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ITV Plc Corporate Responsibility Report 04 ITV Plc Corporate Responsibility Report 04 Corporate Responsibility and ITV

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ITV Plc Corporate Responsibility Report 04 ITV Plc Corporate Responsibility Report 04 Corporate Responsibility and ITV One ITV ITV plc Corporate responsibility report 04 ITV plc Corporate responsibility report 04 Corporate responsibility and ITV ITV’s role in society is defined ITV is a commercial public service by the programmes we make broadcaster. That means we and broadcast. The highest produce programmes appealing ethical standards are essential to to a mass audience alongside maintaining the trust and approval programmes that fulfil a public of our audience. Detailed rules service function. ITV has three core apply to the editorial decisions public service priorities: national we take every day in making and international news, regional programmes and news bulletins news and an investment in and in this report we outline the high-quality UK-originated rules and the procedures in place programming. for delivering them. In 2004, we strengthened our longstanding commitment to ITV News by a major investment in the presentation style. Known as a Theatre of News the new format has won many plaudits and helped us to increase our audience. Researched and presented by some of the finest journalists in the world, the role of ITV News in providing accurate, impartial news to a mass audience is an important social function and one of which I am proud. Our regional news programmes apply the same editorial standards to regional news stories, helping communities to engage with local issues and reinforcing their sense of identity. Contents 02 Corporate responsibility management 04 On air – responsible programming – independent reporting – reflecting society – supporting communities – responsible advertising 14 Behind the scenes – encouraging creativity – our people – protecting the environment 24 About ITV – contacts and feedback Cover Image: 2004 saw the colourful celebration of a Hindu Wedding on Coronation Street, as Dev and Sunita got married. From documentaries and soaps to news and comedy – our programming continually strives to be truly representative of our audience. 01 ITV invests upward of £1 billion Many people may never watch a I am confident that ITV will a year on programmes. In 2004, news or current affairs programme, continue to develop its vision 86% of our programmes were but even so they will encounter of a commercial public service made specifically for ITV in the UK. serious thought-provoking issues broadcaster, contributing to UK Of these 40% were made outside on ITV channels. Representation society and exercising its duties London and 33% by independent of diversity on and off screen responsibly at all times. I look producers. This input to the remains one of our priorities. forward to reporting our progress UK’s creative economy is a to you again next year. major boost to employment for ITV’s Britain on the Move campaign, actors, presenters, scriptwriters, exploited the power of our network technicians and many others with to raise awareness of a pressing the creative skills needed to make social health issue – lack of physical programmes. It is no exaggeration exercise. Making use of our regional to say that without ITV, UK creativity presence, the on-air campaign was Charles Allen linked to local community activities Chief Executive, ITV plc would be poorer. such as organised walks. Our social function is not confined Behind the scenes we have to the public service arena. successfully completed the merger Mass appeal programmes such as and are committed to providing soaps regularly tackle social issues a working environment free including racism, disability, drugs, from discrimination of any kind. social exclusion, bullying and many Simon Shaps, Chief Executive others. We aim to treat these issues of Granada will chair the Cultural responsibly both to inform and to Diversity Network in 2005 stimulate debate. and I am sure he will tackle this important challenge with commitment. Good environmental management is common sense and I expect all our offices and studios to save energy and materials, and to recycle and reduce wastes. focused on... 02 ITV plc Corporate responsibility report 04 Corporate responsibility management Our material corporate Our analysis of the issues was responsibility issues also informed by a stakeholder Corporate responsibility (CR) is a consultation exercise commissioned broad field that invites diverse views by the Media CSR Forum of which from a wide range of people. To make ITV is a member. A wide range of CR meaningful to our business it is stakeholders were contacted and essential to be clear about our view asked to identify the issues relevant of the priorities for ITV. We base these to the media sector generally and on an assessment of what is material TV broadcasting specifically. to our business. Understanding audience needs We identify material issues by considering the potential for an issue ITV’s success depends on to impact on our business in the short understanding the needs of the and medium term. This will normally viewing public. We