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She Rocks! LESLIE BLODGETT and the CREATION of BEAUTY’S FIRST SOCIAL BRAND

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She Rocks! LESLIE BLODGETT and the CREATION of BEAUTY’S FIRST SOCIAL BRAND AN ISSUE OF WOMEN’S WEAR DAILY THE BUSINESS OF BEAUTY OUR VISIONARY OF THE YEAR She Rocks! LESLIE BLODGETT AND THE CREATION OF BEAUTY’S FIRST SOCIAL BRAND WWD 2014 BEAUTY INC AWARDS LESLIE BLODGETT, EXECUTIVE CHAIRMAN OF BARE ESCENTUALS, IN TIBURON, CALIFORNIA THE MARKET MAKERS: RETAILERS TO WATCH IN 2015 20 40 32 DS! DIE BRAN NG ALL IN CALLI And the In February, WWD Beauty Inc will publish the definitive In This Issue winners are.... list of today’s leading independent beauty brands in the U.S., as ranked by sales. Think the WWD Beauty Inc Top 8 Dual Edge 25 The WWD Beauty Inc Awards 100, but for brands that are going it alone. To be included Finding the Claudia Poccia and Laura Our annual editor’s choice sweet spot Mercier share the secrets to business-to-business awards in the list, a company cannot be owned by a beauty between art and conglomerate, private equity firm or venture capitalist. commerce. a harmonious relationship honoring beauty’s brightest between corporate types and people, places, products and At least 50 percent of the company has to be owned by creatives. ideas from 2014. the original owners/founders or another owner(s) that is IES independent of a larger public or private entity. Companies 10 Le Great Idea 32 Character Study V A must be based in the U.S. for this year’s list. If this How one beauty exec turned As chief executive of Bare Inside the D the perfect crimson lipstick into Escentuals, Leslie Blodgett didn’t mind of an ARETH ARETH describes your brand, please e-mail me at jenny_fine@ G a chic trenchcoat. just sell makeup, the recipient industry fairchildfashion.com with the following information: legend. of the 2014 WWD Beauty Inc your company’s name, ownership structure, contact After the brow 12 Lotions and Potions and Visionary Award started a information and total wholesale beauty sales for 2013. explosion of Creams, Oh My! movement. 2014, look for We think the timing is particularly apropos as we end Inside a Paris boutique that BY WINDOW FRIDGES lashes to be L 2014, one of the most prolific years for indie brands since hot in the year curates great products from 40 Retail Forward O SE IES; ahead. around the globe. The Evolution Imperative: V the first go-around in the Nineties. As we were putting With a slew of department stores A 2015 together this issue of our annual business-to-business retail 14 Key Spring Launches set to open, experts debate how primer. editor’s choice WWD Beauty Inc awards, we were struck Rounding up the stars of the the format can regain relevance by the creativity that we saw coming out of brands both new season. for a new generation of shoppers. OSecond Nature: All eyes are DA ROGER BY ODGETT established and emerging. To choose our winners, our BL 18 The Entrepreneurial Edge on Lyn Kirby as she makes her editors consulted with retailers, industry analysts and our Briogeo’s Nancy Twine targets beauty-business comeback. A LEAH; V own news coverage throughout the year to compile a list O I the fast-growing multicultural Hot Hoods: Hip new shopping AV : of the people, products and retailers that had the most market. areas in the capitals of cool. P significant impact. 