Focus on . . . Alumni by Suzie Delvecchio

Philadelphia University Fall 2003 Fashion Supports ”Key to the Cure” Focus on . . . Alumni By Suzie Delvecchio

n September 18, Saks that were sold. Prices ranged Fifth Avenue threw a from $20 to $55, with all Gianna Cosentino Oparty kicking off their proceeds going to cancer orga- fourth annual shopping week- nizations that serve women. By Teresa Manfredi end, which ran from Sept. Philadelphia University fashion design position for Urban 18 to 21. The party was design students participating Outfitters. Her ambition and generously underwritten by included Jennye Patterson, confidence, she feels, helped Mercedes-Benz and included Linda Iam, Emily Scott, her advance to a knit designer refreshments and entertain- Deborah Marzulla and Danielle for Free People, where her ment. There was a silent Green. Congratulations to favorite aspect of the job auction and an opportunity these students, all of whom is the ability to work from to receive $25 off a single sold their T-shirts at the home. By allowing employees purchase of $100 or more. event. The fundraiser was to take shopping trips for Students in fashion design a complete success and the vintage clothing and access programs in the Philadelphia customers loved the T-shirts to all kinds of magazines, area designed white T-shirts designed by our students! Urban Outfitters’ design- with a breast ers find inspiration on their cancer own. Urban Outfitters is the theme anti-corporation where there is little computer work and Gianna Cosentino, a native the designs are raw. So raw New Yorker, was exposed that they must notate to the early to the world of fash- manufacturer the samples are ion. Gianna took courses to be left as-is (unfinished at Fashion Institute of edges, etc). Technology (FIT) during high Ultimately, Gianna would school, and chose Philadelphia like to design more conceptu- University because it offered ally rather than mass market. her a chance to develop her She values the aesthetic ele- style without trying to force ment of design over passing her talent into a category. trends and would like to one Gianna’s greatest experience day own a “concept boutique,” to date was studying abroad where she would like to sup- at London’s AIU. She learned port students by selling their “how big and small the world work along with high-end is all at the same time” and consignment and her own would recommend the experi- customized designs. She is ence to anyone. constantly seeking knowledge In her last semester, and says, “If I ever felt I Gianna landed a technical wasn’t learning, I wouldn’t be happy.”

Fashion design student Danielle Green poses with the customer who purchased her T-shirt at “Key to the Cure.” From the Editor

It’s hard to believe the year is almost half over. ocus on . . . Textiles In my Danielle Swain second year here, I have learned more than I F ever dreamed. Philadelphia a line of intricate and exotic University’s fashion commu- knits from Brazil, available nity is composed of the most Textile Trade Show Report at lower prices. Lastly, Junior creative, intelligent, and orig- By Stephanie Samsel Hagen Ltd from London, which inal people I have ever met. designs for the young fashion (Also, the most stylish!) The International Fashion ing colors, textures, fabrics, market, introduced some of Styleline’s goal is to Fabric Exhibition is the largest silhouettes, and general life- the most eye-catching floral involve the entire University textile and trim trade show style trends that are expected motifs, including demin flow- community and beyond, and in North America. Over 5,000 to dominate the upcoming ers with mink pompoms, and this issue does not disap- buyers, designers, and product season. The rest of the show leather and suede flowers with point. From reporting on the development managers from features several speakers offer- rhinestones, sequins, and cro- latest trends, beauty tips, over 50 countries around the ing different perspectives chet. and accessories, to successful world find new resources from on trends. The committee’s Exhibitors at the alumni and fashion photog- more than 400 domestic and exclusive report on trend and International Fashion Fabric raphers, there is something international suppliers. The color predictions is brought Exhibition offered several new to spark everyone’s interest. Exhibition was held on October to life on the show floor. The and exciting twists to natural Fashion is always in motion, 14-16, 2003, at the Jacob American Trend and Color fabrics, while creating new always focusing on the Javits Center in New York City. Committee creates the color looks each season. Corduroy future, and at Styleline, we’re This is the place to find card, which introduces six is predicted to do well this on it. new resources in fabric, trim, palettes of 48 colors specifi- fall. The International Fashion As editor, I would like to leather/suede; new design cally targeted to the American Fabric Exhibition is produced extend my thanks to all the technology; as well as fashion market. by Advanstar Communications, contributors and the advisors, publications and trend ser- Some of the most popular Inc., a worldwide business Clara Prezio-Henry, Doreen vices. “Fashion designers and and well-known companies information company serving Burdalski, and Freddi Ford, buyers don’t have to fly abroad at the exhibition include specialized markets with high- for making this a great issue. to source product when we Alexander Henry, Michael Miller quality information resources I couldn’t do my job without bring the world to them under Fabrics, Alan Litman, Impala and market solutions. If a all of you. one roof,” said Amy Bonomi, Industries International, and company needs to become The future holds many show director for this event. Junior Hagen Ltd. known in the U.S. and other great things for Styleline and The acclaimed American Alexander Henry of places around the world, the the fashion community. In Trend and Color Committee Burbank, Calif., created hit- International Fashion Fabric January, there will be the forecast was featured at the making black and white graph- Exhibition is the place to be. always glamorous and bizarre International Fashion Fabric ic prints and updated flower- This exhibition offers the high- “Design X Show.” And don’t Exhibition. This committee is power prints. New York-based est quality color and trend forget the biggest event of a group of over 20 industry Michael Miller Fabrics intro- information to professionals the year, the annual spring experts from the international duced a new collection of vin- for the season and to everyday fashion show at the Academy marketplace that kick off the tage retro children’s patterns. shoppers about what is new of Music on Monday, April 26 three-day event by presenting Alan Litman, an England–based and popular on the market. at 8 p.m. As you enjoy this their top picks for the season. business, showed a variety of issue, join us as we antici- Industry participants then stretch fabrics for eveningwear pate an exciting future. attend a presentation cover- and sportswear, as well as some beautiful embroideries Happy Holidays! for the bridal industry. Impala Industries International of Los Angeles, who is one the largest in-stock wholesalers of stretch Danielle Swain fabrics in the U.S., introduced

