A Qualitative Analysis of Novel Drug Markets in the Nordic Countries

View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Trepo - Institutional Repository of Tampere University This is the accepted manuscript of the article, which has been published in Drug and alcohol review, 2019, 38(4), 377-385. https://doi.org/10.1111/dar.12932 Drug dealing on Facebook, Snapchat, and Instagram: A qualitative analysis of novel drug markets in the Nordic countries PhD Jakob Demanta*, MSc Silje Anderdal Bakken b, PhD Atte Oksanen b, and PhD Helgi Gunnlaugssond ACCEPTED IN: Drugs and Alcohol Review aAssociate professor, Department of Sociology, University of Copenhagen, Copenhagen, Denmark; bPhD candidate, Department of Sociology, University of Copenhagen, Copenhagen, Denmark; cFaculty of Social Sciences, University of Tampere, Tampere, Finland; dDepartment of Sociology, University of Iceland, Reykjavik, Iceland *Jakob Demant, [email protected], +45 35321584, Øster Farimags gade 5, 1353 Copenhagen, Denmark Running head: Drug dealing on Social Media Word count: 4498 Funding: This was supported by the Scandinavian Research Council for Criminology under grant number 20700034 Conflict of interest: None to declare. 1 Abstract Aims: Internet use has changed drug dealing over the past decade owing to the emergence of darknet services. Yet, little is known about drug dealing in public online services. This study reports findings from a Nordic comparative study on social media drug dealing. It is the first in-depth study on the increase of digitally mediated drug dealing outside the cryptomarkets. Design and methods: A qualitative study using online ethnography and semi-structured interviews. 107 participants aged 16-45 (mean age 23.1 years), with 83.2% being male. Data was coded in NVivo using general themes: modus operandi, trust, and risk. Results: Ethnographical data shows a high degree of drug dealing activity on Facebook, Instagram, Snapchat, and Facebook Messenger. Buyers and sellers also use encrypted platforms, such as darknet forums and the Wickr app on their smartphones. The medium used varies across the countries, as well as motivations for usage in connection with risk perceptions. Discussion: Despite national differences, social media is a common tool used in selling and buying illegal drugs. Availability affects the prevalence of use of various social media; however, prevalence is also crucial for which media is used. Many of the participants report easily drifting in and out of social media dealing and buying, without being aware of the seriousness of the offence. Conclusion: Based on the differences in attachment to the seller career, we advise that policing strategies should be supplemented with—and even stand in the back of— prevention campaigns. Keywords: social media, internet, illegal drugs, drug market, comparative study 2 Introduction The use of internet-based digital communication tools has developed quickly in the new millennium, especially with the rise of social media, which has changed daily routines globally. Social media is characterised by social networking and easy access to virtually any type of content available [1, 2]. These two are also combined in the criminal activities taking place online [3-5] Online drug dealing has been studied intensively since the rise of cryptomarkets on the dark web has made both purchasing and selling drugs possible without the direct threat of being caught. Cryptomarkets facilitate the use of bitcoin and encryption, aiming to ensure that participants’ anonymity remains concealed. The most famous example is Silk Road, which was initiated in 2011 but was later shut down by the police [6-8]. Cryptomarket users have been most commonly young males who have decided to buy drugs online for safety reasons [9-12]. Cryptomarkets often build trust systems that enable their functionality even in anonymity [13, 14]. The illegal sale of drugs is also seen on the clear web [15]Hall, 2016 #1074}, which is less hidden than cryptomarkets but presents a challenge for law enforcement owing to the vast number of websites on the Internet. Cell phones are well used in the drug business and were seen as something to watch from the early 2000s [16]. Today’s development of smartphones has added internet connectivity, which has resulted in the large development of applications to communicate with others through pictures, text, and sound. Much communication now 3 occurs on public social media forums, which are characterised by easy access and low data protection. Earlier studies have shown that illicit online activities also occur using these public routes [3, 17, 18]. Social media is also known for increasingly being the place for establishing initial contact to various forms of offending involving physical meetings, such as prostitution [19]) and arranged fights [20]. How social media is used to deal drugs is, however, unexplored. Drug-dealing activity on social media has been seen in several public media stories the last few years [22-24]. Social media drug dealing makes the potential availability of drugs to large groups of young people earlier unexposed to drugs. The availability of different types of drugs may tempt users to expand their drug use, as has been seen on the darknet [25]. EMCDDA calls for research providing an understanding of the impact of social media on the demand for drugs [26]. This comparative study of five Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden) meets this call by studying how drug dealing takes place on social media and the modus operandi of sellers and buyers. Method The data collection was based on online ethnography [27, 28] and interviews of online sellers and buyers conducted in Denmark, Finland, Iceland, Norway, and Sweden. Data was collected from September-December 2017 in each country’s national language. Eleven local social sciences students and one research assistant collected the data by following the same study protocol, including how to search for data on various social media (e.g., search words), maintaining anonymity, researcher protection tips, dos and don’ts (e.g., lurking and not openly communicating), and an interview guide. 4 Online ethnography As this field of research was still unexplored, the research process was incited with online ethnography in the national languages. Online ethnography is grounded on the principles of ethnographic research; however, activities take place online [27]. First, we conducted general drug-related searches on various social media, which enhanced our understanding of the openness of drug trading on the platforms. Initial searches were made on Facebook, Instagram, Snapchat, Jodel, and Twitter, from where we decided to focus on Facebook and Instagram, which proved to be the most openly used for drug dealing in three of the countries (Denmark, Iceland, and Sweden). Facebook searches led to information about groups through open drug posts, group invitations in other grey-area groups (e.g., shaming groups and sales groups), and other people’s group requests. We then entered groups, which led to other group invitations. On Instagram, drug searches resulted in both open and closed profiles, only hiding images. Data consisted of screenshots of group information, discussions, and posts by sellers, buyers, and admins. All screenshots in this article are lookalike copies only. Participants - Insert Table 1 - As shown in Table 1, most of the 107 interviewees were men actively selling drugs, with a mean age of 23. Most interviewees were recruited through the social media on which they operated. In some instances, the team contacted over 100 identified sellers or buyers (from posts or profiles) before getting willing interviewees, which is consistent with other hidden population studies (e.g., [29]. To broaden the recruitment strategy, we posted on 5 Reddit and recruited through personal acquaintances (five pax). Reddit posts recruited mostly Norwegian interviewees (approx. 12 pax), as well as 7-10 Swedish and Danish participants, and three Icelanders. The only requirement was having used any type of social media to buy/sell illegal drugs. Interviews were conducted using the encrypted messenger app Wickr on a project smartphone. Most interviewees were familiar with the app and trusted its privacy, preferring it to other interview methods when asked. The anonymity also protected the researchers. Wickr offered the flexibility of time and space, which made it easier for the interviewees, but also required 24/7 researcher availability and left us without any control of the interview context (e.g., at work, drunk, with friends). Interviews lasted between half an hour and two months. Research process As it appeared that a substantial part of social-media-based drug dealing occurs on private one-on-one types of messenger-style social media, in-depth interviews provided the only data source for this aspect. The interviews explored the motivations and risk perceptions that formed participant engagement, or lack thereof. Large national variations of the modus operandi of tradition were identified, resulting in an unequal amount of data from each country, such as more ethnographic data from countries with more public markets. Our dependence on local assistants trained in the social sciences also affected the scope of data collected in each country. Data analysis First, a content analysis was done in NVivo by interpreting and coding screenshots and interviews based on larger, general codes such as modus operandi, risk, motivation, and 6 trust. [30] The codes giving

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