screen time total Canada
Adults/Men/Women
2 dominates time spent – A18+
ADULTS 18+ AVERAGE WEEKLY HOURS
25.2 Adults 18+ watch 25.2 hours of TV a week 22.1 • 16x more than Netflix • 6x more than YouTube • 15x more than Facebook
3.1 3.9 1.6 1.7 0.3 0.2 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | 3 YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A18-34
ADULTS 18-34 AVERAGE WEEKLY HOURS
13.6 11.4 Adults 18-34 watch 13.6 hours of TV a week • 5x more than Netflix • 2x more than YouTube • 8x more than Facebook 6.5
2.7 2.1 1.8 1.0 0.5 0.2
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
4 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A18-49
ADULTS 18-49 AVERAGE WEEKLY HOURS 15.7
13.3 Adults 18-49 watch 15.7 hours of TV a week • 7x more than Netflix • 3x more than YouTube • 8x more than Facebook
4.8
2.4 2.3 2.0 0.6 0.3 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
5 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A25-54
ADULTS 25-54 AVERAGE WEEKLY HOURS
17.6
14.8 Adults 25-54 watch 17.6 hours of TV a week • 8x more than Netflix • 3x more than YouTube • 8x more than Facebook
5.2
2.7 2.1 2.2 0.3 0.3 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
6 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A55+
ADULTS 55+ AVERAGE WEEKLY HOURS 37.9 34.0
Adults 55+ watch 37.9 hours of TV a week • 50x more than Netflix • 30x more than YouTube • 30x more than Facebook
3.8 1.4 0.7 1.2 0.0 0.0 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
7 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18+
M18+ AVERAGE WEEKLY HOURS 23.5 20.9
Men 18+ watch 23.5 hours of TV a week • 18x more than Netflix • 6x more than YouTube • 17x more than Facebook
4.2 2.6 1.3 1.4 0.2 0.2 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
8 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18-34
M18-34 AVERAGE WEEKLY HOURS 12.4 10.8 Men 18-34 watch 12.4 hours of TV a week • 6x more than Netflix • 2x more than YouTube 6.8 • 8x more than Facebook
2.0 1.7 1.5 0.7 0.5 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
9 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18-49
M18-49 AVERAGE WEEKLY HOURS 14.6 12.7 Men 18-49 watch 14.6 hours of TV a week • 8x more than Netflix • 3x more than YouTube • 9x more than Facebook
5.3
1.9 1.9 1.7 0.4 0.3 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
10 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M25-54
M25-54 AVERAGE WEEKLY HOURS 16.1 13.8 Men 25-54 watch 16.1 hours of TV a week • 9x more than Netflix • 3x more than YouTube • 9x more than Facebook
5.4
2.2 1.8 1.8 0.2 0.2 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
11 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M55+
M55+ AVERAGE WEEKLY HOURS 36.6 33.1
Men 55+ watch 36.6 hours of TV a week • 50x more than Netflix • 20x more than YouTube • 40x more than Facebook
3.5 1.7 0.7 1.0 0.0 0.0 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
12 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18+
W18+ AVERAGE WEEKLY HOURS 26.7 23.2 Women 18+ watch 26.7 hours of TV a week • 15x more than Netflix • 7x more than YouTube • 13x more than Facebook
3.5 3.6 1.8 2.0 0.4 0.2 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
13 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18-34
W18-34 AVERAGE WEEKLY HOURS 14.7
12.1 Women 18-34 watch 14.7 hours of TV a week • 4x more than Netflix • 2x more than YouTube 6.1 • 7x more than Facebook
3.5 2.6 2.2 1.3 0.5 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
14 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18-49
W18-49 AVERAGE WEEKLY HOURS 16.9
13.9 Women 18-49 watch 16.9 hours of TV a week • 6x more than Netflix • 4x more than YouTube • 7x more than Facebook
4.3 2.9 2.8 2.4 0.8 0.3 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
15 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W25-54
W25-54 AVERAGE WEEKLY HOURS
19.1 Women 25-54 watch 19.1 hours of TV a week 15.9 • 8x more than Netflix • 4x more than YouTube • 8x more than Facebook
4.9 3.3 2.4 2.5 0.3 0.3 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
16 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W55+
W55+ AVERAGE WEEKLY HOURS 39.0 34.8 Women 55+ watch 39 hours of TV a week • 55x more than Netflix • 30x more than YouTube • 30x more than Facebook
