Dyfodol Teledu Cymraeg The Future of Welsh Language Television

Mynegai Index

04—05 Cyflwyniad Introduction

06—07 Cefndir Background

06—07 Cyd-destun Context

08—09 S4C Heddiw: S4C Today: Gweledigaeth, Vision, Mission and Core Cenhadaeth a Values Gwerthoedd Craidd

10—11 Gwasanaethau S4C S4C’s Services Cynnwys Content Cynulleidfa S4C Heddiw S4C’s Present-day Audience Mesur Perfformiad Performance Measurement, Effeithlonrwydd a Efficiency and Value for Gwerth am Arian Money

14—15 Effaith S4C S4C’s Impact Effaith Economaidd a’r Economic Impact and the Sector Annibynnol yng Independent Sector in Nghymru Wales Datblygu Sgiliau a Developing Skills and Nurturing Meithrin Talent y the Talent of the Future Dyfodol Cultural Impact Effaith Ddiwylliannol Relocation of S4C’s Adleoli Pencadlys S4C Headquarters Partneriaethau Partnerships

22—23 Tirwedd Ddarlledu The Broadcasting Landscape Cyfnod Siarter Nesaf y of the next BBC Charter BBC Period Cynulleidfa S4C yn y S4C’s Future Audience Dyfodol The Welsh Language Y Gymraeg Technology and Platforms Technoleg a Llwyfannau Audience Expectations Disgwyliadau’r Gynulleidfa

34—35 S4C yn 2017 ac ar ôl S4C in 2017 and hynny beyond Cylch Gwaith, Future Remit, Provision and Darpariaeth ac Ambition Uchelgais Vision, Mission and Strategic yn y Dyfodol Aims Gweledigaeth, Future Content Cenhadaeth a Nodau Strategol Cynnwys yn y Dyfodol

42—43 Crynodeb Summary Introduction

This is S4C’s first public The Licence Fee Agreement contribution to the discussion between the UK Government about the future of Welsh and the BBC Trust runs out in language broadcasting beyond March 2017 and discussions 2017. regarding a new BBC Charter can be expected to take place well S4C is a public service before that. broadcaster which provides the only Welsh language We regard it as essential that television channel in the world. the needs of Welsh language Its contribution to the lives of broadcasting be given the people, the culture and the comprehensive and timely modern day economy of Wales is consideration within the same far-reaching and unique. timeframe.

The Secretary of State for Culture, We hope that this paper provides Media and Sport has a statutory a constructive starting point duty to ensure sufficient funding to such discussions and look for S4C. Currently, this is forward to engaging with all achieved by funding from two our stakeholders and partners, different sources, the television in Wales and in Westminster, licence fee, through agreement with our audience and with with the BBC Trust, and direct the industry, over the coming government funding. We place months. a high value on this duality of funding and support.

Huw Jones Ian Jones Chair Chief Executive

27 May 2014

04—05 Background Context

S4C is a public service Under the terms of the licence the end of 2014/15. We stand broadcaster (PSB) established, fee settlement of October 2010, ready to take part in this process by statute, specifically to serve responsibility for the majority of whenever it takes place. In the Welsh-speaking community. S4C funding transferred from the addition, the current BBC Charter It serves this particular audience UK Government’s Department runs until December 2016, and both within Wales and across the for Culture, Media and Sport although negotiations for its UK. As the only Welsh-language (DCMS) to the BBC Trust through replacement will not formally television service in the world, the licence fee, with a reduction start for the next twelve months S4C is unique, and is the UK’s in funding equivalent to 36% or so, parameters for the debate most clear-cut example of public in real terms. The licence fee are already being set. service broadcasting: its services contribution is guaranteed until would not be sustainable without the current licence fee settlement It is appropriate therefore that public intervention. ends in 2017. From 1 April 2013 S4C considers, within this therefore, 90% of S4C’s funding context, its role and remit during S4C’s aim is to deliver content (£76 million) derives from the the period of the next Charter and media services in the licence fee with 8% (£6.787 – until 2027. We have spent Welsh language that provide million) maintained by DCMS time considering predictions entertainment, information and until March 2016. The DCMS for the future media landscape, inspiration, that place S4C at the contribution for 2016-17 is not mapping our audience’s needs centre of the everyday lives of yet known, but S4C values highly and expectations and looking at the people of Wales and make a this duality of funding and the S4C’s role in Wales. This report progressive and key contribution continued relationship with is S4C’s first public contribution to Wales and the Welsh language. Government. The remaining 2% to the debate. It sets out some comes from commercial income. of the main considerations and S4C was launched in November ambitions of the channel to 1982 and operates under a The statutory duty to ensure inform debate and discussion publisher-broadcaster model. sufficient funding for S4C is with stakeholders and partners, in The channel commissions enshrined in section 31 of the order to ensure the continuation all of its content from the Public Bodies Act 2011: of the channel’s editorial, independent and commercial operational and managerial sectors, including from ITV (1) The Secretary of State shall independence as well as its Cymru Wales, and under the secure that in 2012 and each sufficient funding. terms of a strategic partnership subsequent year the Welsh with BBC Cymru Wales, receives Authority are paid an amount a minimum of 10 hours of which he considers sufficient to programmes a week – including cover the cost to the Authority its Newyddion (news) service, the during that year of — long-running TV-drama Pobol y (a) providing the Authority’s Cwm and some sport output. public services (within the meaning of section 207 of the Since 1982 the media landscape Communications Act 2003), and has changed significantly – (b) arranging for the both in Wales and beyond. broadcasting or distribution of S4C launched as the Welsh those services. fourth channel, however since digital switchover and with the (2) The Secretary of State may development of IPTV and online discharge the duty in subsection television services, audiences (1) by making payments himself now have a choice of hundreds or entering into an agreement of channels across different with another person for that platforms. S4C remains the person to do so (or both). only Welsh-language television service, but must increasingly The framework agreement offer its content and services between DCMS and the across all platforms in order to BBC Trust includes a DCMS deliver for its audiences. commitment to review S4C’s strategy and finances before

