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Kyushu Economy International (KEI) Kyushu Economy International (http://www.kyushu-kei.org/en/) ○Kyushu Economy International (KEI) was established as the primary organization for international economic exchanges in Kyushu in July 2001, as a cooperative venture between local governments, economic bodies, private companies, etc. in Kyushu. ○In order to revitalize Kyushu and stimulate its autonomous development through international exchanges in industry, human resources, and more, it aims to publicize comprehensive information on Kyushu’s appealing environment as a business location, its tourism resources, etc. to foreign countries and regions. Alongside this, it aims to promote the creation of innovation as well as balanced regional development through industrial exchange and the selection of Kyushu as a business location by inviting both domestic and overseas companies to visit.

Organization Outline of operation Constitution: including prefectures, ordinance-designated cities, 1.Planning and arrangements for internationalization strategies, etc. economic bodies, private companies, etc. Discussing surveys and plans deemed useful and effective when conduct- 【General assembly members】 ed around Kyushu ■Chairman: Chairman, Kyushu Economic Federation 2.Creation and sharing of information «Imparting information about Kyushu» Imparting information about the investment environment and econo- ■Vice-Chairman: Chaiman, Kyushu Federation of Chambers my-related programs in Kyushu through the website and PR sources of Commerce and Industry 3.Industrial exchange «Industrial exchange between Kyushu and foreign countries» ■Members: Prefectural governors; ordinance-designated city ①Programs for economic and business exchanges with Asia (targeting the Pan-Yel- mayors; heads of economic bodies and private companies low Sea Economic Zone, China, South Korea, and ASEAN); ②Programs for sharing 【Secretary assembly members】 the latest information about overseas operation locations and market trends, the ways ■Secretary-general: Senior Managing Director, Kyushu Eco- of using support programs, and overseas business and the global economy, through nomic Federation holding seminars, etc.; ③Programs for supporting overseas operations, including participating in business exhibitions abroad, and holding business talk sessions with Russia ■Members: Department managers and bureau directors in buyers specializing in foreign markets, in order to support local companies’ expan- charge from prefectures and ordinance-designated cities; sion of their markets into Asia and establishing overseas operations directors of economic bodies, etc. 4.Stimulating the establishment of business «Support for the invitation of □Support organizations: JETRO; Development Bank of , etc. overseas enterprises» Ulaanbaatar □Adviser: Director, Kyushu Bureau of Economy, Trade and Industry Holding business invitation seminars and workshops targeting deci- ● (METI Kyushu); Director, Kyushu District Transport Bureau; sion-makers, in order to promote the invitation of overseas enterprises Mongolia effective for the revitalization of the regional economy □Auditors: Organization for Small & Medium Enterprises and Vladivostok Regional Innovation, Japan, etc. 5.Human exchange «Relationship building with international students» ● Holding networking events and job-hunting interview sessions, in order to Kyushu Electric Power Beijing promote mutual understanding continued relationships with international ● □Secretariat: Kyushu Economic Federation students, who will be the bridge between Kyushu-based companies operat- Japan Kyushu Bureau of Economy, Trade and Industry (METI Kyushu) ing abroad and foreign countries Tokyo Xi' Korea ● Contact:Kyushu Economic Federation International Department International Affairs Department, METI Kyushu ● China 2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-004 Tel.: +81-92-761-4261 2-11-1 Hakataeki-higashi, Hakata-ku, Fukuoka City 812-8546 Tel.: +81-92-482-5423 Shanghai Chongqing ● ● 500km Kyushu Tourism Promotion Organization Nepal Bhutan Okinawa 1,000km Kyushu Tourism Promotion Organization (https://www.welcomekyushu.com/) Bangladesh Hong Kong ● ○The Kyushu Tourism Promotion Organization(KTPO)was founded in April, 2005 as an executive organization for the“Kyushu Tourism Strategy.” The strategy Myanmar was established by the Kyushu Regional Strategy Council, composed of the Kyushu Governors’ Association and major financial groups. The KTPO became a Laos 2,000km General Incorporated Association in April, 2014. ○The organization is steadily and practically unfolding the Kyushu Tourism Strategy in an aim to make Kyushu a“Tourism Kingdom,” which includes maintaining Thailand Kyushu the system for welcoming visitors to the Kyushu region and activities to attract visitors targeting significant markets both domestically and internationally Philippines (domestic metropolitan areas as well as East Asia, the U.S., Europe, Australia, etc.). Viet Nam 3,000km Cambodia Kyushu Organization Main points concerning the Kyushu Tourism Strategy

