Expanding the Airport Shop Business

The “Blue Sky”airport shops are providing diverse products and services to the airport users, especially the Shop at Kobe Airport Shops at New Chitose Airport Memanbetsu original “Soraben” and sweets but also local souvenirs, In February 2006, one shop opened together with Marine Air Haruka’s Sunflower airport at Kobe, which is set to become the new gateway to Kobe. At the New Chitose Airport shop, miscellaneous goods, cafes, and restaurants. Nine shops are now operating in the Kansai district, including the five new shops were transferred On the morning of the January 17, 1995, earthquake, an Business scale expanded due to the branches at new airports, established shops at Osaka (Itami) and Kansai Airport. We to in April 2006, bringing Asahi- Kushiro kawa 11-year old girl called Haruka lost her life under the and net sales in the current period reached 21 billion yen from anticipate increased yields from stimulation of demand alongside the total number of shops in Obihiro rubble of her house. enhanced convenience. operation to twelve. We In the summer of that year, a large sunflower bloomed in the opening of 95 shops at 25 airports throughout Japan. anticipate increased profit and New Chitose Hakodate the ruins of the destroyed house. In the future, too, we will work to enhance convenience for the revenue as a result of factors Haruka’s older sister, Itsuka Kato, transplanted the seeds customer and expand products and services. We are looking such as introducing ’s from the rubble. She went on to become a member of the best-selling products in the Aomori forward to your patronage. non-profit organization, “Hanshin-Awaji Network for new shops and improving Disaster Survivors (HANDS)” give lectures about the operating efficiency. gift certificates for shareholders are valid for BLUE SKY shops. earthquake, and distribute seeds, increasing the number Akita of sunflowers. Gift Certificates Upon learning that “Haruka’s sunflower” was a symbol of revival, Itsuka has continued her activities to will present shareholders possessing 100 shares or communicate the importance of life and the importance of above with product gift certificates twice a year, as mutual support through her memory of the earthquake. of September 30 and March 31, according to the following airport shop network formula: Learning the meaning of this from a TV program, the Blue Between 100 and 499 shares: 2 certificates (4 per year) Kitakyusyu Izumo Sky staff wanted to help the people of Kobe who had Between 500 and 1,999 shares: 4 certificates (8 per year) Fukuoka experienced the earthquake, and proposed cooperating Between 2,000 and 3,999 shares: 7 certificates (14 per year) with volunteer activities. At the time of opening Kobe Airport, Blue Sky staff gained Between 4,000 and 5,999 shares: 10 certificates (20 per year) Kobe Haneda Oita the cooperation of “HANDS” and client companies, and Between 6,000 and 9,999 shares: 12 certificates (24 per year) Hiroshima Osaka distributed“Haruka’s sunflower”seeds. They received a Kumamoto 10,000 shares or above: 14 certificates (28 per year) Kansai Narita favorable reaction from every quarter. Matsuyama This distribution has been reported in the mass media, About the gift certificates Chubu Kagoshima Shops at and a later development was that shops nationwide gift certificates are valued at 1,000 yen each and are Amami Narita Airport distributed seeds to 100,000 customers. We also received valid for one year. They can be used with mail order Tokushima great cooperation from everyone for fund-raising catalogs or at airport shops. Please note the following: Naha In order to enhance activities. * These certificates cannot be used in combination with discount coupons. customer convenience, * Change cannot be given when paying with gift certificates only. Once again, thank you for your cooperation. * Gift certificates are not valid for Internet mail order, JAL-DFS shops, one new shop opened JAL in-flight sales, or JAL PLAZA. to sell goods, food, Based on the corporate Where to use the gift certificates Shop at Kitakyushu Airport Shops at Haneda (Tokyo) Airport and drink in the airline lounge, philosophy of “Contributing to Mail-order catalogs Shops at airports throughout Japan Restructuring of the terminal in December In March 2006, one shop opened together with 2004 reduced the operating efficiency of the bringing the total Tomorrow,” will JAL World Shopping Club Kitakyushu’s new, offshore, maritime airport. continue to deliver greater BLUE SKY shops, but we aim to increase profits by number of shops in Increased yield is anticipated in the future value to individuals and the Before using your certificates, please be aware that the gift enhancing profitability from the perspective of operation to twelve. certificate system (including the number and the location of from such factors as expansion in demand. internationalization in 2009. community. shops) may be made to the system due to a number of factors.

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