David Lee Galanida 12948 Hartsook Street Sherman Oaks, CA 91423 818.679.7580 [email protected]

SUMMARY

Extensive music industry experience within all aspects of the business. A road warrior with an exceptional ability to develop and maintain professional relationships as well as building and motivating winning teams.

PROFESSIONAL EXPERIENCE

Alternative Distribution Alliance, Burbank CA 5/1993-2/2010 National Sales Director (1/2005-2/2010) Labels included: Warner Bros, Atlantic Records, Rhino Records, New Line/Water Tower Records, Epitaph Records, Beggars/XL, Matador Records, Merge Records, Sub Pop Records, Comedy Central Records, Ultra Records, Merge Records, ANTI, Polyvinyl Records, Volcom Entertainment. Partnerships included: Amazon.com, Starbucks, , QVC, Urban Outfitters, Whole Foods, Best Buy, WalMart, Costco, Border’s, Hastings, Anderson, Waterloo Records, Amoeba Records. • Developed national marketing and sales strategy for arm of Warner Music Group; the largest distributor of physical and digital independent distribution in the USA, with 500+ music labels and thousands of releases across all genres annually. • Responsible for generating $20-$30 million in annual revenue, forecasting monthly, quarterly and fiscal sales goals, national sales analysis reports, delivered sales presentations, created national sales plans and recruited national sales team. • Increased ADA’s non-traditional Special Markets Division profit 100% annually from $2.5 mm to $4.5 mm, and developed relationships with previously unforeseen account opportunities including Urban Outfitters, Tilly’s, Zumiez, QVC, Nordstrom, NHRA, Maingate, PBS, Regis Company and The New York Yankees as well as maintained existing relationships with Starbucks and Whole Foods; forecasted Special Markets sales revenue monthly, quarterly, annually and was responsible for overall growth and forward development of department and specialty market sector. • Created new Merchandising Services Department from the ground up. This included sales strategy, pricing structure, sales manual, generating merchandising sales analysis reports, securing manufacturing partners, procurement of design licenses and rights, researching and forging relationships with retail clothing establishments as well as advising label partners on potential merchandise revenue opportunities. • Created and executed national marketing plans to include consumer, retail, wholesale, print, radio, television and online media. • Served as primary client contact and provided strategic counsel across accounts and labels as well as daily contact with bands and artist management. • Created and communicated all information related to individual projects cross-functionally with all internal departments adverting, production, finance and inventory management. • Advised Executive team on development of new business proposals and revenue streams Regional Sales Manager (3/2001-1/2005) • Responsible for overseeing 9 Sales Reps and maintained account relations for entire west coast region including Hawaii and Alaska. • Managed Amazon.com annual “Indie Sale” achieving sales in excess of $1.5m • Managed all daily interaction with top accounts within the ADA system. • Balanced communication cross functionally across all divisions with the Sales Team. Sales Rep (5/1993- 3/2001) • Raised revenue from 10 million to 20 million, responsible for 25% of all company billing • Implemented 8 city artist tour including live performances, press and radio promotions. • Coordinated hundreds of live artist events, responsible for all aspects of events, product placement, event management, media promotion and performance execution. • Responsible for creating artist specific advertising across multiple account strata. Sample bookings include print ads in the Weekly’s, One-Stop Mailers, • Served as primary contact between labels and accounts • Provided strategic feedback across multiple accounts • Management of account relations

Restless Records, Hollywood, CA 2/1991-5/1993 Sales Assistant • Developed and maintained communications/relationships with music retail community • Administrated product sample distribution • Created internal inventory management database • Performed regular client product presentations • Directed company intern staff • Produced weekly sales and inventory reports

KFJC, Los Altos Hills, CA 4/1986- 3/1989 On-air Talent/Assistant Program Director • Performed daily morning drive time radio program • Conducted various remote promotions • Executed numerous on-air artist interviews • Assisted with operating radio station in accordance of FCC regulations • Managed entire on-air staff scheduling • Educated on-staff of radio station and FCC policy, procedure and regulations