Strategy I: Strategy for Kyushu branding Brunei 4,000km General assembly (members) ①Creating a clear tourist image of Kyushu Malaysia Fukuoka ②Disseminating the image through various channels according to Saga target country Singapore Oita Board of Directors Auditors Strategy II: Strategy for improving tourism infrastructure directors ①Activities toward the improvement of physical and human [Executives] Chair; Vice Chair; Senior managing director infrastruc ture ②Deregulation and system revision ③Development of tourism human resources Indonesia Management committee ④Enhancement of tourism resources and hospitality in tourist des tinations in Kyushu Strategy III: Strategy for attracting tourists to Kyushu Executive director ①Attraction of inbound international tourists (by country, city, and Kagoshima market) ②Attraction of domestic tourists (by market and theme) Deputy executive director New ● ③Common strategy (clarification of target markets; PR strategy; use Delhi of media, etc.) Kyushu Strategy IV: Strategy for stimulating visitors’ consumption and long-term stays India Overseas Domestic Planning Tourism ①Development of wide-area tourist routes division division division Media ②From passing-by tourism to residential tourism (development of Australia night attractions, etc.) Center Sydney ③From one-night stay to multiple stays (invitation of residential-type ● Perth ● events) Kyushu ‒ Gateway to Asia ● Bengaluru 8,000km Contact:Kyushu Tourism Promotion Organization,Kyushu Tourism Media Center Email:[email protected] 2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-0004 Tel.: +81-92-751-2951 6,000km Infrastructure information of Kyushu Measure development of Kyushu Advantage of Kyushu’s infrastructure The regional difference index of consumer prices in Convenience in access to Asian countries Fukuoka City is the lowest among major cities. Kyushu has efficient connections to Asia. Kyushu is as near to major cities Strategy for growth: Kyushu-Okinawa ~Kyushu-Okinawa Earth Strategy~ (National average Regional differences of consumer price index in major cities (2016) Flight time is shorter than that to/from in the rest of Asia as to those in = 100) Source: Ministry of Internal 106 105.2 Affairs and Communications, Tokyo by approximately one hour or more. Japan. Kyushu’s strategy for growth to make the best of its rich natural environment and challenge tasks from a global perspective. By combining the four 104.9 "Retail Price Survey" 104 Tokyo Major cities in Japan Major cities in the rest of Asia strategic fields, Kyushu strives for sustainable development as a gateway to Asia Fukuoka 102 (Narita) 100.7 99.4 Hiroshima Busan (South Korea) 100 to the downtown area 10 min. 50 min. Seoul (South Korea) 98 Energy & Environment Healthy Health 97.6 Busan (South Korea) 55 min. 2 h. 30 min. 96 Tokyo Shanghai (China) smart Seoul (South Korea) 1 h. 30 min. 2 h. 45 min. Qingdao (China) Clean and economical energy supply region Industrial creation of the preventive care and health 94 city Dalian (China) →advanced hydrogen area enhancement service which aim at a healthy long life 92 Shanghai (China) 1 h. 50 min. 3 h. 40 min. Metropolitan Tokyo Yokohama City City Osaka City Fukuoka City Beijing (China) →based on geothermal ,ocean energy ,etc Promotion of entry and overseas deployment to the Taipei (Taiwan) 2 h. 40 min. 4 h. 15 min. Office and home rental costs in Fukuoka City are about half of what Producing and developing next-generation automobiles medical equipment field they are in the 23 wards of Metropolitan Tokyo. Hong Kong 4 h. 5 h. 25 min. Creation of the new industry in advanced Rent Office and home rental costs in major cities (2016) in Kyushu as a base (yen/m2) medicine and the medical treatment field Average asking rent for offices House rent managed by private sector Ho Chi Minh 5 h. 30 min. 6 h. 45 min. Excellent access The advanced energy Source:Data compiled by the (Vietnam) Activation of functionality and Kyushu Bureau of Economy, to the down management system Trade and Industry Bangkok (Thailand) 6 h. 7 h. 15 min. health food related industry town area Leading region of energy and Singapore 6 h. 45 min. 7 h. 45 min. Promotion of cosmetics related industry environment industry in Asia Smart Earth Healthcare ●Kyushu's Expressways/Shinkansen/International Air Routes/International Cargo Routes(as of January 2018) agriculture tourism Seoul, Busan, Daegu, Beijing, Dalian, Shanghai, Qingdao, Wuhan, Taipei, Kaohsiung, Hong Kong, Macau, Manila, Bangkok, Hanoi, Ho Chi Minh, Singapore, Guam, Honolulu