research audience be by influencing our relationships views intensively and receive audience and reputation with the stakeholder figures for all programmes. ITV is groups key to our business success. primarily concerned with making and These are the viewing public, Ofcom, broadcasting programmes that our employees, investors, regional opinion mass audience want to view. formers, artists and advertisers. We gain our understanding of The most important CR issues for us our audience using a range of relate to the programmes we make research techniques: and broadcast. The “On air” section • Audience Reaction, our national of this report therefore covers panel of 4,000 adults surveyed programme standards, our role as a weekly for their reactions to provider of news and current affairs ITV programmes and current programmes, social and community broadcasting issues. issues in other programmes and advertising standards. • We regularly use qualitative research with interviews and focus groups Other issues are covered in the to deepen our understanding of “Behind the scenes” section of current, potential and non-viewers this report. These are our role in of ITV. fostering creative talent, employment issues, regional partnerships and the environment. ...corporate responsibility. 03 • The Broadcasters’ Audience Questions and issues raised in Corporate governance Research Board (BARB) provides these meetings fall into two broad The Board of ITV is committed TV viewing figures based on a categories: standards and ethics to business integrity and high sample of over 5,100 homes in our broadcast programmes and ethical values across the Group’s that have agreed to have their management of behind the scenes operations. As an essential part of this viewing monitored. The panel is issues particularly employment. commitment, the Board supports high selected to be demographically In many cases investors wanted standards of corporate governance representative of the whole UK. information about the mechanisms and seeks to comply with the BARB reports viewing figures for making editorial decisions and recommendations of the Combined on a minute-by-minute basis for viewers to make complaints. Code and the voting guidelines of the day following transmission. We answered these and have our major institutional investors. • An annual Programme Appreciation included the relevant information ITV received the Legal Week Best for Study investigates viewers’ feelings in this report. Corporate Governance Award 2004. about ITV programmes in depth. CR management ITV does not make any donations • An annual Talent Study investigates In 2004, ITV plc’s first year of to political parties. In 2004 we the affinity viewers have with ITV existence, we established a new spent £24,850 on hospitality at presenters and actors. structure for managing CR issues. receptions where politicians were present. This was approved by our • Major new shows are usually A CR Operational Group has been appointed reporting to the CR and shareholders as required by the concept-tested through research Political Parties, Election and groups prior to commissioning. Operational Risk Steering Group, chaired by the Company Secretary. Referendums Act 2000. • Viewers give feedback on our Please refer to ITV’s Annual Report regional programming through The prime function of the new structure is to coordinate and Accounts for a full description of Regional Advisory Groups that corporate governance at ITV or visit meet quarterly in every ITV region. management of CR issues already well established within operational www.itvplc.com. Investors functions e.g. programme standards, ITV communicates openly with advertising standards and human investors on CR issues and is resources. The focus on CR is also included in the Dow Jones intended to identify any areas in need Sustainability World Index and the of closer scrutiny or a new approach. FTSE4Good UK Index. A number An annual survey of CR risks is of meetings were held during 2004 commissioned from independent with socially responsible investors consultants who prepare a report (SRI). This included a multi-investor for management. conference organised by HSBC. In 2005, the Operational Group will set targets to help us monitor and improve our performance. The most important CR issues for us relate to the programmes we make and broadcast. 04 ITV plc Corporate responsibility report 04 On air ITV1 is the most popular Our goal is to ensure our supporting confidence in our commercial channel in England, programming meets the expectations programmes (the draft Code watched by over 45 million of our audience and reflects the is available at www.ofcom.org.uk). people every week. In 2004, ITV widely held values of society, without spent more than £1 billion on being bland or timid. High editorial, No set of rules can provide a programmes – the largest budget creative and programming standards complete guide to all the issues of any commercial European enable us to do this. encountered in programme-making or broadcaster. Our presence broadcasting. ITV’s Compliance Unit in society brings with it a Underlying this is a framework has a team of 23 experts who guide responsibility to our audience.
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