screen time total Canada Adults/Men/Women dominates time spent – A18+
ADULTS 18+ AVERAGE WEEKLY HOURS 24.5 * 21.4 A18+ watch 24.5 hours of TV a week • 16x more than Netflix • 6x more than YouTube • 13x more than Facebook
4.1 3.1 1.5 1.9 0.4 0.5 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 87% of A18+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 3 dominates time spent – A18-34
ADULTS 18-34 AVERAGE WEEKLY HOURS
* 13.3 Adults 18-34 watch 13.3 hours of TV a week 11.6 • 5x more than Netflix • 2x more than YouTube • 7x more than Facebook 6.3
2.6 1.8 2.0 1.1 1.0 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 87% of A18-34 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 4 dominates time spent – A18-49
ADULTS 18-49 AVERAGE WEEKLY HOURS 14.8 * 12.7 Adults 18-49 watch 14.8 hours of TV a week • 7x more than Netflix • 3x more than YouTube • 7x more than Facebook
4.9
2.2 2.2 2.2 0.7 0.7 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 86% of A18-49 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 5 dominates time spent – A25-54
ADULTS 25-54 AVERAGE WEEKLY HOURS 16.6 *
14.1 Adults 25-54 watch 16.6 hours of TV a week • 9x more than Netflix • 3x more than YouTube • 7x more than Facebook
5.3
2.5 2.5 1.9 0.3 0.6 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 85% of A25-54 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 6 dominates time spent – A55+
ADULTS 55+ AVERAGE WEEKLY HOURS 37.2 * 32.9
Adults 55+ watch 37.2 hours of TV a week
4.3 2.0 0.8 1.3 0.0 0.1 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 88% of A55+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 7 dominates time spent – M18+
MEN 18+ AVERAGE WEEKLY HOURS 23.1 * 20.4 Men 18+ watch 23.1 hours of TV a week • 17x more than Netflix • 5x more than YouTube • 14x more than Facebook
4.5 2.7 1.4 1.7 0.3 0.4 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 88% of M18+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 8 dominates time spent – M18-34
MEN 18-34 AVERAGE WEEKLY HOURS
12.1 * Men 18-34 watch 12.1 hours of TV a week • 6x more than Netflix 10.7 • 2x more than YouTube • 7x more than Facebook 6.9
2.0 1.7 1.4 0.9 0.9 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 88% of M18-34 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 9 dominates time spent – M18-49
MEN 18-49 AVERAGE WEEKLY HOURS
13.6* Men 18-49 watch 13.6 hours of TV a week 11.9 • 7x more than Netflix • 3x more than YouTube • 7x more than Facebook
5.3
1.7 1.9 1.9 0.6 0.6 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 88% of M18-49 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 10 dominates time spent – M25-54
MEN 25-54 AVERAGE WEEKLY HOURS 15.0 * 12.9 Men 25-54 watch 15 hours of TV a week • 9x more than Netflix • 3x more than YouTube • 7x more than Facebook
5.4
2.0 1.6 2.1 0.2 0.4 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 86% of M25-54 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 11 dominates time spent – M55+
36.4 * MEN 55+ AVERAGE WEEKLY HOURS 32.6
Men 55+ watch 36.4 hours of TV a week
3.8 2.3 1.3 0.8 0.0 0.1 0.0
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 90% of M55+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 12 dominates time spent – W18+
WOMEN 18+ AVERAGE WEEKLY HOURS 26.0 * 22.4 Women 18+ watch 26 hours of TV a week • 15x more than Netflix • 7x more than YouTube • 12x more than Facebook
3.6 3.8 1.7 2.2 0.4 0.6 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 86% of W18+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 13 dominates time spent – W18-34
WOMEN 18-34 AVERAGE WEEKLY HOURS 14.6* 12.4 Women 18-34 watch 14.6 hours of TV a week • 5x more than Netflix • 3x more than YouTube • 7x more than Facebook
5.7
3.1 2.2 2.2 1.3 1.2 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 85% of W18-34 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 14 dominates time spent – W18-49
WOMEN 18-49 AVERAGE WEEKLY HOURS 16.1 *
13.4 Women 18-49 watch 16.1 hours of TV a week • 6x more than Netflix • 4x more than YouTube • 6x more than Facebook
4.4 2.6 2.5 2.6 0.8 0.9 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 83% of W18-49 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 15 dominates time spent – W25-54
WOMEN 25-54 AVERAGE WEEKLY HOURS 18.3* Women 25-54 watch 18.3 hours of TV a week 15.3 • 9x more than Netflix • 4x more than YouTube • 6x more than Facebook