06—07 S4C Today

Vision, Mission and Core Values Welsh Creative

The audience is at the heart The Welsh language is at Creativity is one of S4C’s of everything that S4C does. the heart of S4C’s remit and cornerstones. We nurture and Within parameters set out by the existence. celebrate creativity in the Welsh Communications Act 2003 and language, building our services prior legislation, S4C’s Vision is to Our aim therefore is to serve on the ability and talent of our be at the centre of the everyday fluent Welsh speakers as well creative industries. In doing lives of the people of Wales. as to nurture less fluent Welsh this, we aim to take Wales to speakers and learners - both in the world and bring the world With a Mission to: Wales and the Welsh diaspora. to Wales, whilst offering unique Our Children’s services and value to the people of Wales. • deliver content and media programmes aim to provide services in Welsh, that provide children of all ages with a strong Collaborative entertainment, information and linguistic foundation based on inspiration, and place S4C at the programmes that will inspire and In the current economic climate, centre of the everyday lives of entertain. we need to build creative the people of Wales; partnerships with individuals, We strive to bring audiences communities and organisations • make a progressive and key together regardless of where across Wales and beyond to contribution to Wales and the they live or what language they maximise opportunities and Welsh language. speak. Non-Welsh speakers ensure public value. We bring are encouraged to access our together and inspire people and Our Core Values are to be: services through subtitling and communities to work with us and red button facilities, and we offer with each other, as we face the • Unique; award-winning provision for challenges and opportunities of • Welsh; Welsh learners too. the future. • Audience-centred; • Accessible; Audience-Centred • Creative; and, • Collaborative The audience is at the heart of everything we do. We encourage Unique dialogue and will respond to the changing needs of the audience As the only Welsh-language in order to provide value for channel in the world, S4C has money, and diverse, high-quality to appeal to a core audience of content to the widest possible fluent Welsh speakers, to those audience. We will be accessible who are less fluent, to learners, to ALL and shall engage in a to those that aspire to learn as national dialogue and debate on well as providing an inclusive all matters that are important to service that makes its content and the people of Wales. services accessible to non-Welsh speakers. Accessible

S4C celebrates the everyday lives, S4C aims to entertain, educate culture and traditions of the whole and inform; any time, on all of Wales through the medium of available platforms and wherever Welsh. We are confident, unique our audience might be. We will and proud of our editorial and continue to innovate to meet this operational independence. In a challenge as convergence occurs multi-platform, converging, media and new platforms become landscape, we are single-minded available to our audiences. in our desire to deliver excellent content and media services by inspiring people and working closely with audiences and communities. 08—09 S4C’s services

Content

S4C provides a wholly Welsh bringing some of our nation’s easier with digital television language programme service from finest creative talent to viewers’ and online services like our seven a.m. until late at night, each screens - not just in Wales, recently relaunched online and weekday, and from six a.m. at the but in the rest of the UK and catch-up service Clic. With weekends. We broadcast over 115 internationally too. such advances and with multi- hours of programmes each week, platform distribution – from including sport, drama, music, S4C’s Present-day audience Clic, Sky and Virgin Media to factual, entertainment and events, YouView, TVCatchup and TV across a range of platforms, S4C is one of the main threads of Player – as well as international including online. S4C also offers Welsh life, vital to the very fabric co-production opportunities, comprehensive services for of modern-day Wales. our content is being consumed children and young people: the and enjoyed by an increasingly award-winning Cyw for younger In 2013, our programmes technologically sophisticated viewers, Stwnsh for older children reached 6.5 million people, with audience. The success of Clic and programmes for teenagers. over 576,000 viewers reached and our growing range of apps, With one television channel, we throughout the UK in an average enable viewers to connect with provide a comprehensive Welsh week. S4C in new and innovative ways, language content service across a at a time of their choosing. We wide range of genres, for all parts S4C has a divided audience to saw a 41% increase in online of the community in Wales. serve in terms of need. Our viewing sessions in 2013 – up to audience is as diverse as the almost 4 million. From Cyw, teenage apps and population of Wales, and has games like Enaid Coll and different dimensions including But these same tools have Madron, to innovative drama language use, culture, age, also led to far more consumer like 35 Diwrnod and Y Tir, geography, and general life choice than ever before. In a and internationally celebrated outlook. The channel is highly multi-platform, digital world, factual programmes Defaid a appreciated for portraying the S4C, with its one linear channel, Dringo and O’r Galon, history whole of Wales, both urban must offer the breadth of public series like Creu Cymru Fodern and rural, and its cultural and service content that is available in and Y Plas, as well as science sporting events. S4C is also seen English on BBCs One, Two, Three programmes like Dibendraw and as playing an important role in and Four, CBeebies, CBBC, ITV, natural history series Y Tyrchwyr, keeping the Welsh language Channel Four and Five - without we offer something that will alive and vibrant. Yet by its very mentioning the hundreds of appeal to everyone. Against a nature, S4C’s diverse audience commercial broadcasters that backdrop of well-loved favourites: - and that audience’s varied now also exist. S4C must, and Pobol y Cwm, Cefn Gwlad, expectations - also represents does, offer content that educates, Newyddion, rugby and our daily a unique challenge: the need to informs and entertains, for people magazine programme Heno, our offer something that appeals to of all ages. programmes offer appointment- everyone. to-view television. So too Viewers are discerning. They does our coverage of national Joint research commissioned expect a comprehensive, high- events, with the traditional during 2012, between the Welsh quality service on television in Urdd Eisteddfod, Royal Welsh Government, BBC Cymru Wales the current standard and high Show and National Eisteddfod and S4C, shows that 81% of definition formats as well as in programmes remaining a adults who speak Welsh stated any future formats projected highlight in the schedule as they had used the S4C television to become the norm. Viewers newer features like Band Cymru service in the month leading up want to access content on an and Ysgoloriaeth Bryn Terfel are to the survey (Beaufort Research, increasingly diverse range of introduced. Our renowned sport November 2012). platforms. They also expect to coverage continues to draw strong be able to enjoy S4C’s content audiences, and allows us to reach Our core audience is loyal, with on the same, multiple platforms a broad and varied audience. our occasional viewers dipping they use to watch that of other in and out of the service for broadcasters. There are of course Award-winning S4C commissions particular programmes and cost implications to distributing such as Y Gwyll / Hinterland are genres – something that is made content on multiple platforms.