Metropolitan Tokyo Yokohama City Nagoya City Osaka City Fukuoka City Port of Hakata Western coast of North America(Canada & the U.S.) Port of Southeast Asia(the Philippines; Thailand; Vietnam) Agriculture Southeast Asia South Korea,China,Taiwan,Hong Kong Tourism The rate of growth of foreign residents in Fukuoka City is top among major cities. (Malaysia; the Philippines; Singapore; Thailand; Vietnam;Myanmar) Sales promotion in overseas market (%) Growth rate of foreign residents (2013‒2017) China, South Korea, Hong Kong, Taiwan, Russia Kitakyushu Airport Implementing second strategy of 35.0 31.2 32.8 Busan Development market channel and establishing optimal 30.0 Source: Ministry of Justice, Hakata Seoul production system tourism in Kyushu “Statistics on Foreign Yangyang 25.0 Shanghai Fukuoka Airport The marketing effort of "KYUSHU-BRAND" ・Establishment of the Kyushu brand image Residents” Muan 20.5 Seoul 20.0 18.3 Strengthening logistics and a transit system ・Tourism infrastructure development Oita Airport Expansion of a business scale/ Construction of stable Food and 15.0 ・Promotion of “visits Kyushu” 9.9 Port of Imari Seoul supply system 10.0 Saga Airport tourism/ ・Promotion of visitor’s stay / China Port of Oita Utilizing the renewable energy produced in a farm village 5.0 green South Korea China Development of farming, mountain and fishing villages consumption 0.0 Hong Kong Nagasaki Airport South Korea Metropolitan Tokyo Yokohama City Nagoya City Osaka City Fukuoka City Shanghai tourism Linkage with Cool Japan Seoul Taiwan Port of Miike The number of times cruise ships called at Japanese ports in 2017 reached a record high. South Korea Per individual port, Hakata Port was ranked 1st and Nagasaki Port was 2nd. Port of Hososhima Port of Nagasaki China Unit:Number of cruise- The number of times foreign cruise ships called at Kyushu. Kumamoto Airport ship visits South Korea South Korea 1000 957 Seoul Kaohsiung 900 Hong Kong 288 Seoul,Taipei,Hong Kong 800 Kyushu’s major industries 715 Port of Kumamoto Port of 700 Port of Aburatsu Other South Korea Kyushu is a leading automobile production center in Japan. High-value-added semiconductors 133 South Korea Miyazaki South Korea 98 600 Kyushu, where Toyota Motor Kyushu, Inc., Nissan Motor Kyushu Co.,Ltd., Daihatsu Sony Semiconductor Manufacturing Corporation, known for its CMOS image 497 Port of Kagoshima Airport 80 Port of Satsuma Sendai Port of Shibushi sensors used in Cameras for Smartphones, the Renesas Group, known for its motor 500 Motor Kyushu Co.,Ltd. and Nissan Shatai Kyushu Co.,Ltd. are operating, has an 73 South Korea China vehicle integrated circuits (microcomputers), and Mitsubishi Electric Power Device 262 Kagoshima Chuo Taiwan automobile production capacity of over 1.5 million units, accounting for about 14% of 400 190 Port of Nagasaki Taiwan 51 Legend South Korea that of Japan as a whole. Additionally, Honda Motor Co.,Ltd. manufactures Factory, known for its power semiconductors used in household appliances and 300 128 High-grade trunk road (in use) motorcycles at its Kumamoto Factory. automobiles, also own factories located in Kyushu. 228 233 Port of Hakata Kagoshima Airport Change in IC production in Kyushu and entire Japan 200 44 35 High-grade trunk road (under construction or planning) Seoul,Muan,Shanghai,Taipei,Hong Kong Change in the number of four-wheeled vehicles produced in Kyushu Number of units 151 29 Port of Kagoshima Money amount 6 27 83 312 309 (million units) Number of units Number of units Money amount of Money amount of (Billion yen) 45 56 72 70 245 Urban expressway Major airport Taiwan (10,000 units) produced nationwide produced in Kyushu production nationwide production in Kyushu 100 13 39 5 Number of four-wheeled Nationwide share 8 16 99 【Sources】Materials from Kyushu District Transport Bureau & Kyushu Regional Development Bureau 61 17 85 35 Shinkansen Important port vehicles produced in Kyushu 0 26 19 【“China” in the above diagram indicates mainland China for convenience.】 