One ITV

ITV plc Corporate responsibility report 04 ITV plc Corporate responsibility report 04 Corporate responsibility and ITV

ITV’s role in society is defined ITV is a commercial public service by the programmes we make broadcaster. That means we and broadcast. The highest produce programmes appealing ethical standards are essential to to a mass audience alongside maintaining the trust and approval programmes that fulfil a public of our audience. Detailed rules service function. ITV has three core apply to the editorial decisions public service priorities: national we take every day in making and international news, regional programmes and news bulletins news and an investment in and in this report we outline the high-quality UK-originated rules and the procedures in place programming. for delivering them. In 2004, we strengthened our longstanding commitment to ITV News by a major investment in the presentation style. Known as a Theatre of News the new format has won many plaudits and helped us to increase our audience. Researched and presented by some of the finest journalists in the world, the role of ITV News in providing accurate, impartial news to a mass audience is an important social function and one of which I am proud. Our regional news programmes apply the same editorial standards to regional news stories, helping communities to engage with local issues and reinforcing their sense of identity.

Contents 02 Corporate responsibility management 04 On air – responsible programming – independent reporting – reflecting society – supporting communities – responsible advertising 14 Behind the scenes – encouraging creativity – our people – protecting the environment 24 About ITV – contacts and feedback Cover Image: 2004 saw the colourful celebration of a Hindu Wedding on Coronation Street, as Dev and Sunita got married. From documentaries and soaps to news and comedy – our programming continually strives to be truly representative of our audience. 01

ITV invests upward of £1 billion Many people may never watch a I am confident that ITV will a year on programmes. In 2004, news or current affairs programme, continue to develop its vision 86% of our programmes were but even so they will encounter of a commercial public service made specifically for ITV in the UK. serious thought-provoking issues broadcaster, contributing to UK Of these 40% were made outside on ITV channels. Representation society and exercising its duties London and 33% by independent of diversity on and off screen responsibly at all times. I look producers. This input to the remains one of our priorities. forward to reporting our progress UK’s creative economy is a to you again next year. major boost to employment for ITV’s Britain on the Move campaign, actors, presenters, scriptwriters, exploited the power of our network technicians and many others with to raise awareness of a pressing the creative skills needed to make social health issue – lack of physical programmes. It is no exaggeration exercise. Making use of our regional to say that without ITV, UK creativity presence, the on-air campaign was Charles Allen linked to local community activities Chief Executive, ITV plc would be poorer. such as organised walks. Our social function is not confined Behind the scenes we have to the public service arena. successfully completed the merger Mass appeal programmes such as and are committed to providing soaps regularly tackle social issues a working environment free including racism, disability, drugs, from discrimination of any kind. social exclusion, bullying and many Simon Shaps, Chief Executive others. We aim to treat these issues of Granada will chair the Cultural responsibly both to inform and to Diversity Network in 2005 stimulate debate. and I am sure he will tackle this important challenge with commitment. Good environmental management is common sense and I expect all our offices and studios to save energy and materials, and to recycle and reduce wastes.

focused on... 02 ITV plc Corporate responsibility report 04 Corporate responsibility management

Our material corporate Our analysis of the issues was responsibility issues also informed by a stakeholder Corporate responsibility (CR) is a consultation exercise commissioned broad field that invites diverse views by the Media CSR Forum of which from a wide range of people. To make ITV is a member. A wide range of CR meaningful to our business it is stakeholders were contacted and essential to be clear about our view asked to identify the issues relevant of the priorities for ITV. We base these to the media sector generally and on an assessment of what is material TV broadcasting specifically. to our business. Understanding audience needs We identify material issues by considering the potential for an issue ITV’s success depends on to impact on our business in the short understanding the needs of the and medium term. This will normally viewing public. We research audience be by influencing our relationships views intensively and receive audience and reputation with the stakeholder figures for all programmes. ITV is groups key to our business success. primarily concerned with making and These are the viewing public, Ofcom, broadcasting programmes that our employees, investors, regional opinion mass audience want to view. formers, artists and advertisers. We gain our understanding of The most important CR issues for us our audience using a range of relate to the programmes we make research techniques: and broadcast. The “On air” section • Audience Reaction, our national of this report therefore covers panel of 4,000 adults surveyed programme standards, our role as a weekly for their reactions to provider of news and current affairs ITV programmes and current programmes, social and community broadcasting issues. issues in other programmes and advertising standards. • We regularly use qualitative research with interviews and focus groups Other issues are covered in the to deepen our understanding of “Behind the scenes” section of current, potential and non-viewers this report. These are our role in of ITV. fostering creative talent, employment issues, regional partnerships and the environment.

...corporate responsibility. 03

• The Broadcasters’ Audience Questions and issues raised in Corporate governance Research Board (BARB) provides these meetings fall into two broad The Board of ITV is committed TV viewing figures based on a categories: standards and ethics to business integrity and high sample of over 5,100 homes in our broadcast programmes and ethical values across the Group’s that have agreed to have their management of behind the scenes operations. As an essential part of this viewing monitored. The panel is issues particularly employment. commitment, the Board supports high selected to be demographically In many cases investors wanted standards of corporate governance representative of the whole UK. information about the mechanisms and seeks to comply with the BARB reports viewing figures for making editorial decisions and recommendations of the Combined on a minute-by-minute basis for viewers to make complaints. Code and the voting guidelines of the day following transmission. We answered these and have our major institutional investors. • An annual Programme Appreciation included the relevant information ITV received the Legal Week Best for Study investigates viewers’ feelings in this report. Corporate Governance Award 2004. about ITV programmes in depth. CR management ITV does not make any donations • An annual Talent Study investigates In 2004, ITV plc’s first year of to political parties. In 2004 we the affinity viewers have with ITV existence, we established a new spent £24,850 on hospitality at presenters and actors. structure for managing CR issues. receptions where politicians were present. This was approved by our • Major new shows are usually A CR Operational Group has been appointed reporting to the CR and shareholders as required by the concept-tested through research Political Parties, Election and groups prior to commissioning. Operational Risk Steering Group, chaired by the Company Secretary. Referendums Act 2000. • Viewers give feedback on our Please refer to ITV’s Annual Report regional programming through The prime function of the new structure is to coordinate and Accounts for a full description of Regional Advisory Groups that corporate governance at ITV or visit meet quarterly in every ITV region. management of CR issues already well established within operational www.itvplc.com. Investors functions e.g. programme standards, ITV communicates openly with advertising standards and human investors on CR issues and is resources. The focus on CR is also included in the Dow Jones intended to identify any areas in need Sustainability World Index and the of closer scrutiny or a new approach. FTSE4Good UK Index. A number An annual survey of CR risks is of meetings were held during 2004 commissioned from independent with socially responsible investors consultants who prepare a report (SRI). This included a multi-investor for management. conference organised by HSBC. In 2005, the Operational Group will set targets to help us monitor and improve our performance.