TWO collections, evokes the spirit These bold shades of spring According to Leatrice Focus on . . . Color of the woods and fresh-cut look great with a dusty green Eiseman, executive director at By Andrea Raspanti grass of spring and summer. plaza taupe that has been the Pantone Color Institute, Tracy Reese envisioned her termed “the “Color mixing is more obvi- Designers are begging Spring ‘04 collections with quintes- ous and dramatic than ever. you to play with them in the colors that “convey emotional sential Evoking feelings of freedom, garden, beach, and resort spas impact, fierce desire and pas- neutral energy and excitement, of Capri. Their nature-inspired sion.” color.” it is an affirmation collections are bound to spice Colors of the sun in cad- that there are better up your wardrobe. The bold mium yellow and the ocean things to come.” spring palette is feminine, in vista blue and dusted peri, After a passionate, rejuvenating, and complement each other like dreary winter, definitely not for the wallflow- a bottle of suntan lotion and the bold er, according to the Pantone a refreshing ocean breeze. colors Fashion Color Report. Lavendula and tiger lily not of spring After an economically only represent the flow- are unstable year for America filled ers for which they are bound to with military involvement named, but a painted brighten overseas, designers seem to desert in which Alice up any be seeking relief here in the Roi was inspired wardrobe. holistic colors of nature. to choose burnt Mix and match, Bold fandango, sexy cay- orange/ cad- enjoy the beauty of enne, and romantic peach-skin mium yel- nature, and ultimately have pinks are said to be the “new low as her fun with the nature-inspired black” for the season. Leaf signature shades that represent a new green, ranked by WWD as the color for season for fashion. color most seen in designer the season.

Focus on . . . Photography Looking Through the Lens: {Dah-Len} By Danielle Swain

In the world of fashion His organized, staged photography, the goal is to pictures accentuate not only break new ground and create the clothes, but the wearer something unique and original. as well. Many celebrities, Dah-Len has done just that such as singers Tori Amos with his mix of offbeat set- and Pink, and models Naomi tings, bold glamour, and sassy Campbell and Esther Cañadas, attitude. have never looked better Dah-Len was born in as when photographed by Taipei, Taiwan, and studied Dah-Len. He has also photo- architecture at the University graphed Madonna frequently of California. It was not until for magazines as well as for he moved to New York that he some of her most popular started his photo career, and albums, including “American now he’s one of fashion’s A- Pie” and “Ray of Light.” Dah- List photographers. His work Len’s work can also be seen in is frequently featured in many ad campaigns for Sean-John popular magazines such as and DKNY. For more informa- Allure, Esquire, Flaunt, People, tion on Dah-Len’s work, visit Spoon, Vibe, and W. www.dah-len.com.