20 Present and Accounted For 46 At Ease AIR/MAKEU When it came to selecting the recipient of this year’s H The ultimate gift guide for the Legendary beauty Marisa Visionary Award, we knew there could be only one Unique beauty VIP in your life. Berenson shares her secrets for person: Leslie Blodgett, the executive chairman of Bare finds for the aging glamorously. Escentuals. Blodgett is a fearless beauty pioneer whose executive 21 A Mask Moment HRIS VONGSAWAT. HRIS VONGSAWAT. who has Standout sellers in skin care’s C brand-building strategies continue to resonate today. everything. She was community minded before social media existed; hottest category. she created a hero product long before the BB boom and 22 Shopper Stalker she was omnichannel at a time when e-commerce was a Who’s buying what—and On the Cover: Leslie Blodgett, curiosity. On behalf of everyone at WWD Beauty Inc, I’d why—in New York City’s Herald creator of bareMinerals and executive Square. chairman of Bare Escentuals, like to congratulate Leslie and all of this year’s winners. photographed exclusively for WWD —JENNY B. FINE Beauty Inc by Roger Davies. BY PHOTO DRESS BITONTI FRANCIS WWD IS A REGISTERED TRADEMARK OF FAIRCHILD PUBLISHING, LLC. COPYRIGHT ©2014 FAIRCHILD PUBLISHING, LLC. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. VOLUME 208, NO. 121. SATURDAY, DECEMBER 13, 2014. WWD (ISSN 0149-5380) is published daily (except Saturdays, Sundays and holidays, with one additional issue in March, April, May, June, August, October, November and December, and two additional issues in February and September) by Fairchild Media, LLC, which is a division of Penske Business Media, LLC. PRINCIPAL OFFICE: 11175 Santa Monica Blvd 9th Fl, Los Angeles, CA 90025. Periodicals postage paid at Los Angeles, CA, and at additional mailing offices. Canada Post: return undeliverable Canadian addresses to P.O. Box 503, RPO West Beaver Cre, Rich-Hill, ON L4B 4R6. POSTMASTER: SEND ADDRESS CHANGES TO WOMEN’S WEAR DAILY, P.O. Box 6356, Harlan, IA, 51593. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please write to WWD, P.O. Box 6356, Harlan, IA, 51593, call 866-401-7801, or e-mail customer service at [email protected]. Please include both new and old addresses as printed on most recent label. For New York Hand Delivery Service address —JENNY B. FINE changes or inquiries, please contact Mitchell’s NY at 1-800-662-2275, option 7. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within one year. If during your subscription term or up to one year after the magazine becomes undeliverable, you are ever dissatisfied with your subscription, let us know. You will receive a full refund on all unmailed issues. First copy of new subscription will be mailed within four weeks after receipt of order. Address all editorial, business, and production correspondence to WOMEN’S WEAR DAILY, 750 Third Avenue, New York, NY 10017. For permissions requests, please call 212-630-5656 or fax request to 212-630-5883. For reprints, please e-mail [email protected] or call Wright’s Media 877-652-5295. For reuse permissions, please e-mail [email protected] or call 800-897-8666. Visit us online at www.wwd.com. To subscribe to other Fairchild Media, LLC magazines on the World Wide Web, visit www.wwd.com/subscriptions. WOMEN’S WEAR DAILY IS NOT RESPONSIBLE FOR THE RETURN OR LOSS OF, OR FOR DAMAGE OR ANY OTHER INJURY TO, UNSOLICITED MANUSCRIPTS, UNSOLICITED ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAWINGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART WORK, OR OTHER MATERIALS FOR CONSIDERATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED TO DO SO BY WOMEN’S WEAR DAILY IN WRITING. MANUSCRIPTS , PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED BY A SELF-ADDRESSED STAMPED ENVELOPE. 