The most important CR issues for us relate to the programmes we make and broadcast. 04 ITV plc Corporate responsibility report 04 On air

ITV1 is the most popular Our goal is to ensure our supporting confidence in our commercial channel in England, programming meets the expectations programmes (the draft Code watched by over 45 million of our audience and reflects the is available at www.ofcom.org.uk). people every week. In 2004, ITV widely held values of society, without spent more than £1 billion on being bland or timid. High editorial, No set of rules can provide a programmes – the largest budget creative and programming standards complete guide to all the issues of any commercial European enable us to do this. encountered in programme-making or broadcaster. Our presence broadcasting. ITV’s Compliance Unit in society brings with it a Underlying this is a framework has a team of 23 experts who guide responsibility to our audience. of quotas and rules determined programme-makers and broadcasters Twenty-first century television by the regulator. ITV operates in dealing with difficult and potentially covers the gamut of human under the requirements of the controversial issues during the journey experience and should educate, Communications Act 2003 to screen. entertain, inform and challenge. and ITV channels and regional stations are licensed by the Office Children It should not be offensive or We make every effort to ensure that harmful, misleading or unfair. of Communications (Ofcom). Our licence requirements include children are not exposed to images, the statutory ITC Programme language and ideas that might be Code which sets rigorous editorial harmful to them. Our approach follows standards and includes quotas for the Family Viewing Policy, part of the certain categories of programming. Programme Code. We schedule our programmes so that material The Programme Code that is unsuitable for children is not transmitted before the watershed ITV currently operates under the (9 pm). The number of children ITC Programme Code. This will watching television declines be replaced in 2005 by a new progressively up till 9 pm, from Ofcom Broadcasting Code. Like its which point it is assumed that the predecessor, the new Code will set audience is predominantly adult. out the standards that audiences are entitled to expect from all commercial We take particular care over soap television services in the UK. operas that deal with topical social These include principles, rules and issues but are usually transmitted guidance to protect against harm or before the watershed and attract offence, and ensure that broadcasters significant numbers of young viewers. maintain due impartiality, fairness and Viewers are more likely to be offended respect for privacy, while upholding by the content of a particular freedom of speech and editorial programme if it takes them by integrity. The new Code will underpin surprise. To minimise this, we our relationship with viewers

...responsible programming. 05

broadcast on-screen information Complaints Our licences before programmes, alerting viewers Despite our best efforts, there will ITV is a Commercial Public Service to issues such as strong language, inevitably be occasions when we Broadcaster (CPSB) which means violence or sexual themes. We also make a mistake or misjudgement our licence requires us to broadcast give viewers advance information and we broadcast something that programmes which have a public about our programmes, in on-screen breaches the Code. When this service aspect e.g. children’s promotions and off-screen publicity happens there are several different programmes, news, and current and listings. ways for the public to make a affairs. Services to support access Impartiality complaint. They can contact their for deaf and blind people such as ITV is required to show “due local ITV station, ITV itself or they subtitling, audio description and impartiality” in all programming which can complain directly to Ofcom. signing are also covered. deals with controversial issues and We take all viewers’ opinions seriously ITV’s large programme budget current public policy. The law also and consider every complaint we get. supports a significant part of the requires that our news coverage, If a viewer is not satisfied with our creative and technical workforce whatever the subject, is presented reply they can complain directly to in the UK. Independent production with due accuracy and impartiality. Ofcom. All complaints are logged by accounts for 33%. This ensures As a major source of news and Duty Officers and if a programme our investment is spread around opinion, ITV’s journalists, editors causes a significant number of the country encouraging diverse and producers must exercise complaints Ofcom must be alerted. views and avoiding a narrow judgement, and debate and All Ofcom’s decisions are published London-centred perspective. weigh up the evidence in every in their Programme Complaint ITV produces more of its network programme they deliver to ensure Bulletin on the Ofcom website programming outside London than it is presented accurately and (www.ofcom.org.uk). any other UK broadcaster. impartially. See page 6 for more In 2004, Ofcom dealt with complaints on news and editorial standards. about 550 ITV programmes. Of these, Privacy 526 were not upheld. Complaints When television portrays real about seven programmes were life, whether filming in secret for resolved to Ofcom’s satisfaction. ITV’s Compliance Unit has documentaries, reporting on Complaints about 17 programmes a team of 23 experts who individuals in the news or were upheld. guide programme-makers broadcasting reality TV shows, and broadcasters in dealing it must have proper regard for the with difficult and potentially privacy of individuals. ITV strives to balance the public interest with controversial issues during respect for an individual’s reasonable the journey to screen. expectation of privacy, as required by the Programme Code. Public service broadcasting 2004 2004 Genre*: hours News and weather 392 Current affairs 91 Religion 104 Children’s total 426 Children’s drama 99 Children’s information 67 Pre-school 70 Documentaries 163 AE + Social Action 178 Arts 41 Access Services: Programmes investigated by Ofcom Subtitling (per week) 123 hours Audio description (per week) 9 hours Not upheld 526 Resolved 7 Signing (per week) 4.5 hours Upheld 17 Production: Independent production 33% Original all-time production 86% Original peak-time production 97% European production 89% *Commissions only. 06 ITV plc Corporate responsibility report 04 On air ...independent reporting.

