screen time total Canada Adults/Men/Women dominates time spent – A18+ ADULTS 18+ AVERAGE WEEKLY HOURS 24.5 * 21.4 A18+ watch 24.5 hours of TV a week • 16x more than Netflix • 6x more than YouTube • 13x more than Facebook 4.1 3.1 1.5 1.9 0.4 0.5 0.1 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 87% of A18+ TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 3 dominates time spent – A18-34 ADULTS 18-34 AVERAGE WEEKLY HOURS * 13.3 Adults 18-34 watch 13.3 hours of TV a week 11.6 • 5x more than Netflix • 2x more than YouTube • 7x more than Facebook 6.3 2.6 1.8 2.0 1.1 1.0 0.2 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 87% of A18-34 TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 4 dominates time spent – A18-49 ADULTS 18-49 AVERAGE WEEKLY HOURS 14.8 * 12.7 Adults 18-49 watch 14.8 hours of TV a week • 7x more than Netflix • 3x more than YouTube • 7x more than Facebook 4.9 2.2 2.2 2.2 0.7 0.7 0.2 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 86% of A18-49 TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 5 dominates time spent – A25-54 ADULTS 25-54 AVERAGE WEEKLY HOURS 16.6 * 14.1 Adults 25-54 watch 16.6 hours of TV a week • 9x more than Netflix • 3x more than YouTube • 7x more than Facebook 5.3 2.5 2.5 1.9 0.3 0.6 0.1 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 85% of A25-54 TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 6 dominates time spent – A55+ ADULTS 55+ AVERAGE WEEKLY HOURS 37.2 * 32.9 Adults 55+ watch 37.2 hours of TV a week 4.3 2.0 0.8 1.3 0.0 0.1 0.1 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 88% of A55+ TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 7 dominates time spent – M18+ MEN 18+ AVERAGE WEEKLY HOURS 23.1 * 20.4 Men 18+ watch 23.1 hours of TV a week • 17x more than Netflix • 5x more than YouTube • 14x more than Facebook 4.5 2.7 1.4 1.7 0.3 0.4 0.1 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 88% of M18+ TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 8 dominates time spent – M18-34 MEN 18-34 AVERAGE WEEKLY HOURS 12.1 * Men 18-34 watch 12.1 hours of TV a week • 6x more than Netflix 10.7 • 2x more than YouTube • 7x more than Facebook 6.9 2.0 1.7 1.4 0.9 0.9 0.2 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 88% of M18-34 TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 9 dominates time spent – M18-49 MEN 18-49 AVERAGE WEEKLY HOURS 13.6* Men 18-49 watch 13.6 hours of TV a week 11.9 • 7x more than Netflix • 3x more than YouTube • 7x more than Facebook 5.3 1.7 1.9 1.9 0.6 0.6 0.2 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 88% of M18-49 TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 10 dominates time spent – M25-54 MEN 25-54 AVERAGE WEEKLY HOURS 15.0 * 12.9 Men 25-54 watch 15 hours of TV a week • 9x more than Netflix • 3x more than YouTube • 7x more than Facebook 5.4 2.0 1.6 2.1 0.2 0.4 0.2 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 86% of M25-54 TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 11 dominates time spent – M55+ 36.4 * MEN 55+ AVERAGE WEEKLY HOURS 32.6 Men 55+ watch 36.4 hours of TV a week 3.8 2.3 1.3 0.8 0.0 0.1 0.0 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 90% of M55+ TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 12 dominates time spent – W18+ WOMEN 18+ AVERAGE WEEKLY HOURS 26.0 * 22.4 Women 18+ watch 26 hours of TV a week • 15x more than Netflix • 7x more than YouTube • 12x more than Facebook 3.6 3.8 1.7 2.2 0.4 0.6 0.1 Total TV Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter * 86% of W18+ TV viewing is LIVE Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, Sept 16-Dec 22, 2019 (Weeks 4-17) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, Sept-Nov 2019 | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, Sept-Nov 2019 | Netflix: thnktv estimate based Fall 2019 Numeris Diary EMs/Total Canada, Fall 2018-Spring 2019, Mo-Su 6a-2a.