10—11 These, and infrastructure costs, Within this wider context and broadcasters for ratings and are likely to increase in the landscape, Welsh language audiences. The value of public future as new platforms and broadcasting that is operationally, service broadcasting in a minority multimedia devices continue to editorially and managerially language to its audience is about be developed. independent has a more much more than cost per hour important role than ever. alone. Whilst our content is available across all platforms, in line with Performance Measurement, In 2013, S4C’s annual reach across other public service broadcasters, Efficiency and Value for Money the UK increased significantly, S4C is amongst the only peer with 6.5 million people viewing organisation to broadcast only The Authority has developed our content. Our monthly reach in SD. With a 36% real-term a wide range of performance amongst Welsh speakers in reduction in our funding since measures – such as viewing Wales continued to demonstrate 2010, difficult decisions have figures and qualitative measures stability over the longer term. had to be taken - including the - which presents a broad picture Overall monthly and weekly closure of our Freeview HD of the use and impact of S4C’s reach in the UK and Wales, service, Clirlun, in December 2012. services. These include the however, saw a decrease, though The suspension of S4C’s HD provision of service, economic a good deal of this is a result of a service was one that was always impact, audience appreciation, reduction in our ability to acquire going to be reviewed as the trust, successful provision for the rights to broadcast high- landscape developed. Subject to learners, children’s programming, quality sport, as a result of fiercer efficiency savings, our ambition and a positive impact on the competition which is likely to is to relaunch an HD service to a development of the language continue, and to changes in the wide audience by 2016. and awareness of Welsh culture. BARB audience measuring panel. And of course, no broadcaster is Audiences in Wales must not be The nine performance measures completely immune to audience disadvantaged or left behind: presented in the 2012 annual fragmentation as a result of they must be able to enjoy Welsh report demonstrate that despite increased media and content language content as easily as the challenges faced, S4C’s choice. they enjoy English content, services continue to be valued by and with the same up-to-date the audience and S4C continues technology. Ensuring the ease to operate in an efficient manner of access of Welsh language which ensures value for money. content is also intrinsic to the The cost per hour of S4C’s long-term future of the language. commissioned content has, on Partnership developments, such average, reduced from just over as the one with the BBC iPlayer, £52,700 in 2009 to £31,100 per which will see S4C content hour in 2013/14, with the cost available to watch on close to per hour of all S4C broadcasts 650 devices through a dedicated reducing from just over £16,400 S4C iPlayer channel from the to just over £10,800 in 2013/14. end of 2014, are paramount in These are significant reductions, achieving this new universality of and are reductions which service. the independent production companies have been able to Against this multi-media deliver for S4C. backdrop, we must at the same time ensure plurality of media Viewed in isolation, individual within Wales. At a time when it performance measurements is being argued that not enough can potentially lead to a skewed Wales-based choice is offered interpretation of S4C’s value. to them, Welsh audiences need As the only Welsh-language content that reflects their nation television service, it has a unique in all its diversity. and valuable role to play. As a PSB, its purpose is to deliver a comprehensive and wide-range of high-quality content for and about Wales. S4C is not a ratings chaser; its role is not to compete with the commercial

12—13 S4C’s Impact

Economic Impact and the Independent Sector in Wales

Since its creation in 1982, S4C’s • S4C’s investment of £63.7m in publisher-broadcaster model has the creative industries in Wales resulted in a strong, innovative, in 2012 was responsible for independent production sector, creating additional expenditure which has had a significant of £60.5m in the Welsh impact on the Welsh economy £63.7m S4C’s investment economy and total economic – including bringing in direct £124.3m Total Economic impact impact on the creative investment. The Hargreaves of S4C in Wales industries in Wales of £124.3m; Review of Creative Industries in and Wales (March 2010) recognized that “without S4C, Wales may • every pound invested by S4C in well not have any independent the creative industries in Wales television companies at all.” is worth almost £2 (£1.95) to the Welsh economy. The Welsh independent production sector has grown and developed alongside S4C. Wales is a small nation that repeatedly punches above its weight in the creative industries. The independent companies, many of which have a significant presence in communities Investment in Content from Companies across Wales 2013 across Wales, offer world-class content which is increasingly valued by S4C’s audiences and enjoyed by audiences outside of Wales and internationally. Broadcast’s Indie Survey 2014 places Boom Pictures, Tinopolis and Rondo Media in its top 45 UK independent companies. Tinopolis and Boom Pictures also featured in the Broadcast list of the top 10 UK owner/consolidator companies.

Like S4C, the independent companies also have a significant impact on the economy. Recent analysis conducted for S4C (Arad Research, 2013) demonstrated that:

[51% south Wales, 25% north Wales, 19% west Wales, 5% other]

14—15 S4C invests in and commissions content from companies across Wales. This means that the economic impact and value of S4C is spread within communities in north, west and south Wales. Major companies such as Rondo, Cwmni Da and Antena in Caernarfon, Tinopolis in Llanelli, Boom Pictures in Cardiff, and Telesgôp in Swansea all have a substantial effect on their local economies and contribute to a highly-skilled workforce in their respective areas – and beyond, as productions travel the country to film content that reflects Wales Filming productions for S4C also has an effect therefore on the economy of the areas where the programmes are made, irrespective of where the independent production company might be based.

For example, during much of 2013, filming ofY Gwyll / Hinterland (Fiction Factory, Tinopolis, All3Media International and S4C) took place in Ceredigion. Many of the cast and crew members were based in Aberystwyth and the surrounding area, and a considerable amount of the expenditure associated with the production of the series was made in the area. Analysis by Arad Research for S4C on the production (December 2013) demonstrated that:

• the combined effect of the direct, indirect and induced rounds spending ofY Gwyll equated to an estimated £1,040,000 spend in Aberystwyth over the course of the production; • every pound of direct expenditure made in Aberystwyth as a result of filmingY Gwyll generated an additional spend of 57p in the local economy.

It is estimated that S4C’s success internationally, securing arts, media and community recurring drama series Rownd co-productions and inward events. The company employs a Rownd (Rondo Media) has investment with producers in over 150 staff in Wales, more than contributed £62 million to the Canada, the Commonwealth 90% of whom live in the Llanelli economy of Menai Bridge and Broadcasting Association, Tele5, area earning salaries well ahead the Caernarfon area in the 19 ZDF, TG4, the Broadcasting of those generally available years since it launched, with 95% Council of Ireland and YLE. locally. New staff members of the series spend local to the Cwmni Da currently employs are recruited from the area and area. The production employs 63 full-time members of staff over the past 12 months, more around 130 locally-based along with a significant number than 20 local young people freelance workers for some 10 of freelance workers. The have been given placements months of the year. The series company’s salaries are higher and training opportunities with has nurtured and developed than the average for the area, and the company. Tinopolis has a wealth of creative talent, its value to the local economy is trained more than 400 young including actors (Owain Arthur significant. The company is also people since it was founded. Its from the hit West End play ‘One a catalyst for regeneration – the programmes have been exported Man Two Guv’nors’ is a notable development of its new state-of- to 186 territories worldwide: example), as well as providing the-art offices and facilities in a starting off as a supplier only opportunities for first-time disused building in Caernarfon to S4C the company has built writers and directors. Rondo attracted £2.1million of funding on the channel’s commissions Media has permanent offices from a range of sources including and support to build one of the based in Cardiff, Caernarfon and a Single Investment Grant of largest independent production Menai Bridge. The company £500,000 from the Welsh companies in the world with has invested over £700,000 in Government and a £40,000 offices around the UK and in the a post-production and studio grant from the Welsh historic USA, the Middle East and South facility in Caernarfon and also a environment service CADW. East Asia. post-production base in Cardiff. S4C has been a vital enabler in S4C’s weekday magazine The award-winning Cyw and terms of Rondo succeeding also programmes Prynhawn Da and Stwnsh children’s services are to produce content for BBC One Heno are produced in Llanelli by produced for S4C by Cardiff- and Channel 4. Tinopolis. Before the company based Boom Plant (Boom moved its headquarters to Llanelli Pictures’ RTS and BAFTA The format for the factual series, in 1998, there was no television award-wining children’s division). Fferm Ffactor (produced by industry in the town. Since then, A team of approximately 50 Caernarfon-based Cwmni Da) Tinopolis has been a catalyst to staff produces some 350 hours has been sold to broadcasters the regeneration of the town of content annually. The S4C in Denmark, Finland, and China, and to Welsh Government and contracts have enabled Boom with options on the series also Carmarthenshire Council plans – Pictures to build an industry taken up by companies based including Ffwrnes, a £15 million recognised level of expertise in in Spain and the USA. The cultural and social enterprise the children’s genre, and have company has had considerable development for the performing been fundamental to the group