ITV News in Beslan

News and documentaries are ITV News ITV demonstrated its commitment key facets of ITV’s public service ITV News has global reach with to independent, serious reporting by function and a vital part of our role offices in London, Bangkok, Brussels, being regularly at the forefront of the in society. Part of ITV’s corporate Jerusalem, Johannesburg, Moscow biggest news stories of the year from responsibility is to present and Washington. the occupation of Iraq to the tsunami balanced, informative, impartial disaster. During the Beslan siege, ITV news and documentaries. ITV has a budget of £100 million for reporter, Julian Manyon, was first in These qualities are also production of national and regional the school at the tragic climax of requirements of the Programme news programmes. During 2004 events where he commented live on Code recently redrafted by Ofcom. we relaunched ITV News with the the devastation in a report that was groundbreaking Theatre of News ITV makes news accessible picked up by news services around format. This graphic presentation the world. and relevant to a wide audience. enables visual breakdowns of complex The reach of ITV News exceeds stories and makes news items more When the devastating tsunami hit all newspapers and nearly accessible to a wider audience. South Asia on Boxing Day, ITV News all other television news It is also more distinctive, standing was the first UK network to broadcast programmes. It is therefore apart from any other news service an in-depth special report which a major guide to world and and ensuring that ITV News was seen by 5.7 million viewers. national events for many people offers real choice to viewers in Our coverage, including national and helps inform public opinion. the competitive arena of the and regional news bulletins, first-hand 24-hour news environment. and special reports and news on fundraising efforts, received very high ITV broadcasts three main news ratings and was widely commended bulletins a day, the ITV Lunchtime in the press. ITV also donated air-time News, ITV Evening News and the for disaster relief fundraising appeals. ITV News at 10.30 pm. We interrupt the schedule with important breaking stories and can react to breaking news 24 hours a day. Under its Ofcom licence, ITV is required to broadcast 365 hours of news programming a year. In 2004, we actually broadcast 392 hours. 07 ITV News’ special report on binge-drinking in the UK presented a snapshot of drinking culture from 15 British towns on one night, filmed by regional news and broadcast to a network audience.

The Royal Television Society recognised the relaunch of ITV News with its 2004 Innovative Applications Award. ITV also received the News Programme of the Year award for its Evening News and Best Daily Regional News Magazine for Meridian Tonight (South).

ITV’s Theatre of News

The ITV News Channel, our free-to- Great sensitivity is required when Current affairs view 24-hour digital news channel, reporting shocking stories such as ITV’s current affairs programming is works with ITN to produce around the suicide-bombings, prisoner abuse and more than an extension of its news clock coverage of important events. the execution of foreign hostages. broadcasting services. It combines A good example of this relationship The Royal Television Society special investigations with in-depth was our coverage of 2004’s local awarded ITV News the Best News coverage of topical issues for a elections during which ITV news had (International) award for John Irvine’s mass audience. Our flagship current more reporters live at more counts report, Welcome to Baghdad. affairs series, Tonight With Trevor than any other UK news service. Regional news MacDonald, averaged 3.4 million News items, by their nature, Through its regional stations, ITV viewers and a 15% share of the can contain distressing images. provides local news across the audience in 2004. Editions of the When selecting and editing footage, country, reporting stories of particular show covered important topics at our editors take into account the relevance to local communities. home and abroad including the age-range of the audience viewing Our local news teams also provide a MRSA epidemic; the humanitarian a particular bulletin. We also tailor network of regional news departments crisis in Sudan; the prisoners in stories to be relevant to the changing that work cooperatively with ITN to Guantanamo Bay; school admissions; demographics of the audience at give local focus to major news stories. discrimination against gypsy different times. For example, a story An example of this journalistic communities; the story of Caron on the Evening News, when more teamwork was our special report on Keating’s long and unsuccessful battle children and families are watching, binge-drinking in the UK. It brought against breast cancer; and an exposé might be treated from a consumer together a snapshot of drinking culture of a US visa scandal that provoked a or health point of view. On the from 15 British towns on one night, US government investigation. 10.30 News, the same story might filmed by regional news and Along with a roster of high-quality focus on a business perspective. broadcast to a network audience. documentaries (see page 8), ITV No news story divided the world Our regional stations also initiate exceeded its target of 78 hours of and the public in 2004 like the their own investigative journalism. current affairs programming for 2004. occupation of Iraq. Our journalists For example, in 2004, ITV Anglia and editors strived to treat these explored the cases for and against issues independently and impartially, the use of renewable energy. representing every side of the story. 08 ITV plc Corporate responsibility report 04 On air

Television can be a powerful Soaps and dramas Our late Sunday evening documentary medium, especially when Soap operas are the most widely- series Real Life had a harder edge it deals with real-life issues. watched programmes on ITV’s and attracted some of the country’s Through our soap operas, dramas schedule. A large proportion of best filmmakers. Programmes in and documentaries we engage a the population watch Coronation the series included Too Scared for mass audience in a range of social Street and Emmerdale every week. School, a film about bullying and issues from racism, to disability Dealing with the everyday lives of Children of the Miner’s Strike about or social exclusion. ordinary people, the soaps have heroin addiction in depressed former We believe that broadcasting a unique ability to start a public mining towns. should reflect and interact with dialogue about social issues. Social exclusion was raised in the viewing public. We represent In 2004, Coronation Street dealt My Mum is My Dad which looked the diversity of the UK population sensitively with the issue of a at the issues facing children with a on-screen and provide information character, Todd, coming to terms transsexual father. Britain’s Youngest to viewers affected by issues with his homosexuality. It also Mums and Dads was a 90-minute covered in our programmes. featured a much-anticipated Hindu special on teenage parenthood Wedding between two Indian watched by 6.6 million viewers. characters. Emmerdale broached A notable political documentary in the difficult subject of underage 2004 was John Pilger’s Stealing a sex and teen pregnancy. Nation. Reviewed by the Independent ITV also produced many noteworthy newspaper as “campaigning TV dramas of social interest in 2004. journalism of a kind that is almost My Life as Popat was the first British never seen today,” the film told the Asian drama in children’s television story of Britain’s 1960’s expulsion of and told the story of a young Asian the native inhabitants of the Chagos boy growing up in Harrow. Whose Islands to make room for a US military Baby is it Anyway? was a challenging base. Another documentary, The New film exploring issues about parenthood World War, offered an analysis of the and access rights. The demands of life links between global terrorism, poverty and love on a sufferer of Obsessive and climate change. Compulsive Disorder was the topic of Dirty Filthy Love. Children’s TV ITV also produced a range of Documentaries stimulating and imaginative kids’ Enlightening, informative, independent entertainment and educational documentaries are a staple of programmes as required by its ITV’s programming. In 2004, we licence. With a programming budget substantially exceeded our Public of over £30 million, ITV’s children’s Service quota of 91 hours of output spanned ages and genres. documentary broadcasting with Pre-schoolers were encouraged 163 hours of television that explored to interact in Engie Benjy, contemporary and historical topics while Art Attack and Fingertips of interest for a mass audience. provided kids with ideas for creative make-and-do. The teen drama, Girls in Love, returned and received the Best Children’s Drama award at the Royal Television Society Programme Awards.

