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NAPOLI UNESCO CITY of LITERATURE Submission by the City of Napoli, Italy

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NAPOLI UNESCO CITY of LITERATURE Submission by the City of Napoli, Italy ytellingLibrerieBibliotecheIspirazioniEvocazioniSuggestioniEmozioniNarrazioni eInformazioneDidatticaUniversitàLaboratoriSperimentazioneReteStiliEventiP aturaPercorsiStorieLeggendeInnovazioneEthosPathosPaesaggiPanoramiImm otecheIspirazioniEvocazioniSuggestioniEmozioniNarrazioniScrittoriLibriPoesia aUniversitàLaboratoriSperimentazioneReteStiliEventiPresentazioniIncontri gendeInnovazioneEthosPathosPaesaggiPanoramiImmaginiLinguaggiIbri cazioniSuggestioniEmozioniNarrazioniScrittoriLibriPoesiaRaccontiRime SperimentazioneReteStiliEventiPresentazioniIncontriComunitàEditoriAu thosPathosPaesaggiPanoramiImmaginiLinguaggiIbridazioniStorytellin mozioniNarrazioniScrittoriLibriPoesiaRaccontiRimeLeggendeInformazione ReteStiliEventiPresentazioniIn riComunitàEditoriAutoriLetteraturaP aggiP ramiImmaginiLi ridazioniStorytellingLibrerieBiblio ioniSc Poesia eggendeInformazioneDidatticaU resent riC riLetteraturaPercorsiStorieLe magini brerieBibliotecheIspirazioniE DidatticaUniversitàLaborat ellin rieLeggendeInnovazione eInfor EvocazioniSuggest tellingLibr erat eInformazione NAPOLI Sperimentazione eraturaPercorsi hosPathosPaes bliotecheIspira mozioniNar tticaUniversit UNESCO ReteStiliEventiP ge d ggiPanoramiIm razioniScrittoriLib CITY OF ntiPresentazioniIncon miImmaginiLinguaggi ioniScrittoriLibriPoesiaRaccon sentazioniInc munitàE LITERATURE maginiLingu briPoesiaR ontriC ggiIb ytellingLib deInformazione er NAPOLI UNESCO CITY OF LITERATURE Submission by the City of Napoli, Italy Management Group Claudio Calveri (point person) Fabio Borghese Committee Founders, Coordinators & Project Manager s Napoli UNESCO City of Literature Ex asilo Filangieri Vico Maffei 4, Napoli, Italy e-mail: [email protected] Steering Committee Francesco Caruso Ambassador, General Director of Napoli Forum of Cultures 2013 Mauro Giancaspro Director of Napoli National Library Edgar Colonnese President of Confindustria Campania sezione editoria e spettacolo (National association of pub - lishing industry owners and entrepreneurs – Campania section ) Paolo Pisanti President of ALI (National Association of Italian Booksellers) Campania Mario Guida President of AIE - Associazione Italiana Editori (the trade association for Italian publishers - and for foreign publishers operating in Italy - of books, magazines and digital products) Campa - nia section Silvio Perrella President of Fondazione Premio Napoli Ottavio Lucarelli Pre sident of Campania Journalist Association Maurizio De Giovanni Writer Augusto Lacala President of O.N.U. Network (National Organization of trading used goods stakeholders ) Submitted to UNESCO by the City of Napoli , December 2010. Application Concept, Format, Text and Graphics: Claudio Calveri Translation: Enrica Picarelli Napoli City of Literature - Contents CONTENTS Executive Summary : A Creative Vision ................................................... 8 Creative Directions Creativity Oriented City Cultural Commons Vision Literary Highlights CREATIVE ECOSYSTEM 1. City Layout ............................................................................................... 15 History Highlights ‘Greater Napoli’: Territorial (and Cultural) Hub Intermodality: City-Regional Dimension Culture-crossing Metropolis Creativity-based Urban Planning Creative Endorsement: Straight to ‘Forum delle Culture 2013’ and Beyond 2. Creative Strategies ................................................................................... 18 Creative Policies Napoli: Creative Economy Data Creative Global Context Creative Potential Creative Spillover Creative Trends in Napoli (and Italy) Publishing and literature trends in Italy 3. Cultural Infrastructures .......................................................................... 21 Open Air Museum and Creative Districts Exhibit City Network Innovation Culture Research Centres City as World Stage Crossboarding Languages: Main Cultural Events 4. Capacity Building .................................................................................... 