4 WWD BEAUTY INC Gigi (left) and EDWARD NARDOZA EDITOR IN CHIEF, WWD Bella Hadid. PETE BORN EXECUTIVE EDITOR, BEAUTY JENNY B. FINE EDITOR JENNIFER WEIL EUROPEAN EDITOR JULIE NAUGHTON SENIOR PRESTIGE MARKET BEAUTY EDITOR MOLLY PRIOR BEAUTY FINANCIAL EDITOR FAYE BROOKMAN CONTRIBUTING EDITOR JAYME CYK MASS MARKET BEAUTY EDITOR ANNA DYSINGER EDITORIAL ASSISTANT KATIE KRETSCHMER CONSULTING COPY EDITOR NANCY BUTKUS CREATIVE DIRECTOR ART BARBARA SULLIVAN CONSULTING ART DIRECTOR CONTRIBUTORS SAMANTHA CONTI AND NINA JONES (London), MILES SOCHA (Paris), CYNTHIA MARTENS (Milan), MARCY MEDINA (Los Angeles), MELISSA DRIER AND SUSAN STONE (Berlin), AMANDA KAISER (Tok yo) PHOTO CARRIE PROVENZANO PHOTO DIRECTOR LEXIE MORELAND ASSOCIATE PHOTO EDITOR JENNA GREENE ASSISTANT PHOTO EDITOR EILEEN TSUJI PHOTO STUDIO MANAGER TRICIA VANGESSEL BOOKINGS & PRODUCTION EDITOR EMILY TAYLOR PHOTO STUDIO ASSISTANT JOHN AQUINO, GEORGE CHINSEE, STEVE EICHNER, KYLE ERICKSEN, THOMAS IANNACCONE PHOTOGRAPHERS CONTRIBUTING PHOTOGRAPHERS RUVEN AFANADOR, KENJI AOKI, DAN BORRIS, NIGEL DICKSON, HENRY LEUTWYLER, MARK HANAUER, MICHAEL NAGLE, JEFF RIEDEL, PHILIPPE SALOMON, DAVID LEWIS TAYLOR, YASU+JUNKO BEAUTY INC ADVERTISING PAUL JOWDY VICE PRESIDENT, GROUP PUBLISHER PAMELA FIRESTONE ASSOCIATE PUBLISHER ELLIE GHADIMI ADVERTISING DIRECTOR, BEAUTY JILL BIREN WEST COAST DIRECTOR GUGLIELMO BAVA INTERNATIONAL DIRECTOR OLGA KOUZNETSOVA ACCOUNT MANAGER, ITALY BRITTANY MUTTERER BEAUTY SALES ASSISTANT MARKETING/CREATIVE SERVICES MARY KATE CALLEN MARKETING DIRECTOR JENNIFER PINCUS SENIOR DIRECTOR, INTEGRATED MARKETING ANNE ICHIKAWA COPY DIRECTOR PHOTO BY FRAZER HARRISON/GETTY IMAGES ; RUNWAY BY JOHN AQUINO AND GIOVANNI GIANNONI AND GIOVANNI JOHN AQUINO BY ; RUNWAY IMAGES HARRISON/GETTY FRAZER BY PHOTO JULIE JACOBY SENIOR EVENT MARKETING MANAGER AMANDA MULLAHEY ASSOCIATE INTEGRATED MARKETING MANAGER CHRISTINA MASTROIANNI PUBLIC RELATIONS COORDINATOR JESSICA MARRA MARKETING ASSISTANT PRODUCTION KEVIN HURLEY PRODUCTION DIRECTOR JILL BREINER ASSOCIATE PRODUCTION MANAGER PREPRESS PRODUCTION ALEX SHARFMAN DIGITAL IMAGING DAVID LEE CHIN PREPRESS IMAGING / ASSEMBLY CONSUMER MARKETING ELLEN DEALY SENIOR EXECUTIVE DIRECTOR SISTERS PEGGY PYLE CONSUMER MARKETING DIRECTOR OF THE JANET MENAKER SENIOR DIRECTOR, DIGITAL MARKETING & STRATEGIC DEVELOPMENT MOMENT JOHN CROSS PLANNING & OPERATIONS DIRECTOR SUZANNE BERARDI SENIOR ONLINE MANAGER ALISON CHRISTIE ASSISTANT MARKETING MANAGER GIGI AND BELLA HADID have more than FAIRCHILD PUBLISHING LLC MICHAEL ATMORE EDITORIAL DIRECTOR, FOOTWEAR NEWS & DIRECTOR OF BRAND DEVELOPMENT just DNA in common. The bombshell beauties DEVON BEEMER FINANCE DIRECTOR are both repped by IMG Models—Gigi, 19, signed in 2011 and Bella, 18, joined in August—and both girls made their runway debuts walking in Desigual shows. But it’s their Instagram prowess FAIRCHILD PUBLISHING LLC IS A DIVISION and exotic looks that propelled the sister act to OF PENSKE MEDIA CORPORATION fame.
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