THREE different route than most with the line she inspired called J-lo, which is known for velour jumpsuits and comparatively Rockin’ the Catwalk! low prices. Last, but definitely By Kristie Weir not least, Gwen Stefanie has finally made her funky, one-of- The newest styles on the established designer Marc Ecko ing off the shelves ever since. a-kind style available to us all. catwalk are singing a different to debut a line called G-unit The flamboyant bad boy-style After the success of her bag tune! Rock stars, pop stars Clothing. To go along with the features “Sean John” signa- line, LeSportsac, she decided and especially rappers, are “50 Cent” theme, the urban- ture T-shirts, jeans, sweaters, to design clothes. Her line, launching their own fashion styled clothing will all have outerwear, shorts, and sweats L.A.M.B., has a rock-steady, lines. Everyone from Sean a price point that ends with for men. In comparison to reggae vibe that is driven, like “P-Diddy” Combs to Gwen 50 cents. Another urban line P-Diddy’s signature line, one Gwen, by glamorous details. Stefanie of No Doubt, is trying inspired by rappers includes of the latest rappers to break The line is set to hit stores in to get a slice of the fashion Rocawear. Roc-A-Fella Records, into fashion, Eve, has decided the winter of 2004. Be sure pie. Most artists are teaming Jay Z and Damon Dash have that her name will appear to also keep an eye out for with designers to create a joined together to create this just as an abstract image Beyonce, who is likely to jump line that represents their per- freestyle line of clean, crisp in her line. Instead, she’s into fashion any day now. For sonal style. Eminem inspired and simplicity-focused clas- focused on the style her line sure, her competition will be his new line called “Shady sics. Of course, we can’t forget “Fetish” reveals. It’s different, fierce. Still, teaming fashion Limited,” which introduces Sean “P-Diddy” Combs, one new and not what everybody and music is a winning move. urban fashion with no restric- of the first and most success- has. “Fetish” spices up plain tions and plenty of attitude. ful rappers to cross over into baby tees with netting and Just a few steps behind the fashion world. His line bright colors to create a sexy, Eminem, as usual, is rapper 50 hit the catwalk almost three but still sophisticated line. Cent. He has partnered with years ago and has been fly- Jennifer Lopez has taken a

FOUR Focus on . . . Fabric Focus on . . . Hair Spring’s Flings By Brittany Blumer By Cindy Levengood

pring 2004 is stuffed full nent in fabrics. Knitwear earching for a fresh, drying with a diffusor attach- of various textiles. No and silks will be of irregular new look for spring? ment. Hairstylist Patty Learner Smatter what the objec- structure, and wool will have STurn to the experts and of Stars di Prinzi suggests, tive is for apparel design, subtle characteristics. style magazines for the new- “Hair is now being matched textiles play a key role. As far as extreme styles go est trends to make a dramatic with fashion apparel.” Very Textiles forecasted for Spring for Spring ‘04, things aren’t transformation. Long is still smooth, slick French twists ‘04 decide the nature of the what they seem; in other in, but chunky, exaggerated and barrel rolls are the key upcoming styles; — comfort- words, clothing that looks layers are taken to a new level. hairstyles for a business suit. able or extreme. to be of simple construction One of the hottest trends If you are looking for quick Cotton drenches the turns out to be more involved. is hair that is deliberately and easy styles, silky ponytails manufacturing of an array Twist cottons are used in sur- undone and messy. With the and up do’s are what will give of styles, and makes up 95 rounding square and diagonal ebb of the stick-straight look, a sophisticated appearance. percent of fabrics used. It is weaves to entertain the eye. rumpled waves are making So, gather it up, and be on soft, durable, breatheable, and Silk will be popular in an an entrance. Throw out those your way. As for color, bold a hit for Spring ‘04 textiles. intricately woven ornamenta- straightening irons! Style.com expressions are appearing. Much of the time, cotton is in tion. Linens will consist of trend report shows cropped Subtle, natural browns with its pure state, but it is also production with fine yarns. and curly at Giorgio Armani’s thin golden highlights are often blended with other tex- A flashy look is created in fashion show. Raymond used to brighten up the face. tiles. A popular combination these future textiles. Textiles McLaren, a stylist with Bumble Along with the latest cuts for spring will be cotton and will capture, light, and reflect and bumble in New York City for fullness, side swept bangs wool; the fabric mixture yields it. Fabrics will be lacquered, explains, “It’s got less struc- are taking the center stage a casual, yet exclusive look. lustrous, and shiny. The ture and more movement, with excitement and a daring Since supple clothing sheen of satins will vary; the which makes it a much sexier new attitude. Piecing hair at styles will be in, fabrics are luster of wool is agile, while look that’s perfect for spring.” the ends for a separated look often treated to enhance their the luster of silk is elegant. Blow dry hair upside down for using Bed Head’s Hard To Get flexibility. Enzyme treat- Manufacturers show off this more volume … apply product Texturizing Paste is the trick ments give different looks to concept of shine with matte- at the root for best results. to finishing it off. Jennifer textiles, as does micro-sand- shiny decorations, tone-on- Although the volume is back, Laing from Style.com describes ing. Ironing is neglected as tone mini-patterns, and micro- stay clear of frizz and static simple and easy steps on how clothing is washed several fancy weaves. by keeping hair smooth and to get the look of the rumpled times to create a supple look. The hottest textiles for sleek with products such as hair: Often these treatments are Spring ‘04 are now at the fin- Bed Head’s After Party smooth- ❥ Towel-dry wet hair until performed in order to break gertips of consumers. There ing cream. Focus on texture damp the clothing in or make it will be many different con- and body, eliminating flat, ❥ Spray style lotion evenly more comfortable. These cepts integrated into common boring hair. Get pumped up throughout hair treatments often generate an textiles to create popular with curls and Veronica Lake’s ❥ Twist hair in half-inch intentional “incomplete” look styles to satisfy just about sexy finger waves, which are sections and set by of the fabric. anyone. making an incredible come- pinning to scalp The opposite of intricate back. According to Rita Hazan ❥ Air dry, or blow dry on low creation in textiles will also and Louise O’Conner of the heat prevail. As the focus shifts to Hot Adir Salon in Manhattan, ❥ To add curls when com- a theme of nature, intended “The looks vary from structured pletely taken out, use imperfections will be promi- ringlets to wild, unstructured curling iron (do not touch curls.” For women who want root … this gives a casual, to get a little wicked, work wind-tossed effect) curl rejuvenator through damp hair, and scrunch while blow

