 5% 19% 7% 5% 5% 4% 3% - 7% 12% 4% 7% 5% NN.O.P* ** V* V.Z* VV.Z rvs_q2. Which, if any, of the following streaming services have you used in the past 12 months (i.e., since $pastday $thismonth $lastyear)? Please select all that apply. Unweighted base 1295 158 170 86 458 435 245 157 595 23 98 44 760 302 126 Base: All US Adults 1295 155 201 89 523 402 236 133 588 26 98 41 752 320 118 Apple TV+ 6% 3% 5% 10% 4% 6% 7% 8% 6% - 4% 8% 6% 5% 7% O* R ** * * Disney+ 22% 11% 24% 26% 18% 24% 26% 24% 21% 22% 26% 48% 23% 23% 17% OO* R R AC** AC* V.X.Z.AA.AB.AC* AC AC Netflix 59% 52% 57% 62% 51% 58% 71% 68% 62% 68% 64% 77% 63% 54% 59% * R.S R.S AA.AC ** AC* AA.AB.AC* AA.AC AC Hulu 30% 25% 27% 33% 23% 35% 40% 26% 27% 32% 39% 47% 30% 33% 36% *RR.UAC** V.Z.AC* V.Z.AC* AC AC V.AC Amazon Prime 44% 31% 35% 49% 31% 48% 57% 59% 47% 55% 49% 50% 48% 38% 47% O.P* R R.S R.S AA.AC ** AC* * AA.AC AC YouTube 40% 40% 42% 49% 37% 40% 46% 44% 36% 54% 43% 58% 39% 48% 37% *R** * V.Z.AB.AC* V.Z.AB.AC Crackle 5% 9% 2% 7% 4% 6% 3% 3% 6% 3% 2% 6% 5% 5% 4% N.P * ** * * Tubi 7% 9% 9% 8% 9% 6% 3% 4% 6% 20% 7% 8% 7% 6% 7% *T ** * * Pluto TV 8% 12% 8% 7% 10% 9% 4% 7% 8% 22% 12% 6% 9% 8% 8% *TT ** * * CBS All Access 7% 4% 6% 6% 5% 7% 11% 10% 7% 5% 6% 2% 6% 7% 10% *RR** * * HBO Now 10% 7% 11% 20% 7% 11% 11% 22% 10% 25% 14% 18% 11% 9% 9% N.O* R R.S.T AC ** AC* AC* AC Facebook Watch 5% 7% 8% 8% 5% 5% 4% 8% 4% 7% 5% 6% 4% 8% 5% N* ** * * V.Z Cable TV - --------- - - --- * ** * * The Roku Channel 12% 14% 13% 12% 12% 13% 16% 7% 13% 11% 15% 13% 13% 11% 13% *U** * * IMDB TV 3% 4% 2% 6% 3% 4% 3% 1% 3% 4% 1% 2% 2% 5% 7% * ** * * V.X.Z YouGov RealTime Variety Streaming Survey US_nat_int Sample: 26th - 30th March 2020 Parent or guardian of any children Income Total Don't know / Don't know / Prefer not to Younger than Not a parent / Widowed Separated Other 18 or over NET: Any age Prefer not to Under $40k $40k to $80k $80k+ Prefer not to Urban say 18 guardian say say AC AD AE AF AG AH AI AJ AK AL AM AN AO AP rvs_q1. Please select the statement that best describes your relationship with cable/streaming services in your home. Unweighted base 1295 59 18129298 481 737 513 45 412 370 313 200 405 Base: All US Adults 1295 58 17129304 450 713 535 47 421 377 300 197 406 I currently only subscribe to a cable/satellite TV 30% 42% 7% - 26% 27% 38% 34% 27% 19% 30% 32% 28% 32% 30% X.Y.AA* ** ** ** AG.AI.AJ.AK AG.AJ.AK * I used to have a cable/satellite TV subscription but now I only 19% 6% 24% 100% 9% 20% 22% 21% 17% 14% 20% 23% 17% 13% 20% subscribe to streaming services * ** ** ** * AO I have both streaming services and a paid cable/satellite TV 27% 36% 21% - 23% 29% 28% 28% 25% 18% 19% 27% 40% 22% 22% subscription X* ** ** ** * AL AL.AM.AO I have only subscribed to streaming services and have never 11% 1% 16% - 4% 14% 4% 8% 15% 7% 12% 12% 9% 11% 12% paid for TV * ** ** ** AH.AI AH AH.AI * I have never subscribed to streaming services or TV 7% 5% 15% - 12% 6% 5% 5% 9% 14% 13% 2% 3% 11% 9% * ** ** ** AH.AI AH.AI* AM.AN AM.AN AQ Don't know 6% 9% 17% - 27% 5% 3% 4% 6% 28% 7% 4% 3% 11% 7% V* ** ** ** AH.AI AG.AH.AI.AJ* AN AM.AN AQ rvs_q2. Which, if any, of the following streaming services have you used in the past 12 months (i.e., since $pastday $thismonth $lastyear)? Please select all that apply.
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