INDUSTRY REPORT (AN ARTICLE OF ITV ) After my graduation, my ambition is to work in ITV channel, for creating movies for children and applying 3d graphics in news channels is my passion in my life. In this report I would like to study about Itv’s News channel functions and nature of works in ITV’s graphics hub etc. ITV is a 24-hour television news channel in the United Kingdom which Launched in 1955 as Independent Television. It started broadcasting from 1 August 2000 to 23 December 2005. Latterly only between 6:00 am and 6:00 pm when ITV4 cut its hours to half day in 2005 and analogue cable, presenting national and international news plus regular business, sport, entertainment and weather summaries. Priority was usually given to breaking news stories. There was also an added focus on British stories, drawing on the resources of the ITV network's regional newsrooms. As a public service broadcaster, the ITV network is obliged to broadcast programming of public importance, including news, current affairs, children's and religious programming as well as party election broadcasts on behalf of the major political parties and political events. Current ITV Channels: • 1.1ITV • 1.2ITV2 • 1.3ITV3 • 1.4ITV4 • 1.5ITVBe • 1.6ITV Box Office • 1.7ITV Encore • 1.8ITV HD • 1.9CITV Uses of Graphics : 3D Graphics have been used to greatest effect in within news. In what can be a chaotic world where footage isn’t always the best quality news graphics play an important role in striping stories down to the bare essentials. Wars become maps, economies become graphs, political arguments turn into graphical conflict, press releases are presented as an ordered list of bullet points, and these enable television to carry on more effectively the activity of speculation. Such graphics became so popular and commonly used. The most notable being The Day Today. ITV is a commercial television channel in the United Kingdom. A television news screen layout or television news screen interface refers to the layout image displayed during a television news program broadcast. Different countries and different television stations uses unique layouts and information displayed may include things such as main news topics and headlines within the lower third, channel logos, a news ticker, and in some cases weather and stock market information. Different layouts used within news broadcasting helps to achieve varying effects and designs. This is often formulated by broadcast designers with the intention of being informative and visually appealing. The main purpose of television news screen layouts is to present to viewers a concentrated level of information within the shortest amount of time possible, by whilst maintaining a reasonably adequate balance so that the effects and designs used for impressing audience will not make them confused about the content They are using software’s Avid for editing, for graphics and after effects they use 3D softwares for making templates. Then for the programs they will use the templates in the footages and add effects in it by using after effects. They used to make Animation documentaries for people to give the messages in an interesting and attractive manner. For news tittle, or to show the information in news footage – Uses Usually only the network news shows used bugs. Bugs can enhance the video program when used correctly. This way the viewer doesn't have to look up what channel they're on. I feel by adding an outer glow or drop shadow to the graphic can help it to stand out . ITV is a commercial television channel in the United Kingdom. ITV currently operates in England, Wales, Scotland, the Isle of Man and the Channel Islands. Functions of ITV : ITV, as an integrated producer broadcaster which creates its own contents and distributes high-quality programs on multiple platforms. We are operating the largest commercial family channels in the UK and deliver our content through traditional television broadcasting as well as on demand via the ITV Hub. ITV broadcasts a wide variety of content on its family of free-to-air channels. Their investment in programming is primarily funded by television advertising revenue. ITV has the largest share of the UK television advertising market, and it estimate that this share of broadcast is (SOB) 47.4% in 2016. The family of channels attracted a total share of viewing (SOV) of 21.4% in 2016, the largest audience of any UK commercial broadcaster. ITV’s main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million. ITV’s free-to-air digital channels provide more targeted demographics for advertisers such as 16-34’s, ABC1 Men and Housewives with Children, and consist of ITV2 and ITV3, the two largest digital channels in the UK, and ITV4, CITV and ITVBe. They also have high definition versions of their digital channels available on pay platforms along with ITV Encore, their pay only channel is available exclusively on Sky. ITV Encore: In addition to linear broadcast, ITV delivers its content across multiple platforms. This is either through their over-the-top (OTT) service the ITV Hub, which is available on 27 platforms including ITV’s website (itv.com), pay providers such as Virgin and Sky, or through direct content deals with services such as Amazon, Apple iTunes and Netflix. ITV hub This is partnering with the BBC to launch a new Subscription Video on Demand (SVOD) service in the US during 2017. The streaming service will allow subscribers to access the best of British television. THE VISUALITY OF TELEVISION ITV was not sure of its brand due to its regionalized structure. S o create a successful platform they were forced to go for some uncomfortable compromises. They used the dual – branding system, but that also didn’t show good results to persuade all its regions to adopt the ITV brand, or even name. They identified that to create a strong brand to compete with the other rival broadcasters they have to become a strong single company. However this may lead to the destruction of its strongest asset – its rationality – something the BBC is starting to make its own. Once they identified the strength of branding, thid device was used in other areas of programming also like news bulletins– the BBC creating a distinct sub-brand, and ITN’s being replaced with that of ITV’s. The contribution of Mr.Martin Lambie Nairn in the development of graphic design in television and the introduction of brands made it a strong brand. He was responsible for the BBC and Channel 4 identities, as well as the innovative titles for the BBC’s Nine O’clock News, and later the branding of ITN and all of the BBC’s news output. His solution for Channel 4 in 1982 was very innovative, and yet when the rest of television has now tuned into branding, he and his company still remain at the forefront of the field. The introduction of digital television towards the end of the decade along with it the EPG, has seen the use of visual devices other than that of branding. It became attractive by showing the details of forthcoming programs displayed at every opportunity . With future technologies such as video recorders that can practically create your own schedules for you, as well as the ever growing digital convergence between television and the Internet, it will be interesting to see what broadcasters will do next ? One thing’s for sure; broadcasting brands will need to be as strong as ever. References https://en.wikipedia.org/wiki/ITV_News_Channel https://www.itvmedia.co.uk/our-regions https://forums.digitalspy.com/discussion/1739350/itv-regional-news-is-going-hd-and-3d http://www.itvplc.com/about/what-we-do .