...reflecting society. 09

Backing it up Cultural diversity Don’t Drop Baby Jesus, a When we expect a programme to ITV is determined to reflect the UK’s documentary that followed multiracial generate significant public interest rich cultural diversity in our workforce children, teachers and parents from we help viewers affected by the and on-screen. This is not just the a school in Shepherd’s Bush as they issues raised to find sources of right thing to do, there are important put on a Nativity play. advice and support. commercial reasons. Minority In 2004, we introduced a system The type of support we provide audiences in the UK have increased for monitoring on-screen diversity depends on the issue and the considerably in the last decade and portrayal in our network programming. size of audience we expect the now represent a significant cultural The most complete data is available programme to reach. Usually it means and consumer force. We need to for our soap operas and gives an broadcasting the number of a helpline cater to their tastes and reflect their indication of our performance in this run by a relevant support group presence on-screen. area. We estimate that, in 2004, (e.g. the Samaritans), or providing During the year we developed black and Asian characters accounted information on teletext or the ITV diversity strategies for our for 12.4% of roles in our soap operas. website. Sometimes we also develop broadcasting, news and production We are improving our data collection information leaflets for free distribution divisions and appointed diversity systems so we can report data for all or provide specialist support to champions at Board and senior programme categories including viewers who call ITV. management level. ITV is currently regional and news. In 2005, we will chair of the Cultural Diversity Network, also collect more specific data on For example, when Coronation Street ethnic groupings and will start featured a storyline about cancer in an industry diversity initiative, and has hosted a seminar on monitoring collecting data on gender diversity 2004, bereavement counsellors were and age diversity on screen. hired to give training for ITV Duty diversity on screen. Office staff handling viewers’ calls. Diversity was reflected in all areas The counsellors were also on hand of our programming during 2004. to take calls from viewers affected The Bill continued a strong tradition by the programme. of portraying diversity in London Lin and Ralph Over 2,000 booklets were distributed policing. : A Love Story after John Pilger’s Stealing the Nation told the story of two disabled people documentary. A special edition of struggling to cope and maintain ITV’s Real Life documentary Trisha, our morning chat show, helped their independence. In children’s entertainment, Michael Underwood series included films about guests deal with personal challenges Jungle Run bullying in schools and with the help of a psychiatrist. continued to present and Ministry of Mayhem. Nina Hossein heroin-addiction in depressed Supporting material was provided on ITV News the programme’s website. In the four joined the presenting team former mining towns. days following the show, the website to present the ITV evening news. Footballers’ Wives, William and Mary, received 1,130 hits to the helpline Steel River Blues Coronation page and a large email response. , and Street were notable for their diverse casts. At Christmas, ITV1 showed

Diversity on screen – soap operas % of characters White Black Asian Other 87.5 6.3 6.1 0.0

Coronation Street tackled cancer Britain’s Youngest Mums and Dads 10 ITV plc Corporate responsibility report 04 On air ...supporting communities.

ITV supports good causes on and ITV’s Britain on the Move campaign The campaign culminated in off screen by donating airtime, cash ITV’s Britain on the Move was our ITV’s National Walking Day on and expertise. flagship campaign in 2004 and 19 September when 1.2 million Airtime is often the most valuable encouraged the nation to take more people took part in organised walks donation we can make. By profiling exercise by walking 10,000 steps a across the country. All of the events community causes and campaigns day. It was developed in partnership were covered in national and regional on screen we can encourage with the the Department of Culture, news programmes. widespread public participation Media and Sport, the Department An independent evaluation of the across the UK. of Health, learndirect, Sport England, campaign by the British Heart the British Heart Foundation and Foundation concluded that ITV’s In 2004, our donations were worth The Countryside Agency, among £22.3 million, equivalent to 10.8% of Britain on the Move had been others, to improve health and an astounding success and pre-tax profits. ITV came second in combat obesity. the Guardian’s Giving List published recommended it should become in November 2004 (based on data ITV’s Britain on the Move combined an annual campaign. It said the for 2003 from former Granada more than 58 hours of on-air campaign had “demonstrated the sites). The Giving List ranks programming with off-air community power of ITV in motivating, supporting FTSE 100 companies by the value action to reach a huge audience. and helping its viewers to help of their community investment. ITV devoted more than £16 million themselves to a healthier life”. in airtime to the campaign. On-screen This report can be viewed at Many ITV employees support features included a storyline in www.itv.com/britainonthemove. charities by giving their time as Coronation Street, items in GMTV volunteers. This can be anything and This Morning, and extensive from working as a trustee for a programming and news in all ITV local charity to mentoring students. regions. Each ITV licence organised Hit network programmes, such its own public walks and events. as I’m A Celebrity…Get Me Out Off-air the campaign was supported Of Here! also raise money for by a comprehensive website powered charity through telephone voting. by Microsoft and a dedicated Every viewer that votes pays telephone helpline courtesy of a small donation to charity. learndirectadvice. As an added incentive, half a million stepometers

were distributed by O2, Millets and Blacks stores supported by learndirect advice. 11 ITV’s Britain on the Move, combined more than 58 hours of on-air programming with off-air community action to encourage a huge audience to take more exercise.