16—17 winning commissions from UK also produce content for other Developing Skills and Nurturing Broadcasters CBBC and Disney broadcasters outside Wales, the Talent of the Future and becoming the largest again, adding to their economic children’s producer by volume in impact on Wales and their reach. Of course a world-class industry the UK. The division consistently needs the best talent. S4C collaborates with Welsh schools Both the UK and the Welsh supports the development of to enable children to be included Governments have in recent the skills needed to work in the on screen, expanding their years focused on the creative sector, and we remain committed experience of entertainment industries as key drivers for to the talent of the future. We and media alongside their economic growth. The existence work with Cyfle and Creative Welsh medium education. and scale of the industry in Skillset Cymru to offer training Boom Pictures is one of the Wales, and the impact of and learning opportunities that largest independent production long-term and stable funding ensures the industry thrives in companies in Wales and the UK. by S4C, has been identified Wales. Working with partners, The company recently merged by the Welsh Government as agencies and with a range of FE, with Plymouth-based Twofour. a cornerstone of its success HE and other training providers, Boom Pictures employs around in attracting investment from we deliver key projects – such as 220 full-time employees in Wales, US drama companies and our innovative new partnership together with a substantial pool Pinewood Studios. Investments project for new authors Y of freelance staff on a production such as these are bringing Labordy – to enable the creative specific basis. Employees and economic activity and locally talent of the future to develop freelance staff include writers, sourced employment to a and to make world-class content actors, performers, technical number of relatively deprived in Wales. and production staff from across areas including Swansea and Wales. Newport. At a UK level our S4C and its partnership with television industry has brought the supply chain and TAC will Of course, this is only part of a massive economic benefit over be instrumental in ensuring that wider picture; over 40 companies the last ten years, linked to the Welsh TV sector continues produced programmes for UK government intervention to develop and evolve the S4C in 2013 - including Antena, such as the Terms of Trade necessary skills base to deliver Avanti, Green Bay Media and rights ownership framework. Welsh language content until Telesgôp. These and others, Increasingly, suppliers created to 2027 in any way shape or combine to create a diverse service S4C are playing their part form. S4C wants to ensure the and vibrant supply chain that in this British success too. continued existence of a vibrant provides a substantial cultural, independent TV sector that is social and economic impact able to produce programming, for Wales. Each and every which compares favourably one of our programmes and with other such independent the independent companies – companies within the UK. large and small - that produce them have an impact, on their local economies, on their local workforce and on-screen. Only S4C commissions content from across Wales like this, enabling the companies to thrive, as we bring content that is relevant to Wales to our audience.

The continued existence of a healthy supply chain is essential to delivering quality content to the widest possible audience in a cost-efficient manner, which delivers value for money for the audience. It must evolve as the TV and content landscape continues to evolve. In addition to supplying S4C with content, these independent companies

18—19 Cultural Impact Our factual coverage over the The Welsh language is also an past year has included the intrinsic part of the nation’s S4C also has a significant cultural multi-award-winning portrayal culture. Our audience believes impact on Wales. of one of Wales’ greatest poets that our content supports the Gerallt, as well as portrayals of Welsh language and helps keep Not only do we broadcast from other figures who have made it alive. Indeed, S4C’s 2013 image major national events like the key contributions to our nations’ tracker survey confirms that Royal Welsh Show and the cultural heritage – including Dr we continue to be seen as the National, Urdd and Llangollen Meredydd Evans and Dr John channel for Wales by our viewers Eisteddfodau, our presence at Davies. Of course, culture is with 82% stating that S4C is a these – and many more – bring broader than the traditional part of their everyday life: our service and our characters ‘pethe’ definition; the very way directly in to the viewers’ lives. lives are lived, and traditions Thousands of children enjoyed played out across Wales Cyw and Stwnsh events across contribute to our unique cultural Wales in 2013 – with over 7,000 heritage. Remarkable day-to- attending our children’s shows day stories and lives are shared at the National Eisteddfod alone. with the nation through Heno, There is an additional impact too Prynhawn Da and Cefn Gwlad in that S4C’s presence at, and as well as the award-winning coverage of, these events attracts Byd Mawr y Dyn Bach and the and encourages audiences to internationally-fêted Defaid a attend, increasing the cultural and Dringo, enriching and informing economic impact across Wales. lives. We share one-off opportunities like the WOMEX Festival 2013 – a partnership with the Arts Council Wales - with viewers and give smaller events of national interest a platform too.

94% feel that S4C contributes to the culture of Wales;

94% believe that S4C is the channel that has the best coverage of events in Wales;

85% believe that S4C is a channel that shows what it’s like to live in Wales;

80% choose S4C as a channel that reflects modern Welsh life;

83% choose S4C as a channel that reflects rural Wales;

84% of Welsh speaking viewers felt that they had learnt something through watching S4C; and

80% choose S4C as a channel that shows programmes about their area of Wales.