4.2 1.2 0.7 1.4 0.0 0.0 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
17 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) French/Quebec Franco Adults/Men/Women
18 dominates time spent – A18+
A18+ AVERAGE WEEKLY HOURS 30.2 26.0
Adults 18+ watch 30.2 hours of TV a week • 10x more than YouTube • 13x more than Facebook
4.2 3.0 2.4 0.3 0.3 0.2 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 19 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A18-34
A18-34 AVERAGE WEEKLY HOURS
17.4 Adults 18-34 watch 17.4 hours of TV a week 13.3 • 25x more than Netflix • 4x more than YouTube • 6x more than Facebook
4.2 4.8 2.7 0.9 0.7 0.5 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 20 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A25-54
A25-54 AVERAGE WEEKLY HOURS
20.0
15.9 Adults 25-54 watch 20 hours of TV a week • 40x more than Netflix • 5x more than YouTube • 7x more than Facebook
4.1 3.8 3.0 0.5 0.2 0.2 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 21 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A55+
A55+ AVERAGE WEEKLY HOURS 44.6 39.9 Adults 55+ watch 44.6 hours of TV a week • 40x more than YouTube • 30x more than Facebook
4.6 1.2 0.1 1.6 0.0 0.0 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 22 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18+
M18+ AVERAGE WEEKLY HOURS 27.8 24.4
Men 18+ watch 27.8 hours of TV a week • 8x more than YouTube • 14x more than Facebook
3.4 3.3 2.0 0.3 0.2 0.2 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 23 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18-34
M18-34 AVERAGE WEEKLY HOURS 15.3 Men 18-34 watch 15.3 hours of TV a week 12.4 • 22x more than Netflix • 3x more than YouTube • 6x more than Facebook
5.4
2.9 2.4 0.7 0.6 0.4 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 24 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Spring 2018/Fall 2017 average. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M25-54
M25-54 AVERAGE WEEKLY HOURS
17.6 Men 25-54 watch 17.6 hours of TV a week 14.3 • 35x more than Netflix • 7x more than YouTube • 7x more than Facebook
3.3 2.5 2.7 0.5 0.2 0.2 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 25 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M55+
M55+ AVERAGE WEEKLY HOURS
42.9 38.9
Men 55+ watch 42.9 hours of TV a week • 30x more than YouTube • 35x more than Facebook
3.9 1.4 0.1 1.2 0.0 0.1 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 26 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18+
W18+ AVERAGE WEEKLY HOURS 32.6
27.6 Women 18+ watch 32.6 hours of TV a week • 13x more than YouTube • 12x more than Facebook
5.0 2.6 2.7 0.3 0.3 0.2 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population 27 estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18-34
W18-34 AVERAGE WEEKLY HOURS
19.6 Women 18-34 watch 19.6 hours of TV a week • 25x more than Netflix 14.2 • 5x more than YouTube • 7x more than Facebook
5.4 4.2 3.0 1.2 0.8 0.6 0.1
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 28 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W25-54
W25-54 AVERAGE WEEKLY HOURS 22.5
17.5 Women 25-54 watch 22.5 hours of TV a week • 45x more than Netflix • 6x more than YouTube • 7x more than Facebook
5.0 3.5 3.3 0.5 0.1 0.3 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 29 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W55+
W55+ AVERAGE WEEKLY HOURS 46.1 40.8
Women 55+ watch 46.1 hours of TV a week • 45x more than YouTube • 20x more than Facebook
5.3 2.1 1.0 0.1 0.0 0.0 0.0
Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter
Source: Linear TV, Live TV, PVR: Numeris, PPM, Quebec Franco, Consolidated, All Locations, Mo-Su 2a-2a, Sept 10 – Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, French Language Canadians, 30 Sept – Nov 2018 | YouTube: comScore Media Metrix Multi-Platform, Quebec, Sept-Nov 2018 (Language data unavailable for YouTube.com as of July 2018) | Netflix: Numeris Diary, French Canada (Official Language – French), Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) want to learn more about the unparalleled power of ? we’ll come visit you!
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