ITV’s Britain on the Move

Other on-air support • ITV Wales sponsored the Welsh • ITV Border – Marked the 60th ITV’s regional programming contained Learner of the Year Award and Anniversary of D-Day by hosting a strong public service strand and broadcast two programmes on the a dinner for veterans and following supported other good causes on-air. competition, one in Welsh on S4C. them to the beaches of Normandy These are some examples from 2004: • ITV West News ran regular reports for a “final farewell”. • ITV Yorkshire aired a ten-day campaigning for better disabled • ITV Granada – Opened two more Call it Quits campaign to help access to shops and businesses. IT’s Never Too Late computer people quit smoking. The effort centres, state-of-the-art facilities was endorsed by Health Secretary, The Community Channel for adults who want to return to John Reid, and won the station a ITV partners with the Community learning. Seven centres have Celebrating Excellence in Tobacco Channel, the Media Trust’s been opened so far. Control Award. not-for-profit digital and satellite • ITV London – Ran a Christmas • ITV London ran programmes channel, to inspire viewers to campaign focused on homelessness supporting Adult Learners Week become involved in charity and in the capital and donated presents and showed Missing, a weekly voluntary work. to The Connection at St. Martin’s. appeal for missing people in In 2004, the Community Channel • ITV Tyne Tees – Employees partnership with the National made several short films for ITV are involved in a Business Missing Persons Helpline. regions to support ITV’s Britain on Ambassador’s Scheme and • Neighbourhood Wash, a local the Move campaign and broadcast donate their time to give careers news campaign on Meridian ITV programmes from the campaign. advice at local schools. Tonight encouraged viewers to clean The channel also provided practical support for other ITV network • ITV Westcountry – Sponsored up their communities. ITV Meridian’s signed and audio-described Just A Moment programming such as the community regular slot gives With a Little performances at the Theatre Royal in charities 90 seconds of airtime to renovation programme, Help From My Friends. Plymouth and The Hall for Cornwall promote their cause. in Truro. • ITV Anglia continued its Slim Your Local community action off-air • ITV Yorkshire – Produced Bin campaign to reduce waste Each ITV licence is active in its local Emmerdale…If Only, a free disposal and supported a renewable community. During 2004, as well as information pack designed as energy campaign. on-air support for ITV’s Britain on the a Citizenship Resource for Key • ITV Granada continued to run Move and other good causes, our Stages three and four of the Careline – a helpline promoted on business gave off-air support to many National Curriculum. screen to provide emotional and charities and community initiatives. practical support over Christmas These are a few examples: and New Year. Careline received • ITV Anglia – Supported Getting over 3,000 calls. on Board, an initiative encouraging people to become trustees of local charities or governors at their local school. 12 ITV plc Corporate responsibility report 04 On air

...responsible advertising.

ITV’s revenue comes primarily from How TV advertising is regulated These rules are detailed and include the sale of airtime for advertising Television advertising in the UK must a requirement that anyone in a during commercial breaks. It is comply with the Television Advertising commercial for alcohol must be (and therefore essential for our business Standards Code. Since November look) over 25. Advertisements must that viewers have confidence in the 2004, the Advertising Standards not appeal strongly to under-18s advertising we broadcast. Authority (ASA) has been contracted or be associated with youth culture. The content of TV advertisements by Ofcom to supervise implementation Encouraging excessive consumption is governed by strict rules and the of the Code and assess complaints. and association with sex or flirtation amount of time given to commercial are also banned. The full text is The Code is available on ASA’s available on ASA’s website. breaks is also limited. website www.asa.org.uk. It contains many detailed requirements to protect Ofcom is also conducting a review consumers and guide advertisers. of advertising for food products in response to concerns about The rules are framed to ensure that obesity and diet particularly among advertisements are legal, decent, young people. honest and truthful and do not mislead or cause harm. The rules ITV’s role also prohibit advertisements that Advertisers are responsible for cause serious or widespread offence. ensuring that their commercials Particular attention is given to current comply with the Television Advertising social issues such as advertising to Standards Code. ITV maintains a children and advertising of alcohol, team of 28 experts, known as the food and medical products. Broadcast Advertising Clearance Centre (BACC), to help them do this. In response to widespread concern TV commercials are often expensive about binge-drinking and the misuse to make, so we want advertisers to be of alcohol by young people, Ofcom confident that a finished commercial initiated a review of the rules will be transmitted without problems. governing advertising of alcoholic products in 2004. ASA issued an BACC reviews scripts and amended section of the Code relating storyboards for TV advertisements to alcohol that came into force in before they are filmed. The advertiser January 2005. or advertising agency is alerted to any 13 ITV maintains a team of 28 experts, known as the Broadcast Advertising Clearance Centre, to help advertisers ensure that their commercials comply with the Television Advertising Standards Code.

ITV’s revenue comes primarily from the sale of airtime for advertising during commercial breaks. It is therefore essential for our business that viewers have confidence in the advertising we broadcast.

potential infringements of the Code number of complaints upheld is content or scheduling of a programme and asked to substantiate any claims not available. After assessing the and news and current affairs made about products or services. complaints in the period January programmes cannot be sponsored. to October, Ofcom ruled that After any issues have been resolved, 130 advertisements breached the Product placement a script is approved for production. Code (Ofcom only published data Featuring a product in a programme The finished commercial is then for key complaints). ASA ruled that in return for payment is known as viewed by BACC before transmission there were 22 breaches during product placement. This is common on ITV. November and December. in some countries but is not allowed in the UK. This process ensures that most TV Limits to the amount of advertising advertisements are broadcast without Party political broadcasts complaint. If viewers believe an Ofcom licences limit the amount of advertisement infringes the Code they advertising ITV can broadcast to Ofcom’s Programme Code requires can complain to ASA. ASA considers seven minutes-per-hour averaged ITV to show party political broadcasts complaints and decides whether over a day. In any particular hour the (PPBs) for major political parties an advertisement has breached the precise amount may vary and during before a general election. Smaller Code. If a complaint is upheld, ASA peak viewing times (6 to 11 pm) the parties may also qualify for a PPB if may require the advertisement to be maximum in an hour is eight minutes. they are contesting one sixth or more withdrawn, amended or broadcast at The length of commercial breaks of the seats up for election. ITV is also a later time, depending on the nature within programmes is also limited required to carry local party political of the problem. to be shorter than the breaks broadcasts in regions where local between programmes. elections are taking place. ASA compiles data for all UK commercial broadcasters including Separation of programmes Each political party has editorial TV and radio. It does not collect and advertisements control of its PPBs but ITV has a data separately for complaints about Programme sponsorship duty to ensure that PPBs do not advertisements broadcast on ITV. Programmes may have some or all infringe the Programme Code rules In 2004, there were 9,860 complaints of their costs met by a sponsor who on offence, taste and decency. about 3,414 advertisements. receives a credit on screen. Detailed Because responsibility for rules governing this are contained in investigating complaints was the Code of Programme Sponsorship. transferred from Ofcom to ASA A sponsor may not influence the during 2004, full data for the 14 ITV plc Corporate responsibility report 04 Behind the scenes

ITV is a major investor in the UK’s creative economy. We spent over £1 billion on programming in 2004 – 86% of our programmes were original productions made in the UK and 33% were independently produced. This investment supports the creative skills of actors, presenters, scriptwriters and technicians among others. Its benefit is felt around the country with 40% of all our programming produced outside London. ITV also helps young people acquire the skills they need to pursue a career in broadcasting and sponsors a range of awards to encourage creativity.

