screen time total Canada Adults/Men/Women 2 dominates time spent – A18+ ADULTS 18+ AVERAGE WEEKLY HOURS 25.2 Adults 18+ watch 25.2 hours of TV a week 22.1 • 16x more than Netflix • 6x more than YouTube • 15x more than Facebook 3.1 3.9 1.6 1.7 0.3 0.2 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | 3 YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A18-34 ADULTS 18-34 AVERAGE WEEKLY HOURS 13.6 11.4 Adults 18-34 watch 13.6 hours of TV a week • 5x more than Netflix • 2x more than YouTube • 8x more than Facebook 6.5 2.7 2.1 1.8 1.0 0.5 0.2 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 4 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A18-49 ADULTS 18-49 AVERAGE WEEKLY HOURS 15.7 13.3 Adults 18-49 watch 15.7 hours of TV a week • 7x more than Netflix • 3x more than YouTube • 8x more than Facebook 4.8 2.4 2.3 2.0 0.6 0.3 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 5 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A25-54 ADULTS 25-54 AVERAGE WEEKLY HOURS 17.6 14.8 Adults 25-54 watch 17.6 hours of TV a week • 8x more than Netflix • 3x more than YouTube • 8x more than Facebook 5.2 2.7 2.1 2.2 0.3 0.3 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 6 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – A55+ ADULTS 55+ AVERAGE WEEKLY HOURS 37.9 34.0 Adults 55+ watch 37.9 hours of TV a week • 50x more than Netflix • 30x more than YouTube • 30x more than Facebook 3.8 1.4 0.7 1.2 0.0 0.0 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 7 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18+ M18+ AVERAGE WEEKLY HOURS 23.5 20.9 Men 18+ watch 23.5 hours of TV a week • 18x more than Netflix • 6x more than YouTube • 17x more than Facebook 4.2 2.6 1.3 1.4 0.2 0.2 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 8 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18-34 M18-34 AVERAGE WEEKLY HOURS 12.4 10.8 Men 18-34 watch 12.4 hours of TV a week • 6x more than Netflix • 2x more than YouTube 6.8 • 8x more than Facebook 2.0 1.7 1.5 0.7 0.5 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 9 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M18-49 M18-49 AVERAGE WEEKLY HOURS 14.6 12.7 Men 18-49 watch 14.6 hours of TV a week • 8x more than Netflix • 3x more than YouTube • 9x more than Facebook 5.3 1.9 1.9 1.7 0.4 0.3 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 10 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M25-54 M25-54 AVERAGE WEEKLY HOURS 16.1 13.8 Men 25-54 watch 16.1 hours of TV a week • 9x more than Netflix • 3x more than YouTube • 9x more than Facebook 5.4 2.2 1.8 1.8 0.2 0.2 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 11 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – M55+ M55+ AVERAGE WEEKLY HOURS 36.6 33.1 Men 55+ watch 36.6 hours of TV a week • 50x more than Netflix • 20x more than YouTube • 40x more than Facebook 3.5 1.7 0.7 1.0 0.0 0.0 0.0 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 12 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18+ W18+ AVERAGE WEEKLY HOURS 26.7 23.2 Women 18+ watch 26.7 hours of TV a week • 15x more than Netflix • 7x more than YouTube • 13x more than Facebook 3.5 3.6 1.8 2.0 0.4 0.2 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 13 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) dominates time spent – W18-34 W18-34 AVERAGE WEEKLY HOURS 14.7 12.1 Women 18-34 watch 14.7 hours of TV a week • 4x more than Netflix • 2x more than YouTube 6.1 • 7x more than Facebook 3.5 2.6 2.2 1.3 0.5 0.1 Total TV Live TV PVR YouTube Netflix Facebook Instagram Snapchat Twitter 14 Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 10 to Dec 16, 2018 (Weeks 3-16) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept – Nov 2018 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept – Oct 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su 6a-2a, Fall 2018.