(Source: SPA) 20—21 Relocation of S4C’s Genedlaethol Cymru – S4C the Virgin Media platform across Headquarters strives to collaborate where the UK at the end of 2012. Since appropriate. As the only Welsh- then, our average weekly reach Following a detailed feasibility language television service, we on that platform outside Wales study, it was announced on can have an increasing linguistic, is 48,000 – all wholly additional 14 March 2014 that, subject to economic, cultural and social viewers and in addition to those contract, the S4C Authority had impact, and serve the widest watching online. There is further approved proposals to move audience possible - fluent Welsh unserved demand outside Wales, the channel’s headquarters speakers and learners - as well as and also certainly outside the UK, to Carmarthen by 2018. The enabling non-Welsh speakers to as shown in constant requests Carmarthenshire bid, led by the enjoy our content. to the S4C Viewers’ Hotline for University of Wales Trinity St reception of S4C on Freeview David, is transformational: it is outside Wales, and for viewing envisaged that the brand-new The Broadcasting S4C content online outside the centre proposed will create a Landscape of the UK. linguistic, cultural and economic Next BBC Charter powerhouse as well as providing The make-up of S4C’s audience new benefits for S4C’s service – Period will change over the next thirteen creatively and operationally. It years and beyond too, with the will also deliver savings to S4C Given this context therefore, challenges and opportunities and value for money for the what sort of services should S4C that go with it, not least from a audience. A number of other provide over the next 10 and 20 linguistic basis. organisations have already shown years? Since the end of 2013, an interest in sharing the site and S4C has been examining what The Welsh Language the next steps in the project are our audience expects from us, already underway. The Authority exploring what the needs of our The nature and the landscape of has also approved the principle future audience are likely to be, the Welsh language is evolving. of co-locating elements of S4C’s how people will use our services work, such as transmission, with in future, and what the funding Language is important, and the BBC in Cardiff. Discussions that is sufficient to deliver this Welsh is at the very core of about this are ongoing with BBC will be. our heritage and culture as Cymru Wales. a nation. The availability of S4C’s Future Audience locally produced mass media, is Partnerships essential to the existence, survival It is likely that Wales will be and future of any language – and Partnerships play a vital role at consistent with the general particularly so for a minority one S4C. Working in conjunction broadcast and audience trends against a broader background with others – local, national and seen in the rest of the UK, of linguistic and cultural international partners - gives us particularly as connectivity homogenisation. As a nation, we an opportunity to collaborate at improves over the next few years. have a plurality and diversity of the heart of Welsh life. culture, and, as the only Welsh Television remains the main way language national broadcaster, In the current media landscape of watching content, but there S4C has a duty to reflect and to and economic climate, is an increasing migration of the enable this. partnerships and creative audience. Already, 12% of our collaborations enable diminished viewing is non-linear and we had Consequently, S4C must resources to be shared and almost 4 million online viewing acknowledge any changes in the pooled in order to deliver the sessions in 2013/14. The lack audience and that audience’s best, most ambitious content of broadband connectivity has expectations if we are to continue possible for S4C’s audiences. been an issue in Wales – for the to provide a relevant and high- From enabling the co-financing rural audience in particular – but quality service. In general, we are and delivery of high-end content roll-out will enable more of our hopeful about the future of the - such as Y Gwyll / Hinterland - audience to watch and to engage language. The Welsh speakers to strategic partnerships with with us online. elements of the 2011 census were other organisations and partners published in January 2013 and in the creative sector – such Our programmes are increasingly showed that 562,000 people in as Radio Cymru, Arts Council being sought by the Welsh Wales could speak the language. Wales, the Welsh Book Council, diaspora. Outside Wales, we have There has been a great deal Llenyddiaeth Cymru, Urdd a growing audience, as shown of debate since the data were Gobaith Cymru and Theatr when S4C became available on released - understandably so for

22—23 something that is so intrinsic to the language in Carmarthenshire. our nation and our identity. It Likewise, our content takes the cannot be denied that elements language directly to homes and of the census data give cause for audiences across Wales, and concern: the decrease in Welsh beyond, every day. speakers in the more traditional heartlands has, for example, been Yet the census data also included widely debated over the past some positive signs for the future seventeen months. S4C remains of the language. Language committed to participating in forecasts suggest that there the wider public conversation could be a heartening growth in about how we in Wales can the number of Welsh speakers address such issues. Indeed, we in Wales over the next 10 and 20 can contribute to the solution: years. Analysis (Welsh Language our relocation plans, which Board, 2012) and projected will see S4C’s headquarters forecasts, suggests the number located in Carmarthen from 2018 of Welsh language speakers onwards, are forecast to have a could increase to 800,000 by significant beneficial impact on 2031.

Projections: number able to speak Welsh, 2001-33

800,000

600,000

Assumption for the transmission rate

As in 2001 (=0.449) 400,000 Low (=0.25) Number able to speak Welsh Number able to

High (=0.9)

200,000

0

2001 2011 2021 2031 Year

[Welsh Language Board, A Statistical Overview of the Welsh Language, 2012]

24—25 We are aware of the impact that S4C’s services can and do have on the development of the Welsh language, and are keen to understand the possible effect of this forecast growth in the numbers of Welsh speakers over the next 10 and 20 years. S4C has a duty to ensure we continue to provide a high-quality service to our current - and future audiences – and we engage with them to ensure we deliver this.

S4C’s 2013 image tracker survey found that our viewers believe that S4C has a positive impact on the development of the Welsh language and people’s awareness of the culture of Wales:

96% believe that S4C “keeps the Welsh language alive”;

96% feel that S4C “supports the Welsh language through its programming and content”; and

83% (and 93% of non-Welsh speakers) believe that S4C provides a good support service for Welsh learners. (Source: SPA)

Our role is to create an Against this background and And we will support those who environment where the language forecasts, we can safely assume wish to learn and to improve is thriving, vibrant and living, that the language base of S4C’s their Welsh. S4C’s new learners’ one where people can discuss viewers will change. strategy and programmes, which entertainment, news, sport will be launched later this year, and the arts - at work and at The projection is that more will enable new and progressing home. Our role is not only to children and young people will learners to continue to develop contribute to an environment be able to speak Welsh. We will their language skills. At the where the language becomes, also see more mixed-language same time, ensuring high-quality, and remains, a natural way households, which will change engaging content for our more of receiving information and the audience’s viewing habits. fluent viewers will remain a of communicating, but one This change in the linguistic cornerstone too. But with an where it can flourish. This is not make-up of Wales will lead to increasingly mobile population, something that S4C can, or even S4C playing a more important it must also be remembered that should, achieve alone. Others – role than ever in terms of the Welsh speakers living in the rest organisations and movements, Welsh language. We will need of the UK were not included in companies, schools, societies, to continue to deliver content for the census figures. The usage government and partners - are fluent speakers, for those who of S4C’s service and feedback also working to the same aim, are less fluent, for those who are from the audience across the that of nurturing and developing learning as well as those who UK suggests that a significant the language. S4C is part of may not be able to speak Welsh. number of Welsh speakers live something bigger and we are Through subtitles and red-button outside of Wales and, using committed to ensuring that technology for example, we will newer technology and platforms, Welsh continues to be a living need to ensure our audiences regularly access Welsh language language over the next 10 and 20 continue to have the support services such as S4C. years – and beyond. they need to enjoy our content.