...encouraging creativity. 15

Sponsoring the arts Skills training ITV is also supporting SkillCity, the We support the arts, from high ITV supports several initiatives to UK’s biggest national interactive culture to contemporary pop, through improve training and skills in our careers and training event. In 2004 programming and sponsorship. industry. ITV provided Skillset the ITV Granada supported SkillCity in Manchester and in July 2005 The South Bank Show continued its sector skills council for the audio- visual industry, with core funding ITV London will be supporting the mission to explore literature, theatre, event. Sir George Russell, Deputy film, visual arts and music in an worth over £230,000 in 2004. Clive Jones, Chief Executive ITV Chairman of ITV, is chair of the accessible format. Subjects of the News SkillCity advisory board. show ranged from Iggy Pop to the ,ischair of Skillset. We are Dance Theatre of Harlem. The 2004 working with Skillset to identify Television workshops industry training gaps and skills South Bank Show Awards recognised ITV businesses run workshops the best achievements in the arts shortages and develop a strategy to address these. for young people to learn about during 2003. the television industry and For the third year running, ITV London We provided funding worth around gain production, presentation supported the Black Filmmakers £591,000 to support several industry and post-production skills. Festival and in 2004 hosted a training organisations during 2004. These are just two examples: workshop on Breaking into Television These were the Freelance Training Fund, the National Film and Television • Hundreds of young people took part News. ITV has supported the Women in productions and performances at in Film and Television Awards for School, the Actors Centre, the National Council for Drama Training ITV West’s workshop. Many were the past 12 years and ITV London invited to the Cape Fear Academy continues to sponsor the award for and Ravensbourne College. We also gave £20,000 in sponsorship to in America to stage a brand new women who make an outstanding production written at the workshop. contribution to television or film. students from Ravensbourne College. • Regional news and programme ITV West is a major supporter of Brief We support the next generation of programme makers through regional teams from ITV Central introduced Encounters, the UK’s premier short schoolchildren from around film festival and its spin-off Animated partnerships, such as the Granada Media Education Partnership Birmingham to life in the newsroom. Encounters celebrating the best in As part of this Schools Tour animated film production. (GMEP), an initiative with six colleges and universities in the North West students take part in a series of of England. Faith and the City, a hands-on sessions to produce their documentary made by students own live version of Central News. from Liverpool Community College, a partner in GMEP, was shown on ITV Granada.

ITV provided nearly £591,000 to fund and support industry training organisations in 2004.

ITV helps young people acquire the skills they need to pursue a career in broadcasting and sponsors a range of awards to encourage creativity in television and film. TheSouth Bank Show 16 ITV plc Corporate responsibility report 04 Behind the scenes ...our people.

ITV employs 6,262 people, mainly Diversity in the UK with a small number of It is important that the diversity of employees in Australia, Germany the UK population is represented and the US. We also work with a both in our programming and in our large number of freelancers such workforce. A diverse workforce fosters as performers, technicians and creativity, encourages new ideas, camera crews. and helps us to create programmes To make the best programmes we that appeal to all sectors of the UK need to employ the most talented population. This section explains our and creative people. We offer approach to diversity in employment. attractive remuneration, benefits Diversity on screen is covered on and training opportunities page 9. to help us do this. We aim to Our equal opportunities policy treat our employees fairly, prohibits discrimination and commits encourage diversity and have us to recruiting, developing and systems to ensure we provide promoting without regard to factors a safe workplace. such as sex, marital or parental The merger has been a time of status, race, colour, nationality, creed, considerable change for everyone disability, age or sexual orientation. at ITV. During 2004, we have Following the merger data on diversity worked hard to keep employees in employment for the whole of ITV informed about these changes is out of date. However we estimate and to handle restructuring and that in 2004, women accounted for redundancies fairly and with around 46.6% of employees, 4.2% sensitivity. Throughout the of employees (for whom we have process we invested heavily ethnicity data) were from ethnic in communications and support minorities and 1.2% of employees for those leaving and staying, declared themselves to have and audited staff views on a disability. communication. 17

ITV Yorkshire’s Foundation Diversity in the workforce 2004 Placement Scheme gives % paid work placements Women 46.6 to 20 people from ethnic Ethnic minorities 4.2 minorities. The scheme Declared disability 1.2 won a Big Tick award for % of employees for whom we have data. Gender diversity in management excellence in diversity Women from BITC in 2004. Board level 15% Senior management 38% Middle management 43% Junior management 43% Non management 47% Total 46.6% Note: Data is for permanent employees and does not include freelancers or staff on short term contracts. It does not cover the ITV businesses – MPC, Superhire or Granada Learning.

ITV Yorkshire’s Foundation Placement

Our priority in 2005 is to develop Each ITV business also has its own Salaries and benefits are reviewed an electronic data collection and diversity action groups and local regularly to ensure they remain reporting system for the whole diversity initiatives. For example ITV competitive. During 2004, we Company and to carry out a Yorkshire’s Foundation Placement carried out a remuneration review census of the ITV workforce. This will Scheme gives paid work placements to benchmark management salaries enable us to report accurate data to 20 people from ethnic minorities. against other companies in our next year which is built into diversity Thescheme won a Big Tick award sector following the merger. performance targets for managers. for excellence in diversity from BITC in 2004. YOU & Media is part of Our incentive programmes give During the year we developed ITV Granada’s diversity strategy employees a stake in the future diversity strategies for our to encourage pupils from ethnic success of the company. All ITV broadcasting, news and production minorities to consider a career employees can participate in our divisions and appointed diversity in broadcasting. Sharesave Scheme. Prime Mover, champions at board and senior is our innovative bonus scheme that management level. Their annual Benefits and incentives encourages employees to develop performance bonus will be We offer competitive remuneration, great programme ideas. It gives linked to diversity targets. benefits and incentive schemes to employees that develop successful Management development also help us recruit and retain the best new programme formats a share covers diversity issues. talent. In 2004, we introduced a in the profits generated. consistent benefits package for We work with others in our sector all new employees on both fixed-term A significant part of senior to increase diversity both on and and permanent contracts. Benefits management remuneration is off screen. ITV is currently chair of are explained in the ITV Benefits performance-related so that it reflects the Cultural Diversity Network and Programme booklet and include long the commercial success of the is a member of several organisations service and retirement awards, a company. Incentives are based on promoting diversity including pension scheme, childcare support, achieving corporate, divisional and Opportunity Now, Race for health insurance and life assurance. individual targets. Individual targets Opportunity, the Broadcast and will usually include diversity and Creative Industry Disability Network, people development goals. the Employers Forum on Disability, ORC Worldwide and Project Full Employ. 18 ITV plc Corporate responsibility report 04 Behind the scenes

