Dyfodol Teledu Cymraeg The Future of Welsh Language Television Mynegai Index 04—05 Cyflwyniad Introduction 06—07 Cefndir Background 06—07 Cyd-destun Context 08—09 S4C Heddiw: S4C Today: Gweledigaeth, Vision, Mission and Core Cenhadaeth a Values Gwerthoedd Craidd 10—11 Gwasanaethau S4C S4C’s Services Cynnwys Content Cynulleidfa S4C Heddiw S4C’s Present-day Audience Mesur Perfformiad Performance Measurement, Effeithlonrwydd a Efficiency and Value for Gwerth am Arian Money 14—15 Effaith S4C S4C’s Impact Effaith Economaidd a’r Economic Impact and the Sector Annibynnol yng Independent Sector in Nghymru Wales Datblygu Sgiliau a Developing Skills and Nurturing Meithrin Talent y the Talent of the Future Dyfodol Cultural Impact Effaith Ddiwylliannol Relocation of S4C’s Adleoli Pencadlys S4C Headquarters Partneriaethau Partnerships 22—23 Tirwedd Ddarlledu The Broadcasting Landscape Cyfnod Siarter Nesaf y of the next BBC Charter BBC Period Cynulleidfa S4C yn y S4C’s Future Audience Dyfodol The Welsh Language Y Gymraeg Technology and Platforms Technoleg a Llwyfannau Audience Expectations Disgwyliadau’r Gynulleidfa 34—35 S4C yn 2017 ac ar ôl S4C in 2017 and hynny beyond Cylch Gwaith, Future Remit, Provision and Darpariaeth ac Ambition Uchelgais Vision, Mission and Strategic yn y Dyfodol Aims Gweledigaeth, Future Content Cenhadaeth a Nodau Strategol Cynnwys yn y Dyfodol 42—43 Crynodeb Summary Introduction This is S4C’s first public The Licence Fee Agreement contribution to the discussion between the UK Government about the future of Welsh and the BBC Trust runs out in language broadcasting beyond March 2017 and discussions 2017. regarding a new BBC Charter can be expected to take place well S4C is a public service before that. broadcaster which provides the only Welsh language We regard it as essential that television channel in the world. the needs of Welsh language Its contribution to the lives of broadcasting be given the people, the culture and the comprehensive and timely modern day economy of Wales is consideration within the same far-reaching and unique. timeframe. The Secretary of State for Culture, We hope that this paper provides Media and Sport has a statutory a constructive starting point duty to ensure sufficient funding to such discussions and look for S4C. Currently, this is forward to engaging with all achieved by funding from two our stakeholders and partners, different sources, the television in Wales and in Westminster, licence fee, through agreement with our audience and with with the BBC Trust, and direct the industry, over the coming government funding. We place months. a high value on this duality of funding and support. Huw Jones Ian Jones Chair Chief Executive 27 May 2014 04—05 Background Context S4C is a public service Under the terms of the licence the end of 2014/15. We stand broadcaster (PSB) established, fee settlement of October 2010, ready to take part in this process by statute, specifically to serve responsibility for the majority of whenever it takes place. In the Welsh-speaking community. S4C funding transferred from the addition, the current BBC Charter It serves this particular audience UK Government’s Department runs until December 2016, and both within Wales and across the for Culture, Media and Sport although negotiations for its UK. As the only Welsh-language (DCMS) to the BBC Trust through replacement will not formally television service in the world, the licence fee, with a reduction start for the next twelve months S4C is unique, and is the UK’s in funding equivalent to 36% or so, parameters for the debate most clear-cut example of public in real terms. The licence fee are already being set. service broadcasting: its services contribution is guaranteed until would not be sustainable without the current licence fee settlement It is appropriate therefore that public intervention. ends in 2017. From 1 April 2013 S4C considers, within this therefore, 90% of S4C’s funding context, its role and remit during S4C’s aim is to deliver content (£76 million) derives from the the period of the next Charter and media services in the licence fee with 8% (£6.787 – until 2027. We have spent Welsh language that provide million) maintained by DCMS time considering predictions entertainment, information and until March 2016. The DCMS for the future media landscape, inspiration, that place S4C at the contribution for 2016-17 is not mapping our audience’s needs centre of the everyday lives of yet known, but S4C values highly and expectations and looking at the people of Wales and make a this duality of funding and the S4C’s role in Wales. This report progressive and key contribution continued relationship with is S4C’s first public contribution to Wales and the Welsh language. Government. The remaining 2% to the debate. It sets out some comes from commercial income. of the main considerations and S4C was launched in November ambitions