2010 2011 2012 2013 2014 2015 2016 2017 (year) Source: Ministry of Land, Infrastructure, Transport and Tourism "Port call results of cruise ships in 2017 (quick estimation)," and Kyushu Regional Development Bureau "Kyushu Cruise Report, January issue" Scale of Kyushu’s economy (year) Kyushu has a scale of economy equivalent to that of Thailand. Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry ・Kyushu, located in the southwestern part of the Japanese archipelago, comprises seven prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. (year) The birthplace of modern steel plants ・Kyushu has a population of 13 million (10.3% of Japan’s population), and accounts for about 10% of Japan as a whole in area and economic indicators, including GDP, consequently being called a “10% economy.” Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry Yawata Steel Works, which used to be owned by the government and now belongs to Nippon ・The gross regional Domestic product of Kyushu shows a scale of economy equivalent to that of Thailand (ranked 28st in the world). Kyushu is the major base for food production in Japan. Steel & Sumitomo Metal Corporation, is one steel plant located in Kyushu. Kyushu accounts for Kyushu’ share against Japan as a whole International comparison of Kyushu’s population and regional GDP about 14% of national crude steel production. (Comparison with Taiwan and South Korea) Comparison of GDP (partly extracted) Kyushu’s agricultural production accounts for about 20% of that of entire Japan. (10,000 people) (100 million U.S. dollars) Transitions of Kyushu and national crude steel productions Comparison in population GDP Taiwan 523 Production amount of major agricultural products (in descending order) in 2015 (Unit : 100 million yen) (1,000 tons units) (%) Total land area (2017) Nationwide Kyushu Nationwide share 13,779 Sweden 496 Agricultural products Kyushu Nationwide The national ratio 140,000 15.5 Total population Beef cattle 2, 613 6, 656 39. 3 (2017 1.1) Nigeria 495 Pig 1, 768 6, 305 28. 0 120,000 15.0 Rice 1, 666 15, 005 11. 1 Regional GDP (nominal) 477 (FY2014) Poland Broiler chicken 1, 628 3, 416 47. 7 100,000 14.5 762 5, 513 13. 8 Total tons of Completed Chicken eggs Belgium 455 741 2, 434 30. 4 steel vessels (FY2016) Tomatoes 80,000 14.0 689 7, 332 9. 4 399 Raw milk Money amount of IC Kyushu 603 1, 700 35. 5 production (2017) Strawberries 60,000 13.5 5,230 434 1, 505 28. 8 4,858 Iran 399 Mandarin oranges Amount of agricultural 345 1, 482 23. 3 production (2016) Cucumbers 40,000 13.0 3,992 Turkey 395 Sweet potatoes 306 1, 002 30. 5 Crude steel production (2017) Potatoes 241 1, 282 18. 8 20,000 12.5 2,267 Thailand 395 Green peppers 219 526 41. 6 1,312 Tea (raw leaf) 207 569 36. 4 Automobile production (2017) 387 Norway Eggplants 206 885 23. 3 0 12.0 0 100 200 300 400 500 600 17, 541 88, 631 19. 8 Export Value(2017) Total output 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20162015 2017 (year) Kyushu Taiwan South Korea (Billion U.S. dollars) Source: Ministry of Agriculture, Forestry and Fisheries, "Statistics of Agricultural Income Produced" Source:Data compiled by the Kyushu Bureau Source:Data compiled by the Kyushu Bureau of Economy, Trade and Industry Source: Ministry of Internal Affairs and Communications, "World Data 2017" Source: Ministry of Internal Affairs and Communications, "World Data 2017" of Economy, Trade and Industry Sightseeing spots