26—27 Technology and Platforms 2.8million in 2012 with an increase the audience wish to receive it, in monthly visits to our website it also offers us the opportunity We cannot consider S4C’s role from 201,000 in 2012 to 226,000 to engage differently with the from 2017 onwards without in 2013. In the same year, audience. We will be able to looking at the wider broadcasting downloads of our children’s and experiment with offering content landscape and our peers. Data Cyw apps also increased by 110% online before it is broadcast – as by media and technology experts (from 61,896 to 129,845) whilst we recently did with Ochr 1, and Deloitte (Technology, Media and the Cyw service remains popular to offer exclusive online content Telecommunications Predictions on TV, with 221,000 viewers a – as we did with PyC in 2013 and 2014) suggests that the changes month watching the service last with Y Tir. We will be able to that have taken place in the year (up from 185,000). send and direct audiences from average household since the one platform to another, and to beginning of the millennium What has surprised some offer additional content for the are largely complete, leaving commentators however is that audience even though we are consumers better served than whilst the digital world has limited to one linear television ever before in terms of receiving led to changes to the ways channel. Our innovative multi- content. Living rooms across people watch, some of the more platform project Madron, which Wales and the rest of the UK are traditional audience behaviour is aimed at young people, is now almost completely digital, hasn’t changed. The amount of already experimenting with this with Wales the first UK nation time people spend watching TV this: it begins on-screen, before to switchover. Yet in a devolved has increased amongst all age migrating to an app format. Wales, with its hundreds of groups apart from adults aged channels, only one is wholly 25-34. On average, viewers Programming with an element dedicated to content relevant to watched four hours of television of interactivity is becoming Wales and through the Welsh a day in 2012 – an increase from increasingly popular as audiences language. 3 hours and 42 minutes in 2004. seek to engage not only with the (Ofcom, Communications Market content itself, but to share and Just a few years ago, we lived in Report 2013, p.181). interact with audience members a standard definition, terrestrial outside their own households. world with very few connected Despite the increase in time- This is already evident with devices. Only a few homes had shifted viewing, most viewing twitter engagement around dial-up internet connection is still linear. Live television is S4C’s programmes – when Y access, and smartphones, still the most popular way of Gwyll / Hinterland originally e-readers, smart televisions and watching programme and is broadcast on S4C in October tablets were just beginning to forecast to remain so for the 2013, the programme was one appear on the horizon. These foreseeable future. (Ofcom, of the most-talked about on devices and platforms are now CMR 2013, p. 145 and Enders Twitter, with the series trending increasingly prevalent and Analysis, The Rise of Connected second throughout the UK familiar, and have led to quite TV, January 2013). Come what and demonstrating clearly the radical changes in the way certain may, S4C will need to continue to phenomenon of ‘talked about’ demographics watch TV – with provide a comprehensive linear programmes. There was clear interactive second screens in television service. Audiences evidence of new viewership, and hand or accessing additional still enjoy the so-called ‘water- a change in perceptions among content through the red button. cooler moment’ of discussing the many lighter or non-viewers. Laptops, smartphones and previous evening’s programme Media meshing - interacting or tablets are the portable devices the following day, but they also communicating about TV content with the highest UK penetration, expect to be able to download being watched - was prevalent each capable of accessing TV and access content at a time during the viewing of Y Gwyll. content online via websites and and place of their choosing. It Such programmes can shift a dedicated apps. seems that downloads are in channel’s image – a very difficult addition to, rather than instead thing for an individual series to Audiences can also now access of, linear watching, though this do. video on demand (VoD), may change if we consider the including additional paid-for behaviour of early adopters of Our audience is therefore services. We have seen direct new technology and younger increasingly interacting with us evidence of this with all our audiences. online. Whilst this largely remains online platforms, including Clic, specific to a certain audience increasing year-on-year. In 2013, Whilst this also means that S4C demographic at present, it is there were nearly 4 million online will have to offer its content in likely to expand, and we expect viewing sessions – compared to the way that all segments of this to continue to grow over

28—29 the next thirteen years and Against this backdrop, beyond. For example, 10 years connectivity within areas remains ago, Facebook use was limited to an issue in Wales too. Superfast those of college/university age. broadband rollout across the By 2014, the demographic has nation will enable more of changed vastly, with people of our audience to access S4C’s all ages now using the medium; services online and through indeed, it is now the social media smart TVs. As more and more site with the most users aged people watch online TV and pay 50+ (Ofcom, Adults’ Media Use for VoD services, broadband and and Attitudes Report 2014). cable providers must ensure the capacity and broadband speeds Younger audiences are constantly are sufficient to enable this. looking for newer social media platforms, and S4C will need to remain abreast of these if it is to connect with the harder- to-reach group of 16-24 year olds, who tend to be the lightest viewers (Ofcom, CMR 2013). This age group already watches content in a very different way to their parents, they are very technologically savvy, and we will need to continue to engage with them as we maintain a linear service – particularly given that the current cohort is an important one for language transmission from one generation to the next.

30—31 Audience Expectations

Five, ten and fifteen years hence, we can safely forecast:

• greater take-up of and familiarity with digital technology of all sorts;

• a continued growth in the number of people who are online;

• greater ease with on-line behaviour in general among the population, including the older age groups who will have eased into the technology over time;

• the continued importance of a comprehensive linear television service; and

• the potential growth of the Welsh-speaking audience.

We can also forecast some of our future key areas of focus:

• technologically, it is likely that ‘busy, connected • just as our audience will be increasingly mobile, so lives’ will continue as a future theme. Anything too must our content be and viewers must be able technological that S4C can do that ‘helps’ with to enjoy it wherever they may be; busy lives will have great appeal. This could be providing information or educational portals, or • viewers will feel increasingly involved with S4C practical and commercial applications of all sorts. – watching new programming online & giving Engaging young people is key, and we will work to feedback on that programming as part of the reach this important demographic; online experience. Online measurement will enable us not only to measure viewing more precisely but • availability of S4C applications on all platforms to engage with the audience more; and devices will be expected as a given – any problems with platforms, certain devices, issues • S4C will remain unique, with a need to fulfil the with subtitles on any platforms, are all very audience’s needs on a much more personal, disappointing for consumers and reduces relevant and local level than any other content ease of viewing. S4C will be expected to have a medium or TV channel in their lives. Audiences clear identity of its own on Smart TVs and other will expect content that shows Wales to the world, platforms; reflects people’s ‘real’ lives and exploits this valuable USP; • viewing content online will be easier and more usual, with more connectivity and smart TVs a • there will still be a call, as in recent years, for S4C part of this phenomenon. We can expect that to continue to have content that is entertaining, watching content online at first broadcast will relevant and local yet also wider in outlook, with become a normal event, giving us the opportunity ‘talked-about’ programming also part of the mix; to target new programmes (such as comedy or and, content for young people) in this manner; • further growth in the availability of media • the schedule will still have an important role to play internationally will offer new opportunities for in terms of the audience finding content to watch. S4C’s content, but will also strengthen the need S4C’s current EPG position should be maintained to safeguard and build media plurality and parity to ensure Welsh language content can continue to in Wales. be readily found and enjoyed;