FIVE YOUR PORTFOLIO – IMAGE IS EVERYTHING By Lisa Tartaglio

would make an instant and lasting and preparing for job interviews.

College is the time impression on that company. As Key components of this process of life when everything Bette Tilch, Fashion Stylist from Los are: to write your resume, to begin counts as a step in a building a Angeles says, “Whatever is chosen, it interviewing, and to succeed in your career. Potential employers want to needs to look classy and professional. professional career. see results. In corporate America Image is everything in this biz.” This template will help students today, expectations are high. To get For business majors, including a to track their current accomplish- hired, one must prove that he or she written objective explaining different ments and package them in a way can handle the job. To meet − and internship experiences or community that will mean something to a per- exceed − an employer’s expectations and club involvement is a good idea. spective employer. It is important to requires diligent prepara- start this running list now for tion. such items as: For fashion majors, • Leadership, Organization whether business, design, Membership and Activities or management, it is (Roles) imperative to keep samples • Awards/Recognition/ of successful projects and Scholarships positive experiences in an • Workshops organized system. Now is • Career Development not the time to be modest Opportunities about accomplishments, • References documents, or creative Consider what a valuable works! step this will be in helping The best way to orga- you to determine and com- nize this work is to create municate your skill set to a portfolio. Most people the corporate world. This think of writing or art Fashion majors and design is professional expression of when they hear the word “portfolio.” majors may want to put together a creativity, so enjoy the process – but In reality, a portfolio is any collec- photo album or sketchbook of their do remember to jot it down! An out- tion that highlights accomplish- drawings/designs. Fashion/apparel standing portfolio is the best market- ments. It can be put together in and textile majors can demonstrate ing tool available. a variety of formats, providing an proficiency through written descrip- As Robert H. Schuller said, additional opportunity to show off tions even when no sketches are “Spectacular achievement is always packaging and presentation skills as involved. preceded by spectacular preparation.” the contents of the portfolio itself As of October 2003 Philadelphia Prepare your portfolio for presen- are introduced. Today’s businesses University students will be able to tation at “Design Expo” on March 25 prefer “modules” in their projects take advantage of the Career Services from 3 to 5 p.m. on the second floor and presentations; therefore, if you Department’s new Professional of the Gutman Library. Questions were to present a “module” of your Development Journal to help them regarding the Expo can be directed achievements at an interview, you prepare a dynamic portfolio. This tool to Career Services at x2930. will help with constructing a resume