Fully enjoy the blessings of two seas and fertile land, Hizen Saga ceramics, famous healing hot springs and local sake Fukuoka The gateway to Kyushu with both urban functions and suburban areas rich in nature

Yanagawa Kawakudari (canal cruise) ●Yanagawa City

Arita-Yaki pottery and Imari-Yaki pottery●Arita Town & Imari City Takeo Hot Springs ●Takeo City

Fukuoka Tower ●Fukuoka City

Kyushu Tabi Net MOJI QR Code KOKURA TSUSHIMA KITAKYUSHU Ikinoshima 1h30min Mojiko Retro District ●Kitakyushu City IZUHARA 35min TOKYO Island h 2h15min 1 OSAKA Japanese sake ●Saga Prefecture HAKATA FUKUOKA Fukuoka HAKATA Oita OITA Oita, Japan’s #1 hot spring prefecture ♨ KARATSU SHIN-TOSU HAKATA- TOSU YUFUIN Oita Saga 2h10min Loaded with alluring flavors too! Nagasaki 45min HAKATA- YUFUIN OITA SAGA Sense the vestiges of western culture and experience an 40min SAGA HAKATA- extraordinary atmosphere on a remote island HAKATA- OITA SAGA KUMAMOTO 2h 40min HAKATA- NAGASAKI MIIKE 30min 2h10min Kumamoto ASO NAGASAKI 50min Nagasaki KUMAMOTO SHIMABARA 20min 1h25min NAGASAKI 30min KUMAMOTO Fukuejima FUKUE NAGASAKI MISUMI Island GOTO FUKUE MISUMI 1h AMAKUSA SHIN-YATSUSHIRO YATSUSHIRO 45min HONDO 50min Miyazaki OITA- MIYAZAKI 3h10min Tsushima HAKATA- Yufuin Hot Spring ●Yufu City Island KAGOSHIMA-CHUO 1h30min KUMAMOTO- KAGOSHIMA-CHUO MIYAZAKI TSUSHIMA 1h MINAMI-MIYAZAKI Oura Church●Nagasaki City MIYAZAKI KAGOSHIMA IZUHARA KAGOSHIMA-CHUO- MIYAZAKI FUKUOKA 2h 1h HAKATA KAGOSHIMA KAGOSHIMA-CHUO Kagoshima

Amamioshima Island 35min Seki mackerel and Seki horse mackerel●Oita City

Tokunoshima Tanegashima Island MIYANOURA Island Unzen Jigoku (Unzen Hell)●Unzen City Okinoerabujima 2h30min YAKUSHIMA Island Yakushima YAKUSHIMA MIYANOURA Island

●Fukuoka Usa-jingu Shrine ●Usa City ●Saga Tatsunoshima Swimming Beach ●Iki City ●Nagasaki ●Kumamoto Miyazaki ●Oita Enjoy southern seaside drives and spots with mystical energy Kumamoto ●Miyazaki where myths are alive An area with many of Kyushu best views ●Kagoshima where you can feel the majesty of nature

