SKY ITALIA Sky Go - PC Anywhere Project

Company Profile numerous themed channel editors, but also of the production companies Company Name: Sky Italia involved in the making of programmes Main Headquarters: Milan, Italy and new formats for films, sports and Sector: Media news channels. Website: www.sky.it Solutions and/or services Thanks to this productive effort, the implemented: PC and Mac application platform broadcasts every year over development, for the Sky Go offering 39,000 hours of self-produced television programmes, without considering repeats Sky, the Italian digital pay television, was and the channels' self-promotions . The founded on July 31st 2003 upon a very digital platform consists of 190 themed simple idea: to offer to Italian viewers the and pay-per-view channels, that offer best national and international television extraordinary high-quality choice, with a programmes using the most innovative show schedule worked out for the whole technology. family, and with more than 80 themed audio and digital radio channels. By December 31st 2012 the number of subscribers had reached 4,830,000. The Since the platform's launch, the package television audience was estimated to be that Sky proposes to its subscribers has more 15 million viewers, and according to constantly grown, expanding to over 90 Auditel figures, the average platform new channels. Sky is the first Italian share had exceeded 9%, a figure four television channel to have broadcast in times greater than the one registered HD and live in 3D, and it offers a during the first months of transmission. package of 57 channels in high definition and a channel entirely dedicated to Since its foundation, Sky has begun a programmes in 3D. Sky Italia belongs solid policy of investment and has 100% to News Corporation. involved many Italian partners in the realisation of the editorial project. The digital platform effectively takes advantage of the professionalism of SKY ITALIA’S NEEDS TV GUIDE SECTION

Allows the user to display the The website is subdivided into sections to programming for events on 25 available Sky Italia has begun a strategic initiative allow users to pick a combination of channels, search for programmes, filter aimed at the launch of live streaming available functions and to personalise the categories, select favourite channels services for the distribution of premium display in relation to their own interests. and, displaying the channel's contents through new media channels. programming, command the decoder to That is how the Sky Go offering was The sections are divided into: carry out recordings. created, that allows Sky subscribers to access the contents of 25 channels via  PLAYER PCs or mobile devices. HIGHLIGHTS SECTION Of particular relevance within the Sky Go  TV GUIDE project has been the offer's consumption Highlights a series of events chosen by  HIGHLIGHTS via PC, with the challenging goal of the Sky editorial group within the making the experience as similar as available channels' schedule. possible to the one at home. PLAYER SECTION

FINCONS GROUP’S SOLUTION Lets users watch video channels. Various features are available to the user: modify Thanks to the strengthened partnership the type of display (wide or full screen), and the success of projects developed for use the remote control symbol to change Sky Deutschland, Sky Italia has channel or display the event's EPG requested FINCONS GROUP to take (Electronic Program Guide) information, care of the "PC Anywhere" project, and access the interactive functions (for BENEFITS regarding the use of the Sky Go offering the channels which provide them). They via PC. can also share and comment on live The scope of the project concerns: contents through the principal social The application allows Sky Go networks (Facebook and Twitter). customers to:  realisation of the web interface;  enjoy the linear scheduling of  guarantee of the application channels in an innovative way and compatibility with the most from anywhere; widespread working systems for PC and Mac (Windows, OS X);  have available the content catalogue;

 integration of video systems with web  display the electronic programmes applications; guide;

 adaptation of user interface according  manage the list of contents that is of to user profile. In addition, it is also possible to access interest; the "settings" section, which allows users Furthermore, FINCONS GROUP has to personalise the website by setting up  share references on available ensured integration with the back end their favourite channels, the principal content via the principal social player of NDS (the world leader in smart card and the level of parental networks. software solutions for subscription TV), control over the contents. used to manage content protection (DRM - Digital Rights Management).

The application for PC is characterised by a pleasing and simple user interface that refers to the features and colours of the television offer.

"The basic idea is that the offer is simple and manageable for the user. The real innovation should be invisible."

Main Office in Italy Paola Formenti, Technology Director, Sky Italia Stefano Fiorentino, Business Innovation Manager, Sky Italia via Torri Bianche 10 20871 Vimercate (MB) Source: Wired.it T. +39 039 657081 F. +39 039 6570877