Training and development Internal communication Training and regular performance Good two-way communication appraisals help employees set keeps employees up to date on objectives, develop their skills company news and enables them and increase their contribution to give feedback. This has been to the business. particularly important this year in Most employees receive an annual keeping employees informed about career development review which changes resulting from the merger. focuses on progress during the These are some examples of internal year and identifies any development communication in 2004: needs. Senior executives are required to undertake career development – Our Watercooler intranet site reviews for their staff. Our new was relaunched in 2004 for all three-year management development employees and helped to deliver strategy, Creating Top Leaders in information on the merger across ITV, will support the development the Company. It includes news, of leadership at all levels within the appointments, chatrooms and company. It will be launched in 2005. ratings successes and awards. All employees can also access advice – An interview with the Chief on career planning and training Executive was broadcast on the opportunities through the ITV Watercooler to answer employee Development Guide, available on questions. The Chief Executive the intranet. and other senior managers make We provide training for all employees visits to regional ITV centres to including freelancers and those on meet employees and take part short term contracts. In 2004, we in Q&A sessions. invested £5.2 million in training and – A telephone helpline was set up over 2,900 employees completed for employees to contact with any 10,894 training days. questions on the merger. Training includes both off-the-job We also consulted regularly with courses, such as technical and trade unions and with elected programme courses in camera employee representatives via our operations, presentation skills for network of Communication Groups journalists, script writing and copyright at each ITV site. law, and on-the-job training such as From January to July 2004, monthly coaching and mentoring. employee telephone surveys were ITV also supports industry initiatives to conducted to track the effectiveness improve the skills base in our sector, of communications during the merger see page 15. and identify job satisfaction and morale issues. The results showed that the majority of staff felt the appointment process was fair and most employees (84%) felt the merger was good for the organisation. In 2005, we will be introducing new initiatives to engage employees in our programming such as advance screenings of new productions and have created a new post, Head of Internal Communications, to ensure We provide training for all employees continued focus on communication. including freelancers and those on short term contracts. In 2004, we invested £5.2 million in training and over 2,900 employees completed 10,894 training days. 19

Freelancers and creative talent H&S management Since February 2004, we have We are committed to fairness in our Our H&S policy is based on guidance committed to only using freelance dealings with freelancers and creative issued by the UK Health and Safety employees and contractors that have talent (e.g. performers). Executive (HSE). We have also been assessed as H&S competent. Contracts with performers are usually developed ITV Codes of Practice Our Headhunter database is used to negotiated through their agents or for programme production and other track freelancers’ H&S assessments lawyers under collective agreements, areas not covered by HSE guidance. and help us meet this commitment. agreed with trade unions including Every employee has a responsibility There is a Medical Centre at each Equity, the Musicians Union and the to help maintain a safe workplace. major ITV site, run by our occupational Writers Guild of Great Britain. In addition managers have specific health department, to provide health Some ITV programmes use child responsibilities for H&S. screening and a referral service performers. The employment of During programme production for employees. In addition, all ITV children is strictly regulated by the responsibility for H&S is allocated sites have Safety Committees and UK government. We comply with to specific members of each Communication Groups through these regulations as well as guidance production team. The producer which we consult with employees from the Producers Rights Agency on has overall responsibility and is and trade union representatives on child performers. In addition we have responsible for communicating H&S issues. developed our own guidance for use H&S issues to cast and crew. H&S training by our casting departments and other Production risk assessments are Training is an important element parts of the organisation working with carried out before each production of our H&S management system. child performers. where necessary. Our system was All employees receive some H&S used by the HSE to develop their training to ensure they understand Health and safety guidance document, Health and our policy and take responsibility Health and safety (H&S) is a Safety in Audio-visual Production, for reducing H&S risks in their fundamental responsibility of Your Legal Duties, which applies workplace. Employees with specific an employer. to the whole industry. H&S responsibilities receive more detailed training. Although ITV is not a heavy industry, ITV participates in several initiatives there are H&S risks associated to improve H&S standards across During 2004, we ran 220 H&S with our business. For example, the broadcasting industry. We are training courses which were programme making typically involves a member of the Broadcasting Joint attended by 1,264 employees large numbers of freelancers Advisory Committee (BJAC), chaired and 368 freelancers. who may not be familiar with by the HSE, and the Broadcasting Performance in 2004 our H&S systems. TV studios Industry Safety Group. We also We report work-related accidents, contain electrical equipment that is participate on HSE working groups diseases and dangerous occurrences frequently erected and disassembled to develop industry-wide standards. as required by the Reporting of for the requirements of a specific During 2004, we were asked to chair Injuries, Diseases and Dangerous programme. Outdoor sets may require the newly formed Research Working Occurrences Regulations 1995. special safety measures to manage Party, an initiative of BJAC. the risks connected with a specific There were no work-related fatalities environment e.g. from traffic or during 2004 and no H&S related working with heights. H&S is also fines or prosecutions. relevant in our offices where there may be ergonomic issues. We operate H&S management systems to reduce these risks and ensure that we provide a safe work environment. Our systems exceed legal requirements and are tailored to the needs of programme production.

Health and safety performance 2004 2003 2004 Three-day accident incidence rate (three-day accidents per 100,000 employees*) 520 263 Accident incidence rate (major accidents per 100,000 employees) 79 102 *Accidents requiring three or more days off work. 20 ITV plc Corporate responsibility report 04 Behind the scenes

ITV’s main impacts on the Following the merger we are reviewing environment are the energy and and updating our environmental policy, water we use at our sites and procedures, objectives and targets. the waste we produce. We aim to This process will be completed manage and reduce these impacts in 2005. and have set targets to help us improve our performance. We collect data on energy use, water consumption and waste. Data trends are affected by changes in the level of business activity, so to enable us to compare our performance over time we normalise our data in three ways – by production hours (hours spent on programme making), by floor area, and by employee numbers. The data in this section is for 2003 and was verified by our environmental auditors during 2004. We are exploring ways to improve the efficiency of our data collection system and verification process following the merger so we can bring our environmental reporting period into line with the rest of our CR report.