28 Creative Academic Sources Literary Training Writing (and Creative) Informal tools Music Training Artistic Training Training for Performing Arts 4 ytellingLibrerieBibliotecheIspirazioniEvocazioniSuggestioniEmozioniNarrazioni eInformazioneDidatticaUniversitàLaboratoriSperimentazioneReteStiliEventiP aturaPercorsiStorieLeggendeInnovazioneEthosPathosPaesaggiPanoramiImm otecheIspirazioniEvocazioniSuggestioniEmozioniNarrazioniScrittoriLibriP aUniversitàLaboratoriSperimentazioneReteStiliEventiPresentazioniIncontri gendeInnovazioneEthosPathosPaesaggiPanoramiImmaginiLinguaggiIbridazioni cazioniSuggestioniEmozioniNarrazioniScrittoriLibriPoesiaRaccontiRime SperimentazioneReteStiliEventiPresentazioniIncontriComunitàEditoriA thosPathosPaesaggiPanoramiImmaginiLinguaggiIbridazioniStorytellin mozioniNarrazioniScrittoriLibriPoesiaRaccontiRimeLeggendeInformazione ReteStiliEventiPresentazioniI riComunitàEditoriAutoriLetteraturaP saggiP ramiImmaginiLi ridazioniStorytellingLibrerieBiblio ioniSc Poesia eggendeInformazioneDidatticaU resent riC iLetteraturaPercorsiStorieLe magini brerieBibliotecheIspirazioniE DidatticaUniversitàLaborat ellin rieLeggendeInnovazione eInfor EvocazioniSuggest tellingLibr erat eInformazione Sperimentazione Napoli City of Literature - Contents eraturaPercorsi hosPathosPaes bliotecheIspira mozioniNar tticaUniversit ReteStiliEventiP ge d ggiPanoramiIm razioniScrittoriLib ntiPresentazioniIncont miImmaginiLinguaggi ioniScrittoriLibriPoesiaRaccon sentazioniIncontri munitàE maginiLingu briPoesiaR ontriC ggiIb ytellingLib deInformazione er 5. Clustering for Creativity: Building Awareness .................................... 33 Social Media: the Participation Strategy Clustering Without Borders Professional Associations in the Creative Sector Media Landscape LITERARY LANDSCAPES 6. The ‘Map’ of Napoli City of Literature ............................................. 39 Mapping the Creative City of Literature 7. Book Industry ........................................................................................ 41 Book Quarter and ‘City of Books’ Typography: printing book history across the centuries Bookbinding: Tradition and Innovation Publishing: Cultural C harm between Art and Craftmanship Bookshopping Paths: Independent and Low Cost 8. Reader-Friendly City ............................................................................ .44 ‘City Libraries Network Napoli National Library Monastic Libraries University Libraries Music Libraries Science Libraries 9. Writer-Friendly City .............................................................................. .48 Inspiration Land Writers in Residence The Grand Tour Experience Literary Reporters Bestselling’ the City Beyond Language Borders Telling the City Napoli (Hi)Story The XXth Century Contemporary Authors Collective Writing Community 5 Napoli City of Literature - Contents 10. Linguistic Treasures .............................................................................. 53 Between Creative Borders: the Neapolitan (Creative) Idiom Linguistic Heritage Neapolitan (and) Literature Neapolitan Grammar Literature in Music: Lyrics Writers Spreading ‘Musical Literature’ John Turturro’s Passion: a Tribute to Neapolitan Music The Music Archive in Napoli Neapolitan Theatre (and) Literature The origins The Iconic Character: Pulcinella Main Authors of the XX Century 11. Literary Events ...................................................................................... 58 Living Culture Market-oriented Convention Literary Contests and Awards Bibliodiversity It’s Raining Literature The Electronic Literature CREATIVE PERSPECTIVES 12. Creativity Improvement Strategies ..................................................... 65 Connecting with Development National Partnership Chances Mission, Objectives, Activities 1) KNOWLEDGE HUB: Clustering, Knowledge and Creative Brokering The Project: the Observatory General Vision The Perspective The Activities 2) MULTICULTURAL PERSPECTIVE: (Multi)Cultural Awareness Intercultural Hub The Project: BookTrip The Perspectives The Activities: Grants Office 3) CONTENT MAKING: Creativity-Intensive City The 2011 Project: The Visible Cities The Collective Narrative of Places: the ‘Citytelling’ 6 ytellingLibrerieBibliotecheIspirazioniEvocazioniSuggestioniEmozioniNarrazioni eInformazioneDidatticaUniversitàLaboratoriSperimentazioneReteStiliEventiP aturaPercorsiStorieLeggendeInnovazioneEthosPathosPaesaggiPanoramiImm otecheIspirazioniEvocazioniSuggestioniEmozioniNarrazioniScrittoriLibriP aUniversitàLaboratoriSperimentazioneReteStiliEventiPresentazioniIncontri gendeInnovazioneEthosPathosPaesaggiPanoramiImmaginiLinguaggiIbridazioni cazioniSuggestioniEmozioniNarrazioniScrittoriLibriPoesiaRaccontiRime SperimentazioneReteStiliEventiPresentazioniIncontriComunitàEditoriA thosPathosPaesaggiPanoramiImmaginiLinguaggiIbridazioniStorytellin mozioniNarrazioniScrittoriLibriPoesiaRaccontiRimeLeggendeInformazione ReteStiliEventiPresentazioniI riComunitàEditoriAutoriLetteraturaP saggiP ramiImmaginiLi ridazioniStorytellingLibrerieBiblio ioniSc Poesia eggendeInformazioneDidatticaU resent riC iLetteraturaPercorsiStorieLe magini brerieBibliotecheIspirazioniE DidatticaUniversitàLaborat ellin rieLeggendeInnovazione eInfor EvocazioniSuggest tellingLibr erat eInformazione Sperimentazione Napoli City of Literature - Contents eraturaPercorsi hosPathosPaes bliotecheIspira mozioniNar tticaUniversit ReteStiliEventiP ge d ggiPanoramiIm razioniScrittoriLib ntiPresentazioniIncont miImmaginiLinguaggi ioniScrittoriLibriPoesiaRaccon sentazioniIncontri
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