Kuma River rafting ●Hitoyoshi City

Takachiho Gorge ●Takachiho Town Kagoshima Kyushu’s southernmost prefecture with Nichinan-kaigan Coast・Horikiri-toge Pass ● Nichinan City& Miyazaki City an active volcano brimming with power and the history of the Satsuma Domain

Mt.阿蘇山 Aso ● 阿蘇市●Aso City

Shochu (Japanese liquor)●Miyazaki Prefecture

Kurokawa Hot Spring ●Minamioguni Town Sengan-en ●Kagoshima City Kagoshima wagyu beef●Kagoshima Prefecture Ibusuki natural sand-steam spring ●Ibusuki City

UNESCO World Heritage ●World cultural heritage sites【inscribed in 2017】 ●World cultural heritage sites【 inscribed in 2015】 ● World natural heritage site【 inscribed in 1993】 The Sacred Island of and Associated Sites in the Munakata Region The Sites of Japan’s Meiji Industrial Revolution: Iron and Steel, Shipbuilding and Coal Mining Yakushima

Okitsu-miya Okitsu-miya, Yohaisho, Munakata Taisha Munakata Taisha Hetsu-miya, (Okinoshima) Munakata Taisha ●Okitsu-miya, Munakata Taisha(Okinoshima) ●The Imperial Steel Works, Japan (first Head Office) ●Remains of the Mietsu naval dock ●Hashima Coal Mine (Gunkanjima)

Nakatsu-miya, Munakata Taisha Shimbaru-Nuyama Mounded Tomb Group

●Panorama of the heritage sites ●Shrine buildings of Hetsu-miya ●Former Glover house and office ●Manda Pit ●Former Shuseikan (remains of the reverberatory furnaces)

Photos provided by Saga Prefectural Tourism Federation, Tourist Federation, Tourism Oita, Kagoshima Prefectural Visitors Bureau, Kyushu Tourism Promotion Organization Kyushu Economy International (KEI) Kyushu Economy International (http://www.kyushu-kei.org/en/) ○Kyushu Economy International (KEI) was established as the primary organization for international economic exchanges in Kyushu in July 2001, as a cooperative venture between local governments, economic bodies, private companies, etc. in Kyushu. ○In order to revitalize Kyushu and stimulate its autonomous development through international exchanges in industry, human resources, and more, it aims to publicize comprehensive information on Kyushu’s appealing environment as a business location, its tourism resources, etc. to foreign countries and regions. Alongside this, it aims to promote the creation of innovation as well as balanced regional development through industrial exchange and the selection of Kyushu as a business location by inviting both domestic and overseas companies to visit.