of the channel to 1982 and operates under a The statutory duty to ensure inform debate and discussion publisher-broadcaster model. sufficient funding for S4C is with stakeholders and partners, in The channel commissions enshrined in section 31 of the order to ensure the continuation all of its content from the Public Bodies Act 2011: of the channel’s editorial, independent and commercial operational and managerial sectors, including from ITV (1) The Secretary of State shall independence as well as its Cymru Wales, and under the secure that in 2012 and each sufficient funding. terms of a strategic partnership subsequent year the Welsh with BBC Cymru Wales, receives Authority are paid an amount a minimum of 10 hours of which he considers sufficient to programmes a week – including cover the cost to the Authority its Newyddion (news) service, the during that year of — long-running TV-drama Pobol y (a) providing the Authority’s Cwm and some sport output. public services (within the meaning of section 207 of the Since 1982 the media landscape Communications Act 2003), and has changed significantly – (b) arranging for the both in Wales and beyond. broadcasting or distribution of S4C launched as the Welsh those services. fourth channel, however since digital switchover and with the (2) The Secretary of State may development of IPTV and online discharge the duty in subsection television services, audiences (1) by making payments himself now have a choice of hundreds or entering into an agreement of channels across different with another person for that platforms. S4C remains the person to do so (or both). only Welsh-language television service, but must increasingly The framework agreement offer its content and services between DCMS and the across all platforms in order to BBC Trust includes a DCMS deliver for its audiences. commitment to review S4C’s strategy and finances before 06—07 S4C Today Vision, Mission and Core Values Welsh Creative The audience is at the heart The Welsh language is at Creativity is one of S4C’s of everything that S4C does. the heart of S4C’s remit and cornerstones. We nurture and Within parameters set out by the existence. celebrate creativity in the Welsh Communications Act 2003 and language, building our services prior legislation, S4C’s Vision is to Our aim therefore is to serve on the ability and talent of our be at the centre of the everyday fluent Welsh speakers as well creative industries. In doing lives of the people of Wales. as to nurture less fluent Welsh this, we aim to take Wales to speakers and learners - both in the world and bring the world With a Mission to: Wales and the Welsh diaspora. to Wales, whilst offering unique Our Children’s services and value to the people of Wales. • deliver content and media programmes aim to provide services in Welsh, that provide children of all ages with a strong Collaborative entertainment, information and linguistic foundation based on inspiration, and place S4C at the programmes that will inspire and In the current economic climate, centre of the everyday lives of entertain. we need to build creative the people of Wales; partnerships with individuals, We strive to bring audiences communities and organisations • make a progressive and key together regardless of where across Wales and beyond to contribution to Wales and the they live or what language they maximise opportunities and Welsh language. speak. Non-Welsh speakers ensure public value. We bring are encouraged to access our together and inspire people and Our Core Values are to be: services through subtitling and communities to work with us and red button facilities, and we offer with each other, as we face the • Unique; award-winning provision for challenges and opportunities of • Welsh; Welsh learners too. the future. • Audience-centred; • Accessible; Audience-Centred • Creative; and, • Collaborative The audience is at the heart of everything we do. We encourage Unique dialogue and will respond to the changing needs of the audience As the only Welsh-language in order to provide value for channel in the world, S4C has money, and diverse, high-quality to appeal to a core audience of content to the widest possible fluent Welsh speakers, to those audience. We will be accessible who are less fluent, to learners, to ALL and shall engage in a to those that aspire to learn as national dialogue and debate on well as providing an inclusive all matters that are important to service that makes its content and the people of Wales. services accessible to non-Welsh speakers. Accessible S4C celebrates the everyday lives, S4C aims to entertain, educate culture and traditions of the whole and inform; any time, on all of Wales through the medium of available platforms and wherever Welsh. We are confident, unique our audience might be. We will and proud of our editorial and continue to innovate to meet this operational independence.