SIX Focus on . . . It’s a Bold Spring Beauty By Jennifer Nocera

ith the resur- gence of ‘80s Focus on . . . Business By Sarah Shomaker and Kimberly McAvoy Wfashion this spring, makeup colors have become bold and saturated. Using colors found in nature, makeup artist Shu Uemura is calling his new limited edition Mode Makeup Collection for spring “Paradis.” Colors for eyes and lips mimic the colors found in the trop- What company reaches 85 Assurance Apparel Group. ics. Lotus flowers, hibiscus, ginger, and orchids all million homes through televi- This group boasts 90 percent sion and/or the internet? If alums of Phila U and that is contributed to this new color palette. Daring shades you guessed QVC, you would only a small portion of QVC! of pink, orange, and yellow reflect the energy be correct. Turn on your TV or Responsibility for this group hop online anytime and you’ll include checking all apparel of the sun and evoke a sense of excite- be able to purchase items for correct specs, good fit, ment. As an alternative to from watches to power tools. and quality, to name a few. You are probably wondering We first met with Ken Kraft, white, soft shades of pink what QVC really is, what is who was wonderful and really and cream provide a bal- the business, and how does introduced us to each designer Philadelphia University have and gave us a great overview ance to the bright shades such a strong connection to of the company. Next, we met of the tropics. To wear this new trend, keep this company? Read on and with Audrey Lowe, a senior discover. FD major at PhilaU, who has eyes subtle by applying a light pink shadow QVC is one big virtual been an intern with the group and then two coats of colored mascara shopping mall that you can since January 2003. She told watch 24/7 without ever leav- us her job “gives you a lot of in turquoise or purple. Cheeks can be ing your home (or dorm). The experience; you get to know contoured using a bright pink in a shade company was started in 1986 the in and outs of things even by Joseph Segel and very if you are not involved; it’s that comple- quickly became the number fun; and you really can relate ments your one televised shopping service work experience to the school in the United States and the experience.” skin tone. world’s unrivaled electronic We ended up talking to Make lips retailer. QVC now has sev- several technical designers, eral “Studio Parks” such as with each one giving us differ- stand out in foreign countries, reach- ent insight into the business by applying a ing millions daily. The United from all aspects. Kingdom, Republic of Ireland, If anyone would like bright-colored gloss. Germany, and Japan that reach information on intern- This is one season millions daily. QVC sells name ships, please contact Career brands like Sony and they have Services or Kellie Barr at where the brighter the twelve in-house labels. QVC’s kelliebarr@qvc.com. She is better. buyers launch over 200 new the manager of the Softgoods products a week! Quality Assurance Group and Recently, we spent a day can give you information on at QVC Studio Park in West joining the team. Chester Pa., with the Quality

SEVEN Events Coming Up in 2004 Every Tuesday, 11 a.m., Fashion Industries Association (FIA) meeting Room 109, Hayward Hall. New members welcome! Fall 2003 January 27 Design X Fashion Show A publication written by Philadelphia University Fashion Design, Fashion Merchandising and Fashion Industry Management students for fellow students, faculty, staff, alumni and friends of the University. February 3 Forcasting Trends Seminar with Cinzia Black, EDITOR The Tuttleman Center Audtiorum, 11 a.m. to 1 p.m. Danielle Swain Fashion Design major March WRITERS 16 Libby Haines Hyman Memorial Scholarship Brittany Blumer, Suzie Delvecchio, Cindy Levengood, Teresa Manfredi, Jennifer Nocera, Andrea Raspanti, Stephanie Samsel, 16 Fashion Group International Danielle Swain, Lisa Tartaglio, Kristie Weir Education Foundation Scholarship 23 CFDA Scholarship PHOTOGRAPHERS Danielle Swain, Lisa Tartaglio April ADVISORS TBA Coates Brothers Design Competition Doreen Burdalski 26 FIA Annual Fashion Show, Academy of Music Asst. professor; coordinator, Fashion Merchandising Program Clara Prezio-Henry Asst. professor; director, May TBA WGSN Generation Now Fashion Design Program Philadelphia University, School House Lane & Henry Avenue Details of competitions and special events subject to Philadelphia, Pa., 19144 • 215.951.2700 • www.PhilaU.edu change. For updated information, All students, please check your email for updates. Fashion Design students: Visit department website, www.PhilaU.edu/FDsecure for the latest news.

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