Organization Outline of operation Constitution: including prefectures, ordinance-designated cities, 1.Planning and arrangements for internationalization strategies, etc. economic bodies, private companies, etc. Discussing surveys and plans deemed useful and effective when conduct- 【General assembly members】 ed around Kyushu ■Chairman: Chairman, Kyushu Economic Federation 2.Creation and sharing of information «Imparting information about Kyushu» Imparting information about the investment environment and econo- ■Vice-Chairman: Chaiman, Kyushu Federation of Chambers my-related programs in Kyushu through the website and PR sources of Commerce and Industry 3.Industrial exchange «Industrial exchange between Kyushu and foreign countries» ■Members: Prefectural governors; ordinance-designated city ①Programs for economic and business exchanges with Asia (targeting the Pan-Yel- mayors; heads of economic bodies and private companies low Sea Economic Zone, China, South Korea, and ASEAN); ②Programs for sharing 【Secretary assembly members】 the latest information about overseas operation locations and market trends, the ways ■Secretary-general: Senior Managing Director, Kyushu Eco- of using support programs, and overseas business and the global economy, through nomic Federation holding seminars, etc.; ③Programs for supporting overseas operations, including participating in business exhibitions abroad, and holding business talk sessions with Russia ■Members: Department managers and bureau directors in buyers specializing in foreign markets, in order to support local companies’ expan- charge from prefectures and ordinance-designated cities; sion of their markets into Asia and establishing overseas operations directors of economic bodies, etc. 4.Stimulating the establishment of business «Support for the invitation of □Support organizations: JETRO; Development Bank of Japan, etc. overseas enterprises» Ulaanbaatar □Adviser: Director, Kyushu Bureau of Economy, Trade and Industry Holding business invitation seminars and workshops targeting deci- ● (METI Kyushu); Director, Kyushu District Transport Bureau; sion-makers, in order to promote the invitation of overseas enterprises Mongolia effective for the revitalization of the regional economy □Auditors: Organization for Small & Medium Enterprises and Vladivostok Regional Innovation, Japan, etc. 5.Human exchange «Relationship building with international students» ● Holding networking events and job-hunting interview sessions, in order to Kyushu Electric Power Beijing promote mutual understanding continued relationships with international ● □Secretariat: Kyushu Economic Federation students, who will be the bridge between Kyushu-based companies operat- Japan Kyushu Bureau of Economy, Trade and Industry (METI Kyushu) ing abroad and foreign countries Tokyo Xi'an Korea ● Contact:Kyushu Economic Federation International Department International Affairs Department, METI Kyushu ● China 2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-004 Tel.: +81-92-761-4261 2-11-1 Hakataeki-higashi, Hakata-ku, Fukuoka City 812-8546 Tel.: +81-92-482-5423 Shanghai Chongqing ● ● 500km Kyushu Tourism Promotion Organization Nepal Bhutan Okinawa 1,000km Kyushu Tourism Promotion Organization (https://www.welcomekyushu.com/) Bangladesh Hong Kong Taiwan ● ○The Kyushu Tourism Promotion Organization(KTPO)was founded in April, 2005 as an executive organization for the“Kyushu Tourism Strategy.” The strategy Myanmar was established by the Kyushu Regional Strategy Council, composed of the Kyushu Governors’ Association and major financial groups. The KTPO became a Laos 2,000km General Incorporated Association in April, 2014. ○The organization is steadily and practically unfolding the Kyushu Tourism Strategy in an aim to make Kyushu a“Tourism Kingdom,” which includes maintaining Thailand Kyushu the system for welcoming visitors to the Kyushu region and activities to attract visitors targeting significant markets both domestically and internationally Philippines (domestic metropolitan areas as well as East Asia, the U.S., Europe, Australia, etc.). Viet Nam 3,000km Cambodia Kyushu Organization Main points concerning the Kyushu Tourism Strategy

Strategy I: Strategy for Kyushu branding Brunei 4,000km General assembly (members) ①Creating a clear tourist image of Kyushu Malaysia Fukuoka ②Disseminating the image through various channels according to Saga target country Singapore Oita Board of Directors Auditors Strategy II: Strategy for improving tourism infrastructure directors ①Activities toward the improvement of physical and human Nagasaki [Executives] Chair; Vice Chair; Senior managing director infrastruc ture ②Deregulation and system revision Kumamoto ③Development of tourism human resources Indonesia Miyazaki Management committee ④Enhancement of tourism resources and hospitality in tourist des tinations in Kyushu Strategy III: Strategy for attracting tourists to Kyushu Executive director ①Attraction of inbound international tourists (by country, city, and Kagoshima market) ②Attraction of domestic tourists (by market and theme) Deputy executive director New ● ③Common strategy (clarification of target markets; PR strategy; use Delhi of media, etc.) Kyushu Strategy IV: Strategy for stimulating visitors’ consumption and long-term stays India Overseas Domestic Planning Tourism ①Development of wide-area tourist routes division division division Media ②From passing-by tourism to residential tourism (development of Australia night attractions, etc.) Center Sydney ③From one-night stay to multiple stays (invitation of residential-type ● Perth ● events) Kyushu ‒ Gateway to Asia ● Bengaluru 8,000km Contact:Kyushu Tourism Promotion Organization,Kyushu Tourism Media Center Email:[email protected] 2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-0004 Tel.: +81-92-751-2951 6,000km