• beyond the TV set, UK consumers own a growing portfolio of portable and non-portable devices which can be used to access online TV services. This will be true in Wales too;

32—33 S4C in 2017 and beyond

This backdrop frames S4C’s services and vision from 2017. Our main focus will be to:

• maintain S4C’s role as a national Welsh broadcaster and contribute to media plurality in Wales;

• ensure that Welsh language broadcasting is safeguarded for future audiences and generations throughout the period of the next Charter, with provision for an independent, sufficiently funded, Welsh television channel;

• deliver a comprehensive content service for Welsh audiences, wherever they may be, and to evolve and innovate;

• maintain and grow our audience in a multi-platform, competitive world; and

• have an impact on the creative industries, and local economies and communities across Wales and support growth in the Welsh language

Future Remit, Provision and mainly by members of the public as well as the more traditional Ambition in Wales” as laid out in section television only aspects of the 204 of the Communications Act current remit. Looking ahead therefore, S4C 2003. will continue to have a unique To retain its unique role within and vital role to play in Welsh life. We currently seek the widest the creative future of Wales, In addition to being adequately possible audience by offering S4C must remain editorially, and fairly represented in the access services including optional operationally and managerially BBC Charter Review process, subtitling and occasionally independent as well as S4C’s remit and structure must an optional English language sufficiently funded. also be updated to enable it to audio track. Our services are deliver to its audiences in the made available to audiences on Our remit must be fit for the most appropriate ways possible Freeview across Wales and also digital, creative, future, and we up until 2027 and beyond. on Sky, Virgin Media, Freesat, You look forward to working with Audiences in Wales must have View, You Tube, TV Player and Government and stakeholders to confidence that their national TVCatchup across the UK, but ensure that this is the case. broadcaster, in addition to being only in standard definition. sufficiently funded, is able to operate on a level-playing field S4C’s on-line service Clic is with the other PSBs where available throughout the UK. their remits have already been S4C content will also be available updated. on the BBC iPlayer in late 2014, and, where rights permit, The media landscape has S4C’s content is available on changed significantly since S4C a worldwide basis. One of our was launched in 1982, and will aims therefore is not only to be likely change significantly over available to everybody in Wales the next thirty years. Yet S4C’s - across multiple platforms - but remit remains rooted in the more also to be available for the Welsh static, linear broadcast landscape. diaspora across the UK and Developments in digital where possible on a worldwide technology and the web suggest basis across as many platforms that elements of the act by which as possible. This pushes the the channel was established ’geographical’ boundaries laid out are now out-dated. Given the by the Communications Act 2003 transient nature of society and technological development, it is illogical today to conceive that the S4C services should only be available for use “wholly or

34—35 Vision, Mission and Strategic Aims

Looking to the end of the next BBC Charter, S4C’s Vision and Mission will be to:

• be at the centre of the everyday lives of the people of Wales;

• deliver content and media services in Welsh, that provide entertainment, information and inspiration and place S4C at the centre of the everyday lives of the people of Wales;

• wherever they may be;

• in whichever way they wish to consume;

• at whatever time they wish to do so; and

• to make a progressive and key contribution to Wales and the Welsh language.

Future Content

• We will develop a cross-platform content offering of the highest quality;

• S4C content will be available across all current programme genres, representing the best that public service broadcasting has to offer.

As the only Welsh-language The strategic agreement with the television service in the world, BBC has provided an average 10 S4C has an obligation to offer hours a week of programming content that will appeal to in the Welsh language to S4C, everyone, across all programme free of charge since 1982 – an genres. This is at the heart of important contribution to the S4C’s public service broadcasting service. Under the current duty to our audience. One of agreement, the BBC provides S4C’s primary goals has been to much-valued news and current ensure parity for our audience; affairs programming as well as to ensure that the audience or Pobol y Cwm. It is envisaged that users are not disadvantaged provision in this form and at this when compared to those of level will continue into the future. other PSBs. We will therefore continue to deliver a wide range of programming to the widest possible audience and from a plurality of suppliers.

36—37 Providing a wide range of content, in order that users can choose which content to consume is fundamental to S4C’s future. Our vision is that this should continue and include:

Children

As a PSB, S4C is committed to provide a high standard of service for children, and to inform and entertain through the medium of Welsh. Children are the future viewers, consumers and users of Welsh language content. Dedicated children’s services are therefore vital - not only to S4C’s future - but also to the cultural, social and linguistic future of Welsh communities (be they local, transient or even living outside Wales) and to the language itself. We will continue to support key elements such as numeracy and literacy through our children’s programing as well as working with partners to ensure our content is available for use in an educational context where possible.

Children’s programming may not necessarily contribute to S4C’s reach, but our commitment is total, and the contribution of the service to the audience is vital. They will therefore remain at the heart of S4C’s services for the foreseeable future.

Young People

Young people represent a significant proportion of the potential Welsh-speaking audience - and one which will, in all likelihood, grow. Their viewing habits tend to differ from those of older viewers in that they consume their content in a less linear way, without necessarily an ‘appointment to view’. S4C will therefore continue its provision of programming targeted at young people across multiple platforms and will experiment with ways to better reach and serve this important part of the audience.

News and Current Affairs

High-quality news programmes and specials are provided under the strategic agreement with BBC Cymru Wales. It is envisaged that this provision will continue at the same level for the foreseeable future. We will also seek to maintain our vision for current affairs programming, which is to continue to ensure plurality of current affairs programming from a range of suppliers.

Factual

Factual programming will need to continue to reflect the rich history, culture and communities of Wales – both urban and rural - whilst ensuring that S4C content also reflects Wales and the world and brings the world to Wales. As a significant number of Welsh-speaking communities are rural, a percentage of factual programming will continue to be provided specifically for these communities. We will also strive to encourage and enable co-productions, including international ones.

Drama

Drama must remain a cornerstone of S4C’s future content schedule. It is however, the most expensive programme genre. Reductions to S4C’s income streams in recent years have led to a reduced provision and we have not been able to broadcast as much new drama as we would like. By reallocating resources, we intend to gradually increase our provision of new drama series outside of soaps throughout the year, and to encourage new authors and voices who represent the wider, modern Wales.