5.2 3.0 3.0 2.0 0.3 0.7 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 84% of W25-54 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 16 dominates time spent – W55+
37.9* WOMEN 55+ AVERAGE WEEKLY HOURS 33.3
Women 55+ watch 37.9 hours of TV a week
4.7 1.6 1.4 0.8 0.0 0.1 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 88% of W55+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 17 French/Quebec Franco Adults/Men/Women dominates time spent
Francophones A18+ AVERAGE WEEKLY HOURS 30.7 * 26.1 Adults 18+ watch 30.7 hours of TV a week • 7x more than YouTube • 12x more than Facebook
4.6 4.2 2.2 0.5 0.3 0.4 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 85% of A18+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 19 dominates time spent
Francophones A18-34 AVERAGE WEEKLY HOURS 15.8 *
12.4 Adults 18-34 watch 15.8 hours of TV a week • 2x more than YouTube 7.7 • 6x more than Facebook
3.4 2.4 1.1 1.2 1.0 0.2
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 78% of A18-34 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 20 dominates time spent
Francophones A25-54 AVERAGE WEEKLY HOURS
19.9 *
15.6 Adults 25-54 watch 19.9 hours of TV a week • 4x more than YouTube • 6x more than Facebook
5.2 4.3 2.8 0.9 0.2 0.5 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 78% of A25-54 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 21 dominates time spent
Francophones A55+ AVERAGE WEEKLY HOURS 45.7 * 40.4
Adults 55+ watch 45.7 hours of TV a week
5.3 1.5 0.2 1.6 0.0 0.1 0.0
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 88% of A55+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 22 dominates time spent
Francophones M18+ AVERAGE WEEKLY HOURS 28.8 * 25.0 Men 18+ watch 28.8 hours of TV a week • 6x more than YouTube • 12x more than Facebook
3.8 4.9 2.3 0.3 0.2 0.4 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 87% of M18+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 23 dominates time spent
Francophones M18-34 AVERAGE WEEKLY HOURS 14.3 *
11.5 Men 18-34 watch 14.3 hours of TV a week • 2x more than YouTube 9.1 • 5x more than Facebook
2.8 2.4 0.8 1.0 0.6 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 80% of M18-34 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 24 dominates time spent
Francophones M25-54 AVERAGE WEEKLY HOURS 18.1 *
14.5 Men 25-54 watch 18.1 hours of TV a week • 3x more than YouTube • 6x more than Facebook
5.6 3.6 3.0
0.5 0.2 0.4 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 80% of M25-54 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 25 dominates time spent
Francophones M55+ AVERAGE WEEKLY HOURS 44.5 * 40.1
Men 55+ watch 44.5 hours of TV a week
4.4 1.6 0.1 1.5 0.0 0.1 0.0
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 90% of M55+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 26 dominates time spent
Francophones W18+ AVERAGE WEEKLY HOURS 32.6 *
27.3 Women 18+ watch 32.6 hours of TV a week • 9x more than YouTube • 13x more than Facebook
5.3 3.5 2.2 0.6 0.4 0.4 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 84% of W18+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 27 dominates time spent
Francophones W18-34 AVERAGE WEEKLY HOURS 17.3 *
13.3 Women 18-34 watch 17.3 hours of TV a week • 3x more than YouTube • 6x more than Facebook
6.3 4.0 2.4 1.5 1.6 0.9 0.3
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 77% of W18-34 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 28 dominates time spent
Francophones W25-54 AVERAGE WEEKLY HOURS 21.8 *
16.8 Women 25-54 watch 21.8 hours of TV a week • 5x more than YouTube • 7x more than Facebook
5.0 4.7 2.6 1.1 0.3 0.5 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 77% of W25-54 TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 29 dominates time spent
Francophones W55+ AVERAGE WEEKLY HOURS 46.7 * 40.6
Women 55+ watch 46.7 hours of TV a week
6.1 1.1 0.2 1.6 0.0 0.1 0.1
Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter
* 87% of W55+ TV viewing is LIVE
Source: Total TV, Live TV, PVR: Numeris, PPM, Quebec Franco, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc., YouTube: comScore Media Metrix Multi-Platform, Total Quebec, Sep-Nov 2019 (Weighting of 1.2x has been used for YouTube MMX data as there is no VMX data available) | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 30 reach us @ [email protected]
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