...protecting the environment.

CO2 emissions from energy use Energy use (MWh) (thousand tonnes) 4,180 150,000 50 44.1 78,459 42.7 43.3 4,427 2,571 37.6 4,427 125,000 49,325 68,620 36,608 40 100,000 30 75,000 75,031 68,742 59,780 20 50,000 51,146

10 25,000

0 20002001 2002 2003 0 20002001 2002 2003 Electricity Gas Oil 21

Energy and climate change These reductions have been achieved ITV’s main energy sources are gas by installing Combined Heat and and electricity. Using these produces Power (CHP) plants at our two main production sites and other initiatives carbon dioxide (CO2), a greenhouse gas that contributes to climate such as energy efficient lighting. change. We use energy in our offices, During 2004 we assessed the studios and warehouses for lighting, performance of our CHP plants and heating, cooling and running computer identified ways to further improve their equipment. Business travel is another efficiency. We also carried out energy significant source of energy use. audits at several sites to identify other energy savings. We will act on these We track consumption of electricity, findings in 2005. gas and oil (used for heating and stand-by generators) at our sites. Our data on energy use from In 2003, our total energy use transport is currently incomplete. from these sources was 122,337 We are developing a new system to MWh, a 14% reduction on 2002. improve data collection in this area. This resulted in emissions equivalent to 37,656 tonnes of CO2, a 14% reduction in absolute terms on 2002. We have also reduced energy use relative to business activity. This means we have already met our target to reduce energy use and CO2 emissions by 10% on 2000 levels by 2005.

We reduced energy use and CO2 emissions by 14%, 18% of the waste we generate is recycled.

Energy use per hour of production (MWh) Energy use per m2 floor area (MWh) Energy use per employee (MWh)

15 13.63 0.7 25 22.18 0.58 20.04 11.25 0.6 0.50 0.50 12 0.49 20 17.23 9.99 16.99 9.65 0.5

15 9 0.4

0.3 6 10 0.2 3 5 0.1

0 20002001 2002 2003 0 20002001 2002 2003 0 20002001 2002 2003 22 ITV plc Corporate responsibility report 04 Behind the scenes

Water use (m3) Waste disposed (tonnes) Waste recycled (tonnes)

140,000 125,158 3,000 2,783 500 121,060 116,299 406 120,000 2,500 2,270 99,480 2,123 400 2,008 100,000 2,000 80,000 300 1,500 60,000 200 1,000 40,000 92 100 20,000 500 13 10 0 20002001 2002 2003 0 20002001 2002 2003 0 20002001 2002 2003

Water and effluent Waste and recycling The studio floors of our programme We generate a variety of wastes sets need to be repainted frequently. at our offices and studios including We use water in floor paint scrubbers paper, videotapes, wood used in to wash off old paint before repainting. scenery and printer cartridges. We also use water at our sites in We aim to reduce waste and recycle toilets, kitchens and for cleaning. where possible. Paint washings contain residues and In 2003, we collected data on waste are collected by contractors for safe from former Carlton sites for the first disposal. We use water-based floor time. This increased the total volume Floor painting on set paints which have much less impact of waste generated by 5% on 2002. on the environment than solvent- based paints when applied and if Waste volumes fell in 2003 per hour a spill accidentally enters a drain. of production and unit of floor area but slightly increased per employee. We have introduced a number of Overall, since 2000 total waste simple water-saving devices to reduce volumes have decreased by 20% consumption. These include taps that exceeding our target to reduce automatically turn off when not in use wastage of raw materials by 10% and water hippos that reduce the on 2000 levels by 2005. volume of water used in toilet cisterns. We have started to collect data on In 2003, we used 99,480 cubic recycling and 18% of total waste metres of water, a 14% reduction on generated was recycled in 2003. 2002. We also reduced consumption We expect this figure to increase next in relation to production hours, floor year as we improve data collection area and employee numbers. in this area. 23

We aim to reduce waste and recycle where possible.

Other impacts We are carrying out environmental Ozone-depleting substances assessments for these sites to check We use small amounts of ozone for contamination. We also carry out depleting gases to top up our air environmental impact assessments conditioning systems. These are prior to all new developments. being phased out. Environmental assessments were conducted at ITV Anglia’s two sites We have a register for air conditioning during 2004 which showed a very systems at our main sites that list low risk of contamination. the quantities of ozone-depleting substances contained in these units. Compliance There were no breaches of Local communities environmental legislation, pollution Local communities can be affected incidents, enforcement actions or by noise from our sites or when we prosecutions against ITV in 2003. are filming on location. Noise is a particular concern if we need to move scenery or carry out refurbishment work at night. We make every effort to reduce noise from our sites during filming. There were no noise-related complaints or enforcement actions during 2003. Contaminated land Land may become contaminated when hazardous substances such as oil or chemicals leak or are accidentally spilled. There are no known instances of contaminated land at any of our sites. However we do not have information on past uses or pollution incidents for all our sites. 24 ITV plc Corporate responsibility report 04 About ITV

ITV plc is a leading UK media ITV at a glance: company, owning all of the regional Turnover £2,053 million Channel 3 licences in England and Operating profit £177 million Wales, which together account for over 90% of ITV1 advertising Profit before tax £207 million revenues. ITV owns ITV2 the fast Earnings per share 3.5 pence growing free-to-air digital channel. Number of employees 6,262 ITV plc’s production arm (Granada) ITV1 annual average audience 6.9 million comprises the largest commercial ITV1 daily audience reach 26 million television production company in Investment in programme making £1,000 million the UK and one of Europe’s largest programme distributors. Scope of report This report covers ITV’s core activities during the calendar year 2004. Environment data are for 2003. We welcome comments and feedback on our CR activities. Please email or write to us at: Helen Tautz Deputy Company Secretary ITV plc The London Television Centre Upper Ground London SE1 9LT Tel. 020 7620 1620 [email protected]

Consultancy Context Design and production Radley Yeldar Print St Ives Westerham Press, environmentally accredited printers ISO 14001, using vegetable based inks. Paper Hello silk, made from virgin wood fibre from sawmill residues, forest thinnings and sustainable forests in Europe. It is fully biodegradable and recyclable and produced in mills which hold ISO 9002 and ISO 14001 accreditation. ITV plc The London Television Centre Upper Ground London SE1 9LT www.itv.com