38—39 Entertainment and Comedy

The opportunity to be entertained in one’s own language would be high on any international happiness index, while the ability of a wide-ranging television channel to entertain its audience is a key touchstone of its success.

Regular, well-crafted, memorable comedy and a range of entertainment provision which touches chords with different ages and tastes will remain a high priority.

Welsh Learners

We will continue to support and engage with learners as they learn Welsh.

S4C’s new multi-platform Welsh learners’ strategy will be launched later in 2014. It will steer our services and programmes for the immediate future and will support a language continuum to intermediate and more advanced learners. Our long-term learners’ services will enable the changing audience to connect with S4C’s core service and to improve their Welsh language skills within the broader cultural context.

Culture, Music and Events

The audience regularly ranks S4C highly for its coverage of the arts, and our output plays an important nurturing strand in the ecology of the arts in Wales.

We will continue to focus on events coverage including the Urdd and National Eisteddfodau, the Royal Welsh Show and other premier cultural events of national importance. This events coverage as much as anything places S4C at the heart of the core audience. Our music coverage will also remain a regular and prominent feature of the future schedule.

Lifestyle and Magazine

This genre provides an opportunity to interact with the audience in their communities and to reflect the cultural and social activities that occur on a regular basis around Wales. S4C will continue to commission daily programmes in this genre. Wales’ religious life, both traditional and contemporary, needs to be regularly reflected and discussed in appropriate programmes.

Sport

Sport has an ability to draw in new viewers and users to Welsh language content and helps place S4C at the heart of an audience of fluent, less fluent, learners and non-Welsh speakers. Maintaining a healthy provision of sport against a background of increasingly expensive sports rights is essential, to appeal to the widest possible audience. Sports programming is amongst our most popular, delivering consistently strong reach and audiences – many of whom might watch solely for our sports coverage.

The sports rights landscape has evolved dramatically over the past decade. Newer entrants to the market have led to increased competition for sports rights, with the traditional public service broadcasters – S4C included – often outbid. Welsh audiences have a right to be able to enjoy free-to-air sports coverage, and we will seek to work creatively, and in partnership, to ensure that this is achieved.

40—41 Summary

The media landscape of the next S4C’s overheads remain low - just As Chair and Chief Executive, it is twenty years and beyond will be 4.4% of our budget. 79.5% of our our sincere belief therefore, that: challenging. It is also a landscape income flows immediately into that offers new and exciting the private sector programme • if S4C is to continue to deliver a opportunities for broadcasters. supply chain and is instrumental comprehensive Welsh-language These could have far-reaching in creating employment and a public media service; and implications, not only for Wales, substantial economic impact. All but on the future of the Welsh other spending is either content • if that service is to be available language itself. or programme-related – including on all widely-used platforms, distribution and broadcast. The S4C will need to take advantage independent companies have we cannot experience further of technology and platforms as made consistent savings and loss of income (either directly or they evolve to continue to offer deliver efficient programmes. indirectly through rising costs) our audience the widest range of Any additional reduction in S4C’s without serious damage to our content possible. S4C has a vital budget would have a direct and offer to audiences. role to play in Wales. Our value, significant impact on the creative our impact and our contribution industries in Wales, on the Welsh We look forward to engaging with to the nation is about much independent sector, on the policy makers, stakeholders and more than viewing figures economy, and on the language – with our audience over the next alone. Our audience needs and across Wales. few months and to contributing expects a comprehensive range to the wider debate about of innovative programmes: we To date, savings have been ensuring the healthy future of are committed to delivering this delivered off-screen as far as television, and media plurality in in future and to continuing to possible - without affecting S4C’s Wales. engage with our audience as programmes on screen. This will it evolves over the next 10 and not be the case with any future 20 years. But our services, our reduction to the budget. contribution to Welsh life – to the economy, to the language, to The funding decisions of the education and to sustaining our next Charter period will look at nation’s diverse culture – can only 2017 and ahead – and must not be maintained with sufficient be made with a retrospective funding. glance at the economic situation of 2010. They must also be If the previous funding formula taken in the context of the BBC had remained in place, S4C’s and the licence fee, the product current income would have of which has increased to £3.6 been £135 million. Today, it is billion per annum. This is funding £83 million, with the content for high-quality public service budget at £65 million – this is broadcasting, and the role of the same as it was in 1996 such S4C as the only editorially, is the scale of the cutbacks we operationally and managerially have faced. We are mindful independent Welsh language of the economic climate in television service must be which the changes were made guaranteed within that context. in 2010, and subsequent UK government spending rounds. This discussion document has set We value highly the duality of out clearly S4C’s duty to provide our funding with the proportion the audience with high-quality still coming from government Welsh language content, the key acting as an important signifier contribution S4C can make to of our independence. We also the growth and development of appreciate the security of 90% the Welsh language and S4C’s of our funding until 2017, but will significant cultural and economic have had no increase to reflect impact. This is the basis of the growing costs or the recovering discussion about S4C’s future economy. service and its sufficient funding.

42—43 Drama o safon ryngwladol Internationally acclaimed drama

Digwyddiadau cenedlaethol National events

Cynnwys gwreiddiol o Gymru Original Welsh content

Materion cyfoes gafaelgar Engaging current affairs

Cynnwys digidol arloesol Innovative digital content Cysylltu â ni Contacting us

Mae S4C wastad yn falch i S4C is always pleased to hear glywed barn ein gwylwyr. our viewers’ opinions.

Os ydych yn dymuno cyflwyno If you want to share your opinion eich barn am ein rhaglenni neu about our programmes or if you os ydych eisiau gwybodaeth want further information, bellach, fe fyddem yn falch i we’d be happy to hear from glywed gennych. you.

Fe allwch gysylltu ag S4C dros You can contact S4C by phone, y ffôn, drwy ebost, twitter, email, twitter, facebook or by facebook neu drwy lythyr. letter.

Twitter Twitter @s4c @s4c

Facebook Facebook s4c s4c

Gwefan Website s4c.co.uk s4c.co.uk

Ebost Email [email protected] [email protected]

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Rhif ffôn swyddfa Caerdydd Cardiff office telephone number 029 2074 7444 029 2074 7444

Rhif ffôn swyddfa Caernarfon office telephone Caernarfon number 01286 674622 01286 674622

Cyfeiriad Address S4C S4C S4C S4C Parc Tŷ Glas Doc Fictoria Parc Tŷ Glas Doc Fictoria Llanisien Caernarfon Llanisien Caernarfon Caerdydd Gwynedd Cadiff Gwynedd CF14 5DU LL55 1TH CF14 5DU LL55 1TH